" /> In Search Of Heroes Spreads Good News About Everyday, Real-Life Heroes Who Deserve Recognition For Their Good Works: July 2007 Archives

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July 26, 2007

"In Search Of Heroes Phase 2 Focuses On Interviews Of Women Heroes at the 2007 San Diego Comic Convention" by Captain Biorhythm

Ralph kicks off the second phase of the In Search Of Heroes Program at the 2007 San Diego Comic Convention Thursday-Sunday that focuses on women heroes.

 

Ralph's mom DIED on April 16th, 2007, while he was holding her hand and saying GOODBYE as she drew her last breath. Now that she was gone and in HEAVEN, her bedroom was now vacated. Ralph's wife Janet desperately missed her GRANDDAUGHTERS, after being away from them for the last 3 years while taking care of Ralph's dying parents.

 

To her great JOY, granddaughters Hannah, 10 years old, and  Lauren, 8 years old came to visit with grandma and grandpa. Ralph moved into his dad's tool shed in the backyard. The incredible amounts of estrogen was just too much for him so he created his cave and moved in while they were visiting...only to ponder just how different girls and women were from men.

 

Needless to say, Ralph was totally PERPLEXED...way out of his league trying to relate to to young girls. Having never had any children, let alone raising any, Ralph was CLULESS on what to do.

 

So he decided to start PHASE 2 of the In Search Of Heroes Program. Just like in 1992,  when young David Ganong became the first hero in training at the San Diego Comic Convention, interviewing JIM SHOOTER and the creators of the comic book series, "The Good Guys," Ralph decided the fastest way to get up to speed being a great grandpa, was to take Hannah and Lauren to the San Diego Comic-Con to INTERVIEW WOMEN HEROES.

 

He knew that if he listened carefully to the interviews he would discover those valuable PERARLS OF WISDOM that would allow him to help Hannah and Lauren discover their own heroic potential and use the FULL POWER of their minds and bodies.

 

Each day you will be able to see the photos of the HEROES at the San Diego Comic Convention. Hannah and Lauren were excited because they got to help with the audio visual activities at the phenomenal Saturday "MASQUERADE."  They each received one of the extremely hard to get backstage passes (only 500 were printed and available.)

 

Keep checking back to see the awesome photos and absorb the video interviews of women heroes by Hannah and Lauren.

 

Click the links below to enjoy the photos and videos as they are produced, edited and uploaded for 2007.

Wednesday-Thursday

 

Click the links below to enjoy the photos from San Diego Comic Convention 2006.

Thursday

Friday

Saturday

 

Click Here to read the Ralph's article about the convention that was published in the Coronado Eagle Newspaper August of 2007.

Click Here to read the article 1 published in his blog about Comic Con 2006 and Here for the Saturday entry after the Masquerade.

 

Click on the links below to read Ralph's commentary on the different episodes of Stan Lee's "Who Wants To Be a Hero.

Who Wants Be A Hero Episode 1

Who Wants Be A Hero Episode 2

Who Wants Be A Hero Episode 3

Who Wants Be A Hero Episode 4

Who Wants Be A Hero Episode 5

July 25, 2007

"When Is Your Independence Day?" by Yanik Silver

July 4th for Americans is a chance to celebrate our independence.
Trust me, I'm not going to get on a soapbox and start waving the
flag - but I do think it's important no matter what country
you live in to really think about that word "independence"
and its meaning for you.

My father reminded me that July 3, 1976 was his
"Independence day" since that's the date my family came
over to the United States from Russia. (Pretty cool
since it was right before the bi-centennial celebration.)

For me, my independence day was on July 1, 1999.

That's the date I left my father's business to work on my
own. It was by far one of the hardest decisions of my life.
You see, I had worked for my dad since I was 12 and he
thought I was going to take over the company. I had that
same thought as well until I got the "bug".

