"Jason Potash's Amazing In Search Of Heroes Interview...What is your perspective on goodness, ethics and moral behavior?" by Ralph Zuranski
Ralph Zuranski: Yes, Arnold was one of my Heroes too, along with Steven Seagal. I always was impressed with what they did with their lives, and how they stood for what was clear, is good, and what was clear, is evil.
That brings us to the next question. What is your perspective on goodness, ethics and moral behavior?
Jason Potash: I’m a big believer in karma and what goes around comes around. All throughout my business career and even just my personal life, I’ve been a big believer in laying your cards on the table and being ethical and being honest, not trying to be deceptive or try to do something that can bite you in the butt.
I’ve worked for individuals and I’ve worked beside individuals who have tried to be deceptive, sneaky and tricky. The kind of people where you shake their hand they will give you a good smile and a wink, and you turn your back and they’ve got a knife raised, ready to jab you right in the spine, so to speak.
I really do think, and I’ve seen it happen again and again where it does come around to haunt you, if not today, then tomorrow. But if you keep growing your business and conducting business, it being a shady dealer, or being unethical or misleading people, or just scamming people outright, that does come back to haunt you.
From day one it’s based upon my morals of my family. From day one, I’ve been totally upfront and ethical with people, tried to provide good service to people, good value to people without taking their money and closing down a business and opening up a new business two weeks later, which as you know, happens more often than not.
I’ve always been solidly grounded, if you will, in terms of being ethical and upfront with people. The bottom line is, Ralph, doing unto others as I’d like to have them to do unto me, treating my customers and associates the way that I would like to be treated as well.
If you do that, and you have a clean nose, you have nothing to worry about and you don’t have to look over your shoulder wondering who is trying to either issue a lawsuit or who is trying to slander you or is trying to come knock at your door to collect money, or whatever.
You don’t have those worries. And I think it’s a great feeling when you don’t always have to sit behind your desk and live in fear that somebody or someone is going to come knocking at your door because you did something two weeks ago, two months ago or two years ago that really aggravated people, and now its payback time. It’s coming back to haunt you.
--------------------------------------------------------------------------------------------------
Frequently Asked Questions About Ezine Announcer
Q: Can EzineAnnouncer also help me to promote my ebook or affiliate program?
Yes it can. Have you ever considered starting an ezine? It provides a great way to develop a "warm" prospect list to market your ebooks or affiliate programs. EzineAnnouncer includes an extensive database of ezine publishers and free ad sources. You can use these resources to promote your ebooks and associate programs at no cost! Also, why not write a few small articles about your area of expertise? It's a great way to subtlety promote your product and use EzineAnnouncer to blast out your articles to hundreds of resources!
Q: Does EzineAnnouncer work like Search Engine or Classified Ad submission software?
Yes and no. Submitting your website or classified ad usually involves completing a form with two to four fields (URL, e-mail, name, etc.). Therefore it's very easy to 100% automate this submission process.
Ezine submission works differently. Ezine directories require a larger variety of information (20, 30, or 40 fields). And unfortunately, many of the forms that you are required to complete contain drop-down list boxes -- you must physically choose an option by clicking on your mouse.
On average, EzineAnnouncer completes 80% of forms for you automatically. In most cases, you may have to click on a selection or two, and press the "submit" button. This usually takes 10 seconds per submission. Compare this to 10-15 minutes if you were to type in each form manually.
Q: Is EzineAnnouncer easy to use?
EzineAnnouncer was designed using a simple "spreadsheet" type interface. Most computer users have used a spreadsheet program before (such as Microsoft Excel). Therefore this style of interface is very familiar to them.
90% of the functions that you will most often use, can be accessed by a simple left-click on your mouse. That's really all there is to it. EzineAnnouncer will allow you to begin promoting your ezine the minute it's installed. However, for more advanced functions, it will take you a few days to become more familiar with the software.
Q: Can I use EzineAnnouncer to send e-mail messages?
Yes you can. With EzineAnnouncer you can send personalized e-mail messages (using built in mail merge function) to other ezine publishers, contacts, or customers with a single click. You can also send out multiple e-mails at the same time when submitting your ezine ads or using announcement lists to promote your ezine.
EzineAnnouncer uses your default e-mail software to send messages and is not designed to replace your e-mail software (Outlook, Eudora, Pegasus, etc.).
Q: Will I become better organized using EzineAnnouncer?
With the abundance of resources included with EzineAnnouncer, it would be literally impossible to organize and track all this information any other way.
All the 900+ resources within EzineAnnouncer are categorized for rapid searching. You can sort using: Ezine directories, Ezine announcement lists, Article directories, Free ad sources, Trade ad sources. And you can freely delete, add, or modify any resources found under these categories at anytime.
You can also track detailed information such as contact info, URL, submit URL, e-mail, comments, username, password, and more.
It's up to you -- you can track as little or as much information as you require.
But what use is all that information if it doesn't help you work smarter? EzineAnnouncer also includes "trigger" capabilities that will remind you to perform certain functions.
For example, some ezines will require you to resubmit your free ad every month -- EzineAnnouncer reminds you automatically and let's you resubmit your ad with ease -- it's a no-brainer!