"Read the Transcript From Jason Potash's Amazing In Search Of Heroes Interview" by Ralph Zuranski
Ralph Zuranski: Hi, this is Ralph Zuranski. I’m on the phone with Jason Potash. He’s one of the leading marketers on the Internet, specializing in how to market e-zine articles. He’s created a product called E-Zine Announcer which I own and use.
This is a phenomenal product, and he just recently came out with a product that teaches people how to use articles as a great way of driving people to their web sites. Jason, how are you doing today?
Jason Potash: I’m doing great, Ralph. Thanks for having me. How are you doing?
Ralph Zuranski: I’m doing good. Perhaps you could just tell me a little about yourself and your new projects that you are working on.
Jason Potash: I’d be happy to. In case folks don’t know me, I got started online about five years ago. I had a background in corporate sales, marketing and business development. I worked in the high-tech sector, mainly in software start up companies, so I was no stranger to the high tech environment.
Obviously, I have been working online within various companies for many years. When I started to make the transition from working in a more stable corporate environment to getting out on my own, I really had a bit of a head start than perhaps some people listening today.
I had some of the fundamentals in areas of copywriting and networking, business development and even basic technical skills to help me put some sites together and that kind of thing.
It took off from there. I launched a product, my first product was E-Zine Announcer that Ralph referred to. I did a ton of research on the product, released it, and low and behold, if you play your cards right and you do the proper research and test market your product, your chances of succeeding are much greater than just guessing and throwing caution to the wind, diving into something and finding out if it might not be a success.
Since that product launch, I’ve had several other info product launches through my site, PickTheirBrains.com. I’ve done online Webinar and seminars, I’ve networked with literally dozens and dozens of top business leaders and marketers in various sectors, and I’ve had a lot of fun doing it. Recently, I’ve put together a project called Article Announcer which is just another extension of my travels, if you will, of working online.
Going back to some of the things I’ve done for the past five years, creating articles and quality content, distributing those articles across the Internet to get more people learning about me, more people linking to my sites, hopefully hitting a link to visit my site and hopefully getting a little more credibility in getting my name out there, by using articles to do that.
It’s worked very well for myself and thousands of others. I just recently packaged all that system up with some software to bring it to the marketplace a few months ago.
Frequently Asked Questions About Ezine Announcer
Q: Can EzineAnnouncer also help me to promote my ebook or affiliate program?
Yes it can. Have you ever considered starting an ezine? It provides a great way to develop a "warm" prospect list to market your ebooks or affiliate programs. EzineAnnouncer includes an extensive database of ezine publishers and free ad sources. You can use these resources to promote your ebooks and associate programs at no cost! Also, why not write a few small articles about your area of expertise? It's a great way to subtlety promote your product and use EzineAnnouncer to blast out your articles to hundreds of resources!
Q: Does EzineAnnouncer work like Search Engine or Classified Ad submission software?
Yes and no. Submitting your website or classified ad usually involves completing a form with two to four fields (URL, e-mail, name, etc.). Therefore it's very easy to 100% automate this submission process.
Ezine submission works differently. Ezine directories require a larger variety of information (20, 30, or 40 fields). And unfortunately, many of the forms that you are required to complete contain drop-down list boxes -- you must physically choose an option by clicking on your mouse.
On average, EzineAnnouncer completes 80% of forms for you automatically. In most cases, you may have to click on a selection or two, and press the "submit" button. This usually takes 10 seconds per submission. Compare this to 10-15 minutes if you were to type in each form manually.
Q: Is EzineAnnouncer easy to use?
EzineAnnouncer was designed using a simple "spreadsheet" type interface. Most computer users have used a spreadsheet program before (such as Microsoft Excel). Therefore this style of interface is very familiar to them.
90% of the functions that you will most often use, can be accessed by a simple left-click on your mouse. That's really all there is to it. EzineAnnouncer will allow you to begin promoting your ezine the minute it's installed. However, for more advanced functions, it will take you a few days to become more familiar with the software.
Q: Can I use EzineAnnouncer to send e-mail messages?
Yes you can. With EzineAnnouncer you can send personalized e-mail messages (using built in mail merge function) to other ezine publishers, contacts, or customers with a single click. You can also send out multiple e-mails at the same time when submitting your ezine ads or using announcement lists to promote your ezine.
EzineAnnouncer uses your default e-mail software to send messages and is not designed to replace your e-mail software (Outlook, Eudora, Pegasus, etc.).
Q: Will I become better organized using EzineAnnouncer?
With the abundance of resources included with EzineAnnouncer, it would be literally impossible to organize and track all this information any other way.
All the 900+ resources within EzineAnnouncer are categorized for rapid searching. You can sort using: Ezine directories, Ezine announcement lists, Article directories, Free ad sources, Trade ad sources. And you can freely delete, add, or modify any resources found under these categories at anytime.
You can also track detailed information such as contact info, URL, submit URL, e-mail, comments, username, password, and more.
It's up to you -- you can track as little or as much information as you require.
But what use is all that information if it doesn't help you work smarter? EzineAnnouncer also includes "trigger" capabilities that will remind you to perform certain functions.
For example, some ezines will require you to resubmit your free ad every month -- EzineAnnouncer reminds you automatically and let's you resubmit your ad with ease -- it's a no-brainer!