In fact, my wife, Missy, and I were talking about this
recently. She was talking about how when she met me 9 years
ago, I had only one thought: "how to grow my father's
business". I would stay late working on new ads and
marketing pieces. I was in early calling my accounts trying
to make sales, etc. etc.

Now I had been studying direct marketing, and results were
really paying off for my dad's business. (Actually they
still use a lot of the ads I wrote in 1998 because they
still work today.) But with every ad I wrote I was getting
more and more aggravated. Not because the ads weren't
producing sales - they were - but because of the grief and
politics I had to deal with. Everybody seemed to be an
advertising expert even though they've never studied or
read anything on the subject. People mistakenly believe
that if they wouldn't "read all that copy" then nobody
will. Or if the ad is "ugly" and has no pictures or pretty
graphics it won't work.

Complete and total crap.

For every ad I wrote I had to fight to get it out there. I
got sick of it and decided I would create my own product so
I could write ads for myself. My first product was to help
dermatologists who wanted new cosmetic patients. It was a
big kit (manual, tapes, reports, diskette, etc) based
around some marketing consulting I was doing on the side
for one of my customers.

I ran my first ad in April 1998 in Dermatologic Surgery
magazine. I got 10 responses so I sent them the 20-page
sales letter I'd written selling this $900 kit. Not one
order.

I waited...

Sent out a 2nd notice to those 10 respondents.

Nothing...

Then I sent a 3rd notice telling them the expiration date
to get all the free bonuses was only 10 days away. Finally
on the very last day of the expiration date I got one order
over the fax machine.

Yipeee!!

I still remember that doctor's name in Flushing, NY. What
an incredible feeling. That was the start of my
independence. I realized I now had the power to chart my
course as I wanted. That first sale. That's one of the
greatest feelings in the world - when something you've
created is sold. It took me a little over a year after that
first order to realize I wanted my freedom and I finally
quit on July 1, 1999.

Maybe it's the new confidence you get when you realize
you've created something that people want and are willing
to exchange money for. That first sale is usually the
hardest (but also the most rewarding).

It's wonderful when I help turn on that light in people.
I've seen it first-hand working my Apprentices and seeing
them launch their products. How amazed they are by the
money pouring from around the globe. I love it!

And my wife is striking out on her own with a little bit of
my help. She set up her first web site -
(www.InstantThankYouLetters.com) and she's getting
checks each month.

So when will your independence day be?

If you've already achieved it - I bet you can remember it
perfectly. Sometimes the bleakest times that we believe are
terrible actually turn into a perfect opportunity.

Take my good friend, Jim Edwards', for example. His
independence day came because he got fired. To him that
wasn't a blessing at first but as he looks back on it -
it's the best thing that ever happened.

I remember the conversation we had right after it happened.
I was drinking a bourbon and Jim was having a beer. We were
talking about different projects he could try and pursue
and do now. We were throwing around some ideas and we came
up with "33 Days to Online Profits".
(www.33daystotoonlineprofits.com)

It was right there during that call that we outlined each
of the days and moved forward from there. And "33 Days" has
been a tremendous six-figure income earner for both of us
and it doesn't seem to let up.

So what can you do to achieve your independence?

I'll give you a couple things to take to heart. I can't
remember the author who said this but he said if you show
me what a man does in his spare time I'll show you the type
of man he'll become. What are doing with your spare time?

- Watching TV or reading?

- Napping or practicing your copywriting?

- Yakking to your friends or studying direct marketing?

It all comes down to the choices we make every single day.
In fact, you shouldn't let one day go by without making
sure you are taking at least one proactive step towards
your own independence. Just because the thought of you
doing what you want when you want may seem so far away -
don't let that stop you from taking those baby steps each
and every day. That's one of my rules and I hope you'll
adopt it.

What else?

