In Search Of Heroes Spreads Good News About Everyday, Real-Life Heroes Who Deserve Recognition For Their Good Works: November 2006 Archives

"Do You Take Time Out Of Your Day To Feed Your Subconscious Mind Positive Thoughts About You, Your Goals and Dreams?'" by the Butterfly Marketing Team Mike Filsaime, Paulie Sabol, Donna Fox and Tom Beal

17. Do you take time out of your day to feed your subconscious positive thoughts about you, your goals and dreams?
Mike Filsaime: That’s something I believe I should do and something I believe everybody should do. But I can’t tell you that I do that. I think it has become so conscious that once you start living a life of positive thinking you are just on auto pilot and thinking g positively all the time.

However, I believe that meditation is good. I think you should have some type of time where you are doing meditation. Whether you are doing sub-conscious learning programs, any types of hypnotic programs or subliminal programs or anything like that.

I think those things are great to super charge the mind. I don’t actually do it, Ralph. I do research into it. That’s one of the things I said before. Do I actively do everything I know that’s right? No I don’t. But that doesn’t mean that they’re not right. I don’t do as much as I’d like to.
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Paulie Sabol: I don’t have a specific portion of the day that I carve out for that. Sometimes in my life I’ve done what my mentors have called the Golden Hour. I’ve taken the first hour of the day to really feed myself.
In my case, what I’ve really done, is to remove a lot of the conscious corruptors of my thoughts. I’m not saying that everyone has to do this, or necessarily even should do this. But, for example, I don’t watch the television. I don’t go and read the news the first thing in my day, because I find it to be all nasty, ugly and disgusting.
Instead what I do is more or less throughout the day I am being aware of the messages that I’m saying to myself. If I catch myself saying a message, like responding to, “Hey, fatso,” I’m going to take a moment, and at that point, consciously cancel that thought and reaffirm my new thoughts.
I don’t have a specific time of day that I do that. I may go around and test that and see if there is a best time of day for me to actually schedule it.
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Donna Fox: This is a great question because I do this all the time. I’ll give you an example. Just last week I was doing an event at a seminar at a hotel and the hotel manager, who was handling our account, we came to heads.

We had a disagreement and I was angry, I was fired up. I’m a little bit Italian so when I get angry I get really angry. So I’m irate and I’m storming around and I snapped on some poor couple who said that the seminar room was cold.

I snapped on them and I thought, “I have to walk away.” I walked away and then I thought I’m just going to take all this anger and put it here in my hand. I held my hand out and kind of cupped it open so that all this anger is sitting right here in my hand.

I felt the anger move from my body and land in my hand and I thought, you know how easy it is when you have something really heavy in your hand and it’s a burden? You just tip your hand a little bit and let it go.

With that I tipped my hand and I threw my anger into the garbage can. That quickly it was gone. It was gone from my body and it was gone from my day.

My conscious mind is saying that is just silly. But my unconscious mind got rid of the anger. So I do stuff like that all the time to keep me going. It’s amazing how quickly you can change your perspective.

It’s not enough to say, “I have to get over it.” You have to actually go through the ritual
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TOM BEAL: Yes, through self-talk and through reading the proper material & watching programs like www.whatisthesecret.tv. I’m looking at the library of success I have over here. I’m looking at this one, you may or may not have seen this, and it’s called The Master Key to Success.

It was one of the first Nightingale Conant products that are actually a two VHS tape that’s over 3 hours of Napoleon Hill talking in black and white as if you are sitting there at his desk. He says “Oh, it’s a pleasure to see you today. Please be seated.” He talks like you are sitting there across the desk from Napoleon Hill. And things like that.

Also listening to Brian Tracy, Jim Roan and Tony Robbins and attending live events. Getting around people who are like minded. You heard my one trait, identify and align. Find someone who is doing what you desire to accomplish and do your best to get close to them.

You can do that through reading books, listening to tapes, watching videos and more importantly going to live events and meeting with these people one-on-one. I’ve been able to meet and work with my heroes and that is the quickest way to get pulled from where you are to where you want to be.

When Mike created the The "Butterfly Marketing Program" that is worth it's weight in gold, his joint venture partners were ready, willing and able to recommend the program to their loyal mailing listmembers. In five short days, there was over $1,000,000 in gross sales. It was time for Mike to reap the rewards promised by Earl Nightingale because of the quality and value of Mike's "Butterfly Marketing Program."

Posted by ralph at 12:34 PM | Permalink

"'Do You Feel It Is Important To Make Positive Statements About Yourself...The Type Of Person You Are and You Goals?' by Mike Filsaime, Paulie Sabol, Donna Fox and Tom Beal"

16. Do you feel it is important to make positive statements about yourself...the type of person you are and your goals?
Mike Filsaime: Yes, those are affirmations. You need to not only say the affirmations but you need to envision the affirmation. Like I said before it’s been proven and it’s a fact that when your mind and in your imagination & you think in terms of the past & look back in your memory bank & you imagine things the mind looks in the same exact place that it does for memories.

The mind cannot distinguish between imagination and reality. So all you have to do is imagine the results that you want & you will suddenly start to live that life. I know I keep on saying that same thing but I believe so strongly in those things that we are talking about right now.
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Paulie Sabol: I do. In the Old Testament it says that death and life are in the power of the tongue. Ever since the first time that I heard that line, it became a goal of mine to always speak and seek to always speak life to myself, to others, to the planet, etc.
So I think it is an eminently important. I want to say this one thing about this matter of speaking life, because very often we can feel as if…
When I was in junior high and high school, and being at the age of a lot of your listeners, I was the fat kid. That’s who I was. I spent most of my time feeling bad and internalizing and absorbing those attitudes. When I was at my best health, when I really shed a lot of the weight, I was running.
I heard a passerby say, “Hey, fatso.” I turned to look even though that wasn’t even who I was in the physical form anymore. I had shed the weight. But get this, my sense of identity, because I hadn’t changed that internal language, was still that I was the fatso.
So this is why it is eminently important. It is as if I failed to do that change of the internal view, I ended up having an auto accident shortly after I was at the best level of health I have ever had. With the results of that accident, it became impossible for me to continue with my healthy lifestyle.
Then my career changed in such a way that I couldn’t continue my healthy eating. Originally I got up above my highest level of extra weight, and now I’m back on the path I started first, before I started to lose the weight.
Before I started to lose the weight, I started to say things to myself. I started to change that programming. I believed this time, that when I overcome and continue to overcome the weight, as I already am, that I will have the permanent result. This is what I was saying about the issue of saying something when it is not true.
That was one of the reasons I was not willing to first program myself and say, “You are healthy. I am so happy that I am a happy, vibrant, perfect, ideal weight.” I was uncomfortable with that was because I somehow believed that I was lying. It didn’t make any sense to affirm something that wasn’t true.
Then I found another piece of the puzzle, out of the very same sacred text, that I had found the quote that death and life come out of the power of the tongue. It said, “Let the poor say I am rich, let the weak say I am strong.”
Again, I’m not saying that anyone has to believe that there is anything special or uniquely true, or differentially, philosophically important about the Old Testament book as opposed to any other sacred text. But it is the wisdom of all times and it is there for us.
And the wisdom of all times said, “Let the poor say I am rich.” I suddenly realized, just like with the finger, and my willingness to look beyond the immediate goal, or the immediate need, or my immediate contributions, or my immediate life, I am going to do the same.
What I am doing is not lying, Ralph, but I am affirming in the future what I know will come about necessarily so. As we learn in physics, that there is only one thing that time moves both forwards and backwards, and is largely a convenient illusion for our own purposes, so that everything doesn’t happen at once.
Guess what Ralph? I am at that ideal weight, ideal health, and the best I’ve ever looked, now.
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Donna Fox: I do think it’s important to keep your dreams and your goals, specifically statements about them like incantations about them. Tony Robbins said, “Even more powerful than affirmations is incantations.”

