Listen To What Heroes Copywriter Craig Garber and Former Protege for Gary Halbert Says When He Answers the Heroes Question "Who are the HEROES in your life now?"
Craig Garber: My older son is one of my heroes, he had to deal with some stuff when he was a kid that certainly wasn’t fair, I say that he shouldn’t have had to deal with, but how he handled himself, I’m real proud of all my kids, but he’s taught me a lot, and he communicates real well, he tells me ‘Dad your screwing up’, you know, I respect that he’s a together neat kid.
My wife’s a hero of mine, and she’s definitely been a guiding light for me and has been a huge catalyst for change. That’s probably about it, as far as that goes.
If I use my definition of heroes, to some extent Gary Halbert was a bit of a hero of mine. He took me under his wing and gave me confidence. I owned a financial planning business for 9 years, he told me that I was the greatest copy writer he’d ever met.
That wasn’t a testimonial, he sent me that after I did a couple of jobs for him, I thought he was winding me up. I thought he was giving me a bunch of crap.
I called him up and I told him I had gotten this e-mail from him, and he said “Yeah, I meant every word.” That gave me the confidence to make a change in my life and so I could live the lifestyle that I wanted which for me was spending more time with my wife and kids.
There’s another guy that, again going by my definition of heroism, is someone who’s unselfishly given from himself, a client of mine, this guy came to me about six or eight months ago, a guy named Chet Roland, you might have heard of him. Dan Kennedy’s always talking about him.
Anyway, he lives down here. He’s a client of mine, and he’s turned out to be, using that definition of a hero, a hero, he’s promoted me, and he is just so influential in my career with a lot of other things, and a lot of prominent information marketers, and he’s just a great guy to be around.
He’s just inspirational, he’s a high energy guy like me, and just a good guy, so I’d have to say Chet’s not only a friend, but to some extent using that definition of heroism, a hero as well.