" /> In Search Of Heroes Spreads Good News About Everyday, Real-Life Heroes Who Deserve Recognition For Their Good Works: October 2006 Archives

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October 31, 2006

"Part 1: Interview With Sharif Khan, the Author Of The Psychology of the Hero Soul" by Ralph Zuranski

Sharif Khan is a professional speaker, writer, coach, and author of Psychology of the Hero Soul, an inspirational book on awakening the Hero within and developing people’s leadership potential. Based on over ten years research in human development and leadership, Sharif provides inspirational keynotes and leadership development workshops that empower audiences to unleash their inner hero to live their highest life. He has spoken to a wide-range of audiences including executives, entrepreneurs, educators, students, and was recently mentioned in USA Today. His vision is to inspire the world and make a positive difference in people’s lives; to help create a global culture of heroes and responsible citizens dedicated to promoting peace and prosperity in the world. For more information visit www.herosoul.com.

What is your definition of heroism?
It stems from the original word ‘hero’ which comes from the Greek roots servos and heros, which means to serve and protect. So self-sacrifice for the higher good and betterment of humanity is at the heart of being a hero. And what that implies is that the seeds of greatness lie within us all because we all have that innate capacity to serve. Martin Luther King said it best: “Everyone can be great, because anyone can serve. You don’t have to have college degree to serve. You don’t even have to make your subject and verb agree to serve…You only need a heart full of grace. A soul generated by love.”

Did you ever create a secret hero in your mind that helped you deal with life’s difficulties?

Very interesting question. I have a Council of Light or imaginary team of heroes if you will. I got the concept from Napoleon Hill’s book, Think and Grow Rich, where he talks about creating a team of heroes in your mind, where you go deep within your mind and choose your greatest heroes to sit on your round table and council you.
I actually go to a secret place in my mind in meditation where I have a council of these people. Some include greats like Martin Luther King, Nelson Mandela, Gandhi, Sinatra, Jodie foster, Oprah, Einstein, and an eclectic mix that changes from time to time. I actually talk to them in my dreams and imagination and they give me answers encouragement and advice. It may sound strange, but that’s how I’ve developed my own ‘wisdom council’ if you will.

"Leadership Skill: What is Your LQ: Leadership Quotient?" by Sharif Khan

The unexamined life is not worth living." – Plato

Whether leading yourself toward a higher path, leading a family, community, congregation, or an entire organization, this is a good time to reexamine your leadership effectiveness. On a scale of 1 to 10, 10 being the highest, how would you rate yourself as a leader? Leadership effectiveness, what I like to call LQ or Leadership Quotient, is primarily determined by a combination of Physical Intelligence, Mental Intelligence, Emotional Intelligence, and Spiritual Intelligence. These four areas (Body, Mind, Heart, and Spirit) are essential toward the making of a whole leader. Let’s explore the key leadership factors that bring wholeness:

1. Inspire with Integrity (Spirit or Conscience)

2. Initiative and Innovation (Body and Mind)

3. Impactful Influence (Heart)

An easy way to remember this is LQ = 6I (Inspiration, Integrity, Initiative, Innovation, Impact, and Influence). This exercise will only take about fifteen minutes in which you answer some questions and honestly rate yourself on a scale of 1 to 10 for each factor.

1. Inspire with Integrity (Spirit or Conscience)

Are you energized with a larger than life vision or transcendent goal that serves the greater good and inspires others, or is your focus limited to only your own immediate needs? Are you aware of your highest purpose?

Great leaders subordinate their ego to their spirit or conscience by putting the needs of others before their own and finding a cause or purpose that’s greater than themselves. This gives a leader the moral authority to lead others.

On a scale of 1 to 10, rate yourself for * Inspiration _________

(*In my book, The Hero Soul, www.herosoul.com, pg. 117, I provide deeper reflections on ‘inspiration’).

Do your actions reflect your vision, beliefs, and values? Do you do as you say and honor your word? Andrew Carnegie once said, "As I grow older, I pay less attention to what [people] say. I just watch what they do."

On a scale of 1 to 10, rate yourself for Integrity ___________

2. Initiative and Innovation (Body and Mind)

Once you know what your highest purpose and core genius is, how well do you execute on your vision and key priorities? Are you focused on doing the right things, what’s important, or are you spending too much time on urgent but not important activities and doing things right?

Leadership is about doing, taking initiative, and getting things done. Do you usually wait for things to happen and wait for others to initiate, or do you make things happen and initiate things on your own?

Additionally, the body is the temple of the spirit. Are you taking care of your body by exercising regularly and eating healthy so you have enough energy to take lots of action, or are you often succumbing to whims of the day?

On a scale of 1 to 10, rate yourself for Initiative ___________

Are you continually growing and innovating as a leader in the never ending pursuit of excellence, or are you settling for mediocrity by being comfortable with the status quo?

Are you using your creative problem-solving skills and imagination to become a change-agent by experimenting with new ideas, solutions, and technology, or are you continually in fire-fighting mode by being frequently blindsided with change?

On a scale of 1 to 10, rate yourself for Innovation ___________

3. Impactful Influence (Heart)

Are you reaching out to people and making an emotional impact in their lives? Are you getting to intimately know people in your circle of influence and taking the time to find out their fears, desires, challenges, and goals? Are you touching people’s lives by serving? The old adage, "people don’t care about what you know, until they know you care," applies here.

The hero’s journey is about following your bliss and doing what you love doing in service to others. Interestingly, through the heart, by making an emotional impact in people’s lives and serving, the spiritual dimension is tapped. Rabrindranath Tagore once said, "I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy." In other words, service is spirit.

On a scale of 1 to 10, rate yourself for Impact ___________

Finally, influence is a measure of your character that comes with time and experience. How wide and impactful is your influence? Are people seeking you out for your leadership, mentorship, and guidance? What is the quality of people you have attracted in your work and life?

We are in many ways the sum total reflection of the people in our circle of influence. Look around you. What type of people have you attracted in your sphere of influence? The majority of people you attract in your life, whether negative or positive, bright or ignorant, are mostly a reflection of your own character. If you’re not happy with the quality of people in your circle of influence, it’s time to work on yourself.

On a scale of 1 to 10, rate yourself for Influence ___________

After you’ve rated yourself for all six factors (Inspiration, Integrity, Initiative, Innovation, Impact, and Influence), add all the scores and divide by six. This indicator will give you a rough idea of your total LQ and where you need to make improvements. Make it a goal in this year to raise the bar in every category.

We have now come full circle in the leadership cycle starting with spirit (call it whatever you want) and ending with spirit; for everything rises and falls on leadership, everything comes from the spirit and returns to the spirit like the dust in the wind. Our highest purpose comes from spirit and returns to it in the form of service.

By subordinating our vision to the spirit, our conscience, our highest purpose is revealed. If you are not sure about your purpose, ask your higher self for guidance. A great way to do this is to ask a question before you go to sleep fully expecting an answer to be revealed in a dream or when you wake up. It might take several tries, but that’s okay, keep at it -- and the answer will be revealed to you. A question you could ask might be, "What is my highest purpose?" or "How can I use my core genius to serve the greatest good?"

Personally, I’ve found prayer to be the most effective means and have recently adopted a prayer that Oprah Winfrey has used for several years, "Use me God. Show me how to take who I am, who I want to be, and what I can do, and use it for a purpose greater than myself."

May your own hero’s journey meet with the crest of the rising sun.