If you say something rhythmically and you add body motion so you have the audio, you have a visual maybe in your head, and you add a body motion to it so you have a kinesthetic component as well.

Now if you get them all together it’s total body learning. The only slight tweak, Ralph, is you said positive statements about your future goals. I like to make positive statements about my present conditions, even if it’s not my present reality at the time.

If every cell in my being starts to believe it, then it has to come true.
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TOM BEAL: Yes as a matter of fact go to Zig Ziglar.com and he has a little piece you can download. It’s a little PDF report that I suggest you print out. It’s an affirmation called “A Life Changing Process” which it is.

I just took it out of my wallet. I go through spurts where I’ll read it for months. I’ll read it in the morning and read it in the evening. It talks about “I AM” and all these positive attributes. When you are not congruent with them it’s hard to look yourself in the eye in the mirror while you’re reading it.

For instance it says “I am sober”. There was a time in my life I wasn’t sober. If you are incongruent with it, it’s weird how your mind is a self regulator. When you start reading those affirmations you will take on all those traits and characteristics. I just feel that’s a natural law.

If you can boldly state those looking at yourself in the mirror you will attain those i.e., I am timely, I am responsible, etc you will pick up all those positive attributes and begin living them and you will be the embodiment of them. Going back to Think and Grow Rich Napoleon Hill told Andrew Carnegie this one statement, “Andrew Carnegie I’m not only going to equal your accomplishments I’m going to surpass them.”

This was back when Andrew Carnegie was the only billionaire on the planet. Napoleon Hill said “There was a time I couldn’t look myself in the mirror. I was laughing. I had my fingers crossed. I said who am I kidding he’s a billionaire. I will never equal his accomplishments.”

But he ended up believing it and he’s created more millionaires and continues to do so to this day. He passed away in 1973 or something like that. In those future generations he will still create millionaires and he passed away a couple of generations ago.

When Mike created the The "Butterfly Marketing Program" that is worth it's weight in gold, his joint venture partners were ready, willing and able to recommend the program to their loyal mailing listmembers. In five short days, there was over $1,000,000 in gross sales. It was time for Mike to reap the rewards promised by Earl Nightingale because of the quality and value of Mike's "Butterfly Marketing Program."

Posted by ralph at 11:35 AM | Permalink

"'Do You Invest Time Into Daydreaming About What Your Life Will Be Like When You Attain Your Goals?' by the Butterfly Marketing Team, the Most Effective Internet Marketers Today, Mike Filsaime, Paulie Sabol, Donna Fox and Tom Beal"

15. Do you invest time into daydreaming about what your life will be like when you attain your goals?
Mike Filsaime: Yes I do. I tend to night dream or day dream at night before I go to bed. I’m sure you’ve had that Ralph. Some of the people listening may be racing in their mind and get to bed at 11:30
pm then all of a sudden they look up and the clock says 12:50am. They saw “Wow! I’ve got to get to bed.”

Or you may say “Wow, if I can get this site up tomorrow and get this interview up.” Then you look over and its 2:30am and it’s like you can’t shut your mind off. But that’s healthy. That means that you are thinking in the right terms. Again whatever the mind can conceive the mind can achieve.

That is why Ralph it is so important that people don’t daydream on the negative things. So it’s best they don’t say “Oh my goodness I didn’t do my taxes yet and my car payment is 60 days behind.” You are attracting that negative energy.

If your car payment is 60 days behind and that’s all you are thinking of then you are thinking in wrong terms. You need to think in terms of “I want to gain financial success.” When you think in terms like that you will attract those things and the car payment issues will go away.

Yes I do tend to daydream quite often about my business and always think in terms of positive ways. Sometimes the negative things work their way into your thoughts and there is nothing you can do. You can’t shift on positive things so just don’t think of them at all

Just start thinking of clown feet (Laughter) or something like that. But if you can’t think of anything that’s positive at that time then almost go into a state of denial and just block it out because it’s not going to do any good to dwell on it or the negative.
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Paulie Sabol: I really don’t. I do, on the other hand, daydream about what the world can be like. You see, I will effect the world change that will outlast me, Ralph. So just like with the experiment with the finger, where I hold into view what is beyond, and in that way I know that my efforts are multiplied. That is the same situation for me.
I don’t spend so much time imagining what my life will be like when I attain my goals, because my goals are bigger than me. It is not about me. It extends beyond me. I want a legacy.
So imagine in a vision that world, that harmonious place with a heal environment, those are the things that I envision.
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Donna Fox: Not as much as you might think. I am actually really happy with my life. I am really happy with my day-to-day life.

Sure, I have goals that I would like to achieve but I think once you reach a level that you are comfortable with you stop wishing and dreaming.

Now there was a time in my life that I was constantly striving for something else, and it’s not even what I have now. It was just something different from what I had then.

I think once you reach a point where you are not striving any more and you find a place where you fit, then sure, you think about the future and you think about your goals and you hope for them, but you don’t dwell on them or daydream about them in the say way because you don’t need the escapism any more.
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TOM BEAL: Absolutely! I’m living my dream right now. I’m doing exactly what I dreamed. It doesn’t happen over night but when you have that and it’s a reality no matter what situation you’re in, and I’ve already envisioned this.

People ask “Tom when were you successful?” I was successful when I was homeless. I was successful when I was living in my car. I was successful when I didn’t have but $60.00 in my pocket.

