In Search Of Heroes Program

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July 21, 2005

"Perry Marshall's In Search Of Heroes Interview Was Incredible" by Ralph Zuranski

Click Here to listen to Perry's In Search Of Heroes interview.

Perry Marshall is an author, speaker and consultant in Chicago. He is known as "The Wizard of Google AdWords" and is one of the world's leading specialists on buying search engine traffic. His company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and getting maximum advertising results.

Prior to his consulting career, he helped grow a tech company in Chicago from $200,000 to $4 million sales in four years, and sold it to a public company for 18 million dollars.

Like direct marketing pioneer Claude Hopkins, Perry has both an engineering degree and a love for persuasive copywriting. He's published dozens of articles on sales, marketing and technology, and his books include Guerilla Marketing for Hi-Tech Sales People and The Definitive Guide to Google AdWords.

He’s spoken at conferences around the world and consulted in dozens of industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Perry Marshall is a Google marketing expert and spoke at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference.

The Definitive Guide to Google AdWords

Google has a new system that makes it possible, for the first time in the history of the world, to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than 10 minutes.

It's called Google AdWords and it's hot. In fact it may be the first and best thing to do to get traffic to your site. But it's not always as easy as I just made it sound - AdWords has some nuances, and most people have a rough time at first.

Perry Marshall has written a very helpful e-course called "5 days to success with Google AdWords" and there's no charge for it. You can find out about it here.

The Definitive Guide to Writing & Promoting White Papers

If you sell any kind of complex service, technology or sophisticated product, a White Paper is the best way to educate your customers about that technology.

You can use a white paper to build your credibility, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets.

Most white papers are either too technical (boring) or too commercial (thin and cheesy) - but Perry Marshall has written a guide that shows you how to strike the perfect balance.

But what's most important of all, though, is promoting and publicizing your white paper - because the best white paper in the world is no good unless somebody reads it!

How to sell my Marketing Toolkit for Hi-Tech Sales

Most sales people spend all day dialing for dollars, chasing prospects who are mentally if not physically backing away from them, and they waste most of their time chasing deals instead of closing them.

At the same time, most companies spend all kinds of money on advertising and don't get nearly enough bang for their buck.

Perry Marshall's "Guerilla Marketing for Hi-Tech Sales People" is an information-packed audio CD that discusses 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars in today's fiercely competitive B2B marketplace. You can get your copy here.

Today's Date

Posted by isoh at July 21, 2005 01:26 PM

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