Learn to be different. The truth is you need to become
extraordinary to achieve extraordinary results. You can't
be like everyone else (and why would you want to). That
means doing the things other don't (or won't) do. That
means not listening to their advice (unless they are doing
what you want to do). Frankly, if you simply did the exact
opposite of what everyone else is doing you'd turn out
okay. Why? If only 5% of people are truly successful and
the 95% are the mediocre majority - doesn't that mean the
majority is wrong? Don't engage in their thinking. Don't
follow their lead. Don't adhere to the same values and
standards the "95-percenters" do.

Two people who really helped me clarify my thinking on
this was Early Nightingale and also Dan Kennedy. (See
next article for his insight and a special gift I've
arranged for you.)

Please don't get me wrong - in no way am I trying to be
elitist. I'm not. But it is tremendously important to go
through your day with your eyes wide open. The truth is
most of your friends (right now) probably don't want you to
change and succeed. That would imply that they are losers.
That would mean they are failures. Nobody is going to
propel you to succeed except yourself.

So get on it and proclaim your own Independence Day
starting T-O-D-A-Y!


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, which can be
found at http://www.Ultimatecopywritingworkshop.com
==========================================================

July 24, 2007

"How to Sell High Priced Products Online and Offline" Yanik Silver

During my presentation at my recent Underground Online
Marketing Seminar (www.UndergroundOnlineSeminar.com) -
I talked about my own "Underground" secrets. One of the
things I covered was how to sell super high-end products.

Personally, I've sold everything from $17 ebooks to
$14,500.00 "Apprentice Programs" and lots in-between. My
most recent high-end product is a $7,995/month program for
cosmetic surgeons.

I really love high priced products and you'll see why in a
moment...

First off, if you want to make $1M this year - then you'd
have to sell 20000 copies of my 'doohickey' at $50. Or it
could be 2000 copies at $500. Or better still 200 copies at
$5000.

It's a lot easier dealing with 200 customers than 20,000.
Think of all the customer service and infrastructure, etc.
Plus, as a general rule - the buyers of a high-priced
product or service are better buyers are easier to deal
with than someone who bought a $9.95 ebook and drives you
crazy.

The other thing is these customers pay more attention and
revere the information or product/service more. I've
attended $500 seminars and I've attended $10,000.00
seminars. Which one do you think I was paying more
attention to? So having higher priced products is actually
better for your customers because they are more committed.
Think about the last time you gave free advice to someone -
what happen? That's right. Nothing. But if you had made
them pay you for consulting - they would have taken it to
heart.

But there's still more on the economics side...

With a higher priced product that means you have more money
to advertise. If I'm going against someone selling a $19
ebook and I'm selling a $199 home study course in the same
market - who can spend more?

No contest, right?

My competitor can only go up to $19 (unless they've got a
back-end product) but I can actually spend up to $199. But
what else does that let me do? I can come into a
marketplace and suck up a big part of the resellers because
I can give more commissions. Hey, that's the name of the
game for many affiliates. I can give them $100 to promote
my product instead of the measly $10 my competitor might
give them.

And of course speaking of economics there's more money in
it for you. If you've got a high priced product there
should be a very high margin built in. If not, raise the
price. I'm serious most people are undercharging for what
they provide. My rule of thumb and one of my values I look
at it every morning in my planners says "I am rich by
enriching others 10x - 100x what they pay me in return".

That's a big deal for me. If you pay me $1000 for a product
- I want to make sure it delivers $10,000 in value for my
customers. I suggest you consider something similar. If
your product isn't good enough for you to raise your price
on it - make it better!

Here are just some of the high-end products you could sell
in the information marketing world (I've successfully sold
all of these and taught many of my students how to do the
same):

* Live events like workshops and seminars

* "Big" boxes of manuals, CDs, DVDs, CDroms, etc

* High end facilitated group masterminds

* eClasses

* "Done it for them" services

* Coaching

* Reprint rights and licenses and many more...

And don't think high-priced products can only sell if you
are selling 'how to make money' related products. I have
students and friends doing very well selling high priced
products to the fitness marketplace, the dating markets,
small niche obsessive-compulsive markets, self-help, career
marketplaces and many more.

