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Proposal Sent To Internet Copywriters Who Might Consider Being Involved in the In Search Of Heroes™ Program Copywriter's Contest

Dear Copywriter,

Thanks for being involved. Here is an overview of how the program will work.

Are you a copywriter? Do you want to join in the "In Search Of Heroes" (ISOH) Program Copywriter Competition?" The goal is to honor and publicize the copywriters that create sales letters that produce the greatest amount of cash donations to the non-profit "In Search Of Heroes" corporation. This money will be used to set up and operate the program world-wide?

Many of the masters and up-and-coming copywriters have accepted the challenge. The goal will be to determine, "Who is the greatest copywriter for a charitable purpose?" Michel Fortin, Ted Ciuba, Carl Galletti, Troy White, Carl Garber, Joe Vitale, Vicky Heron, Craig Perrine, Marc and Terry Goldman are a few who will be participating.

The writers will get a percentage of the money they generate through a two tier affiliate program. I am writing the story of how the "In Search Of Heroes" Program came into being and a basic sales letter from a special features writer's perspective. Each copywriter will take my letter and polish it or create a new one.

Then we will use conventional media advertising, press releases and online marketing avenues like google AdWords and the other Pay-per-click services. The ads of the copywriters will target their own specific landing page that gets visitors to opt-in to a 24 day autoresponder, designed to motivate them to donate money to the ISOH program.

The definition of (HEROES) are those who:
(H)elp,
(E)nthusiastically,
(R)esponsibly,
(O)ptimistically,
(E)xceptionally
(S)ocially,
(S)piritually and/or (S)cientifically.

The people who donate are real HEROES because they are helping make the world a better place. They will have the option of being recognized on the ISOH site for their generosity. They can upload their photo and personal or company information. We can have different categories and different levels of generosity, if the board members feel this is a good idea.

The copywriters can also use their contacts in the internet industry to send their specific letter to any available targeted databases. They can use additional incentives to motivate people to participate in the ISOHs program. These incentives can be any E-books, courses or memberships, or whatever they desire. The goal is to get as many people as possible to donate money to makethe world a better place...spreading good news about local heroes and generating online income one family and community at a time.

We will track how many people donate instantly, sign up for the autoresponder series and eventually donate money to the program. We will also track conversion rates for each aspect of the contest. This information will be used to honor the best copywriters and marketers in each area. The statistics will be an important part of the course material about sales letters, conversion techniques and backend sales.

The writers can come up with their own autoresponder series our use the one created by experts. The results will be tabulated over a period of one month and then published for the edification of all involved.

Of course, there will be lots of hoopla and press coverage for the "Big In Search Of Heroes Gala Event" in Dallas at a hotel near the DFW airport. Those involved will be publicly honored and rewarded for their participation. At the awards ceremony, the top copywriters and marketing groups will receive their checks and recognition for their incredible expertise as "wordsmiths" and marketing geniuses.

Also, they will have the opportunity to donate any portion back to the ISOH Program or to their favorite charity. The amount of the checks and donations will be made available only with the permission of the recipients. There is a certain amount of beneficial publicity that will result from their altruism and generosity. Otherwise, this information will be kept strictly confidential.

We will use the winner's copywriting program as part of the course curricula for every ISOH program in the world. Students internationally will study and analyze each sales letter used in the contest and the conversion techniques to determine why each achieved a specific success in generating income and motivating people to donate their hard earned money to a good cause. The whole idea is to discover the words and marketing techniques that are most effective, so they can be used in the local programs.

Those who donated money and are recognized as HEROES locally will be inducted into their local and the international ISOHs Hall Of Fame. The Halls of Fame will be databases for everyone to identify those individuals that are exemplary citizens of the world to develop joint venture business relationships.

