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July 12, 2005

"Misspelling Gets Atention!" by Craig Garber

Do you find it strange that I'm a writer and yet
occasionally, you'll find simple words in my daily e-mail
messages, spelled completely wrong?

Know why this happens?

The answer is simple: Firstly, sometimes misspelling a word
every now-and-again makes you look more "human", and
anything you can do to make yourself more human, also lets
your prospects relate better to you.

Second, it's actually an involvement devise for many of the
people on my list.

(Oops, I meant "device" -- got 'cha.)

And as you know, getting people involved with you -- on any
level -- is always good, right?

I mean, you'd be astounded at how many people send us in
e-mails pointing out all my spelling errors -- and look,
it's not like I make hundreds of them or anything like that!
People actually seem to feel good they found spelling
mistakes made by a copywriter.

The irony of it is just too great for them to ignore.

So bluntly, having some spelling errors in my sales copy,
is... for some people on my list, a great way to get them
involved with me.

And lastly, the truth is, sometimes I just mess up!

I've got my hands in more pies than you'd ever imagine.
Between client work and my own projects, I'm involved in no
less than 10 things at any one given time.

And that doesn't even begin to include my consulting work --
www.kingofcopy.com/consulting -- and --
www.kingofcopy.com/salescopyreview .

So don't be surprised if you see a spelling error every
now-and-again in my daily e-mails -- given the volume of
work I have on my plate, it's just bound to happen.

Plus, remember -- I'm the King Of Copy, not the Sultan Of
Spelling, right?

And like Clint Eastwood said in Dirty Harry, "A man's got to
know his limitations."

Now go sell something,

Posted by isoh at July 12, 2005 12:53 AM

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