Now a lot of people think selling high priced products are
a lot tougher than low-priced products. Not true. You
usually spend about the same effort trying to sell a high-
priced product as a lower priced product.

Now when selling a high-priced product most people make the
mistake of just trying to "1-step" it. That means sending
people off to a webpage or sending them a sales letter and
then nothing more. Only a small percentage will buy this
way. I prefer lead generating where I get people to "raise
their hands" and say "yeah I'm interested". This way I can
now afford to spend more to chase those prospects. And it's
not enough to just email them follow-ups. I prefer to have
a whole arsenal at my fingertips if needed like direct
mail, voice broadcast, telephone calls, postcards, etc.

If over-delivering on value - hold your breath and add an
extra zero to your price. You'll thank me for it! ;)


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including this
updated course for selling high-end products onine:
http://www.InstantInternetProfits.com

July 23, 2007

"Are You Carrying Buckets?" by Yanik Silver

I let my personal trainer, Jeff, borrow a copy of "Rich
Dad Poor Dad" by Robert Kiyosaki. A few weeks later during
our workout session he blurts out, "You know what -- I'm
carrying buckets!"

"Huh?" I replied.

Jeff reminded me in the "Rich Dad" book Kiyosaki gives the
example of someone carrying buckets to supply a town with
a water and another person building a water pipe line to
carry the water. It took longer for the pipeline to be
built but once it was done - the money would continue to
come in with or without him.

What are you doing?

Sadly most people are carrying buckets. They are getting
paid based on the hours they work. Even if you are a
highly paid surgeon or attorney your income is still
limited by the hours you can work. Everybody has been
taught to think the harder you work the more money you
make. What if that's completely wrong? What if it's the
smarter the work, the more money you make?

Personally, I prefer to work once and get paid over and
over and over again. And there are lots of ways you can
create recurring revenue for yourself. It could be via
royalties from an invention, a song, or a book. It could
be from network marketing. It could be from real estate.
It could be dividends from investments. Or it could be
from a multitude of other ways aside from the typical
9-to-5 grind.

The majority of my income day-in and day-out is a direct
result of work I did 1, 2, 3...even 6+ years ago or more. For
instance, if you create an information product to sell
(like a report, ebook, software, video, etc) you only have
to do the work once of creating it and once to write the
sales letter.

Then if you set up some automatic promotion avenues like
an affiliate program or autoresponder messages - you can
continue to get paid for that product indefinitely. One of
biggest income streams is a product I created 5 years ago
and still makes me a nice six-figure income each year.

Frankly, I couldn't turn off my recurring revenue streams
right now if I tried. That's because much of what I've
created has fed on itself. One product refers people to
another. Our affiliate network (over 35,000) refer people
to our sites. Some of our sites cross-promote our other
sites, etc. etc.

When you keep working on activities that have recurring
value you'll create a momentum that's tough to stop. But
the truth is -- it IS hard work in the beginning. It's
like a rocket taking off in which it burns most of its
fuel on lift off.

You need to put in the hours and effort upfront and then
you can ease off the throttle. But if you don't put in the
extra effort upfront you'll never achieve lift off and get
that momentum you need.

The more you think about doing the work once and being
paid multiple times the more creative your mind will
become. Ask yourself the right questions and you'll get
the right answers.

In fact, even this article, if I'm lucky, will become a
recurring income producing activity. I wrote this material
once and the publicity from it will hopefully get a few
people to my websites and into my marketing funnel.

Now of course, I'm not saying that every activity I do
each day is highly leveraged because I still do some "dumb
stuff" like checking email or filling out tax forms. But
I'm working on outsourcing as much as I can and focusing
just on income producing activities (just like you
should).


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for "not carrying buckets" -
http://www.theultimatecopywritingworkshop.com

July 22, 2007

"3 Overlooked Profit Opportunities on Your Site" by Yanik Silver

If you're already selling anything online this article is
going to show you how to add extra revenue you didn't even
know you had "hiding" in your site without getting any more
visitors.

