Listen to What Kevin Hurley and Jay Conrad Levinson Have To Say When They Answered the Heroes Question "When Was The Lowest Point In Your Life and How Did You Change Your Life Path To One Of Victory Over the Obstacles You Were Facing at That Time?"
Kevin Hurley: The lowest point in my life would probably be about six or seven years ago when I really decided to focus on this full time. It’s an incredible challenge to build a business or to build anything up from the ground.
Obviously, financial burdens are a difficulty for many people. That would encompass, just having the faith, just thinking of the Rocky movies and to keep going and to keep going. There’s going to be light at the end of the tunnel. That would be my best advice. If you believe in something, lock onto it and don’t let go.
Jay Conrad Levinson: I’d say that probably the lowest point was when I thought that I had achieved my lifetime ambition working in Chicago. It was thirteen degrees below zero and I thought, “Boy, here I am having done everything that I wanted to do. However, it’s really cold here and I don’t think I want to live the rest of my life here.”
I thought that I was a success, but when I went to my advertising agency and went to the boss and asked them to transfer me I was told that that was just not possible and it dawned on me that I was really a slave in a three-piece suit. Although I wasn’t doing manual labor, I was doing hard labor and was still getting a place not fit for man or beast because of the weather.
When I had determined my lifestyle ambition I was twenty-one years old and hadn’t factored in the weather, but now that I was near thirty and I felt it, and I thought I was a free man, that I could do anything. So when I asked for that transfer I thought, “Of course I’ve earned it and I can do it.”
However, I was told that it was impossible to transfer me and I felt at the bottom, that all along I had deluded myself. I had been a slave. I thought I was just a nicely paid employee at an advertising agency with very little control over my life because here I was doing what I wanted to do but I didn’t have the freedom to pick up and move elsewhere. So that was a bad feeling.
I knew also that in order to get out of it I had to take the kind of action that would risk my career. I had to leave my job, leave my security, and leave my income, but I did it because I wanted to feel the sense of freedom all over again.