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June 30, 2005
"Hmmm... Gouda... or... success?" by Craig Garber
There are some people who will absolutely never ever
succeed.
Let me tell you a little story about one of them:
I was going through some feedback forms from one of my
client's recent seminars.
My client's a successful info-marketer in the real estate
area... a VERY sharp guy when it comes to knowing how to
completely avoid paing income taxes... and he also owns a
bank.
No doubt, when this guy opens his mouth -- if you're smart
-- you're going to be paying very close attention to what
he's saying, because it's going to pay off for you in
spades.
Anyhow, one of his seminar participants was complaining on
his feedback form, because -- and I kid you not -- my
client's seminar wasn't "Atkins Friendly".
I'm dead serious.
The guy said "Your seminar breaks are not Atkins friendly.
You should have cheese and club soda."
Now I would bet you a dollar to a hole in a doughnut, the
person who wrote that complaint is one of those types of
people who complains about absolutely everything... who
never takes action on anything because nothing's ever
"right"... and of course, it goes without saying, that all
this stuff is everyone else's fault.
But here's the thing: You are always going to have a few
petty and annoying customers like that. Just don't spend
any of your time worrying about them when you're planning
out your marketing or your sales copy.
People like that are going to be "looking" for something to
aggravate them, so regardless of what you end up doing,
you're going to be doing the "wrong" thing as far as they're
concerned.
When it comes to people like this, there's never any way
you, or ANYONE else, will ever make them happy.
Your job, with PITA's like that (Pains In The Asses), is to
deliver a good service or product... take their money in
exchange for it... and then... completely eliminate any
thoughts of them from your mind, forever.
What I'm saying is, don't sweat the PITA's -- focus on what
matters -- the 99% of your marketplace that's "normal" --
or... at least... "sort of" normal.
And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.
“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved.”
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Today's Date
Posted by isoh at June 30, 2005 07:22 PM
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