The students will write online and offline newsletters promoting heroism in their local communities. Their work will be judged by community leaders and organizations like Rotary, Chamber Of Commerce's, etc. The students' goal will be to create a letter that out performs those created by the masters of copywriting. The amount of money generated for their local ISOH program will be the determining factor of the sales letter that is the best. There will be a series of super prizes for the top five groups.

You can find the overview of the ISOH program at www.InSearchOfHeroes.com

Sincerely yours,

Ralph Zuranski

"Read the Original Article That Created The First 'In Search Of Heroes^™' Program In The Coronado Eagle Newspaper"

by Ralph Zuranski

What is a Hero or Heroine?

How does one arrive at this exalted position? According to "Big Brain," my talking "Franklin Language Master," the attributes are the same for both sexes. Heroes are individuals admired for their achievements and qualities. They especially demonstrate the courage to conquer fear or despair. Where are the Heroes of today, when the world needs them so desperately?

Are we the audience and the major news media equally responsible for the lack of publicity for Heroes?

Have you ever wondered, "Why is there such a focus on traumatic, violent and frightening events?" Does a steady diet of this material perpetuate fear and despair?

Do we experience a vicarious thrill from the misfortune of others?

Are our senses dulled, ethics corrupted and morals so jaded we require greater quantities of violence and shocking events to stimulate our interest? I still remember when one murder caused social outrage and community activism!

Too many people today are apprehensive, frightened by things beyond the edges of perception.

They are afraid of many things. Riots, wars, terrorist acts and natural catastrophes are increasing in frequency and intensity.

Physical and emotional abuse, chronic diseases, financial failure affect every family to different degrees.

The consequences of unremitting fear just don't go away by themselves. The quality of life decreases dramatically when all hope is lost. Something positive must be done. A solution is to locate and publicize real-life Heroes in these fearful and perilous times.

The tremendous need for inspiration and positive role models increases exponentially with each horrific act and devastating event.

Experts believe a factor of ten times as much positive stimulus is required to overcome one negative event.

How many people are desirous of reading and seeing uplifting articles about people triumphing over human trials, tribulations and misery?

Are there any real-life Heroes laboring to help solve the immense social and environmental problems facing humanity?

I believe the answer is an emphatic yes! Heroes are everywhere!

They are ordinary people determined to serve and help others; to make the world a better place. Daily, across the face of the earth, people willingly assist family members, friends, and strangers.

They compassionately minister to the injured, poor and sick.

They Help Enthusiastically, Responsibly, Optimistically, Exceptionally and Socially (HEROES), with no fanfare, demand for recognition or public acclaim. These humble people of every race demonstrate the loftiest qualities of humanity.

Hopefully the news media will publish and broadcast these stories. The goals of the program will be to:

Identify and praise local Heroes.

Educate people about Heroes and heroic action.

Inspire young people to want to become Heroes.

Help young writers and photographers develop and perfect their writing skills.

Receive published credit for their writing, art and photo contributions.

Extensive research has proven individuals often meet or exceed their own and other's expectations.

When children envision themselves as Heroes, heroic action is not far behind. Public recognition and concrete rewards for excellence are a wonderful incentive for young people. Every person can benefit by creating a Hero or Heroine within, to help them deal with the difficulties of life.

Eleanor Roosevelt once said, "The future belongs to those who believe in the beauty of their dreams."

The creators of the "In Search Of Heroes Program" have the desire to inspire young children to dream, to imagine themselves Heroes. These people are working hard to create vehicles for the dreams of teenagers to become reality. As in the book "Dune," the dreamers must awaken. People need to believe they can make their dreams for global peace, joy, prosperity and love a universal experience. The heroic example of others is a prerequisite.

"I don't know what your destiny will be, but one thing I know; the only ones among you who will be really happy are those who will have sought and found how to serve." Dr. Albert Schweitzer.

If you want more information about the "In Search Of Heroes Program," contact Ralph Zuranski: 619-866-4764.

"Small opportunities are often the beginning of great enterprises." Demosthenes

Click the links below to see the photo album history of the program.

