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July 06, 2005

Remember this passage from the movie, "Pulp Fiction"? by Craig Garber

In the movie, Samuel L. Jackson told you it came from
the bible, Ezekiel 25:17, and it went like this:

"The path of the righteous man is beset on all sides by the
inequities of the selfish, and the tyranny of evil men.
Blessed is he, who in the name of charity and goodwill,
shepherds the weak through the valley of darkness
for he is truly his brother's keeper... and the finder...
of lost children.

And I will strike down upon thee with great vengence and
f-u-u-r-rious anger, those who attempt to poison and destroy
my brothers, and you will know, my name is The Lord when I
lay my vengence upon thee.

Yeah!"

Immediately after reciting this passage, Jackson then proceeded
to violently unload several rounds of bullets into the person
he was talking to.

So you soon discovered, whenever Samuel L. Jackson recited
that passage, you knew he was getting ready to blow someone
away.

I guess you could say, that passage was his "brand".

And while "branding" is definitely NOT the best way to go as
far as marketing goes, at least, if by "best" you mean,
"making you money"...

You won't ever go wrong branding yourself, your guarantee,
or your processes, to give your marketing an edge.

In fact, if you get it right... it'll give you...

A HUGE EDGE!

Over the last 6 months alone, I've created the following
people:

The PCO Millioniare... Mr. Math... and, most recently, The
Titan Of 100% Income Tax-Free Real Estate Deals.

And believe me, those identities are a lot more likely to
catch your reader's eye and your prospect's curiosity and
interest, than using your "real" identity.

Call me stupid, but those identities sound a lot more engaging
than Chet, Rick, and Dick.

Don't they?

Plus, who'd you rather buy stuff from: A former teacher, or
Mr. Math?

Is there an amazing identity, process, or guarantee you're
overlooking inside your business?

Posted by isoh at July 6, 2005 12:38 AM

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