« "How to Generate Better Leads" by Michel Fortin | Main | "Heroes Interview of Gregory Alan Williams, Star of Bay Watch" by Dan Mader »
July 01, 2005
"Why Even the Potty's Screwed Up!" by Craig Garber
Are you giving your prospects crystal clear directions about
what you want them to do, all the time?
Is there any way, what you're saying can possibly be taken
out of context, and you wind up losing a sale as a result?
I'd double check if I were you, because here's a real-life
example about how NOT to communicate.
On our way back from New York City a few weeks ago, I
noticed this sign while I was taking my daughter to the
bathroom, on the inside of the door, and I did a
double-take.
The sign said:
'Close Door Immediately When Not In Use'
Now, do you have any idea what in the hell this means?
When is a bathroom door NOT in use?
When it's opened and swinging madly to and fro?
Or maybe when it's closed and your inside taking a stinker?
You tell me.
Sounds simple right, but most marketing is littered with
confusing directions and midleading statements throughout.
Remember, you can never ever go wrong by communicating too
clearly.
And if you have some connection to Jet Blue Airlines (a
great airline to fly, by the way), tell them to change those
signs to read,
'Keep Door Closed At ALL Times'
Because this... would make... much... more... sense!
And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.
“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved.
Read
the latest heroes interviews and benefit
from tips on how to write better, improve
your attitude and market your products
successfully in the
In Search Of Heroes Blog.
Home|Affiliate
Partners|Brain Balancing|
©Copyright 2003 * InSearchOfHeroes.com All Rights Reserved
Ralph Zuranski * 619-990-9492 * E-Mail: ralph@InSearchOfHeroes.com
3639 Midway
Dr. Ste. B299 * San Diego *
CA * 92110
Terms of Use |
Privacy Policy |
Disclaimer
Today's Date
Posted by isoh at July 1, 2005 07:24 PM
Trackback Pings
TrackBack URL for this entry:
http://www.insearchofheroes.com/cgi/MT/mt-tb.cgi/573
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)