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July 20, 2005

"Triple Your Response With This Google Adwords Trick" by Michel Fortin

I have some absolutely fantastic news.

One tip I use to increase my clickthroughs from Google AdWords is to use dynamic headlines in my ads so that the keyword searched for by a user appears in the title of my ad.

It's proven that, when the keyword searched for appears in your ad, it increases your CTRs (e.g., clickthrough rates).

Thus, here's how you do it. Type ...

{KeyWord:Default Title}

... Exactly as shown. "Default Title" is the default title that appears if the keyword isn't an exact match to your list of keywords, is a variation or if the keyword/keyphrase makes the title longer than Google's limit of 25 characters.

Plus, type it exactly as shown -- KeyWord, not keyword, or Keyword, or KEYWORD -- because "KeyWord" will capitalize each word in your title ("Keyword" will only capitalize the first letter), since first capitalized letters increase CTRs, too.

Now, that may be good news to some of you, but it's NOT the news I wanted to convey. As a test fanatic myself, I wanted to try to see if {KeyWord} works in the ad itself -- either in the ad content or, more important, in the display URL.

Why the display URL?

Because the display URL can be whatever you want (and the real URL is the one people are sent to when they click) ... As long as the display and real URLs are in the same domain, it meets Google's editorial guidelines.

Since I was in the middle of writing copy, I didn't have time to check this out. So I made a request -- and The Copy Doctor member, Eric Graham, was gracious enough to try it out.

The result? You won't believe this! (And you certainly won't believe the tremendous boost in conversion it did, too! Hint: It tripled ... a 328.1% increase! ... the CTRs!)

See http://copywritersboard.com/viewtopic.php?p=2258#2258
for the whole story.

Posted by isoh at July 20, 2005 01:12 AM

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