Part 19: Be Amazed At the Secrets About Her Life That World-Class Copywriter Lorrie Morgan Ferrero Reveals in Her In Search Of Heroes Interview" by Ralph Zuranski
How important do you think it is for kids to learn to write copy these days?
Well, I think writing in general is a great way to get your emotions out of paper… keeping a journal no matter if anyone ever sees it or not.
Even if you write something and throw it away, it’s a physical act of putting your emotions into a physical place. I don’t know that copywriting is a great career.
Don’t get me wrong, it’s a great career, but copywriting is really selling. So, I don’t know if it’s important that they learn to copywrite. I think it’s very important that they learn to express themselves on paper. I think that’s critical, and whatever way they use it after that.
Like I said, copywriting is a good way to make a living and you have to be in touch with your feelings. You have to understand human psychology.
I think all those things intertwined to make the perfect career for me but it might not be perfect for everybody. Just so as long as people are writing, it’s very powerful. Like you said, “The pen is a powerful sword”.
My parting advice would be to be grateful for whatever it is that you have because everything looks better when you start to realize what it is that you’ve got under your own two feet now.