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July 14, 2005

"What You Can Learn From Tom Cruise... And How It Can Explode Your Sales!" by Craig Garber

You know, Tom Cruise has been all over the television and
newspapers lately.

Yeah, he's got a big blockbuster movie out right now that
he's trying to promote (War Of The Worlds), but he's also
been getting a little "out there" going on about his newest
love, Katie Holmes, and of course -- he's been in
"preacher" mode about his cult / religion, scientology.

Now whether you like this kind of stuff or not, there's a
very simple lesson you can learn from Tom Cruise, that can
make a HUGE difference in your business, and therefore in
your life.

Any idea what that lesson is?

No... it's not that you should go around getting publicity
by being a nut...

And n-o-o-o... it's not that you should profess your love
for your newest flame, shouting it out from every rooftop
in town at the top of your lungs, so we can all hear about
it, either.

It has to do with "action".

More specifically, it has to do with "taking action".

Napoleon Hill, the incredible author of "Think And Grow
Rich", once said,

"Do not wait. The time will never be "just right".
Start where you stand, and work with whatever tools you
may have at your command, and better tools will be found
as you go along."

And it's true: Things happen once you're in motion.

See, regardless of whether you love Tom Cruise or whether
you think he's an a-hole, the fact of the matter is...

At least he's out there doing something!

Many people just sit around waiting... and waiting... and
waiting...

Until their timing is "just right".

And before you know it, what happens is, you wind up moving
on to another project because all that enthusiasm you once had
over your idea, is long gone, just like all the other hopes
and dreams you once had but didn't "get to".

I can't tell you how many people call me for consults -
www.kingofcopy.com/consulting - and for sales copy reviews
- www.kingofcopy.com/salescopyreview - and then tell me
"Gosh, I don't know why I waited so long to get moving on
this."

Bluntly, I don't either.

Let me tell you a somewhat embarassing story:

I didn't grow up in what you'd exactly call a... "loving
environment".

As a result, I had a lot of negative programming shoved down
my throat from an early age.

And it's taken me loads of time to reverse all that and to
sort of "re-program" myself with "good messages" instead
of "bad" ones.

Anyway, when I was a kid, my father had a favorite expression.
He used to tell me "You're no effin' good Craig."

For a while there, I used to believe him.

So I got myself in lots of trouble... and I did a lot of
negative things... and I really was sort of wandering
around aimlessly.

If I'm 100% honest about things, I didn't really "snap out"
of that mode, until I was around 30 years old.

Around that time, I made some "key" decisions, that I may
tell you about later, but for now... just know that I
started making some good strategic moves in my life, for the
very first time.

A few years later, in late 1998, I decided to go into
business for myself.

Was my timing right?

Absoluetly not.

I had a very close family member that was just recovering
from a serious illness, and that was pre-occupying a great
deal of my time, both physically and emotionally... we were
working on having another child... and lastly, it wasn't
exactly like we had a huge amount of free cash to play
with.

In fact, we had a little stash for the first time in a
while, and I was about to invest the lion's share of it
into getting my new office set up.

On top of that, mind you... this was all new to me:

After all, I was the son of a toll collector and a bank
teller... so it wasn't like I'd had years of formidable
training in running a business, and I'd certainly NEVER seen
entrepreneurial "spirit" in action before in my entire
life.

But I did it.

With my wife's support, and with both of us never even
thinking things wouldn't work out, I started my own
financial planning firm after spending time working in
the corporate world doing this for someone else.

Shortly after that, I got into direct-response, used it to
really explode my sales... and then of course... the rest
is history.

My point is not that I succeeded. And frankly, until I
stumbled across direct-response mrketing, we had a lot more
stress, anxiety and bad times, than good.

My point is, that I did... "something".

Overall, my story has a really nice ending -- at least as
far as I'm concerned, but what I want you to know is that
nothing would have EVER happened if I'd waited until the
timing was "just right".

Fast forward the clock again, to just last week. My wife
and I took our younger son Casey along with our daughter,
out to our local Barnes & Noble Bookstore for a couple of
hours of reading fun.

I saw a "Comic Novel" there (that's a novel, written in the
comic-book style -- very popular nowadays) by someone
called "Seth".

I absolutely loved the title. It was called...

"It's A Good Life If You Don't Weaken."

And it's an even better life, as long as you don't sit
around waiting for the "right time" to get your stuff done.

Try it, you'll immediately find out for yourself.

Have a great fourth and talk to you on Tuesday.

Now go sell something,

Craig Garber
www.KingOfCopy.com

P.S. Want to know the one secret, literally 99.9% of all
business-owners are completely missing out on? It's easy
to find out -- just go here --
www.KingOfCopy.com/consulting

P.P.S. If you know someone who could benefit from this
information, then do the right thing and forward this
tip on to them, right NOW!

Posted by isoh at July 14, 2005 12:56 AM

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