I’ve been successful it’s just a matter of the material world manifesting it around to make it a reality in this time. It’s just a time difference.

RALPH ZURANSKI: Do you think that goes back to having a worthy ideal as expressed by Earl Nightingale?

TOM BEAL: 100%! I spend most of my time daydreaming because my life right now is a daydream even though I am still having tremendous adversities. Other people still look at me and say “Tom how can you be happy?”

It’s difficult but from that experience I had I truly feel I’m doing the best that I can. I have a second chance right now. This is my time. I’m living life full steam ahead and taking one bold step after the next enjoying every step ethically and honestly.

When Mike created the The "Butterfly Marketing Program" that is worth it's weight in gold, his joint venture partners were ready, willing and able to recommend the program to their loyal mailing listmembers. In five short days, there was over $1,000,000 in gross sales. It was time for Mike to reap the rewards promised by Earl Nightingale because of the quality and value of Mike's "Butterfly Marketing Program."

Posted by ralph at 11:34 AM | Permalink

"'Do you maintain your sense of humor in the face of serious problems?' by the Butterfly Marketing Team, the Most Effective Internet Marketers Today, Mike Filsaime, Paulie Sabol, Donna Fox and Tom Beal

14. Do you maintain your sense of humor in the face of serious problems?
Mike Filsaime: Oh absolutely! Probably too much. You know Ralph when I was in the car business I was the joker. I knew when it was time to be serious but even at the most serious points like if I was getting mad or if we had a meeting or something like that I would always throw in a tidbit of humor.

I think it keeps us real. I think it bonds people with you. It’s one of the best qualities you can have is to have a good sense of humor and a good wit. Being able to laugh at yourself but still knowing when business is business and how to put business together.

I think it’s important to create a work environment where people have fun. There’s no place they’d rather be than working with a group of people that they are with. If humor is not somewhere in there then I think the workplace will suffer.
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Paulie Sabol: I don’t know. What I think for me is a more direct question is how do I maintain any worthwhile position in the face of uncertainty? A lot of people say to me that I come across to them as being humorous. I think my humor is fairly dry and almost very British in its form.
I don’t know how I maintain it, or even if I do, or if it is just something that pops in. What I do believe that it is useful for me to act as if the following statement is true when it comes to this question of uncertainty and serious issues in life.
I believe, and it is useful for me to believe this, the universe itself, and all of its power and complexity, will actually conspire on the behalf of me. It will actually move in a way to help me, will actually use that area of uncertainty itself, that area of serious question and challenge and differential result to produce the results that I imagine, desire and attract to myself into being through my actions.
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Donna Fox: I think that sometimes humor is the only thing that we can fall back on in sad times. My father passed away a couple of years ago and I felt driven, something I had to do, was to give some remarks at his funeral.

You probably don’t know this, Ralph, but I have a terrible fear of public speaking. I’m a speaker, but I face that fear because I also love to teach and I love to educate, motivate and inspire people.

At my father’s funeral I decide that I want to motivate and inspire people. He was just a great man in his simple way. Like many fathers he started in the Boy Scouts when my brother was young.

But unlike many fathers he stayed for 40 years and really devoted much of his life to influencing and guiding young boys and men to grow up into really amazing adults.

He gave so much to so many. He was a teacher. I’m a seminar speaker and a trainer and a teacher, and I like to think that I’m following in my dad’s footsteps. He was a teacher, too.

At his funeral I decided that I wanted to deliver a humorous presentation. We actually closed the event with me mustering up the best courage I could with my fear of public speaking and all of the emotion that went into the day and delivered a humorous speech about my father.

People still talk about it today. It’s the humor in times of sadness that provides the optimism, really, to go back to the last question. It provides the optimism.

You kind of face the Murphy’s Law and you face the sad times in life but there is a glimpse of hope and future in humor. Laughter is the best medicine. It sure is.
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TOM BEAL: You have to. At least I have to. I choose to. I have the optimism and I have the positive thinking but there are things that others might interpret as “bad things happen” and I say “WOW! I didn’t see that one coming. Wow!” but you have to laugh and as I mentioned in the fifth step, you have to have fun.

When you enjoy doing what you love there’s going to be other people that interpret things as a problem and things like that. There are all challenges. It makes life more exciting. The more you progress up that level of consciousness the more other people would see these problems get bigger but your capabilities to handle them are more so.

If I was up to bat and there was a major league baseball pitcher pitching to me I’d strike out for sure, if not be shaking and pee in my pants cause that would be scary. But you know to jump from not knowing anything to jump up to the major leagues you have progressive steps.

Just like school has 1st, 2nd, 3rd and 4th, you graduate to different levels of how you can handle communication skills and how you can handle adversities.

You will never be given a major league baseball pitcher problem if you are only in the minor leagues or only at the tee ball level. You are only given the obstacles and challenges that you are capable of handling in life. Sometimes I feel like there’s a major league pitch and I’m not ready for it.

But it wouldn’t be happening if I wasn’t ready for it. As we are speaking right now I’m going to share some personal things. There are a lot of people that already know but my wife and I have been married for five years but we are currently separated right now.

You’ve been talking to me for awhile and you can tell I still have optimism and I still have happiness. Here’s my belief on that. I know that everything is going to work out exactly the way it needs to work out. I don’t know what the end result will be but I know it’ll work out exactly the way it needs to.

Here’s a little history. My wife and I have been married five years now. On July 10th, 2002 her father passed away. On July 13th, she spoke at his funeral. On July 20th at the same church we had our wedding, a Greek wedding. So that just puts things into perspective.

I had a conversation with her father prior to this saying “Look man this wedding is ridiculous at this time.” He told me “Tom I don’t care if I die.” That puts things in perspective.

Let’s talk about something you may or may not know Ralph. On Sept.11, 1998 I was in a car wreck. My car rolled four times and I was ejected from the sun roof and laid there with severe head trauma and had a “near death experience”. The car wreck was about 10:00pm. I had severe head trauma and it was a miracle I lived through it.

Just laying there I thought “No one is showing up.” Then it hit me, I’m going to die here in this field. I was out in the field and during the roll my battery flew out so my car was laying in this field way off the road. People were driving by and no one knew someone‘s laying there dying.

So it hit me, this is the way it’s going to end. Next thing you know I’m laying there and I see someone in the field and I’m up in the air. I’m like “Whose that?” I focus in and see that it is me.

Next thing you know I’m pulled up in the sky. It’s just like you see on TV, the bright lights. I’m standing there and I’m really confused. I’m trying to figure out what’s happening.

Then someone comes up and puts their arm around me and it was so comforting and I just felt like everything is ok. Then we turn around and we’re facing this big huge door and we start walking towards this door.