Sharif Khan
Sharif Khan is a freelance writer, motivational speaker, and author of Psychology of the Hero Soul, an inspirational book on awakening the hero within and developing people's leadership potential. Based on his ten years research to the field of human development, Khan provides inspirational keynotes and leadership seminars to help people tap into their inner-hero potential for higher success. Sharif Khan is a man with a mission. His vision is to inspire the world and make a positive difference in people's lives. To help create a global culture of heroes and responsible citizens dedicated to promoting peace and prosperity in the world. For a free, no-obligation quote on your next writing project or to book Khan for a speaking engagement, call 416-417-1259 or email inspire@herosoul.com with your specific requirements. Sharif Khan is also available for author interviews to the media. (For more information on Sharif Khan, you can browse his author overview page or visit his website at: http://www.herosoul.com

Interests and Hobbies:
Sharif Khan is an avid reader and movie buff. Literature, Arts & Entertainment, and Personal Development are his life-blood. Writing is Sharif's 'main business,' purpose, and passion. Currently, he is working on an inspirational novel.
Khan also enjoys writing, speaking, and commenting on topics of business/entrepreneurship, sales and marketing, personal growth, and leadership.

After graduating from York University with a B.A. in Psychology, Sharif Khan decided to pursue his passion with books and writing. Some of Khan's adventures involved managing a Bestsellers bookstore, serving as Director of The MetroActive Writer's Club, taking a creative writing course at The Humber School of Writing, launching a book nationwide, and publishing several articles in a number of well-respected national and international magazines and newspapers.

Sharif Khan welcomes questions and personal correspondence. While Sharif does have a busy schedule and is not able to respond to every email or phone call, he does make an effort to reply back. You can reach Khan directly at sharif@herosoul.com or 416-417-1259.

Homepage:
http://www.herosoul.com

October 26, 2006

"Part 11: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: If you had three wishes for your life and the world that would instantly come true, what would they be?

Michel Fortin: If I had three wishes for anything I want in the world, what would they be?

Ralph Zuranski: Mm hm.

Michel Fortin: That I would, well the first wish is that I wouldn’t have any wish because I believe in just being. I’m not, I mean I know this might not necessarily sound – I mean, it might sound a little woo-woo to some people, I guess, but I don’t want any wishes because I just want to enjoy my life now. I don’t want to wake up at 67 years old and look back on my life and say is this it? You know? And then those are the times that you wish.

Ralph Zuranski: Yeah.

Michel Fortin: Because those are the times when you realize what you’ve done wrong. No need to wish; just do. You know, don’t wish for something now. Just be, you know. And then you enjoy the process and then when you are 67 you won’t need to have any wishes because you’re going to look back and say I’m happy.

Michel Fortin: I’m satisfied. I’m fulfilled. I did what I needed to do and I did what I loved to do. The second, I guess, wish would be that more people followed those two things I mentioned earlier, to listen and to teach. And the only way that I can do that is not necessarily to wish for it but to actually do it myself.

Michel Fortin: The more you actually listen and teach yourself, the more you’re actually teaching other people to listen and to teach. And I guess the third one, I mean, this is a little hard for me because I don’t wish for much and I guess I wish that if people listening to this call has, you know, found some grain of something that helps them, whether it’s at that very moment they listened to that day that they’re in or their lives, it doesn’t matter. To me that would be the one wish I have.

Ralph Zuranski: Those are wonderful wishes and I just really appreciate your time in answering these questions and just sharing your wisdom with the world and I just can’t tell you how much I appreciate you.

Michel Fortin: Oh, same here, Ralph, same here, and I think that we are both kindred spirits. You know, the thing is when we meet at seminars sometimes and we just discuss about some of the things that are going on in our lives like you and your parents and all that stuff, you know the fact, it’s not that I just stand there and take time to listen to you but you also do that to me. You are the perfect embodiment of everything I spoke about so the whole point is I appreciate you as much and I appreciate you doing this program, Ralph, because this is a great program and I wish you the most, the best.

Ralph Zuranski: Well, I thank you for that and I also tell you that your ability to offer to help in the early part of the program really helped inspire me to keep on going because it’s been 13 years of trying to get it together and –

Michel Fortin: I understand absolutely.

Ralph Zuranski: And I just want to thank you again.

Michel Fortin: You’re most welcome.

Ralph Zuranski: Michel Fortin, you have a great day.

Michel Fortin: You too.

Ralph Zuranski: I’ll talk to you later.

Michel Fortin: Bye bye.

Ralph Zuranski: Bye.

October 25, 2006

"Part 10: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: How are you personally making the world a better place?

Michel Fortin: By being me. That’s probably the best answer I can give you. I follow what I believe in. I am true to myself and most important, I do what I love to do. When you do what you love to do – you know, we were talking about giving good service or being at the service of others or whatever, if you love doing what you do how much better are you going to serve the people around you?

Michel Fortin: How much more passion and zest you have for not only what you do but what you do expresses itself on service, about service to others. If you had a choice to buy a product from two different service providers or two different stores or whatever, and one person hates their job and the other one absolutely loves their job, how much more that second person will be willing to help you.

Michel Fortin: How much more in service of you will that person be? Of course, a lot more. So how do I expect, you know, to make a change in the world just by being me? Just by being Michel Fortin Fortin. Just by being the person who loves to do what he does because that will give all these byproducts of everything we just talked about on this call.

Ralph Zuranski: You know, there’s a lot of problems facing societies all over the world today, like racism, child and spousal abuse and violence among young people. Do you have any good solutions for those problems?

Michel Fortin: Education. Education. If, you know, we cannot change the world by forcing it but we can change the world by educating it. I was once a college teacher. There’s such a great sense of fulfillment that one gets when they teach other people.

Michel Fortin: If, you know, look at, you know, laws and rules and all that wonderful stuff. They do exist for a purpose and I understand that. But I also believe in education because the more you educate people the more you will change the world rather than forcing it to change so if you’re going to help out somebody in their own lives, if you’re going to help out people to realize maybe they are bad people and they’ve done hurt to others, education.

Michel Fortin: Don’t, you know, it’s not proselytizing. It’s not trying to argue with them. It’s just teaching them and teaching them until they’re ready to be taught and they’re ready to change. I’ve met a lot of people who change their lives because they’ve learned and they’ve decided to learn and that’s the key so yeah, I mean, education, that’s probably the most, you know, profoundest answer I can give to that question is just education.

Ralph Zuranski: Well, what do you think about the “In Search of Heroes” program and its impact on youth, parents and business people?

Michel Fortin: Well, that’s the point. This is exactly what it is. What do you think it’s doing? It’s educating. This is exactly why I love this program and I was one of the first people to actually be fully aware of it and fully aware of my potential contribution to this program because I do believe that this program is not just a point of going out there and being heroes. It is going out there to teach other people the power of being a hero and it educates them and then makes changes in their lives, who will then change the lives of the people around them, who will then just grow exponentially, and that’s, you know, this is – Ralph, you’ve seen the movie “Pay it Forward”?

Ralph Zuranski: Yeah.

Michel Fortin: That’s my point. You don’t necessarily have to be a hero or you don’t necessarily have to get somebody to become a hero. All you have to do is to educate others on what, how powerful it is to become one and if they do become one then they do it to others and then they do it to others and then they do it to others. It’s one huge multilevel marketing process.

Ralph Zuranski: You know, what are the things parents can do that will help their children realize they can, they also can be heroes and make a positive impact on the lives of others?

Michel Fortin: Well, if I had to – if I could boil it down, I think – I said two core actions or two core activities on this call. They are teach and listen, and how parents can make changes in the lives of their kids – the first thing, of course, is to listen.

Michel Fortin: A lot of the strife that we have in today’s world, I believe, and I’m a firm believer, that is because we are all so busy with the goings-on in our lives that we don’t stop and listen as much as to our own selves, as much as to the people around us, and more importantly to the kids in our lives. If you just take a chance to sit down and just listen, and the second part, which is to teach, to educate.

