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June 19, 2005
"Now Go Sell Something" by Craig Garber
Ever hear about someone eating something spicy, and once
they get the spices down, it makes them start sweating?
Well, the other day I was eating lunch with a friend of mine
-- Mexican food -- and immediately after gobbling down some
hot salsa, sweat starts pouring down my buddy's face, like
he was a fat man in a sauna.
The truth is, sometimes in anticipation of you crossing the
finish line on a project you're working on, your mind
becomes filled with anxiety and fears -- and suddenly YOU
start sweating.
Some of your fears will be real ('What if your project
fails?')... and... some of them will simply be perceived
('What will my significant other think of me?' and...
ironically, 'What if your project fails?').
Steven Pressfield, in his book, The War Of Art, calls these
fears, thoughts and worries, 'Resistance'.
And 'sensing' Resistance, is actually a good thing.
See, when you feel resistance slowly creeping its way into
the back of your mind, it usually means you're about to do
something with explosive potential -- maybe something that
will even change your life forever.
Hockey great Wayne Gretsky once said, 'You miss 100% of the
shots you never take.'
So start shooting, and don't be afraid.
My mentor once told me, most of the fears that spend their
time preoccupying your thoughts (and wasting your time),
have all been created, from the ground up, by you -- all
inside the walls of your own mind.
And if you think about it -- it's true. After all, what IS
fear?
It's not something you can touch... and it's certainly NOT
something you can predict with great certainty.
It's simply 'resistance' let loose up inside your head.
So don't let all these silly notions... all that other
negative B.S... and of course, 'resistance', hold you back
from anything.
I know, just as well as you do, the tough thing is, these
'energy-sucking' thoughts usually start playing themselves
over-and-over again in the back of your mind, like some kind
of vicious broken tape recorder... usually, at the times
you can LEAST afford to hear them.
But like I tell my kids, 'Whoever said life was easy? If it
was, everyone would win.'
Don't worry though.
When Resistance beckons, that's your cue, that you're
getting a little out of your comfort zone, and that you're
on the right track.
So dive in and don't be so afraid -- even if you are
sweating like the fat guy over in the corner of your sauna.
Now go sell something.
And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.
“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved.”
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Today's Date
Posted by isoh at June 19, 2005 07:02 PM
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