"Some More of the 5 Ways To Give Your Prospects A Much-Needed Break!" by Craig Garber
Today I want to plow through some more of the "5 Ways To
Give Your Prospects A Much-Needed Break!"
Yesterday, we talked about using sub-headlines throughout
your sales copy, and how to leverage them to boost your
sales -- taking advantage of both the "aesthetic" component
of them -- and the "psychological" component of
sub-headlines as well.
Let's take a look at some more techniques you can use:
2. Use Bullets!
Listen, bullets do a LOT for your sales copy.
First of all, they give your prospects some more "eye
relief", by breaking up long-form text into shorter, and
more easily digestible "bites".
Second, they're also catching those "skimmers" -- readers
who are just "skimming" through your sales pitch, trying to
dig around for all the important information they want.
And lastly, they give you a great opportunity to sort of
"summarize" certain aspects of your sales copy, in a "bottom
line", point-by-point list.
Your prospects tend to give more credibility and pay a lot
more attention to your bullets, so don't waste your words
there.
Be punchy... be direct... and make sure you're showing a ton
of benefits ("reasons to buy") in them.
3. Alternate your bullets, making one bold... and the other
not bold.
Or, alternatively, make your first sentence in each bullet
bold, and keep your second sentence "normal".
This gives your prospects even more eye relief, allowing you
to emphasize certain aspects of your text, in each bullet.
If you want to see an example of what I'm talking about,
just look at this tip, online:
www.kingofcopy.com/tips/062805_5_ways_to_give_your_prospects_a_break_2.htm
Tomorrow we'll wrap this up and move on to something else.
Now go sell something,
And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.
“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved