Ralph Zuranski: When was the lowest point in your life, and how did you change your path to one of victory over obstacles? I know that you had quite a few problems just recently when you went on vacation and put your family ahead of your business, and had some problems with the filming for your new product that you are selling. Was there any lower point in your life than that?
Jason Potash: Yeah, that was definitely a bump on the road, but trivial compared to some the things that I’ve experienced. I always say that the good Lord has always thrown enough curve balls and putting us through the test. If you pass the test, He will raise the bar and give you another test. That’s just part of life.
Every time you overcome an obstacle, a challenge or a curve ball thrown your way, you are obviously a stronger and better person because of it. You learn things in life and it helps you to grow as a person spiritually and often as well, financially.
It’s a business, but what sticks out in my mind is one of the most difficult challenges I’ve had. It would be going back just after I got married, about ten years ago now. I was working in a deadbeat job and not making very much money.
I basically decided to send my wife back to college to fulfill her life long dream of becoming a teacher. She’d held that dream for years and years. When we got married I said, “You know what? We’re young, now is the time. Let’s just sacrifice it and get a line of credit, send you back to school and of course, have a big fat loan, a student loan on our bank record.”
We had just gotten married and were looking to buy furniture so it was not a good situation. I moved into a small, basically one bedroom apartment. The joke was that you could take a marble and drop it on the floor in the kitchen. It would roll real fast to the other side of the kitchen.
The floors were slanted, we had raccoons living in the rafters. I’m not making this stuff up, there were raccoons living in our rafters and they were fighting at night. It was just a run down place. You get to that point in your life where you are like, “I just hope to God that it’s only going to go up from here because how much lower can we go here.”
Driving a beat up car and my wife wasn’t there for support and at that point in my life, my parents had been split up for many years and my mom decided to go back with my brother to live in Germany where her family was.
My family was gone and my wife was away, I had huge debt piled up, I was barely making ends meet, I had this crappy car that I was driving, and living in this run down apartment. That was basically rock bottom.
You know, I think that basically through my attitude and perseverance and knowing, believing in myself and just studying like crazy about all the things that would help me to succeed in business, and having a goal and some focus, that really helped me just to never lose sight of my goal, to know that this is a temporary situation.
If I was 85 years old and this had been my life for the past 85 years, you might want to get depressed and upset because you’ve done nothing. You haven’t changed anything, you’ve lived the same life you had when you were 20, 30 or 40.
That can be pretty sad. But the fact that I was young, intelligent, had a lot of motivation, able bodied, able minded, what could stand in my way and stop me?
My driving persistence and desire to want to succeed was what really kept me going. It’s hard to give yourself a kick in the butt to keep going and to constantly tell yourself that things will get better. I’m going to succeed some day and this is just a test, it’s just temporary and I can change these circumstances with the power of will that I have.
That really kept me going. It didn’t take me a year to get me out of that situation, it took me several years, probably at least three years. As I slowly built things up, each new month became a little bit better, and I knew I was just stoking my mental fire with information and knowledge to help me break the shackles of poverty and succeed.
I did, I faced the brink of bankruptcy. At one point I was willing to throw in the towel. A lot of my friends did who were in similar situations and I said, “No, I’m not going to give in.” I know I can just hang on to this bowl, and even though it’s throwing me around and I’m getting kicked back and forth, I know I can ride this thing out. I’m going to be a better person having gone through this again, “test” that I’m being put through here.
Obviously, there is a happy ending to this story and my wife is still with me and she has been a driving force in my life and has really been one of my coaches to get me back on the saddle and give me a kick in the butt and say, “Keep going. You can do this, keep plugging away.”
It’s easy to give up, to crash and burn and throw my hands in the air and say, “This is not worth it, I can’t take it any more.” There have been a lot of life lessons learned in that process as well.
I guess you’ve heard this before, but anybody listening today who is in that situation today, I’m here to tell you that it’s all up to you. It all depends on how badly you want to get out of that situation.
I remember even having jobs where I just hated, hated the environment I was in. My boss was a jerk, I hated the way I was treated, and the money was just garbage. I was being taken advantage of and it wasn’t a good feeling.
Many people go through that in life and they are not willing to make the change. They just go through that for 30 or 40 years and it’s sad. As opposed to people who say, “You know what? I hate this job so bad, I’m going to do whatever it takes to get myself the heck out of here. I don’t care what it takes. If it means I have to stay up five hours a night studying marketing or studying real estate or studying investment planning, I don’t care. I’m going to do whatever it takes to get myself out of this hellhole.
That’s exactly what I did. You have to reach that point in life, I think, Ralph, where you say to yourself, “Am I willing to do whatever it takes to get myself out of this situation?” Whatever that situation might be.
When you come to that point, and you’ve really just entirely had it, I think that’s when amazing things happen and breakthroughs happen. It happened for me because at that point I just said, “That’s it. There is no turning back. I’m just going to rock and roll, buckle down, do what I have to do. Keep my nose to the grindstone, not complain, not whine and not moan but just do this and make it happen and not finish until I’m done and I’m satisfied and I’m living the life that I want to live.”
That’s what happened to me, as I said, when I sort of was in financial ruins and so forth. It became the driving force to achieving the success that I have today.
Frequently Asked Questions About Ezine Announcer
Q: Can EzineAnnouncer also help me to promote my ebook or affiliate program?
Yes it can. Have you ever considered starting an ezine? It provides a great way to develop a "warm" prospect list to market your ebooks or affiliate programs. EzineAnnouncer includes an extensive database of ezine publishers and free ad sources. You can use these resources to promote your ebooks and associate programs at no cost! Also, why not write a few small articles about your area of expertise? It's a great way to subtlety promote your product and use EzineAnnouncer to blast out your articles to hundreds of resources!
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Yes and no. Submitting your website or classified ad usually involves completing a form with two to four fields (URL, e-mail, name, etc.). Therefore it's very easy to 100% automate this submission process.
Ezine submission works differently. Ezine directories require a larger variety of information (20, 30, or 40 fields). And unfortunately, many of the forms that you are required to complete contain drop-down list boxes -- you must physically choose an option by clicking on your mouse.
On average, EzineAnnouncer completes 80% of forms for you automatically. In most cases, you may have to click on a selection or two, and press the "submit" button. This usually takes 10 seconds per submission. Compare this to 10-15 minutes if you were to type in each form manually.
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EzineAnnouncer was designed using a simple "spreadsheet" type interface. Most computer users have used a spreadsheet program before (such as Microsoft Excel). Therefore this style of interface is very familiar to them.
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Yes you can. With EzineAnnouncer you can send personalized e-mail messages (using built in mail merge function) to other ezine publishers, contacts, or customers with a single click. You can also send out multiple e-mails at the same time when submitting your ezine ads or using announcement lists to promote your ezine.
EzineAnnouncer uses your default e-mail software to send messages and is not designed to replace your e-mail software (Outlook, Eudora, Pegasus, etc.).
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With the abundance of resources included with EzineAnnouncer, it would be literally impossible to organize and track all this information any other way.
All the 900+ resources within EzineAnnouncer are categorized for rapid searching. You can sort using: Ezine directories, Ezine announcement lists, Article directories, Free ad sources, Trade ad sources. And you can freely delete, add, or modify any resources found under these categories at anytime.
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But what use is all that information if it doesn't help you work smarter? EzineAnnouncer also includes "trigger" capabilities that will remind you to perform certain functions.
For example, some ezines will require you to resubmit your free ad every month -- EzineAnnouncer reminds you automatically and let's you resubmit your ad with ease -- it's a no-brainer!