For more than 17 years John has helped thousands of entrepreneurs and team leaders achieve outstanding results in life and business by showing them the fastest and most efficient ways to break through the mental limitations of what is possible to achieve.

In 1961, John Assaraf was born into a humble and loving family. As John was growing up, his father, a cab driver, was unable to answer John’s many questions about how to achieve success in life and business. As a teen, John had to overcome severe health issues and low self-esteem that could have landed him in jail or the morgue. At the age of 19, John left home and began his quest to find the mentors and wisdom he sought.

At the age of 21, John met two mega-successful entrepreneurs who are the most successful sub franchisers of real estate offices in the world. Their 1500 offices in 19 countries generate over $15 billion a year in real estate sales. These two mentors taught John everything they knew about building successful companies while maintaining a healthy and balanced life. John soon became their partner and was given the opportunity to turn around a failing RE/MAX region in Indiana. As CEO, John successfully applied what he learned and today RE/MAX of Indiana’s 1,450 sales associates sell over $4 billion a year in real estate and earn in excess of $100 million a year in commissions.

John read countless books and attended hundreds of seminars all over the world to learn how to achieve outstanding results in life and business. Understanding the power of the mind and applying cutting-edge brain research quickly became John’s life-long passion and pursuit.

John then applied everything he learned about peak human behavior and performance to Internet start-up, Bamboo.com. Within 14 months, Bamboo exploded to 1,400 employees and revenues of over $8 million dollars a month. Bamboo’s highly successful NASDAQ IPO in the ninth month proved what is possible when you empower the right team with the right mindset. A merger of equals with another Internet powerhouse called Ipix ensured its survival after the internet boom and bust era.

Although John enjoys great wealth as a result of his business successes and lives the life most others only dream of, he remembers his humble beginnings and now devotes his life to sharing what he has learned to help others. Through his vivid and sometimes embarrassing life’s stories, John has touched the lives of millions of people worldwide through his appearances on national TV, radio, and through numerous reports and news stories.

John’s passion and warmth have made him a highly regarded entrepreneur and one of the most sought after consultants and keynote speakers in North America and Europe today. His first book, The Street Kid’s Guide to Having it All made it to the New York Times and Wall Street Journal’s bestseller lists as well as #1 at Barnes and Noble.

In addition, John volunteers his time to help at-risk kids develop their skills to believe "the power of their minds and hearts."

John lives with his family in Rancho Santa Fe, California.