I stop and am shaking my head and I said “I know this is not how it’s supposed to end. I know you had more for me to accomplish. Send me back.”

Next thing I know I woke up and had been Mercy Flighted, which is a helicopter lift. A couple of hours later they got there. I had been lifted to a hospital and woke up with respirator breathing for me in Intensive Care.

I was in the hospital for just less than a week and the Dr.’s were telling me and my family “Tom will never walk and talk again properly. I wouldn’t accept that. The Dr.’s were getting real upset. I said “NO, I’m walking out of here.”

They had a meeting with my family and said “We are really upset. Tom does not understand the fact that he may never walk or talk again properly the rest of his life.” My family sat down with me and said “Tom this is serious and you may not walk or talk again properly.”

I said “I’m walking out of here” the best I could. I had to learn to speak and everything and there’s a whole weird story behind that. But you think I’d say “I’m going to walk out of here” but cat, red, blue, car would come out of my mouth. It was really weird.

I checked myself out. I signed a whole bunch of release papers against Dr.’s orders and left the hospital because they were trying to tell me I would never walk or talk again and I didn’t want to hear that. Thankfully I didn’t hear that because I am walking and talking.

There were a couple of years where my leg dragged. I had what was called “drop foot” and they never knew when that nerve damage would go away or if it would. Now I can walk, you’ve seen me, Ralph I walk and talk. I wrestled Russell Brunson a couple of times. I ended up going back and winning a couple of wrestling tournaments after that car wreck.

When Mike created the The "Butterfly Marketing Program" that is worth it's weight in gold, his joint venture partners were ready, willing and able to recommend the program to their loyal mailing listmembers. In five short days, there was over $1,000,000 in gross sales. It was time for Mike to reap the rewards promised by Earl Nightingale because of the quality and value of Mike's "Butterfly Marketing Program."

Posted by ralph at 11:32 AM | Permalink

"Joe Vitale, the Star Of the Movie 'The Secret' Answers the Question 'If You Had Three Wishes For You Live and the World, What Would They Be" by Ralph Zuranski

Ralph Zuranski: If you had three wishes for your life and for the world that would come true instantly, what would they be?

Joe Vitale: Holy smokes! Well, the very first one, which is almost a cliché, I would ask for peace. No war, just peace; I would ask for peace.

The second one that comes to mind is maybe tied to the first, but I’m doing this spontaneously. I would say peace in our hearts. Of course, peace in our hearts would probably lead to peace on our planet permanently.

But I’ll go with that. The first is peace with wars stopping; all the violence that is going on. And the second one is peace in our hearts.

The third is I would love for people to connect to the universe through their heart. I would love for them to just instantly wake up to the connection to the universe through their heart that is virtually already there, but they haven’t maybe acknowledged it.

Ralph Zuranski: You’ve written a lot of books. What would you recommend as far as say your five best titles for young people to read to help them achieve the same level of success that you have?

Joe Vitale: Well, the most obvious is The Attractor Factor. The Attractor Factor is, hands down, the manifestation handbook that I worked very hard on to be clear, to be easy, to be effortless in helping people achieve their dreams.

The subtitle says “Five Easy Steps for Creating Wealth or Anything Else from the Inside Out.”

So The Attractor Factor is the number one book.

I wrote another book called The Greatest Money-Making Secret in History. It’s all about giving and I find it inspiring. I mean, I wrote the book so it is a little uncomfortable to say I find my own book inspiring. But I do, so I would really encourage people to check it out. It’s a thin little book, The Greatest Money-Making Secret in History.

Then, of course, I have many books on copy writing. So I would say probably get Hypnotic Marketing. Hypnotic Marketing is an ebook at HynoticMarketing.com. It talks about publicity. It talks about my three-step formula. It talks about hypnotic writing. I think that would be a nice primer, a nice introduction.

Even though you mentioned books, I’m going to mention my audio program with Nightingale-Conant, “The Power of Outrageous Marketing.” “The Power of Outrageous Marketing” has been a best seller with Nightingale. It’s at www.Nightingale.com. Just search for it by my name or by the title, “The Power of Outrageous Marketing.”

It’s been a best seller for six years. It has been transforming businesses. I recorded it maybe seven years ago and it was the best of everything I knew about marketing at that time.

Probably the only thing it is missing or weak in is internet marketing. It is all about marketing in general and about the ten things the tycoons did throughout history to create businesses from dirt, from nothing. They were born with nothing and still created empires. That course shows you how to do it.

Then, I guess if I had to mention one more book, I would say my P.T. Barnum book, There’s a Customer Born Every Minute. It’s a little hard to find now because it is out of print. It does come with my home study course, “Hypnotic Selling Secrets,” which is at HypnoticSellingSecrets.com.

So I would say, Ralph, that those are the titles that come to mind.

Ralph Zuranski: I bought your copy writing program, the software, “Hypnotic Writing Wizard,” and it is spectacular because you have all the different swipe files in there that you can choose from to put into the text you are creating.

I use it all the time and it really has made a big difference in stimulating my imagination and having all the great headlines in there.

Joe Vitale: It also has in it Hypnotic Writing, my first ebook and Advanced Hypnotic Writing, the second ebook. Thank you for acknowledging “Hypnotic Writing Wizard.” That is available at HypnoticWritingWizard.com.

Ralph Zuranski: That was a great program.

I really appreciate your time Joe and your ability to open your heart to everybody in this interview. I was wondering if you could leave us with one parting thought.

Joe Vitale: Yes, I can.

State your intention for what you want in your life and go for your dream, not allowing anything to slow you down or stop you. Always pause to reflect that if something seems to be stopping you or slowing you down, there is a good reason for it.

Take a look with faith, with trust and keep going forward.

Ralph Zuranski: That’s a beautiful thought. Thank you so much for your time.

Joe Vitale: Thank you, Ralph.

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HowToWriteHypnoticJointVentureProposals.com

By Joe Vitale and Larry Dotson

An ebook that tells you how to
get free advertising for your
business by writing hypnotic
joint venture proposals.

HypnoticSellingTools.com

By Joe Vitale and Larry Dotson

Learn how to influence your
prospects' subconscious minds
with these 1739 hypnotic words,
phrases and sentences.

HypnoticWritingSwipeFile.com

By Joe Vitale and Larry Dotson

This is a collection of over
1,550 copywriting gems that took
Joe Vitale and Larry Dotson
years to compile. This is their
personal swipe file that they
use to create world famous sales
letters responsible for
generating millions and millions
of dollars of revenue.

