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"Jason Potash's Amazing In Search Of Heroes Interview--How important is it to have a dream or a vision that sets a course of your life?" by Ralph Zuranski

Ralph Zuranski: How important is it to have a dream or a vision that sets a course of your life?

Jason Potash: It’s very important. I think, as I mentioned before, just me having a goal and just something that I could strive towards and knowing that I was moving towards something bigger and greater.

I think it’s so important, because if you just say to yourself, “I want to make a million dollars,” well, don’t we all?

I mean, you can make a million dollars by spending a hundred dollars on lottery tickets every week. The chances are slim to none that you actually make a million dollars, or you just dream and say, “I want the lifestyle that a millionaire could have. I want to have fancy cars and all kinds of parties and a big house and travel to Mexico every second month on vacation.”

I think without that goal, without having something to reach towards, you are sort of like a ship at sea without having a direct clear direction of what the end result will be, and that kind of guides you and steers you. I think it’s important to have large goals that might even be unattainable right now.

And also to have mini-goals along the way, and a mini goal might be that I’m going to get my first product together, I’m going to buy my first house, I’m going to flip it in two months and I’m going to make some money so I can go and buy myself another house.

It might be I’m going to open up a restaurant. Whatever your goals might be in business, I think you have to have a big picture goal and also several milestones along the way. Obviously, like myself, it might take you five or six years to reach those big goals but along the way, if you are setting small goals to achieve, it gives you a great feeling of accomplishment when you say, “You know what? I told myself that within three months, I’m going to, whatever it might be, I’m going to get my real estate license, or I’m going to study everything I can about franchising, so I’m fully prepared when I jump into this game about franchises.”

Just put those goals up there as well, and as you do that, you cross them off your list. At least you can see that you are moving forward.

The car is not in neutral, you are not stagnant, the engine is running and you are plowing ahead and moving faster and quicker every day. I think it’s very important to have both those goals, and they become the blueprint, if you will, and the roadmap to your ultimate success.

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