* Overlooked Way #1 - An Upsell:

If you've been in marketing for any time you've probably
heard of "upsells" or "bumps". Car dealers are excellent at
using this technique. Once you have agreed to buy a car you
then go into the finance office. This finance guy is really
another place where they try to extract as much money as
possible from you; dealer financing, extended warranties,
rust coating, a low-jack security system, etc. These
additions will normally add as much, or more, profit to the
dealer as the original sale. These are upsells or cross-
sells.

Another great example is if you've ever called a late night
infomercial you will be given an upsell. They will offer
you a special deal on the third bottle of super grime
cleaner if you buy 2 bottles. These upsells usually end up
bringing more profit than the original item people intended
to purchase.

Why not do the same online?

This little "magic trick" can instantly increase your
profits 20-66% even without getting any additional business
or website visitors. It works great because your prospect
is all hot and heavy and ready to buy. They've got their
credit card in their hand and they've already made the
commitment. (If you read Robert Cialdini's book "Influence:
The Psychology of Persuasion" you'll see commitment and
consistency is a key psychological trigger.)

There are a couple ways I've successfully used upsells on
my sites:

First you can use an "intermediary" page. Once prospects
click on the order buttons they're taken to a new page (and
not the order form). This page tells people about a special
offer that is for today only and that they can get a
'deluxe' or 'gold' version of the package for X dollars
more. You can make the upsell a big dollar amount or a
small insignificant little 'bump'. I do this on
www.Instantsalesletters.com and my numbers have been quite
good using this technique - as high as 68% some days. So think
about my additional profit margins just by inserting this
one extra page. Awesome!

Another way of doing this is by "recommending" a product.
Anytime you buy something from Amazon - that's exactly what
they do. Up comes a page that "Customers who bought __ also
bought__" and then they have a slew of products.

Next, you can also have the upsell right on the Order page.
I've even used something as simple as putting a check box
on my order form on www.InstantInternetProfits.com. It could
be that simple. On this we get a 25% upsell rate. Take a look
at what appears at the bottom after the customer has
already filled out their info to buy the course

You have to play fair and let people get the original price
and package you offered but there's no reason you shouldn't
add a complimentary upsell immediately. The upsell is one
of the easiest (and most profitable) techniques you can
start implementing tomorrow. This is like the "would you
like fries" strategy. Unless you're offering "fries" you're
missing out on tons and tons of profit. You simply need to
come up with a couple more compelling bonuses, packages or
up-sells that people will get for the upgrade.

* Overlooked Way #2 - Thank You Pages:

After upsells, I'd say 'thank you' pages are one of the
most overlooked profit hot-spots. Once again, there are
several ways I've used this technique. First of all,
anytime somebody buys a product from you online - they are
taken to some kind of thank you page. Most people will
simply put "Thank you for your order" and that's it. They
leave the customer with their credit card in their hands to
go off to some other website and give them money. Why not
give people a special deal on the thank you page or at
least give them links to your other products or other
people's products that you make an affiliate commission on?

Now if it's a digital product - then they need to get their
download but you can also put some recommended resources
right on the download page. At the bottom of the digital
download page for www.PublicDomainRiches.com we have a
recommendation for the new Public Domain Gold Mine(tm)
package.

Those aren't the only thank you pages. Many people totally
forget about the 'thank you' pages that come up after
someone signs up for your list. Now where you want to send
them will depend on where they are in the sales process -
but you can have a list of recommended resources that comes
up AFTER people subscribe to your email list. Why not? If
that's the last action you were expecting - you should look
for ways to profit from this.

* Overlooked Way #3 - Thank You Emails/Confirmations:

Don't forget the initial email confirmation you send back
to your customers. Last technique we talked about making
offers on the thank you page but your 'thank you' email is
one of the most read emails. In addition to the 'typical'
stuff you should include like customer service information,
who will bill their credit card, etc why not add a simple
P.S. to the bottom of the email like I do offering
additional resources (or even a special deal just for
customers).