Click Here for the photos of the many people who helped make the "In Search Of Heroes™" Program a success.

Click Here to see the newspaper articles, business letters, faxes, mind-maps and PowerPoint presentations from the original "In Search Of Heroes™" Program.

Click Here to watch the video interviews of original local and national heroes.

Click Here to see the testimonials of those involved.

"Ralph realized in the year 2001 that the internet is the perfect vehicle to spread Good News world-wide instantly and inexpensively!"

He started attending internet marketing conferences in 2001, searching for the most successful copywriters, marketers, legal experts and software creators to help develop the training material for the new program. To pay his way at the conferences, Ralph photographed speakers and attendees.

He then created theme websites for each event to educate others about the "In Search of Heroes™" Program.

Click Here for links to the Internet Marketing Photo sites to see the photos and the speakers sharing their wisdom through the captions under each photo. The message is so much more powerful when you combine words and photos of the speakers. The photos of attendees and the speakers created a definite sense of community where individuals were able to match the names on business cards with the faces of the people they met at the events.

"Leaders in the Internet community offered to help create the training course that will make the 2007 'In Search Of Heroes™' internet marketing program an international success!"

Many of the top internet experts were recognized as Internet Heroes by Ralph Zuranski. The leading internet professionals, copywriters, marketing experts, lawyers and asset protection specialists and software developers, volunteered to help create the training material for the In Search Of Heroes™ Program. You can benefit from their amazing wisdom by reading their articles published daily in the "In Search Of Heroes™" Blog.

"The Internet Marketing Training Course will include copywriting as a primary focus because of the incredible power of words to transform people's hearts and minds."

Many of the top copywriters like Ted Nicholas, David Garfinkel, Michel Fortin, Joe Vitale, Lorrie Morgan-Ferrero, Vicky Heron, Alex Mandossian, Craig Garber, Craig Perrine, Troy White and Carl Galletti volunteered to be interviewed and create course material for the program. Many have kindly offered the use of their educational articles at no cost to the visitors to this site. Every day new articles are posted on the "In Search Of Heroes™" Blog for your reading pleasure.

"Using the newest internet technologies along with the application of the best marketing wisdom and most effective copywriting techniques, the program will be an important vehicle for generating income for community programs that need funding."

The internet leaders want to teach young people how to use the power of words, audio, video, blogs and podcasting to promote "Good News" about local heroes and their businesses or the companies they work for. When these individuals receive the recognition they deserve and their businesses generate greater income, because of this valuable exposure, they have the time and money to make a beneficial difference in their community.

"Once students learn how to write copy, develop websites and work with audio and video, they can help small businesses in their community generate income through he internet."

Working as interns in different businesses will give students the experience they need to excel in the business world after they graduate. The community works together to benefit everyone, especially those in the greatest need.

"The 'In Search Of Heroes™' Internet Marketing Training Course will revolutionize the learning experience for students."

The interviews of the copywriting and internet marketing super stars will be transformed into a course that includes the videos, audios and text. The material will be presented in multiple learning formats so each person can benefit from the information presented in the way that stimulates and enhances their ability to learn. We will use mind-maps and brain balancing images and colors that appeal to how boys and girls brains and left and right hemispheres process information differently. These advanced techniques of teaching will insure, "No child is left behind!"

"Health Heroes will help young people to feel like Heroes...to discover their own Heroic potential within, to have a clear mind, plenty of energy and balanced emotions"

Many health professionals volunteered to help young people look and feel their best by sharing the secrets of health they discovered during their medical careers.

Doctor Michael Borkin, NMD is a leader and pioneer in research on hormones and how to balance them. Click Here to read Dr. Borkin's article about stress.

Doctor Dean Howell, NMD created a therapy called Neurocranial Restructuring that balances all the bones in the body and skull so the entire body can work the way it was designed to. Click Here to listen to Dr. Howell's health heroes interview.