ImpulseInternetMarketing.com

By Joe Vitale and Dr. Scott
Lewis

This ebook tells you how to use
49 psychological tricks Las
Vegas casinos use, to make your
business pay off like a slot
machine.

SubconsciousInternetMarketing.com

By Joe Vitale and Larry Dotson

Learn how to bypass your
prospects' unconscious minds and
get them to buy anything you
sell

CreateAdvertisingThatSells.com

By Joe Vitale

An interactive online video
advertising course featuring
book, workbook, and video
instruction that has been one of
our bestsellers. And since we
can all learn from the masters,
it also features several
reproductions of hugely
successful ad campaigns.

HypnoticTrafficTools.com

By Joe Vitale and Larry Dotson

HypnoticSellingStories.com

By Joe Vitale and Larry Dotson

Posted by ralph at 08:14 AM | Permalink

"'Is Optimism Valuable?' by the Butterfly Marketing Team, the Most Effective Internet Marketers Today, Mike Filsaime, Paulie Sabol, Donna Fox and Tom Beal"

13. Is optimism valuable?
Mike Filsaime: Yes. It’s all in that circle Ralph of positive thinking. If you are pessimistic you will achieve pessimistic results. If you are optimist you will achieve optimum results. All going back to the power of positive thinking, the energy you put out there comes back to you in the same way. The entire universe is built on energy.

The reasons why you are sick or if you’re healthy are based on energy. So when you put out positive energy that’s what that is, is optimism. When you put out positive energy it will come back to you in positive ways.

If you are pessimistic, that glass is half empty. I know entrepreneurs and I know you. We believe that the glass is half full. A lot of people believe that the glass is half empty. When people start thinking half empty the sooner or later the glass will be completely empty.
___________________________________
Paulie Sabol: To an extent. If you are optimistic that others will contribute and make things better, and thus you are liberated from the responsibility to make things better yourself, it is detrimental rather than valuable. If your optimism is the measure by which you see success, then it may not be self serving because you may not move to the point of results.
You may just be remaining optimistic always despite the feedback that you’re getting. So it goes back to this question about setbacks, misfortunes and mistakes. If, for example, you don’t tie your shoe well, you have a setback with regards to your shoe tying system.
Because you don’t tie your shoes well, they come undone and you have the misfortune of tripping on them, and you fall and you hurt yourself. You become optimistic that next time, when you tie your shoe, it is just going to work out better for you.
But you do the same system, you do the same process, you don’t add the feedback, the lesson that came out of the result that you got, and you are just optimistic, you are going to optimistically fall and hurt yourself.
Optimism is important because it is another one of those emotions that gives us the energy. But the reason we should be optimistic is again because we selected a system that gives us the highest probability of success, we are taking consistent and conscience action, and we remain optimistic because we know the philosophy of trust the truth, that eventually because we are destined and designed to do something great, and we are great stuff, we are going to get great results.
Ralph Zuranski: That is so true. It is amazing how many people follow the pathway of insanity that do the same thing everyday and think that by doing everything the same way, they are actually going to change their lives and have a different output.
Paulie Sabol: And on top of that, they may try and do the same things as somebody else. They try to do that in efforts to perhaps maybe be liked or feel like they are trading it for some love, affection, or community. But the real fact of the matter is, they don’t like the results that the other person is getting.
Maybe they’ve been mean to them the whole time, but they want to be like them. It just doesn’t make sense. So we fall into that very often.
Ralph Zuranski: That’s a fuel source of insanity. When we are dealing with insanity and psychological aberrations, do you believe that it is important to maintain a sense of humor in the face of serious problems?
_____________________
Donna Fox: I think optimism is important. I also think that pessimism and realism are important. Any time you have too much of anything you put life out of balance.

It’s good to have optimism because it’s what gets you through the rough times. It’s good to have pessimism because it keeps you grounded and most of the time it’s good to have realism so you are aware of all of the influences everywhere.

So yes, I think optimism is equally as important as pessimism.
____________________
TOM BEAL: Optimism, man life will get you down if you read the papers and watch the news. You think the sky is falling. Chicken Little is a movie that just came out in cartoon but I tell you what if you watch the news and read the paper you’ll think the sky is falling and everyone is out to get you. You would lock yourself in your room.

You have live boldly. Stuff is going to happen. Back to that Attraction Factor here’s something that I personally, internally know, there is a conspiracy. Everything is conspiring to help me, assist me in accomplishing all my goals and to attract everything that I desire.

That’s a spin, yes there’s a conspiracy, but it’s a positive one if everything is working exactly the way it needs to assist me in fulfilling dreams and desires that I have. I may not understand why things happen but I know that all things work for good.

There are certain times I can’t interpret or understand, like my friend Jim Kelly whose son passed away at eight years old was born with life threatening illness. Why does that happen? Jim even says why me? I go to church and I’m a good guy so why me?

There have been studies and in the short eight years that Hunter was alive that disease he had is going to save thousands of lives and lives of kids that haven’t been born yet. That eight year old life impacted more lives than people who lived to be a hundred years old. There are things we aren’t meant to know or we can’t understand.

And all we know is what can we do? Do the best you can do. If you do the best you can do and everybody takes that upon themselves to do the best they can then the world’s problem would kind of dissipate.

There wouldn’t be any problems. If everybody’s being the best they can then that’s all we can be. We can’t be any other thing than that.
When Mike created the The "Butterfly Marketing Program" that is worth it's weight in gold, his joint venture partners were ready, willing and able to recommend the program to their loyal mailing listmembers. In five short days, there was over $1,000,000 in gross sales. It was time for Mike to reap the rewards promised by Earl Nightingale because of the quality and value of Mike's "Butterfly Marketing Program."

Posted by ralph at 11:31 AM | Permalink

"Joe Vitale Answers the Question 'What Seperates the Great Copywriters From The Ones Who Are Not" by Ralph Zuranski

Ralph Zuranski: Do you feel that that is the thing that separates the greatest copy writers from the also-ran’s is their ability to really care about the people who are going to be reading the copy and also be involved in high integrity and just truthfulness; telling these people the truth about what is in it for them rather than lying to them?

Joe Vitale: I would say that is absolutely it. The only addition, and it is the smallest part, is the ability to communicate with words in a clear and direct way.

Ralph Zuranski: It seems that you and Ted and Joel are creating a very powerful dynasty of interactive seminars where the people that attend actually become a part of the internet marketing family that you guys are creating.

Joe Vitale: I love that. You know I put on the spiritual marketing super summit that you attended a year ago January, a year and a couple of months ago, and I still hear from people who attended it.

This is really an important distinction. The people who went there were not attendees. They were becoming part of a new family. That is what is going on in the best of these seminars, even the one with Ted.