I guarantee just putting these 3 easy overlooked ways to
work on your site will help squeeze out even more profits
for you & without adding a single visitor. Give it a try.


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource - http://www.UltimateCopywritingWorkshop.com

July 20, 2007

"Three Inner Secrets of Internet Success" by Yanik Silver

In only a few short months I've achieved the ultimate
Internet "fantasy" of making a lot of money from a simple
(almost primitive) web site that runs itself virtually on
complete autopilot. Starting from scratch I banked over
$51,351.94 my first 6 1/2 months online, just working part-
time out of the corner of my living room.

Now today at age 31, I've gone on to earn over 7-figures.

How did I go from a standing start to banking mega
profits?

To do that, what I think you really need are these inner
secrets to mega internet success. This has nothing to do
with search engines, pay-per-clicks. It doesn't have
anything to do with any of the tactical stuff. It's all a
lot of stuff that goes on in your head.

* Secret #1: Cheerful Expectancy *

One of my biggest mentors is Earl Nightingale. He passed
away several years ago but you need to get everything he
recorded at Nightingale.com. He has a program called "Lead
The Field" and "The Strangest Secret." Just listen to
that thing over and over again. He talks about cheerful
expectancy.

There's a big difference between having expectancy versus
hoping or wishing something is going to occur. When you
have that cheerful expectancy, you know it's going to
occur. And that doesn't just come from being
"Pollyannaish" or having rose-colored glasses.

It comes from having knowledge. And you get that
knowledge from studying in your field whatever it is. It
could be Internet marketing or it could be neurology. That
means reading, studying and buying everything and
absolutely immersing yourself in it.

I learned from Earl Nightingale that if you want to be an
expert, you spend an hour a day reading on whatever
subject that you're interested in, that you want to be an
expert on. So I said, "Well, what would happen if I read
for three hours a day?"

I just started learning as much as I possibly could, and
that knowledge gives you the confidence to know that you
have that positive expectancy. Your expectations determine
your results.

* Secret #2: Do one proactive thing a day *

You don't need to do 100 things a day. Just get that one
proactive thing a day. So each little brick builds a big
wall for you. Trust me it's easy to be overwhelmed with
hundreds of tasks. You're like, "Oh, we need to do e-zine
ads and free-for-alls and pay-per-click search engines,
and I need to do all this other stuff." Ahhhhhhhhhhh!

But just relax and do one task a day.

Your action will create more and more and more action for
you. You simply need to make a commitment to do one
proactive thing a day no matter what. Even if you're dead
tired and worked a 14-hour day - come home and mail one
letter or send out one joint venture proposal. I'm telling
you - just these little tiny proactive things will have an
immense impact.

Most everyone has heard of the '80/20 rule' or the Pareto
Principle. It says that 20% of your actions produce 80% of
your results, and the other way around. 80% of your work
only creates 20% of your results.

So go back and look where your successes came from, and I
know that they're from a tiny little group of actions. So
if you just get that one proactive thing a day (from the
20% group) that is going to propel you further, that's
going to bring you to where you want to be.

Make it a point to focus on those "20% activities". In
Stephen Covey's famous work "7 Habits of Highly Effective
People" he calls these activities "important but not
urgent".

One of my Apprentices, Peter Woodhead, from the UK is a
perfect example of simply doing one proactive thing a day.
A lot of Apprentices bolted out of the gate during our one
year program but Peter was an Internet newbie and he also
had a full time job so he was a bit slower getting
started. However, he took my advice and simply managed to
do one proactive thing every single day. No matter how big
or how small. It could be writing one autoresponder
message or it might have been writing 50 headlines. No
matter the day - Peter was moving ahead. And not
surprisingly his project was completed before many of the
other Apprentices were finished.

