"How to Increase the Success Of Your Auctions" by Jason James
As with any business, there are always paid bells and whistles you can add to spice things up and to try and generate more sales. I have compiled a list of 10 items that can really help you increase your eBay bids and sales. Enjoy.
1) Use eBay research software. If theres just 1 thing you learn from me, it's that market research is vitally important when you are selling on eBay. By seeing what has sold, what it sold for, how many bids its got, what category it was in, what made the listings unique, etc you can virtually guarantee your success. There is a product that does all this and more. It's called "Hot Item Finder" It's really like having a secret weapon. I highly recommend this software and I definetely recommend taking a look. You can get more information here: http://hotitemfinder.auctionresourcenetwork.net
2) Add audio to your auctions. Believe it or not there are services that allow you to add audio to your auction listings. Imagine how powerful it would be if a potential bidder visits your auction and they hear your voice describing the product in detail. This will really help build trust, and increase your sales. I highly recommend a service called "Sellers Voice" They specialize in adding audio to online auctions. You can visit their website with this link: http://sellersvoice.auctionresourcenetwork.net
3) Like I have mentioned many times in this guide, trust is a very important aspect of selling items at online auctions. Thats why you need a 3rd party service like "Square Trade" to help establish this trust. They basically insert a logo into all of your auction listings saying that you are a trusted seller, letting people know about your company etc. Square Trade is eBay certified and is truly one of the must have add-on services. A large percentage eBay sellers are Square Trade certified. You can access their website with the link below: http://www.squaretrade.com
4) Add live chat to your auctions! Imagine if a potential buyer came to one of your auction listings and they had a question. In the past they would have to email you and wait several hours if not days for a response. Not anymore, with a program called "Mighty Chat" your potential bidders can click a link within your auctions and chat with you instantly. I can speak enough about how powerful this is. You can visit Mighty Chat here: http://www.mightychat.com
5) Buy professionally designed auction templates. For just a few dollars you can start posting beautiful, bid pulling auction listings. Using templates is a cheap and easy to way increase your auction success. A well known service called "Bid Boosters" provides these templates. You can visit their website here: http://www.bidboosters.com
6) Offer alternative payment methods to your bidders. A large percentage of your winning bidders will pay for their winning bid with PayPal, but not everybody will want to use this method. It's best to offer alternative payment methods to your bidders. For example http://www.bidpay.com is a very popular service that allows your winning bidders to pay you via a Western Union type of money order. Also there is http://auctionpayments.checkfree.com with this service winning bidders can pay for their winning bid via a standard check. People always like to have options and these are 2 great ones.
7) Check out eBay Pulse to take a look at eBays most searched words and most watched items. As eBay puts it: "A daily snapshot of The World's Online Marketplace" Just click the following link to learn more: http://pulse.ebay.com
8) Increase your auction sales by attracting new customers and increasing your current customer loyalty. There is a great service called "Auction Contact" that automatically lets your customers know about your auctions and merchandise. Basically how it works is, every week your customers receive your customized newsletter listing your auctions and providing a direct link to each auction. Most importantly, Auction Contact is affordable, easy to use, and fully automated. You can visit their website here: http://auctioncontact.auctionresourcenetwork.net
9) Along the lines of increasing customer loyalty, there is a new service called "Pay Codes" that allows you to offer your customers coupons to save them money on future PayPal payments to you. PayCodes is an ideal way to reward your customers and attract new buyers. A very powerful tool. You can visit their website with the link below: http://paycodes.auctionresourcenetwork.net
10) It is vital to use an auction management service. This will save you a lot of time which you can use to concentrate on making more money. A good auction management service will automate such things as emailing your winning bidders and leaving feedback automatically. I highly recommend a product called Vendio. You can visit their website with this link: Vendio
In my next lesson, I will tell you how to... "Get More People to See Your Ad"
Yours in success,
Jason James
Consultant and eBay Power Seller
Founder, Auction Resource Network
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Jason James is originally from Boston, MA. and has spent time in the U.S. Marine Corps learning some of the discipline that is required for a successful home-based Internet marketing business.
Jason has built a long track record of success mastering eBay and building profitable membership websites.
His first Internet success was selling products on Internet auction site eBay, becoming a power seller then eventually putting together the website www.auctionresourcenetwork.com which detailed the exact steps a person can take to make money on eBay.
Jason's most recent venture is putting together a series of Online videos made by some of today's top Internet marketers to help budding entrepreneurs get trusted information to help their online businesses grow to phenomenal levels.
Jason has kindly allowed us to post one of his articles about how to be successful on E-bay each day for the next couple of months. Thanks Jason.