I feel like I’m a stepson or brother or something of Ted Nicholas now. Of course, I feel like a relative of Joel Christopher and I feel that way with you.

That is what is happening. You create these relationships that become deeper connections than, in many cases, with your own blood relatives.

Ralph Zuranski: I know when we go to these conferences it really is. You spend an intense amount of time learning and just emoting. I have to say I have never been to any other seminars where people actually cry on stage.

Joe Vitale: I would say the same thing. That’s an important point too. When I do my spiritual marketing seminar, at the end of it I ask people to come up and tell what they got. Several people came up and were balling. I did not expect it. I still get shivers thinking about it.

The same thing happened at Ted Nicholas’ event and I’ve seen the same thing happen at Joel’s other event. It’s breathtaking. People are moved not on the intellectual level. Certainly they are getting the intellectual information they came for, but their heart is being opened.

Ralph Zuranski: And you think that is incredibly important to help them transform who they are and where they are going?

Joe Vitale: Well, it is the ultimate goal. That is the best way to put it. It is the ultimate goal because opening our heart allows us to open to our connection to the universe and the universe is trying to guide us all along to our better good and our greater riches.

I firmly believe that as the optimist that I am; that is the direction we are all going in. We resist that connection when we are locked into our brain and we’re closed off from our feelings.

So opening our heart opens us to the richness of the human experience. It opens us up to new relationships, but it opens us up to that connection to the universe that guides us to what I’ll call the ultimate goal.

Ralph Zuranski: Do you feel that when we go to the conferences that it is the connections we make with other people that are the primary factors that determine our success in the future?

Joe Vitale: That’s exactly it and very few copy writers mention that when they are trying to sell a seminar. I think that is a mistake.

When we go to promote a seminar almost everybody, myself included because I’ll fall into this trap, will focus on who is going to speak and what is their topic. We almost forget that what is more important than who is going to speak and what their topic might be is the meeting of new people, the interaction, the networking and the new family. That is more important.

Ralph Zuranski: Look at the cost of the seminars. I think the one that is coming up is the marketing cruise where millionaires are going to be on there and it is going to be expensive, something like $10,000. People are sitting there and thinking, “Gee, that is an incredible investment.”

Do you feel when you have a higher price for a seminar that people actually put a greater value on going to it than what they learn there; that it is more ingrained in helping them to use that material to be successful rather than something that they get for free?

Joe Vitale: Believe me, if somebody pays $10,000 to go somewhere, they are incredibly alert the entire time they are there.

If they pay $5 to go on it, they are going to goof off, they are not going to go to all the events and they are not going to network much. They are going to play more. They haven’t valued it.

If they pay $1,000, they will do a little bit more in valuing it. If they pay $10,000 and they are not an independently wealthy person so that $10,000 isn’t pocket change they just throw away, if $10,000 is important money to them, they will look at it, like you just used the word, as an investment. They will look at it as an investment and they will be acutely aware of every opportunity that takes place.

So it is profoundly important that they go to these kinds of events because it forces you to pay attention, to open your heart, to make the connection, to do all the things you should do at these events anyway.

Ralph Zuranski: That’s true. With the “In Search of Heroes” program, one of the primary goals is to help kids find their own hero within and then go in search of local heroes and publicize those individuals.

It is the people who are really giving back to the community who deserve to have their businesses elevated in the community for people to come where they know they will get good value.

What advice could you give young people about writing about heroes in the local community?

Joe Vitale: I would say to definitely write about them for a couple of reasons.

First of all, they can all use the publicity. When somebody is doing good out there, tell other people. Let’s pass it around like the old pass it forward type of thing. Let’s get attention to the good that is going on in the world because the mass media, for the most part, focuses on what isn’t working. Let’s focus on what is working.

So this is a contribution to the universe itself. It is a contribution to the planet to write about the people who are making a difference, who are influencing you, who are influencing others.

When I say write about them, write about them. Write an article for a local magazine. Write an article for the newspaper. Write an article for your ezine or your blog or your web site or whatever that happens to be.

You can also even distribute news releases which I’m a great fan of doing. I learned it from one of my heroes, P.T. Barnum and, of course, another one, Paul Hartunian.

You can get the media directory from any big city; whatever the biggest city is close to you. I’m near Austin and San Antonio. I would call the chamber of commerce in both cities and say, “I would like to have the media directory or the media guide for the city.”

They usually cost under $15, sometimes $50 bucks, but it is still affordable. It will list all the media contacts: radio, T.V., newspaper, the weeklies, the monthlies, and the whole bit.

Send them news releases and say, “I’ve found a hero in my area. This is what they are doing and I’d like to do this story.”

Or even propose they do the story. This will serve you because you are going to feel good. You are going to become a hero to the community, maybe in a quiet way, but you’ll feel good because you’re giving to the community.

The person who is already giving to the community about whom you are doing the story is going to feel good and it will reinforce their continuing to do good. And when the story is broadcast, printed or distributed even more people will hear about the good that is being done.

This is the kind of ripple affect we want to go out into the world. Let’s create more heroes by talking about the heroes who are already out there.

HypnoticLibrary.com
By Joe Vitale
This is a complete collection of Joe's most popular products.

HypnoticMarketing.com
By Joe Vitale,
This ebook book shows you techniques on how to make your publicity, emails and websites hypnotic. It also includes Joe Vitale's 3-step marketing strategy called "Guaranteed Outcome Marketing," which can increase your business by 70% -- in less than 90 days

HypnoticWriting.com
By Joe Vitale
This course, by Joe Vitale (recognized by many as the best copywriter in the U.S.), shows you how to use "hypnotic" tricks in your writing to get people to more easily agree with you. A must for anyone who wants to write persuasively.

AdvancedHypnoticWriting.com
By Joe Vitale
This ebook is the unparalleled sequel to Joe Vitale's blockbuster "Hypnotic Writing." It reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash.

HowToWriteHypnoticArticles.com
By Joe Vitale and Larry Dotson
This ebook tells you how to get free publicity by writing hypnotic articles for e-zines and Web sites -- in 7 minutes or less.

HowToWriteHypnoticEndorsements.com
By Joe Vitale and Larry Dotson
This ebook shows you how to write persuasive endorsements that can help you increase sales.

HowToWriteHypnoticJointVentureProposals.com
By Joe Vitale and Larry Dotson
An ebook that tells you how to get free advertising for your business by writing hypnotic joint venture proposals.

HypnoticSellingTools.com
By Joe Vitale and Larry Dotson
Learn how to influence your prospects' subconscious minds with these 1739 hypnotic words, phrases and sentences.

