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July 09, 2005

"Title: Top Ten Reasons to Write Articles to Publicize your Business - Part 1" by Judy Collins

Description: If you have spent time and money down the drain waiting for "word of mouth" to kick in, or multiple hours on networking meetings, you may want to investigate this number one way to publicize your service. Beginners welcome. And, once you learn the skills, you can delegate it all to your office assistant. Here's the Top Ten Reasons.

If you have spent time and money down the drain waiting for "word of mouth" to kick in, or multiple hours on networking meetings, or high-cost direct mail campaigns, you may want to investigate this number one way to publicize your service.

Beginners welcome. And, once you learn the skills, you can delegate it all to your office assistant.

Here's the Top Ten Reasons to Write Articles to Publicize your Business:

1. It's totally free.

Once you subscribe to 5-10 opt-in ezines such as
aabusiness-subscribe@yahoogroups.com, aainet-subscribe@egroups.com, or free-content-subscribe@yahoogroups.com, you can start submitting your professionally edited articles that relate to your service or products. For a list of many more ePublishers in all categories, check out the "How to Market your Business Online" eBook.

You will get many emails from other authors too, so make your articles' email a separate one from your business account. This number one free publicity will bring many targeted visitors to your site where you present a link to information about your coaching or other services.

2. You can reach from 10,000 to 500,000 of your targeted audience each day that you submit an article.

These people subscribe to the opt-in ezines and surf the top sites in their fields to get free information. When your articles get published, you will be at the top of well-known online small business people who provide a great service.

Remember Bill Gates prediction: After 2000, you either take your business Online, or you won't have one.

3. You will spend far less time promoting Online than more traditional ways.

When you spend your time each week writing a short article from 300-800 words (about an hour for each), you can then delegate the submissions to your low-cost office computer assistant. Total time promoting? Less than six hours a week.

This is the best money I spend because after the initial submissions, my assistant's time to submit to ezines is less than 10 minutes per time. And that's to 60 plus opt-in ezines. Submitting to Web sites takes more time, maybe 10-15 minutes for each site. We started submitting to 10 Web sites. Four years later we submit to fifty-seven plus. To save time, we submit two articles at once. Many sites carry over 100 of my articles. The more, the merrier, because
these not only put you in the top ten sites through the search engines, but bring you many new potential clients.

4. Submitting articles is 7 times as effective as any other promotion because when you submit many articles, you become known as an expert.

You may start with just two or three, but each week after creating a new one with a different angle or audience, this outstanding viral marketing technique will bring many new opportunities because many of the people who read them will contact you to publish on their site. See how the good word spreads?

Submitting articles is part of the "Big Three Marketing Machine." A special report that illustrates how you can succeed far more than you dreamed of by coordinating your sales-driven Web site, your articles, and your service and products.

5. You can raise your own ezine subscribers from 10-25 every time you submit an article to multiple opt-in ezines.

If you submit four or five articles a month to 15 ezines, each with about 1000 subscribers, you will reach 60,000 readers.

The beauty of this benefit is that your ezine and articles work as a team, both catapulting your eventual sales successes. When you put your free offer for your ezine in your signature file that accompanies each article you send out, online lookers become online buyers eventually.

After reading six or seven of your ezines, your targeted audience who came to you through these articles, trusts you more, believes in you, and finally becomes a client or customer.

Part two of this article is available at www.bookcoaching.com/freearticles/article-120.shtml.

This list could go on, because as one person sees your articles, they make offers you can't refuse. You will get published in other author's books such as in the shameless promoter, Debbie Allen's new Online Promotion book, you'll get offers for email and radio interviews, offers from print magazines, get new teleclass guest appearances, and even get asked to contribute a column on
related sites.

Writing and submitting articles is the friendliest way I know of promoting Online. When you are ready, give it a chance.

Posted by isoh at July 9, 2005 01:02 AM

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