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July 09, 2005

"Here's the Top Ten Reasons to Write Articles to Publicize your Business: Part II" by Judy Collins

6. You reach your targeted audience for your service.

Let's say you are a career coach. You write articles that relate to that topic. You send them to the best 15 opt-in ezines each week (ie. business). People subscribe to these because they want and need your information. That's far better than buying emails because this is your, targeted audience--wanting what you have to offer. They will be far more likely to make more contact with you.

7. You become a household name and add valuable content to your web site.

Once thousands of people have read your articles, they will share your information with their friends and associates--all with Web sites that need new information every week. It's a sad Web site that doesn't keep adding new content each week or so. People won't come back and visit without this incentive.

Once you start hearing from people all over the world who want to know more about your service, you can become an international name.

It's not who you know. It's who knows you. The Internet changes your
promotion game in ways you'll appreciate, because you will not have to spend much time or money promoting.

8. You can promote straight from your home or office.

Right now, I'm looking out my office window to trees, birds and sunny skies. Yes, it's San Diego. You too can enjoy promotion more because you don't have to go out to sell or tell.

With just a little training on how to write online articles fast and
powerful, you'll be creating them like you would a new recipe. Your creativity will expand, and you'll feel good you promote the easy, fun way.

Adapt my 2004 motto "If it isn't easy and fun, I just won't do it." Why should promotion be such a struggle? It's natural to share about our service, but it's easier when we are relaxed in our own setting. Sure, phone conversations and networking are fun, but not nearly as productive for the time and money spent as writing and submitting articles are.

9. This number one promotion technique is viral marketing at its best.

In the beginning weeks almost four years ago, all ten of my articles got published. Friendly people from all over emailed me asking for permission to use my articles on their sites or in their ezines. Thrilled, I kept track of their email address after asking permission to send my new articles straight to their email door. They opted into my ePublishing email group, which grew from the initial 10 to over 150 names. Now, all of these people receive my newest, fresh articles each week, and they in turn, send them to others who like my subject area of writing books, sales letters, and articles.

Still # one on Google, and I am a one-person business among the publishing greats. That proves you don't have to spend a lot of time, money, or be a big company to promote exponentially and reap the benefits. Being listed on 4180 other sites grew from being on 900 three years ago.

The amazing thing is I'm a non-techie, who started in fear of the net, yet with the help of a few mentors, books and teleclasses, figured out how to play and succeed. You can too.

10. Just the key words you use in your article titles and copy can put you in the top 10 Web sites in your field.

When my Web master wanted me to use Overture or Google to buy key words to optimize my Web site's position, I wondered why? It all happened naturally after others published my articles, and I listed them with autoresponders on my Web site. So, remember, this natural promotion method works, even for non-writers because the articles don't have to be complex or grammatically perfect.

This list could go on, because as one person sees your articles, they make offers you can't refuse. You will get published in other author's books such as in the shameless promoter, Debbie Allen's new Online Promotion book, you'll get offers for email and radio interviews, offers from print magazines, get new teleclass guest appearances, and even get asked to contribute a column on related sites.

Writing and submitting articles is the friendliest way I know of promoting Online. When you are ready, give it a chance.

Posted by isoh at July 9, 2005 01:09 AM

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