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Imagine what would
happen if we focused
Jeff Wright, the President of Urban Ministries, The Largest Independent
African American Media Firm In the World, Joined Forces With
Michael Davis, One
of the Greatest Artists and Writers In the World Today, To Create A Faith-Based Comic Book Series, Called The
Guardian Line, That Teaches Value Principles Based On God's Wisdom Contained in
the Bible
Click Play to hear Carl Jeffrey
Wright
In Search Of Heroes Interview
Carl Jeffrey
Wright is the fifth of seven sons born to Alvin and Lottie
Wright. His parents were childhood neighbors in Jonesboro,
Arkansas. Both individually and as a couple, Jeff’s mom and dad
defied every perceived “limitation” and inspired the respect and
trust of many, including their children. Their legacy is the
compass that has guided Jeff through the best schools and
several highly successful careers until he reached his latest
destination—his calling, UMI.
Lottie Wright was one of eleven children, the daughter of a
preacher. At the tender age of eight, she was run over by a
train. After she nearly bled to death, her family praised God
for preserving her life and accepted the awful truth—Lottie had
lost her left leg and her left arm below the elbow. The future
a poor, black double amputee could hope to enjoy in 1940s
America was dismal, at best. But Lottie was extraordinary.
Great things were bound to happen. She and Alvin
married in 1941. In the early fifties, the family, which now
included their first son, moved to Washington, D.C. Alvin got a
job at the Supreme Court building. Since he had not completed
high school, he began his career in Washington as a maintenance
worker. As he served faithfully and absorbed the daily routines
of the Supreme Court, he received the notice of powerful men.
Alvin became a personal assistant to Chief Justice Earl Warren.
After 25 years of service to the Court, he retired from the
position of Conference Clerk—the only trusted person admitted to
the conference room as Supreme Court Justices privately discuss
a case. While Alvin
flourished at the Supreme Court, Lottie’s loving, no-nonsense
approach to discipline shaped the character of the couple’s
seven sons. “Mom could spank us just as hard as Dad,” Jeff
recalls. “I was 10 years old before I realized that she was
“handicapped.” That word—“handicapped”—was never used in the
Wright household. Lottie wore a prosthetic leg, but she managed
to do everything required of a mother without the use of her
left hand. Lottie’s boys had the best example of what hard
work, determination and intelligence could accomplish. “If a
certain goal could be achieved by any living human being, we
knew we could achieve it,” Jeff remembers. While she was
pregnant with son number seven, Lottie completed her Masters of
Library Science. She was Jeff’s school librarian and eventually
held a position at the Central Library in Washington, D.C.
During a library career spanning 20 years, she became one of the
founders and served on the board of the D.C. chapter of Reading
Is Fundamental and served on the black caucus of the American
Library Association. “America is filled with two kinds of
people—those who read and those who watch [TV]. My mother
raised readers,” Jeff states with pride. Jeff attended St.
Albans School, the elite National Cathedral high school in
Washington, D.C., where his classmates were the sons of senators
and high-ranking D.C. personnel. He chose to leave the school
in 10th grade and returned to the public school
system “to be with the black kids again.” Upon returning, he
discovered he was hopelessly ahead of the curriculum. After
completing a few night classes, he graduated from high school at
age 16. He started college immediately at Fisk University,
where he served as student body president and graduated with
honors at age 20. While attending Fisk, he spent the summers
working as a custodian at the Supreme Court building. “I know
for a fact that I am the only lawyer in America who has cleaned
every toilet in the Supreme Court,” Jeff laughs. One day while
he was vacuuming the carpet in the great hall, Jeff decided to
pursue a law degree. He was accepted to
Georgetown Law School. During the summer following his freshman
year, he began working for the airline industry. He had the
opportunity to attend the deregulation hearings taking place at
the time, and he found the whole process intriguing. He
discovered that the business world interested him far more than
the thought of becoming a lawyer and contemplated quitting law
school. But his parents and the dean of Georgetown Law School
encouraged him to finish what he started, so at age 23 he earned
his law degree and immediately took a position with TWA’s
marketing department in New York. When he arrived in
New York, he discovered that “corporate America had fallen in
love with the MBA.” He was carrying the wrong degree. While
waiting on an offer from TWA’s law department, he decided to
apply for scholarships, hoping to acquire the obligatory MBA.
He received two offers—one from the law department and one from
Johnson & Johnson’s scholarship fund. He chose to leave TWA and
in 1980 was awarded the Johnson & Johnson Leadership Award, the
most substantial fellowship for minorities available at that
time, which paid for his two year MBA in finance from Columbia
University. As a cash-strapped graduate student, Jeff
reconnected with the faith in Jesus that his parents had
instilled in him as a young boy.
The next fifteen years were a season of spiritual and
professional growth for Jeff. He worked first for Johnson &
Johnson then for health care giant Bristol-Myers Squibb, where
he was vice president of corporate development (mergers,
acquisitions and strategic alliances) for their consumer
businesses. In 1988, Jeff decided to become directly involved
in ministry, so he enrolled in seminary and was licensed to
preach in the Baptist church. He considered leaving his job to
be a full-time minister until he saw a film produced by UMI, a
company that produces media for the African-American church
market, about two inner-city friends who had chosen different
paths in life—one as a drug dealer, and one as the writer of
Christian hip-hop music. “UMI was so far ahead of the curve,”
Jeff recalls. “Here was a way to use media in a compelling way
to reach young people with the saving message of Christ. I had
to work with these people.” He called the number on the back of
the tape and asked to speak with the company’s president, Dr.
Melvin Banks, Sr. He was shocked to discover that a small
company was producing such great work. Dr. Banks invited Jeff
to serve as a consultant for UMI and then to join its board of
directors. Jeff resisted a full-time commitment to UMI because
his career at Bristol-Myers Squibb had really taken off. In 1994, Jeff
finally made the big leap of faith. He left a powerful,
unbelievably high-paying job (with stock
options!) in New York to serve as UMI’s president and CEO. The
company has nearly tripled in size during Jeff’s tenure. “When
you consider my parents and my grandfather, the preacher, it
seems obvious that I would eventually run a company that
publishes Sunday school material,” Jeff muses. But his mission
is not limited to reaching the African-American church alone.
“We have seen that Black culture sets trends. It has become the
global youth culture. The media delights in glorifying the
underbelly of Black culture and presenting it as representative
of the culture at-large. I want to spread the message of faith
through the best that Black culture has to offer,” Jeff
emphatically states. Toward accomplishing this goal, UMI will
be releasing The Guardian Line, a new series of comics
created by established comic book artists that will engage young
readers in stories that incorporate UMI’s biblical worldview, in
September 2006.
Jeff serves on the boards of Americans United for Life, Fuller
Theological Seminary, Urban Outreach Foundation and
Evangelical Christian Publisher’s
Association (ECPA). He also serves as board president
and CEO of Circle Y Ranch (Bangor, Michigan), one of the few
African-American owned and operated Christian camps in the
country.
The father of three and one more on
the way, Jeff and his wife currently reside in the Chicago area.
For more information, contact
The B & B Media Group, Inc.
800-927-0517 Ext. 104
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