"David Frey Is One of the Most Brilliant and Successful Marketers Online and Offline Because He Tells His Clients the Truth With Integrity About What Really Works and How To Generate Income When They Market Their Products and Services To Their Unique Niche Markets"

Click Play to hear David Frey's In Search Of Heroes interview. It was one of the best ever. His knowledge and thought process is nothing short of astounding, amazing...incredible.

Standing on a naval ship off the coast of Nicaragua as a young sailor back in 1985, David never thought he would be the President of a marketing company (and several other companies) and the author of one of the best selling marketing books on the Internet.

 But....here he is...and here's how it happened.

In 1989, after spending six years in the United States Navy as an electronics technician, David decided to become a missionary for his church and serve in the South American country of Bolivia.

It was the best two years of his life. He learned more about people and life in those two years than he did in his previous 24 years.

After returning from Bolivia, David was 27 years old. He always had a dream of getting a college education. So he packed up his bags, jumped on his motorcycle and headed up to Utah to go to school.

Five years later David graduated with a master degree in Accounting from one of the top three accounting programs in the nation - - only to determine that accounting didn't excite him very much.

But David enjoyed technology. He entered the illustrious world of business consulting with a company called "Arthur Andersen" (yes, the company that went down in flames with the Enron scandal).

One of David's assignments with "Arthur Andersen" was to help small companies who had been acquired by large companies meet their expected earnings requirements after their acquisition.

It was during this process that David learned that you can only cut costs so much from a small business. Most of the earnings improvement needed to come from the "top line" or revenue side of the income statement.

And that meant that David needed to learn marketing...and fast. So he dived in head first and devoured every marketing book he could find.

The world of marketing fascinated David. He began to realize that marketing simply comes down to two things:

1. Human behavioral psychology

2. Numbers.

Marketing is all about how to get the most people to do what you want them to do at the least cost.

Marketing answers questions such as:

• How do you get people to pick up the phone and call you?

• How do you get people to jump in their car right now and come down to your office or store?

• How do you get people to tell other people about your products or services?

• How do you get people to visit your website?

• How do you get people to pull their hard earned money out of their pockets and willingly give it to you?

• How do you get the absolute greatest number of people to do all the things above at the lowest cost and the highest return on your marketing dollars?

David started applying his new found knowledge to the real world and experienced amazing results

Looking for bigger challenges David left "Arthur Andersen" even though he still loves that company and the people he worked with there. He was devastated when the Enron disaster crushed the company.

David soon joined a company that ran a string of senior living communities for independent senior adults, as their Vice President of Sales and Marketing.

If you think YOU have marketing challenges, try convincing your elderly parents (who are still healthy) to abandon their home they've lived in for many years, and come to live in a senior living facility.

That was an extremely tough sell. David learned a lot about marketing during this experience.

Today, David is the direct marketing expert in the hot tub retail and pool construction industry. He uses the EXACT same marketing methods to get people to buy hot tubs and pools as he used to get seniors to leave their homes and move into his facilities.

After David's experience in the senior living industry he became the Senior Vice President of Strategic Marketing Initiatives for a $500M logistics company.

Within a year they were bought out by a German company. So in 2001, David took his know-how and started "Marketing Best Practices Inc.," a small business marketing firm.

That's when the "Small Business Marketing Best Practices Newsletter" was born. It's a weekly newsletter that is received by thousands of small business owners in over 43 different countries around the world.

What makes this newsletter different from every marketing newsletter on the net is that in every edition you get to actually SEE very specific examples of the marketing tactic David is talking about.

In 2003 David published a book titled, "The Small Business Marketing Bible," which has become one of the best selling marketing books on the Internet. People from around the world have raved about it and what it has done to dramatically change their businesses.

In 2003 David also decided to take his own advice and focus on a niche market. As he mentioned earlier, David is the direct marketing expert in the hot tub retail and pool construction industry. Much of his time is spent with this group of business owners.

Most of his speaking engagements are in this industry and although he doesn't offer one-on-one coaching or consulting services any more, he does offer some of his time to major manufacturers in the spa and pool industry.

On the personal side, David enjoys spending time with his beautiful family. His wife Ingrid, and his children Sterling (7) and Alina (2) were adopted at birth. David's family is his life. They enjoy traveling together to fun places, visiting the local park, and reading cool books.

As much as David loves running my companies, his most treasured time is spent with his family. David couldn't ask for better partner to spend his life with than Ingrid. She is "fantastico" (as they would say in Bolivia).

David also enjoys playing sports and exercising. Basketball has been his passion for many years, but playing the game every day has taken it's toll on his body. Back surgery and foot surgery forced him to retire from the sport (that's probably a good thing because his game was getting pretty ugly).

Now days David's favorite sport is skiing. He learned how to ski while serving in the military in Europe. Every year David trys to make at least one ski trip to Utah during the winter season.

David also does a lot of running and cross training to keep himself in shape. (It's hard not to keep in shape when your wife is a marathon runner!)

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