* Secret #3: Decision *

This is such a big point. A lot of people have so many
problems with decision. That's because they don't like it
because it cuts off other options. But frankly that's
exactly what you want. You want to cut off other options.

One of our top apprentices, Cindy Kappler, WebAdMagic.com,
had no other option but to succeed because she quit her
job. Now I'm not encouraging you to do that if you still
have a real job but it does prove if you cut off your
options, you're much more motivated. Successful people
make decisions quickly.

There's a magic of attraction when you make your decision.
However, when you're hemming and hawing, you don't
experience this magic. I don't want to get into too much
woo-woo or metaphysical or spiritual stuff.

But there's this magic of attraction. I can't even
explain it. When you set your mind up that you're going
to do this, all of a sudden, at the next dinner party
you're attending you meet somebody that can help you get
to where you want to go. Is that luck or is that
something else?

I don't think it's luck.

It's like once the decision is made your mind is tuned
into the solution and all kinds of 'freaky' coincidences
and occurrences happen.

And that brings me to another important point about
decisions - fail quickly. Don't be afraid of failure. A
lot of people are so afraid of screwing up, or making a
mistake that they are forever frozen. Who the hell cares?
Screw up quickly! I screw up all the time. And you want
to fail quickly.

That's the great part about the Internet. You want to go
out there and find out if your dumb idea is going to work
right away. You can do it in days instead of months.
Sometimes hours and if it doesn't work, you move on. You
say, "Next!"

Look, I know a lot of people who are working on their
products for the last two, three, four years. Get the
damned thing out! You just make it better as you go
along.

InstantSalesLetters.com, our first product was not where it
is now. We've added a ton of stuff to it and made it
better. But I just wanted to see if the thing was going
to sell.

It wasn't complete and utter rubbish, as my British
friends say, but it was enough that it made the point. It
found out if there was a marketplace for it. So find out.

Some people like to go around at dinner parties and so on
and say, "I'm writing a book. I've been writing a book
for five years. I'm an author."

Uh huh...

I can show you 6 different ways to have your book done in
days. It's a cop-out and complete B.S. Bottom line - make
the decision to get the product out there. See what
happens and fail quickly.

Now get out there and do it!


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
quickest and easiest way to create a product to sell -
http://www.TheUltimateCopywritingWorkshop.com

July 18, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

71. To maximize opportunities, seek and master the complicated. The major solutions you find will be surprisingly simple, and the competition is minimal.

July 16, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"


69. There is no such thing as a good idea unless it is developed and utilized.

July 13, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

70. For maximum profits, identify and market universal needs, wants and trends. Creating desire, satisfying needs and wants and replacing problems with creative innovations are the essence of profit generation.

July 12, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

68. There are an infinite number of new opportunities. Actively seek them out, and position yourself to recognize and take advantage of them.

July 10, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

65. Bitterness, jealousy and anger empower your enemies and enslave you. Negative thinking results in the destruction of property. It is anti-property, therefore anti-capitalistic and anti-life. It also erodes your health. Forgive, learn your lessons, and get on with your life.

July 09, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

67. High self-esteem can only come from moral productivity and achievement.

July 08, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

63. Never enter into a contract unless all parties benefit. But no partnership is ever 50/50. There will always be inequities.

July 07, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"


62. If your purpose of life is security, you will be a failure. Security is the lowest form of happiness.

July 06, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

61. Never be deceptive when trying to achieve a personal gain. Shortchanging others results in loss of self-esteem.

July 04, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

64. Review the basics of your profession at least once per year.

July 03, 2007

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

66. Most people spend 90% of their time on what they're not best at and what they don't like doing - and only 10% of their time on their best and most enjoyable ability. Geniuses delegate the 90%... and spend all their time on their "unique ability".

"Dave Kekich Credos Inspire You and Teach You the Secrets Of Success"

59. The foundation of achievement is intense desire. The world's highest achievers have the highest levels of dissatisfaction. Those with the lowest levels are the failures. The best way to build desire is to make resolute choices for the future.