« "Why Word-of-Mouth Works Wonders" by Michel Fortin | Main | "How To Close Sales Using Meta-Channels" by Michel Fortin »
June 28, 2005
"3 Ways to Avoid Using the Wrong Bait" by Craig Garber
Yesterday I promised I'd tell you 3 things you must avoid
doing, if you want your prospects to 'bite' on the bait
you're feeding them, and since I'm a lot of things, but a
liar isn't one of them, here they are:
These are a few of the situations I see most often when
I'm consulting clients - www.KingOfCopy.com/consulting
1. Avoid talking about yourself. Bluntly, your prospects
could care less.
Sure you need to credentialize yourself, but they really
don't need to know about the weird relationship you
had with your mother... your first bi-curious experience...
or that time you got drunk and 'accidentally' spent
the night up in the hills with that 'friendly' little
goat.
Just stick to the what's relevant.
O.K.?
2. Don't focus on what your product or service 'is' --
instead, focus on what it 'does'.
In other words, sell the solution, not the ingredients.
Selling a teeth-whitening system?
Dwell on all the embarrasment your system is going to
allieviate, not all the crap you're going to have to put on
your teeth every night before you go to bed.
3. And lastly, don't hide your flaws -- because we've all
got 'em. Instead, if there's a weakness in your product,
expose it, and justify it.
Your prospects will trust you more for doing so, and that's
nine-tenths of the battle anyway.
And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.
“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved.”
Read
the latest heroes interviews and benefit
from tips on how to write better, improve
your attitude and market your products
successfully in the
In Search Of Heroes Blog.
Home|Affiliate
Partners|Brain Balancing|
©Copyright 2003 * InSearchOfHeroes.com All Rights Reserved
Ralph Zuranski * 619-990-9492 * E-Mail: ralph@InSearchOfHeroes.com
3639 Midway
Dr. Ste. B299 * San Diego *
CA * 92110
Terms of Use |
Privacy Policy |
Disclaimer
Today's Date
Posted by isoh at June 28, 2005 07:19 PM
Trackback Pings
TrackBack URL for this entry:
http://www.insearchofheroes.com/cgi/MT/mt-tb.cgi/570
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)