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June 25, 2005

"Acient Chinese Secrets" by Craig Garber

You know, some jobs just stink, and no matter how hard you
try, there's just very little to no redeeming value in them.

For example -- the guy who splits the peas that go into
split-pea soup.

That can't be too much fun, now can it?

Or how about the guy who collects the tolls on the highways,
bridges and tunnels.

That job sucks!

I know -- I used to do that while I was going to college.

And you know what's different between the first car you give
45 cents change to, at 11 pm... and the last car you give 45
cents change to, the following morning at 7 am?

Absolutely... NOTHING!

Anyway, there's a man named Donald Lau, who's vice-president
of Wonton Food, Inc., in Long Island City, New York.
(that's just outisde of Manhattan)

Donald is the guy who's responsible for writing up all the
fortunes that get wrapped up inside the fortune cookies at
your local Chinese restaurant.

In fact, Donald's company cranks out 4 million fortune
cookies a DAY, so Donald just might be the most prolific
writer in history.

Whatever.

Donald never expected to be a fortune-cookie writer, of
course, things just happened that way, as they sort of
do for most people.

Needless to say, now-and-again, Donald suffers from 'writers
block' (No doubt, the thrill is probably 100% gone for
Donald.), and so he's constantly looking around his
environment to pick up little gems he can put on the
fortunes that go inside the cookies his company
manufactures.

Like when he rides the subway to work, for example: 'Beware
of odors coming from strange places.'

My favorite fortune-cookie fortune of all time, is... 'He
who eats jellybeans, farts in technicolor.'

I wonder if Donald wrote that one -- maybe you've cracked
open a fortune-cookie or two and found that one as well?

Donald recently came up with 2 gems I wanted to pass on to
you, about writing, because they are very very relevant to
writing your sales copy.

And here they are:

One, 'Don't have too complicated a mind.'

The simple truth is, the easier you can say it, the easier
your prospect can understand it.

And two, 'Think in ten word sentences.'

You should never go on and on in your writing, just like you
should never go on and on when you're talking to someone.

Ancient Chinese wisdom from Donald, sure makes good sense to
me, no?

Posted by isoh at June 25, 2005 07:14 PM

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