Michel Fortin: You know, teachers are probably the most underrated people in our society, the most underrated profession in our society. I’m a big believer in teachers. I mean, I used to be one and, I mean I’m a teacher right now, being a copywriting coach as much as a motivational speaker or whatever you want to call it, but it’s all teaching. That’s all it really is. It’s not motivation. It’s not all that stuff. It’s teaching. So, yeah, that would be those two fundamental activities – listen and teach.

October 24, 2006

"Part 9: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: Well, why are heroes so important in the lives of young people?

Michel Fortin: Everything that will create – actually let me rephrase that. Everything that’s going to happen in this world, even today, is molded, created, prepared by, built on by first of all people and people were once children.

Michel Fortin: They were once kids and their lives today very, very often are molded, as much as they are molded in the world today, they are molded by the things and the people and the instances and the events and the circumstances of their childhood. I was lucky. Well, I guess I’m not lucky because I believe everybody has that capacity – it’s not luck. But I was lucky. I guess a better way to say it is I was fortunate to look at my lessons in my life and look at them as the most beautiful gifts in the world, and to have mentors and heroes in my life that have helped me.

Michel Fortin: But there are so many kids out there that fail to go through this “fortunate” process that I went through so if they have an opportunity to have heroes in their lives, boy oh boy, can you imagine the goodness that we can unleash in this world? Because they will be molded and their future will be molded so that they will be the molders of the future.

Michel Fortin: So today the people that make differences in people’s lives today is because they had differences made to them in their own lives when they were, especially when they were young, because it is when you are young that your entire life is almost dictated. Now, good or bad, you can have bad stuff happen to you and it dictates your life in a good way.

Michel Fortin: You know, there’s an old story about the two sons of an alcoholic father who grew up and one became an alcoholic and one became a very successful businessman and when an interviewer asked them, you know, the question “why are you who you are today?” and they both answered the same answer, “well, I didn’t have any choice; look at my father”. You know?

Michel Fortin: One blamed his father for being the way he is. The other one looked at his father and used that as a springboard for not being like he is, and so fortunately they might have had heroes in their lives that made them go that way, especially the one that’s positive, I mean, but the thing is whether it’s not or it’s true, the thing is we all need heroes but the kids need them the most because they are the molders of the future.

Ralph Zuranski: How does it feel to be recognized as an Internet hero?

Michel Fortin: I would be very misleading if I said it didn’t feel good, because it does feel good. I think that’s the ego part of me. But what I feel best about, you know, I have testimonials on my website about the lives that I’ve changed and that makes me feel good, but what I put on my website, what I put out in the world as a way to prop my own self up is just the tip of the iceberg of what I get every single day.

Michel Fortin: We talked at the beginning of this call about all these emails I get every day, a good percentage of those emails are just tiny little words from somebody who I made a difference to in their lives and it doesn’t have to be this huge thing that I can actually use as a testimonial.

Michel Fortin: You know, it doesn’t have to be an actual business or a success or whatever. I had people who emailed me after the big seminar and said, you know, Michel Fortin Fortin, you’re a person that I’ve been following for so many years and it was such a huge honor and pleasure to have met you, blah, blah, blah.

Michel Fortin: That brightened up my day and to me that – I don’t need to have recognition in the other way where I actually have to put out stuff in the world to get recognized but one tiny little email made the difference in my way just as much as what we were talking at the beginning, Ralph, about spending just five minutes with somebody at a seminar somewhere, how much of a difference you made in that person’s day and that’s the kind of recognition. I enjoy that more than the actual pats on the back that I get in the public way. I prefer the small private little ones because they put a smile on my face.

October 23, 2006

"Part 8: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: Yeah, that’s amazing. You know, everybody has upsets, offenses and people that oppose you in their lifetimes. How important is it to forgive those that upset, offend and oppose you?

Michel Fortin: How important is to what?

Ralph Zuranski: How important is it to forgive others who upset, offend or oppose you?

Michel Fortin: Ralph Zuranski, did you now that forgiveness is a very selfish thing? Did you know that actually forgiving is not because you’re doing it for the other person. You, you know, forgiveness is probably the most selfish act you could ever do and it’s a good selfish act because when you forgive you are releasing all the tension, all the bad stuff that you’re holding onto that’s gonna cause you great problems, great turmoil.

If you forgive and you let go, it’s unbelievable the release that you get in your life. I, you know, I used to be stubborn. I would look eat a person and the person who would do me wrong and I would be stubborn enough to say I hate that person and I’ll never talk to that person again. But who’s really being hurt here?

Michel Fortin: Now, I’m doing it because I’m thinking that I don’t want to give the person either the pleasure of my forgiveness or I just don’t want, I want to show the person I’m really mad at that person. Once you forgive you let go and guess whose life is going to be more enriched? Both of yours, of course, but the most important person is you. So forgiveness is extremely important because the more you forgive the more you can let go of all the nasty stuff and start working on the good stuff in your life.

Ralph Zuranski: Yeah. Well, how important is service to others as a source of joy? Do you find joy in serving others?

Michel Fortin: Well, it’s the same idea, you know. Jim Rohn said don’t become wealthy at the expense of others; become wealthy at the service of others. Every single person who has made, for example, a lot of money in this world or even every single person who is happiest in this world is a people who are at the service of others.

Michel Fortin: Whether you’ve built wealth because you produce a product or provided a service that was at the service of others or you gave value to other people’s lives or you gave your life to charity serving others, to me that is so important because by doing that it is like forgiveness in a sense, where you can get out of that this huge feeling in yourself that you’ve accomplished something that is true to you, not something that is going to be a goal that you reach in the future, not something that is going to be true to the other people around you who you’re serving and you’re thinking that you’re just doing this for other people.

Michel Fortin: No, you’re doing it for yourself. Gosh, you know, it’s so important for you to understand and I’m speaking to the people listening to this call. It’s so important for you to understand that when you give of yourself, you know, the law of karma is there. You get back, and sometimes ten times more, what you give out and it’s the same thing in a bad way. If you are bad to the world, if you don’t serve others, if you withhold the goodness that you can put out in the world it will come back and bite you in the butt. So yeah, I believe in being at the service of others, absolutely.

Ralph Zuranski: How important is it to maintain a sense of humor in the face of adversity?

Michel Fortin: The greatest cure for pretty much all disease that has actually been scientifically proven, although there’s still, you know, it’s premature now, but there are more and more tests being proven that laughter, you know, laughter is the greatest immune system kicker.

Michel Fortin: They found out, and I don’t know where these tests are, this is anecdotal so I can’t back this up. I read so much about it, but there are tests that have proven in the moment of laughter that your endorphins get kicked in. The dopamine in your brain and your body gets kicked in.

Michel Fortin: Your hormone levels get, you know, kicked up a notch and those things in turn increase the immune system and those things help to fight off disease. I’m not saying that that’s true in every case. I mean, I don’t want to say a person who has cancer should laugh their way, you know, until they’re healthy again.

Michel Fortin: That’s not my point, but maybe if they’re hurting while they have cancer laughter is a good way to take their mind off of it as the most basic and fundamental, to also even being able to help cure you because laughter is the source of goodness in the world but it is also the source of goodness in your own self, body-wise as much as mind-wise.

Ralph Zuranski: Yeah. Other than Jim Rohn, who are the other heroes in your life?

Michel Fortin: Oh, my goodness, do you have a couple of hours?

Ralph Zuranski: Sure.

Michel Fortin: I have, I have a lot of mentors in my life but I think there’s quite a few of them. I’m not a religious person. I am a very spiritual person and I read a lot on spiritual leaders because I believe they have a lot to teach us, whether it’s Jesus or the person actually I’m really referring to is the Buddha.

