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July 05, 2005

"There Are Some Things You Really Just "Can't" Imagine." by Craig Garber

If you're a man, you just "can't" imagine what it's
like to be pregnant.

If you've never had to do this before, you really just "can't"
imagine what it's like to put your old pet dog down to sleep
for good. Trust me, it's one of the saddest things you'll
ever have to do.

And if you're heterosexual, you just "can't" imagine what
it's like being gay.

But one thing you can imagine, is... if you do enough leg-
work, that is... you really CAN imagine what it's like to
stand in your prospect's shoes.

And if you're selling something, I hope you're trying
to imagine this, harder than anything else.

Because therein lies the key to your future.

That's why 40 to 50% of my time and "energy" goes towards
"researching" whatever project it is I'm working on.

Another 40 to 50% is spent on the actual writing... and 10%
is spent on... "whatever".

And in case you're not too good with math, this means a HUGE
part of my life is spent learning.

Thank goodness I like to read and learn new things that are
going on out there in the world today.

So make SURE you know every single detail about who you're
selling to... and "what" you're really selling -- it's
where all your money is buried.

Imagine that.

Posted by isoh at July 5, 2005 12:35 AM

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