Richard Merbler is one of the top rolfers in the world who transforms people's bodies and emotions for the better through deep tissue massage.

Doctor Joseph Edward Allen, MD is one of the finest family medicine doctors in the world. He is helping my mom and dad stay alive after they suffered catastrophic illnesses in the middle of 2004, congestive heart failure for my mom and a massive paralyzing stroke for my dad. I am very grateful for his kind and compassionate care for them.

Doctor Ralph Miranda, MD is a leader in medicine and a well-known speaker and teacher at medical conferences.

Doctor Bob Martin, MD is a leader in sports medicine and has worked with student and Olympic athletes.

Doctor Robert Rowen, MD is personally responsible for medical freedom by making a stand for the residents of Alaska when he, Governor Hickel, Senator Ward and others fought to make beneficial therapies available for residents.

Doctor Jonathan Wright, MD has been a pioneer in nutrition and wrote some of the first books on this subject.

"These are the thought provoking questions students will ask local Heroes in their community."

What do you want out of life in ten words or less?
What is the dream or vision that sets the course of your life?
How important is it to stay focused on your primary goal?
Do you follow your hunches and intuition?
What specific philosophy or philosophies guide your life and decisions?
What is your perspective on goodness, ethics and moral behavior?
What place does the power of prayer have in your life?
What principles are you willing to sacrifice your life for?
Are your actions and goals consistent with your beliefs?
Is it valuable to have highly charged emotions about achieving your goals?
Is it useful to take a positive view of setbacks, misfortunes and mistakes?
Is optimism valuable?
Do you maintain your sense of humor in the face of serious problems?
Do you take time out of your day to feed your subconscious positive thoughts about you, your goals and dreams?
Do you have the courage to pursue new ideas?
Were you willing to experience discomfort in the pursuit of your dream?
Is it beneficial to make decisions quickly?
Are you slow to revise or reverse an important decision?
How were you able to overcome your doubts and fears?
Do you readily forgive those who upset, offend and oppose you?
Do you experience service to others as a source of joy?
When was the lowest point in your life and how did you change your life path to one of victory over the obstacles you were facing at that time?
Was there anyone who helped give you the willpower to change things in you life for the better?
How important was it to believe your financial dreams would eventually become reality?
Why is it valuable to know exactly how much money you want to have in your bank account and when?
What is your definition of heroism?
Did you ever create a secret hero in your mind that helped you deal with life’s difficulties?
What were the qualities and attributes of your secret hero or your real life heroes when you were growing up?
Who are the HEROES in your life now?
How important is it to have trusted friends or a master mind group to bounce your ideas off?
How do they make a positive difference in your life?
Who do you feel are the real heroes in our society today that are not getting the recognition and rewards they deserve?
Why are HEROES so important in the lives of young people?
What are the things parents can do that will help their children realize they too can be HEROES and make a positive impact on the lives of others?
How do people become heroes?
How does it feel to be recognized as an Internet HERO?
Why do you think you were selected for this unique honor?
How will being recognized as an Internet HERO change your life?
How are you making the world a better place?
Do you have any good solutions to the problems facing society, especially racism, child and spousal abuse and violence among young people?
If you had three wishes for your life and the world, that would instantly come true, what would they be?
What do you think about the In Search Of Heroes Program and its impact on youth, parents and business people?

Home|Articles|Brain Balancing|Photo Albums|Videos

Health Heroes|Sitemap|Resources|Sponsors

Ralph Zuranski * 619-990-9492 * E-Mail: ralph@InSearchOfHeroes.com

3639 Midway Dr. Ste. B299 * San Diego * CA * 92110

The In Search Of Heroes Program Spreads Good News World-wide Using Copywriting, Blogs, RSS Feeds, Photos and Audio and Video Interviews That Tell the Unique Stories of Local and International Heroes Who Help Others In Many Different Ways and Deserve Recognition For Their Good Works.
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