Michel Fortin: I’m not a Buddhist but I enjoy reading a lot about the Buddha. I’ve read the Darma Potta, the Bagabagita, for example, and other books of other spiritual leaders and they’re mentors to me because they show, you know, they lead by example.

Michel Fortin: They’re the perfect example of love and goodness in this world and what they teach is more important than, you know, I’m not going to say that you should believe in the virgin birth and the crucifixion and all that stuff in Jesus’ life but did you actually take the chance to stop and just read the words that Jesus uttered, for example, on the Mount?

Michel Fortin: The lives that they led, whether, and I don’t mean to say that from a religious perspective, of course. I’m just saying just listen to what people teach you. Listen. Don’t, you know, don’t hear. Yes, I hear what you’re saying.

Michel Fortin: No, listen and those are the mentors that mean a lot to me. Another few mentors, modern-age mentors, I’m a big fan of Brian Tracy. I’m a big fan of Jim Rohn, of course. Tony Alessandra and also the funny part about it is I have, I’ve learned a lot of things from current spiritual leaders and I do believe that Joseph Campbell, who is probably one of my biggest mentor in that realm, has taught me so much about the power of the inner self and Joseph Campbell is the one who uttered those famous words, “follow your bliss”, and he is one of them.

Michel Fortin: Florence Scobelshin is another. John Mandall Price. Those are more of the spiritual kind of guys, but I – Luis Haye – so I read a lot about that stuff. Now, you can say it’s all metaphysical mumbo-jumbo. The point is not to believe in whether it’s metaphysical or not. The fact is I just listened and learned to apply whatever I learned in the way I want to to my life and that’s the whole point of any religious, any philosophy, any thinking process, is not to believe in what people tell you. It is to make use of it.

Ralph Zuranski: Do you think there are any heroes in our society that aren’t getting the recognition that they deserve?

Michel Fortin: Repeat the question again, please.

Ralph Zuranski: Do you feel that there are any real heroes in our society today that aren’t getting the recognition that they deserve?

Michel Fortin: Absolutely, but you know, those who are the real heroes are people who don’t seek recognition in the first place. They’re not heroes for the sake of recognition. They’re heroes because they’re heroes.

Michel Fortin: You know, to answer your question by very blunt answer, yes of course there are heroes out there today in today’s world that do deserve more recognition but you ask them that question, what do you think they’ll say? I don’t care. I do what I feel is right, point, period. You know? And that’s the more important thing about that.

October 22, 2006

"Part 7: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: How important is belief that your dreams will actually become reality?

Michel Fortin: How important is the belief that your dreams will become reality? There is, first of all it is extremely important but it’s not important to the degree that you might think. I don’t believe that people should believe that their dreams become reality because belief is something that almost, you can’t change on a whim. How can you believe something that you don’t believe?

Michel Fortin: Can you force yourself to believe into something? Can you believe in your dream? No, you can’t. It’s not something you can change on a whim, you know. If I don’t like asparagus today, do I have to force myself to like asparagus? No, I mean, I can’t change the way I feel. If I don’t believe in my dreams today I can’t switch it just like with one flick of a switch and say I’m believing in my dream, but here’s the difference.

Michel Fortin: If I have dreams and I do tiny little things that will make me consciously purposeful every single day as I head towards my dreams, the more and more this internal switch will flick on for you not only to believe in your dreams but to know that your dreams will become reality. And there’s big difference between belief and knowing.

Ralph Zuranski: That’s a profound point when you know in the process of trying to achieve your dreams there’s a tremendous amount of doubts and fears and a lot of people in your life will try to crush your dream because they don’t want you to change for fear of having to change themselves. How did you overcome your doubts and fears?

Michel Fortin: By journaling is the one. The other point is to always constantly listen to yourself and to be true to your own self. You know, to thine own self be true, in Shakespeare Hamlet, you know? And the one thing that you have to understand is, you know, this is absolutely so true.

Michel Fortin: We are like, you know, and I don’t mean to proselytize for any religion and I don’t mean to sound religious, but we are all like Jesus where we’re crucified between two thieves, tomorrow and yesterday’s ****, or in other words, fear and guilt.

Michel Fortin: The fear of what’s going to happen tomorrow and the guilt of what happened in the past, and there’s always gonna be that but, you know, like Jesus, he was true to himself. He did what he needed to do. Well, like yourself, if you have fears and you have doubts, that’s perfectly fine as long as you realize that the more focused you are on yourself the more you let the inner you tell you what to do, guide you in what you’re doing, the more you, like, you know, writing to yourself as much as even talking to other people about how you feel about certain things, that is learning process that will give you the ammunition to destroy lack and limitation.

Michel Fortin: There’s also another thing. I know, I think it’s the most important. The greatest creator of fear is a low self esteem. Any lack and limitation in your life that are there, you know. Don’t just, you know, they’re not just lack and limitations because they exist. They’re lack and limitations because you believe they are lack and limitation.

Michel Fortin: The only way to circum that, to overcome that, to destroy those fears, at least to reduce it, is to increase the belief that you have in your own self. The more you work on your own self esteem, the more you have confidence in yourself or the more you work on having confidence in yourself, all the other fears and all the things that are destroying or attempting to destroy the things that are good to you in your life or the things that you want to do in your life will almost dissipate by themselves because you’ve become a bigger believer in the best thing that ever happened in this world, and that’s you.

Ralph Zuranski: Well, is there anybody that helped give you the willpower to change things in your lives for the better?

Michel Fortin: Well, like I said whenever I grew up I had a mentor, and I’ll tell you one thing that really has the most profound impact in my life. He kept telling me every single day something very, and it may not sound profound, but he said “turn off the tape recorder”. Okay? Now, let me explain what that means. I was a salesman and as I grew up and I was trying to make sales I had fears and doubts but a lot of times it’s because I was saying that to my own self.

Michel Fortin: There was a tape recorder in my mind that kept telling me I’m stupid, I’m a failure, I don’t, I’ll never amount to much, I will always, I’m gonna fail or this is not for me of this is too lofty of an ambition for me or this is impossible for me to reach, blah, blah, blah. My mentor kept telling me – he was a, you know, sometimes he would just look at me and I wouldn’t even say a word and he would look at me and he will say, “turn the tape recorder off, Mike”.

Michel Fortin: And that is the most profound thing that I’ve ever, ever been taught because we all have tape recorders in our minds. We do become what we think about. We, you know, you reap what you sow. If you think you’re a failure, if you think that you will fail, if you think that, you know, you’re not good enough or whatever, then you are. You are what you think and, you know, big philosophy that I go by is the Latin **** by a philosopher by the name of Rudi DeCarte is 1637 and what it means is, in Latin it means “I think, therefore I am”. If you think you’re a failure, you are.

Michel Fortin: If you’re thinking you’re a success, you are. So that thing that my mentor kept telling me, “turn the tape recorder off” is just a very modern way to look at it but it’s so true and that has changed my life.

October 21, 2006

"Part 6: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: You know, it’s funny that you talk about journaling. Lori Morgan Forall, who’s another copywriter, I did her interview and she had suffered sexual abuse as a young person and she’s not creating a course using journaling to help other women overcome just the trauma of that situation in growing up. So it’s fascinating that you would talk about journaling. It really helped you also.

Michel Fortin: Oh, absolutely. I hurt in my journals so much, especially in those, those dark times in my life, you know, and it’s also a great reference tool because it makes you more resilient that next time something happens in the future if it happens again, or whenever you do have a chance to go back and reflect and review entries in your journal you realize how far you’ve grown and that in itself is a strengthening process because then you can see wow, I really went through that. I really felt that way? Oh my goodness, how far I’ve grown and that in itself makes you grow even more, even in good times.