HypnoticWritingSwipeFile.com
By Joe Vitale and Larry Dotson
This is a collection of over 1,550 copywriting gems that took Joe Vitale and Larry Dotson years to compile. This is their personal swipe file that they use to create world famous sales letters responsible for generating millions and millions of dollars of revenue.

ImpulseInternetMarketing.com
By Joe Vitale and Dr. Scott Lewis
This ebook tells you how to use 49 psychological tricks Las Vegas casinos use, to make your business pay off like a slot machine.

SubconsciousInternetMarketing.com
By Joe Vitale and Larry Dotson
Learn how to bypass your prospects' unconscious minds and get them to buy anything you sell

CreateAdvertisingThatSells.com
By Joe Vitale
An interactive online video advertising course featuring book, workbook, and video instruction that has been one of our bestsellers. And since we can all learn from the masters, it also features several reproductions of hugely successful ad campaigns.

HypnoticTrafficTools.com
By Joe Vitale and Larry Dotson

HypnoticSellingStories.com
By Joe Vitale and Larry Dotson

Posted by ralph at 08:09 AM | Permalink

"Is It Useful To Take a Positive View Of Setbacks, Misfortunes and Mistakes? by the Butterfly Marketing Team, the Most Effective Internet Marketers Today, Mike Filsaime, Paulie Sabol, Donna Fox and Tom Beal" by Ralph Zuranski

12. Is it useful to take a positive view of setbacks, misfortunes and mistakes?
Mike Filsaime: Oh yeah. To answer that directly I think we all need to learn from our mistakes. What I was talking about before about being a student of higher learning I would rather learn from other peoples successes than learn from my own mistakes. We all have to know that being an entrepreneur is that we’re going to have more failures than we do successes.

We need to be able to understand that when we have a failure that negative people are going to welcome that. Saying “Oh you see that, you tried to join that thing and it didn’t work. Well you’re still stuck here in blue collarville.”

The true entrepreneurial spirit will not allow those negative people to effect us. It will understand that we made mistakes and we can ask “What did we do wrong?” Let’s look at the success principles and see what we did and find out where we went off the tract. Then get back on the horse and try it again.
________________________________
Paulie Sabol: It is useful for me. That much I can say with absolute assurance. The reason that it is useful for me is twofold. It is the point that I made earlier about progress being my goal rather than perfection. Here’s why: if I set perfection as my goal, two things happen to me.
One, I make myself get more nervous. So the emotions, the energies that I put into place is nervous energy. It is uncertain energy. I know when I’m putting that energy out into myself, I’m decreasing the probability that I’ll have success.
It is kind of like I am combating myself. So the first reason is because setbacks are going to assuredly happen. If you try to avoid setbacks, then you’re going to strive for perfection and that is going to sabotage you.
If you are going to have setbacks, you’re going to have some misfortunes; you’re going to make mistakes anyway. You might as well view them as feedback. You might as well view them as a positive experience. You might as well view them as increasing, giving you new information to make your next plan even more probable to succeed.
Otherwise, the very worse thing might happen, which is that you might stop. Here’s what another one of the great thinkers said in this case is that the difference between someone who is unable to read, illiterate, and someone who doesn’t read is very little.
In fact the person who knows how to read and doesn’t is probably in the worse place. That’s what happens if we try to view setbacks, mistakes and misfortunes as something that isn’t positive in our life, we will be less inclined to move toward it. If we are less inclined to move toward it, we will be less inclined to move at all and we’ll miss all the opportunity.
____________________
Donna Fox: I can tell you that I have spent a lot of money at the University of Adversity over the years. Those lessons from life’s little lessons, the hard ones that you pay with your pocket book or you pay with your pride are critical, really.

I don’t think that we change as individuals or we progress as businesses without the adversities thrown in. I don’t think we improve without the road blocks.

The trick is to figure out which things are actually adversities that we need to then react to and what are what I call obstacle illusions because they are not real. They are just fears that get in the way.

Once you master the real adversity from the obstacle illusions then you have found your key to grow as a person.
-----------------------------
TOM BEAL: There is a quote from Napoleon Hill that says “Every adversity carries with it the seed or an equivalent or greater benefit.” Those aren’t comforting words when you are going through adversity. They aren’t even comforting to me and I live by that quote.

But as I described some of the adversity I went through as a child I thought I was the only one going through that. As we grew up we noticed everybody has that type of stuff. Guess what, there is no such thing as a functional family, they are all dysfunctional.

Everybody has their problems. Now working with best selling authors and working with top athletes, I’m working with the “cream of the crop”. I even asked a NFL Hall of Fame quarterback, “Just because you have reached that success does that mean you don’t have any problems?” He laughed no problems? His son just died at eight years old because of a terminal illness. Try handling that problem.

One of the people I work with here is Jason Dinner. He said and which is very true “If you are in a big room with all these people and everyone throws their problems in a big pile you are going to want to get your problem out because you don’t want what the other people are going through.

Until you put it in perspective and just recognize that you are going to do the best you can with the circumstances you’re going through right now. That’s all you can do. You can worry about two things.

You can worry about things you can control or worry about things you can’t control. If you are worried about things you can control, control it and don’t worry about it. If you are worried about things you can’t control then what’s the point about worrying because you can’t control it.

So the point is if that doesn’t make sense, go get a book by Dale Carnegie called “How to Stop Worrying and How to Start Living”. Dale Carnegie wrote that in the early 1900’s because he had a lot of people coming to him that just had tremendous worry problems. If you look at society today, look at all these people on these pills to diminish the worry that they have.

I recommend reading that book. Then you understand that’s there is two things to worry about and neither one of them is not worth worrying about. It’s an awesome book! That one and “How to Win Friends and Influence People”.

You can get the double book by Dale Carnegie and it has both those in it, “How to Stop Worrying and How to Start Living” and How to Win Friends and influence People.” Those should also be recommended learning material for anybody who’s serious about becoming the best they can be in this life the brief time that we are here.

When I didn’t have much I was a student of life and going to the library. You can go the library for free. Unfortunately only about 3% of the U.S. population has library cards. But you can get all this information free. You don’t need anything.

There are stories of Og Mandino living on the park bench that went to the library and started studying and ended up becoming a multi millionaire many times over from learning. If you want success, study success. If you want happiness, study happiness.

If you don’t want to worry study how not to worry. Just like Napoleon Hill had his virtual Master Mind. He had a Master Mind with all the big wigs, F.W. Woolworth and Henry Ford. You can have all these people virtually like Abraham Lincoln and you can consult with them.

You’ve seen these bands today that people are wearing that say “WWJD?” what would Jesus do. Some people can’t grasp that but “What Would Abraham Lincoln Do?” What would your role model do in this situation?

