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July 13, 2005

"It's Every Entrepreneurs Biggest Dilemma... And Here's How To Fix It!" by Craig Garber

Here's a curious dilemma -- see if you can figure out the
best thing to do in this situation.

You're single and successful, busily driving home from work
one Friday evening, alone in your car on a somewhat spooky
and stormy night.

As you slowly pass by a bus stop, you notice three people
waiting for the bus:

One, an old lady who looks as if she is about to die.

Two, an old and dear friend of yours who once saved your
life.

And three, the perfect man (or) woman of your dreams.

So here's your dilemma: Which one of these three people one
would you choose to offer a ride to, knowing you can only
have one passenger in your car.

THINK before you answer.

You could pick up the old lady, because she's about to keel
over, and you'd be saving her life.

Or, you could give your friend a lift, because you feel
indebted to him forever.

On the other hand, you may never ever be able to find your
perfect dream lover again if you pass this person up -- and
Lord knows nothing would be worse than a lifetime of regret
-- especially over this decision.

What would you do?

Think this through before I give you the "correct" answer.

Ready?

O.K., here it is:

You toss your car keys to your friend and tell him to take
the old lady to the hospital, while you stay behind hanging
out at the bus stop with the woman (or man) of your
dreams.

Most people would never have answered the question this way,
because it's an "Outside The Box" kind of an answer.

The biggest problem most entrepreneurs have when I'm
consulting them -- www.kingofcopy.com/consulting -- is their
inability to look inside their own world, and come up with
a similar "Outside The Box" kind of solution, to their own
marketing problems.

Yet, outside your box is where all the critical answers to
your marketing problems are.

Right?

Listen, it's the 4th of July weekend here, and that means
one thing, and one thing only -- especially here in sunny
Florida: It means I'll be cooking barbecue... smoking a
good cigar... and hanging out with my wife and kids this
weekend.

So in case I don't catch up with you until next week, after
the fourth -- take care of yourself and have a safe
holiday weekend.

And don't forget to continuously start thinking TOTALLY
Outside The Box, when it comes to your marketing.

Now go sell something,

Posted by isoh at July 13, 2005 12:55 AM

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