Ralph Zuranski: Well, you know, what is the dream or vision that sets the course of your life?

Michel Fortin: The dream or vision that sets the course of my life. There is – I live by one motto and one motto alone. I don’t believe in goals. I don’t believe in an end result specifically in my life. You know, there’s two types of people in this world.

Michel Fortin: There are the people who always will live in the future where they always have something that they want to look for, a vision or a dream or whatever, like you just said. Then there are people who are in the rapture of the moment, people like artists, you know. They’re, I think it was, I can’t remember exactly who but I believe it was Dr. Tony Alessandra who said that you’ve got rowers and you’ve got drifters and then there’s nothing bad with either one of them.

Michel Fortin: People who row, going toward a destination, will row. People who drift will enjoy the scenery along the way as they drift in that river going towards the ocean. Me, that’s what it is and the point is this. If you want me to say that I do have a dream or a vision it is this, to always do what I love. Joseph Campbell said it best, follow your bliss. Do what you love. The money will follow; the business will follow; the success will follow.

Michel Fortin: Even if those things don’t, the fact that once you go through your life and you end up looking back on your life and you say I really enjoyed my life. I’ve really done something that I totally love, so do what you love or love what you do. That’s the ultimate vision and it’s my vision.

Ralph Zuranski: Well, in everybody’s life, you know, there’s positive – I mean, there’s setbacks, there’s misfortunes and mistakes that we make. How important is it to be an optimist and take a positive view of things?

Michel Fortin: Well, optimism has a lot of sometimes bad connotations as much as good connotations.

Ralph Zuranski: Really?

Michel Fortin: You know, optimism is not motivation and people misinterpret that, you know, optimism with for example a positive mental attitude. The one thing that you need the most and that’s beyond being an optimist is not just being a realist but being a student. If you have a bad situation, try to learn as much as you can and try to learn – and that’s why journaling is so important – and try to learn as much as you can in terms of looking at the positive aspect of what happened.

Michel Fortin: You know, there’s a technique called the best and better technique. Look what – what’s the best you can pull from every situation and how you can be better next time – how you can better your own self from the event. Is that an optimist? Not necessarily. People will take optimism and look at it as some form of motivation.

Michel Fortin: Jim Rohn said it best. You know, if somebody’s going down the wrong road they don’t need motivation to speed them up, they need education to turn them around. You know? So being an optimist is not some Pollyanna, bang your head against the wall and hey it hurts but hey, I’m happy about it and I’ll keep, you know, bumping myself against the way.

Michel Fortin: No, I think if you want to look at optimism in the best way is to look at it as an educational process. Learn, and drilling is part of it, sitting down with people, talking with them, spending time with them, reading books, you know, spending your time on learning as much as you possibly can.

Michel Fortin: You will be able to go down the right road. Fast or slow doesn’t matter and that’s not optimism. That’s just being, you know, that’s just following your conscience. That’s just being a realist, I guess. It’s not being pessimist. It’s not being optimist. It’s probably an optimal point of looking at it, an optimal point or way to look at things but it’s not necessarily optimistic.

Ralph Zuranski: Well, do you think it takes courage to pursue new ideas?

Michel Fortin: It absolutely takes courage. I mean, you know, courage is not the absence of fear. Courage is the ability to take risks when there is fear, you know. As the old saying goes for people who, like speakers when they speak onstage, they say you’ll never be able to get rid of those butterflies. Your job is to make those butterflies dance in formation and courage is that.

Michel Fortin: You know, if I pray to any one God or any one Spirit or any one process in this world, I pray for three major things strength, courage and wisdom. And the strength to be able to do what is necessary, the courage to be able to go ahead and do it, the courage to be able to also accept defeat when you need to accept defeat, and the wisdom, exactly, that’s the prayer of serenity that they use for example in Alcoholics’ Anonymous, and it’s – that’s the most beautiful prayer in the world because then you have, you know, the wisdom to know the difference, the wisdom to know what to do, when to do it, how to do it, who to say it to, at what time, and when not to do things, when to shut up, when to stop yourself from doing things that you shouldn’t be doing, stuff like that, so to me courage, yeah, absolutely.

Michel Fortin: If you have a new idea, you know, you’re always pushing the envelope in every day of your life because you’re always growing and evolving. The problem is are you going to be pushing it by a millimeter today or are you going to be pushing it by a yard and that takes courage and it also takes courage to realize that in the first place, not just courage to do it. That takes strength but to me courage is absolutely necessary, absolutely.

Ralph Zuranski: Well, do you think that in the process of pursuing new ideas and using that courage that you’re gonna experience discomfort in the pursuit of your dreams?

Michel Fortin: Well, absolutely. I mean, that’s, you know, it’s like, you know, going through life, you know. If you’re ever going to do something you have to take the goods and the bads with it. The good will outweigh the bad, of course, but there will always be bad. There’s always gonna be a discomfort.

Michel Fortin: We, you know, if – but here’s the point and coming back and tying it to what I was saying earlier. If you do what you love, if you do something that you have zest and passion and you’re so fully absorbed in the process you tend to not even think of the discomfort even though you are actually feeling it, your body is feeling it. If I’m doing something that I love, and I’m just gonna finish this because it’s important.

Michel Fortin: If I do something that I love the discomfort level will be on the back burner in my mind, although it will always be there. You know, Yanni, very famous composer who writes New Age-type music, he’s, you know, he’s like me in a certain way. Whenever he writes a whole CD or a new song or even a new kind of, a better word for it is symphony, he locks himself in his room for two, three weeks at a time and he forgets to bathe, he forgets to eat, he forgets to sleep, because he is so engrossed in the moment.

Michel Fortin: Discomfort, yes, but are you actually, you know, are you focused on your discomfort? No, if you do something, you know, you love. In fact, here’s another way and a final way and I’ll finish it with this is if you do what you love, then you’ll have a chance to look at all the things that are uncomfortable, drudgery, perfunctory or even painful, as things that are important to you because they’re part of something that gives you purpose. You will turn the important into the urgent.

Michel Fortin: You will turn the discomfort into comfort. It’s like a natural, I guess, physical knee-jerk reaction. I can’t really express it well enough in words but essentially you’ll be able to turn the uncomfortable into the comfort or you’ll be able to accept or have a tolerance level higher if you were doing something you absolutely love because that purpose drives you and everything that happens to you that may be bad or may make you uncomfortable is so in the back of your mind and you just trudge along and you will be going wherever you want to go.

October 20, 2006

"Part 5: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: You know, people, you know, they fear to do anything because they fear they’re gonna fail and when catastrophic events like that occur to some people, they never recover. Would you say that it’s those events that change the course of our life for the better?

Michel Fortin: Those events are those that do change your life but you have to – there’s, like, you know, like death. There’s a grieving process to go through. When you’re in the thick of things at that moment in your life you’ll probably be depressed. You’ll probably have a hard time trying to see the lesson for what it is.

Michel Fortin: But when you have a chance to go through the grieving process, this pseudo-grieving process I guess is a better way to call it, take a step back and look at your – I mean, that’s why I’m a big believer in writing in journals. In fact, the book that I just mentioned just not too long ago was a book that was actually a way to write to my own self on how to deal with the things that I was going through in my life but it was like writing in my own journal because that way you can teach yourself to be better.

Michel Fortin: You can teach yourself to accept things better. You can teach yourself to get out of that rut. You can teach yourself – you know, Jim Rohn said it best.

Michel Fortin: If you are in a low point in your life, go help out somebody else who’s in a low point and the same low point as you because by teaching others you, you know, or by helping others, you are actually helping your own self because then you can take a step back and say well, gosh, I’m telling this person how to get out of this situation and I’m in the situation myself and then you realize, because what happens is you let this intuition flow, this consciousness flow and you realize that you will get out of that rut by doing that so at that, yeah, to answer your question, to me that’s what I would do.