When Mike created the The "Butterfly Marketing Program" that is worth it's weight in gold, his joint venture partners were ready, willing and able to recommend the program to their loyal mailing listmembers. In five short days, there was over $1,000,000 in gross sales. It was time for Mike to reap the rewards promised by Earl Nightingale because of the quality and value of Mike's "Butterfly Marketing Program."

Posted by ralph at 11:30 AM | Permalink

"Interview With Joe Vitalie, A Star Of the Movie 'The Secret' Answers the Question About the Importance Of the Power Of Copywriting" by Ralph Zuranski

Ralph Zuranski: In copy writing I think the word is mightier than the sword; the pen is mightier than the sword. Being one of the top copy writers and just having unbelievable success and generating income for yourself and for others, how important do you think having a concept of yourself as a hero is when you are actually doing writing?

Joe Vitale: Interesting. I don’t know that I’ve ever looked at that question before. As I sit here and kind of think about it, I am aware when I am sitting down to write that I’ve got a built-in fan base.

And I don’t mean that as an ego trip saying, “Oh, Joe’s got a fan club.” I mean that my work influences people. That is profoundly powerful and that makes me pause and realize, “Joe, be careful what you write.”

Not that I’m going to write anything negative, but I am going to write something people are going to read and they are going to be influenced by it. Knowing that guides me to be sure that I write the most inspiring, informative and, hopefully, noble words that I can write.

My book, The Attractor Factor, I hope is going to make a difference in people’s lives. As I was writing it I kept thinking, “These are the secrets I wish I knew 30 years ago when I was homeless and starving and struggling. This is the material that I want people who are looking around for answers to find.”

So as I’m writing my copy, my books, my ezine, my newsletters or my emails, I’m very aware that I have a certain amount of power here. I don’t know that people look at me as a hero; I guess some of them do. But I am aware that I have that certain level of power and I want to use it wisely.

Ralph Zuranski: I know in life that people come across our path, and I’m thinking especially of women. I know that recently one of your best friends passed away and I’m also thinking of your good friend, Nerissa.

I wonder if you could share a little bit about just how important the female element or the quality of having a female friend is.

Joe: Well, we all need to have support. The friend who passed away was my wife of 25 years. We’d been separated over the last six years, but we were still best friends. I totally took care of her and supported her. She had been in a near-fatal car accident several years ago and never really recovered from it.

She had gone through a tragedy of her own that I talk about in The Attractor Factor. And she also, of course, being married for 25 years and friends for six years, was part of the journey that I went through when we were in poverty. She was right there with me.

And that’s important. She was right there with me. We supported each other. Those were not easy times. I’m so sad that she’s gone because the loss is profound, but also because she can’t benefit from the success now. She was with me during those poverty years.

Having that support is incredibly profound because without it you really feel like you are one person against the world. That’s not the case, but that is what it feels like.

So having support from a loved one is priceless. I don’t know how to put any more words to it than that. Marian totally supported me; I totally supported her; it was this win-win relationship that created an extra set of energy or more additional strength than even two people together.

Nerissa is the same way. Nerissa and I are supporting each other. We love each other and we are together out here in our country estate now. She knows what I do for a living.

This Saturday as we make this phone call, this interview, she would probably prefer that we go do something fun because we’ve been working night and day. We just got done with that seminar that you were also at in San Antonio.

Ralph Zuranski: That was intense.

Joe: But here we are. She’s totally supportive and she nods her head and says, “I know you are going to go do the interview. Go do it; go break a leg; go have a great time and inspire people. And say hi to Ralph while you are on the phone.”

It is amazingly beyond comprehension how important it is to have support from a loved one.

Ralph Zuranski: I think that people who go to the internet seminars are looking for people they can model their lives after, people who have had extraordinary success like you. Are there any people in the internet industry at this point in time that you look up to?

Joe: Interesting. I love the internet because there are so many good people doing good things. There’s a lot more sharing that goes on through the internet than it does off line.

That’s one of the things I learned from Mark Joyner many, many years ago. Mark Joyner introduced me to the whole world of ebooks when I didn’t think anyone would buy an ebook. He talked me into selling my first one and I tasted blood because it sold so well.

I’ve ended up coming out with 15 ebooks and digital products and digital video and a home study course called “Hypnotic Selling Secrets” at this point.

Ralph Zuranski: I know when I saw you do that I was very impressed that you guys put that project together. That basically cemented my respect for you guys as heroes and you were one of the first people at the big seminar in Dallas, the first one, when I told you about my project you volunteered to help. I’m extremely grateful for that.

Ted Nicholas is also one of the great heroes. I remember I was at his seminar on May 23rd when my dad had a catastrophic stroke and was paralyzed on one side. I didn’t find out until later in the day.

Ted had just recently said that you can’t be a great copy writer unless you can cry. That really struck home. I just wonder, do you feel that this is true, that you really have to be able to cry, to express your emotions, to be a great copy writer?

Joe Vitale: You need to feel. You need to feel.

We heard Brian Keith Boyles give his talk at the double birthday bash. Did you hear that by the way?

Ralph Zuranski: Yes, I did.

Joe Vitale: It was incredibly moving. The man stood on stage. I guess I should say for people who don’t know, Brian Keith Boyles is a very famous copy writer. He gets paid $25,000 and up to write sales letters for Gary Halbert and Jay Abraham and many other people who are legends in their own right.

So he is the quiet copy writer behind the scenes. He is a big guy; he’s like 99% heart. He’s all emotion; he’s all feeling; he’s all giving.

And he got onstage and was basically crying 90% of the time. He was saying it was so incredibly important to love your customers, to feel for your customers and to express your concern for your customers in your copy.

I totally agree. He sent shivers through a whole bunch of people in that audience. He got some people to cry. He got me choked up listening to him. It was a very moving speech.

But the whole thing came down to what Ted Nicholas said. You have to be able to cry. I say you’ve got to be able to feel. You’ve got to feel your own emotions and you’ve got to, by extension, feel the emotions of what your readers are going through.

So when I’m writing copy, I’m incredibly sensitive to what people are going through in their lives when I’m writing to them. Too many copy writers write a letter that is just trying to sell something. I’m trying to write a letter that is trying to make a difference in the reader’s life.

I’m trying to share something, not just get their money. Ultimately, they are going to be paying me something if they see a connection, if they see the value in it. But my focus has to be what is in it for them? How does it help them?

The best way for me to do that, the best way for me to communicate that, the most hypnotic way to do that is for me to feel it first. So you must be in contact with your feelings in order to touch the feelings of somebody else.