Michel Fortin: actually writing in a journal but most often when you have an opportunity to, you know, go through the grieving process, do, be depressed, be – those are things, you know, if you’re unhappy because something really bad happened to you that’s perfectly fine, but then when that’s done take a step back and then you’ll learn, you’ll see the lesson for what it is and you’ll grow from it.

Michel Fortin: Some people, they don’t step back, so what they do is they keep themselves in that depression mode. Some people have bad things happen to them in their lives and they stay there for a very, very long time simply because they want to stay in there. Wayne Dyer said it best, your body has a natural ability to heal itself. If you have a cut on your arm are you going to force it to stay open so that you – because you want the world to see hey, look, I have an open wound here. I’m hurting, I’m hurting, take care of me.

Michel Fortin: Or even yourself, because it gives you some feeling of grandeur, the fact that you are hurting, the fact that you are, you know, because it means something to you. No, your body’s natural process is to heal its own self. The same way if something bad happens to you emotionally or psychically as well as physiologically.

Michel Fortin: Your body has a natural tendency to heal itself. Let the healing do its own job. It takes time. You don’t heal overnight of a cut wound just as you won’t heal overnight of a bad situation or a bad event that happened in your life, but once you heal now is the chance – that scar, you know what scar tissue is. That tissue is your body’s process to strengthen that one area that was broken.

Michel Fortin: You know bones that are broken, when they heal become even stronger than they were before. That’s the process of even a bad event that happens in your life. Something bad happens to you and once you’ve healed yes, you will have scars, but you can turn your scars into stars because those scars are like shields that will protect you in case this stuff happens again and it will make you stronger and I believe in that totally.

October 19, 2006

"Part 4: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: Yeah. Well, you know, there are certain principles that people are willing to sacrifice their lives for. Are there any principles that you’re willing to sacrifice your life for?

Michel Fortin: I think so. The one thing that I believe in terms of principles is, the biggest one is, humility and it’s something that I’ve learned in the process of my growing up and learning the problems, going through the problems that I went through when I was a child.

Michel Fortin: If you look at, for example, some of, you know, people have egos and it’s normal and it’s natural and we all have things that we, you know, that are near and dear to every single person and people will fight for what their egos tell them that they need to fight for. I’m a very humble person. I always like to take the low road. I do like the approval. I do like the limelight but if I feel that somebody else can take it for me, if I feel that if there is something that I can do that if it takes away from me but it makes somebody else’s life better I will do that. That’s a really hard lesson to learn in humility.

Michel Fortin: Whenever you look at, for example, some of the discussion boards that I’m participating in, sometimes you get these really fierce **** and there was a couple of times when people actually were against some of the things that I’ve either actually said or done and I will go into the board and I will say, you know, I so understand how you feel. I have to look at it from the perspective of the other person and I humble myself by saying, listen, every single person in this world is a teacher.

Michel Fortin: Everybody teaches you in some way, people who are nasty to you as much as people who are good to you. They’re all just teachers. They’re not good; they’re not bad. It’s not black and white. Things that happen to you or things that people tell you, it’s all teaching you something. Your consciousness is where you come to the realization that I am ready to learn, just like the old Confucian saying that when the student is ready the teacher will appear.

Michel Fortin: To me teachers are people or events or things that happen and as a humbled person, my guiding principle is to always look at every single thing as some kind of a lesson and that’s the principle I would sacrifice for, yes, absolutely.

Ralph Zuranski: Well, you know, everybody has low points in their life. I know you’ve had a fair number of those events in your life. What was the lowest point in your life and how did you change your path to have victory over the obstacles at that time?

Michel Fortin: I recently wrote – that’s actually not true. I wrote a book over ten years ago that I just recently put to the Internet for free, and it was a book that I’d written as a way to teach my own self how to go through some of the hardships that I was going at that time. I was a go getting, goal-achieving, goal-oriented, Type A personality, do as much as you possibly can-type person and I realized that I was achieving a lot.

Michel Fortin: I was making a lot of money. I was a salesperson working on commission and I was doing very well until I realized that I was neglecting and ignoring other things, and especially my own self, the quality of my life. I was focusing too much on quantity of time rather than quality of life.

Michel Fortin: Well, lo and behold, in what seemed like a matter of hours I lost everything in my life my home, my car, my furniture, my wife. I lost everything and then I went into bankruptcy and I even had to look at sleeping at the YMCA for shelter and then I started writing that book and I realized there are far more important things out there than, you know – first of all, people are more important and second of all is time.

Michel Fortin: Time is a commodity, a scarce commodity and what you don’t do in this moment is something you will never be able to do, in that moment anyways. When that moment’s gone, it’s gone. Do you want to spend it working like, you know, on your business? Sure, if it gives you some kind of feeling that I’m doing something that I absolutely love to do or do you want to work in a job dreading those years until you retire? Or are you going to work so much that you neglect the people that you love or the people who you love? So the point, I’m saying, is that low of the low that I have gone through was the most precious and beautiful gift that I have ever received. It was the biggest lesson that I had to learn and that’s what I – that pretty much encompasses everything I just said up until this point.

October 18, 2006

"Part 3: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: Boy, isn’t that true? Well, I know that you had a pretty rough childhood. Did you ever create a secret hero in your mind that helped you deal with those difficulties?

Michel Fortin: Well, not necessarily. I have been, I guess, on the Internet for quite a long time and the date, the ages of pre-Internet, like Bolton board services and stuff like that, and there was some games that I used to play that were like Dungeons and Dragons and I guess one of the things that I loved about playing those kinds of games was people didn’t know who I really was so people didn’t have to disapprove of me because I had this huge fear of rejection, this huge need for approval when I was growing up because of the my, the abuse of my childhood. So the people, the friends that I’ve made on those Bolton board services, even though I was lost – I really wasn’t a sociable person. I was a quasi-agoraphobic, I guess, but those people were my heroes.

Michel Fortin: Those people were the people who every time I logged in, and I remember having a 300 baud modem in those days on a Radio Shack color computer 64, which is comparable to the Commodore 64 with a one-line text browser where, you know, you type in one line of text, you press enter and it takes about 15 minutes for you to respond. Well, those people were my heroes and then I guess later on as I grew up and I became a teenager there was a gentleman who became a mentor of mine and he was a big fan of motivational speakers, spiritual thinkers, psychologists and people who actually have made differences in the lives of other people, so I became a fanatical student of Jim Rohn.

Michel Fortin: Jim Rohn is probably the premiere gentleman who has made changes in my life as much as in my business life, which was Dan Kennedy, who’s also a big believer in having a positive mental attitude, in making the best out of your day and so on and so forth. So those were my, I guess if you want to call them secret heroes, they were my heroes. You know, I’ll give you an example. there is a quote that’s hanging above my desk, and I’m looking at it right now as I speak to you, Ralph, and it’s been hanging there for almost a decade and it’s from Jim Rohn and it says, “There are some things you don’t have to know how it works. The main thing is that it works. While some people are studying the roots, others are picking the fruit. Life or success or whatever you want to call it, it just depends on which end of this you want to get in on.”

Ralph Zuranski: Yeah.

Michel Fortin: And that, to me, changed my life around because I was always overanalyzing. I was always trying to perfect. I was always trying to figure out ways to deal with the certain problems I had when I was growing up as a child.

Ralph Zuranski: Yeah.

Michel Fortin: And that made me realize just do what needs to be done. Do what works and don’t question it, and that changed my life around.

Ralph Zuranski: Well, you know there’s a real controversy in these days about goodness, ethics and moral behavior. What is your perspective?

Michel Fortin: There is, you know, there is – I can debate about this and we can go into big philosophical arguments about what is right, what is morally right, you know, and all that stuff. I’m a big believer in something that is very special to me. It is that we all have a, you know, we have three minds.

Michel Fortin: We have the conscious mind, we have the subconscious mind, but we also have the super-conscious mind with a term that was originally coined by psychologist William James, and what happens is that super-conscious mind, your intuition, your conscience, is telling you every single moment of every single day what to do and what is right, and when people feel shame or guilt or something that makes them feel that they’ve done something wrong it is not because it’s either wrong or right, it’s simply because it was not in proper alignment with their own set of values, their own intuitions, their own super-conscious mind.

Michel Fortin: If you want, you know, if you are in the process of thinking about doing something, take some time out to think about it twice rather than just going at it. Sure, sometimes you need to be expedient but look at it from the perspective of is this something that meets and matches my conscience? Is this something that I feel is right? And that’s the point. You know, you can say that we can talk about, you know, the arbitrary gray area of what ethics is and what it ain’t.

Michel Fortin: I don’t think that it’s a legal – it’s not black and white. But everybody has a conscience. Everybody has a consciousness. So to me, if you really want to do what is good in the world, if you want to do something that’s “ethical”, it’s not a religious question and it’s not a moral question. It is an inner question. Does it meet your conscience? Does it follow your intuition? Does it feel right rather than is it just right or is it textbook right or is it, you know, according by the law right?

October 17, 2006

"Part 2: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soulmate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: Well, let me go ahead and ask the questions, because I know I’m breaking into your productive time now. What is your definition of heroism?

Michel Fortin: If somebody goes out there and does one tiny little thing that makes some kind of a change in the world. It doesn’t have to be a huge legacy-type thing. It could be one tiny little thing. You go to, for example, an orphanage and you spend just ten minutes with an orphan or you go to a seniors’ home or you see somebody who’s trying to cross the street and has difficulty and whether it’s a person who has some kind of handicap or even a person who is fearful and you help them cross the street.

Michel Fortin: To me that means somebody who’s a hero. To me that means somebody who has impressed in that one person’s tiny little timeframe of their life, that little grain of dust, something that means a lot to them. You know, there’s an old proverb, an old story of a person who was walking along the beach and saw, you know, starfishes that were beached and takes one and throws it into the ocean and the other person said, you know, “How can you make a difference when there’s so many of these starfishes on the beach?”

He said, “Well, I made a difference with that one.” And that’s the point is that you don’t have to be a huge success; you don’t have to do some tremendous thing in order to be a hero. You can do something that is a blink in eternity that can mean something to someone. To me, that’s a hero.

Ralph Zuranski: Yeah, and boy that’s true. Gregory Alan Williams, a person that wrote the book about saving a man’s life in the L.A. riots, he says there’s a little bit of good in the worst of us and a little bit of bad in the best of us and when somebody just does something good for somebody else that they actually become a hero.

Michel Fortin: Absolutely.

Ralph Zuranski: Does that fit your definition?

Michel Fortin: Absolutely. Oh, yeah. You know, one thing I do, for example, when I go to a seminar, whether I’m a speaker or just somebody in the audience and somebody comes up to me and asks me one simple question. Now, it could be something business-related but it also could be something in terms of the seminar.

It could be something as easy as what kind of, what do you think about the speakers, whatever. You know, those are things of course, but the thing is that person values my opinion and whatever I say I am going to make a difference, maybe not in that person’s entire life. I may make a difference in that person’s day or that person’s, you know, next hour or so but I made a difference and that’s what a hero is. To make a difference, how big or small.

Ralph Zuranski: Yeah, that’s one of the things that really impressed me about you is that you took the time. No matter how many people came up to you at the different conferences, you always drop what you’re doing and make sure you developed a relationship with that person and, you know, that’s pretty rare for somebody that’s attained the fame that you have in this industry.

Michel Fortin: Well, I have had, I mean, you know this, Ralph, specifically because it actually happened with you. There is some point where I’m about to burst. I need to take some time out, but I can tell you that I truly believe in the Will Rogers dogma where he says that he finds a little bit of something interesting in every single person he meets, and that’s true.

I, you know, I meet people where that person may be to a degree, I guess, in my business, if you want to look at it that way, insignificant, but holy geez, when you spend just five minutes talking with that person now either you’ve made a difference in that person’s life and that makes you feel good, or that person might have given you one tiny little tidbit of an idea, of some information, some feedback that will make a difference in your life and to me, I don’t want to lose those opportunities so every single person I meet I will try – I cannot guarantee, but I will try – to spend some time with each and every person and that’s why I think that that’s crucial, like you just said, is that, you know, you go to a seminar.

You don’t want to blockade yourself because the biggest amount of learning I have made in a seminar is in the hallways, in the bars, in the restaurants, outside the seminar, outside when people are chatting and smoking or whatever the case may be. Those are the opportunities for you to learn a little something that can make a dramatic difference in your business and if somebody passes you by and even if you just needed to take 30 seconds, you just miss that opportunity that could have made you either a lot of money, you know, changed your life or made you happier at least for that day.

October 16, 2006

"Part 1: Michel Fortin's In Search Of Heroes Inteview" by Ralph Zuranski

Michel Fortin and Sylvie Charrier found their soul-mate in each other and were recently married. Just before their marriage, Sylvie discovered she had a lump in her breast that was cancerous.

She is one of the internet heroes I have yet to interveiw because both my parents are near death and on hospice. It is a full time job keeping them alive.

Sylvie and Michel are sharing Sylvie's experiences with regaining her health in her blog at: BreastCancerVictory Michel's heroes interview was so inspiring, I felt moved to publish it in the In Search Of Heroes Blog.

Michel's response to his wife's health challenges is simply amazing. When you read his interview, you will realize why I chose him as one of my heroes. When you read about Sylvie's pathway back to health, you will understand why she is one of the most inspiring people I have ever met.
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Ralph Zuranski: Hi, this is Ralph Zuranski. I’m on the phone with Michel Fortin Fortin. He’s one of the leading copywriters in the world today. He is so successful in his writing that he’s helped a number of the Internet marketers achieve $1 million dollar days in sales. He has been at a number of the Internet conferences that I’ve taken photos at and run the computers, and I have to say that Michel Fortin knows more about copywriting and testing copy than anybody that I’ve ever met.

I think that’s one of the reasons why he’s such a great teacher and also such a great copywriter is he tests every aspect of copywriting to find out what works and what doesn’t. I know that most of the time on any of the copywriting pieces that he creates, he has like four or five tests all run simultaneously on the color, the fonts, the placement of images. I mean it is truly amazing. He is a scientist when it comes to developing copywriting that really works. How are you doing today, Michel Fortin?

Michel Fortin: I’m doing well, Ralph. Thank you very much for asking.

Ralph Zuranski: I really appreciate you taking your busy time. I know you get like a thousand emails a day and you’re in incredible demand. I hope that’s not all spam.

Michel Fortin: Oh, actually those are real emails. I probably get two or three thousand emails that include spam.

Ralph Zuranski: Well, I remember that you’re one of the first people to help volunteer with the “In Search of Heroes” program back at the big seminar when I put the wrong name on your photo.

Michel Fortin: Yes, that’s right.

Ralph Zuranski: I was so embarrassed. You contacted me and said you’ve got somebody else’s name on my photo. I think that endeared you to me immediately. I was so embarrassed.

Michel Fortin: Well, I didn’t mind it so much. The other guy looked – he was a little bit better looking than me.

October 14, 2006

"Part 14: Read Carl Jeffrey Wright’s In Search of Heroes Interview and Become Inspired" by Ralph Zuranski

Click Here to visit Jeff Wright's Heroes Page

check out the links below to the Guardian Line Comics and Urban Ministries
www.TheGuardianLine.com
www.urbanministries.com

Ralph Zuranski: How are you making the world a better place?

Jeff Wright: I’m blessed to be a part of a ministry and a business that can do things like bring the Guardian Line, some positive characters to the comic universe, to be able to bring teaching resources to many thousands of churches around the country and to give away resources that particularly speak to people of African descent in the context of their culture.

Jeff Wright: I believe as we help to shape cultural and Biblical worldview in the lives of people through the teaching resources and the content resources that we develop at UMI, the world is becoming a better place. Transforming lives so that they can be used by God to His glory is making the world a better place.

Ralph Zuranski: Do you have any good solutions for the problems facing society, especially racism, child abuse and spousal abuse, and violence among young people?

Jeff Wright: Again, I believe that it is really important today, especially as Americans, that we limit our participation and our support of and our consumption of negative media content.

Jeff Wright: I may sound like a broken record on this but I think that is perhaps the single greatest problem that we face today. If we can begin to focus on more positive content and then take positive actions to do the things that we as a nation may be uniquely equipped to do, it can make a difference in the world.

Ralph Zuranski: If you had three wishes for your life and the world that would instantly come true what would they be?

Jeff Wright: I guess my first would be to end injustice and oppression and expose the evil that is so pervasive in our society today. The second thing would be to get us to a place where person to person, man to man, woman to woman, we come to a place where we are judging people by the content of their character and where we all begin to understand that this world, this life that we live, is one that should have an opportunity for everyone and that all people count. And I wish that were an understanding that we had and not the privileged few.

Jeff Wright: I have a third wish, right? Well, I’m not going to wish for world peace. And I can’t wish for more wishes.

(Laughter)

Jeff Wright: I have to say that I do think that there is a unique situation with such a small group of people, 5% of the world’s population here in the U.S., having nearly half of the wealth of this planet. If we could see a way that we could be used to make a difference in the lives of the billions of people who are food insecure, who have no clean water and inadequate housing, this country could take on the vision of using its great wealth to really make a difference in the areas of world hunger, disease, inadequate food and shelter, which is something I believe we could actually do. I would like to see that happen.

Ralph Zuranski: What do you think of the In Search of Heroes program and its impact on youth, parents and business people?

Jeff Wright: The In Search of Heroes program is a tremendous program in part because it is doing a good thing, but mostly because of its accessibility through the Internet, putting a positive message out globally through this resource will change lives. And I believe that positive visions disseminated widely may be perhaps the most important use of the Internet. And your work with this resource will certainly bear much fruit as we hear testimonies of people who perhaps aren’t even alive yet about how their lives have changed because of the content that they encountered in In Search of Heroes.

Ralph Zuranski: Jeff, I really appreciate your time and I thank you for answering the questions. I have to say that it is truly profound, the things that you had to say, and it’s something that every person would benefit from hearing. I just really appreciate what you are doing with Urban Ministries. It’s a great thing to bring positive images into the comic book industry.

I just congratulate you and Michael for what you are doing.

Jeff Wright: Thank you so much. Thank you for selecting us and for the opportunity to share. We really, really appreciate it.

Ralph Zuranski: Thanks again and God bless you and have a great day.

Jeff Wright: Thank you.

October 13, 2006

"Part 13: Read Carl Jeffrey Wright’s In Search of Heroes Interview and Become Inspired" by Ralph Zuranski

Click Here to visit Jeff Wright's Heroes Page

check out the links below to the Guardian Line Comics and Urban Ministries
www.TheGuardianLine.com
www.urbanministries.com

Ralph Zuranski: What are the things that parents can do that will help their children realize they, too, can be heroes and make a positive impact on the lives of others?

Jeff Wright: I believe that parents today can do a number of very practical things. They can help their children realize their full potential as heroes and as people and as individuals who can be used by God.

Jeff Wright: Number one, limit the amount of television their children watch. I think television needs to be rationed for children. Why? Because it’s just too negative and it’s too hard to keep them on TVLand and the one or two positive channels that are there.

Jeff Wright: I believe more good could be done by simply measuring and monitoring the amount of media consumption, especially television, in our society than perhaps any single act.

Jeff Wright: I think parents should also be very actively involved in all of the information and media content that their children are consuming. It would be unthinkable, some of the lyrics and the music that any child can go into a Target or a Kmart or a music store today and buy and get ideas that are literally poisoning their future. Parents need to be engaged in that.

Jeff Wright: Parents need to make sure that their number one responsibility is to become a faith mentor to their children, to teach them to have a life of faith, a life of understanding, trust, and belief in God’s Word and Biblical worldview and to have a personal relationship with Jesus Christ. That is a critical part.

Jeff Wright: Jesus can be the greatest hero to those who accept Him and He should be. And I think that’s the role of the parents.

Jeff Wright: I also believe that it is very, very important as a parent to be deliberate, consistently deliberate, in bringing positive visions of what can be into the view of children. You do that by doing the ordinary things that aren’t so ordinary any more like taking children to museums and being actively involved with children in the social events of everyday life. You do that by being involved in their school and making sure that you are there as a parent to provide as many positive outcomes and experiences as negative that children will experience in the world today.

Ralph Zuranski: How do people become heroes?

Jeff Wright: It begins with a decision. You make a decision that you are going to go in a different direction or in a positive direction or that you are going to pursue a vision. It all starts with a decision.

Ralph Zuranski: How does it feel to be recognized as a hero?

Jeff Wright: This is a tremendous honor for me. I appreciate the work that you are doing in trying to identify heroes and I’m not sure as I look at the lives of some of the people that have been recognized as Internet heroes that I’m even worthy to be in the group. But I’m certainly honored and I appreciate that.

Jeff Wright: This is a credit really to what God has done in my life in allowing me to accomplish and to even have the mind to do some of the things that I’ve done. So I am humbled and appreciative.

Ralph Zuranski: How will being recognized as a hero change your life?

Jeff Wright: I’m going to be a little bit more careful about what I say and do because somebody may say, “Hey, I saw you on the Internet and there you are speeding down the highway.”

October 12, 2006

"Be Uniquely Ubiquitous" by Michel Fortin

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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Many have asked me, "Mike, why have so many dotcoms crashed when they were unique?" They explain, "You preach that being unique is a prerequisite for being successful -- but if these companies were unique, why did they fail?" Good question.

Of course, there are many variables, here. From poorly managed funds to untested and unproven business models, I also believe that many dotcoms have fallen because they *were* unique.

Let me backup a little.

I've mentioned many times in this editorial that you need to stand out like a sore thumb (e.g., niche marketing being one example). With so many competitors on the web, if you're not unique in some way, be it with the product, package, target market or delivery, you'll just appear like everyone else.

No one will see a benefit in buying from you any greater than your neighbor. (For many people, your website will thus look like one huge blur. Everything will seem repetitious.)

You need to be unique, true. And many dotcoms were. But many of them failed miserably since their business models, which may have been unique, were never tried. Pundits predicted that uniqueness would give firms a winning edge in today's new "e-conomy." But they failed for myriad reasons, including the fact that they were only unique in concept, not in practice.

In other words, you need to "do" something unique and not just "be" unique. Simply stated, you need to focus on your target market -- i.e., you must offer something unique or something in a unique way -- so that it benefits the people you sell to.

Being unique is one thing. Catering to the needs of a specific group of people or businesses is entirely different. I've seen many dotcoms that had unique product ideas -- ideas that had a lot of potential. But many of them failed to denominate their "uniqueness" in terms that benefited the clients they served.

In short, it's about value (or specifically, perceived value).

The cliché "unique selling proposition" (or USP) may surely be a worn-out pl