In Search Of Heroes Spreads Good News About Everyday, Real-Life Heroes Who Deserve Recognition For Their Good Works

Ralph Zuranski: Well so that’s so true.

Willie Crawford: So what am I risking, I am risking embarrassing myself in front of a group of people that I care about their opinions, but a lot of those people aren’t even willing to step out and take the chance. So what is the cost of failure, of taking a chance of making a mistake of not achieving your goal.

Often it’s just; oh I made a mistake and I didn’t do what I was trying to do. Nobody is going to torture you forever for that. you know… they may mention it a while but we very quickly get back to our own world and what’s important to us and we forget Willie missed up when he tried this project very quickly.

And so I’m not afraid to try very big things. I will send you, you know after this interview I’ll send you some links to some of the projects I’m working. I’m working many projects of multi-million dollar projects. And they’re not guaranteed to succeed.

Ralph Zuranski: Well how.

Willie Crawford: But if they succeed, will change the world. I’m involved in a project to build a number of homeless shelters in Baton Rouge funded by a Cable television show, a cookbook, spices, cookware, and all kinds of products. And that project will succeed but I am involved in a lot of other projects that are multi-million dollar projects that if they don’t succeed we tried you know.

Ralph Zuranski: Well how important is it to have a belief that your dreams will eventually become reality?

Willie Crawford: It’s extremely important, if you don’t believe in yourself and believe that its conceivable then the negativism and everything will transfer to your actions.

And so you’ll sabotage yourself. You’ll do things that you don’t believe its possible and man is an electromagnetic creature. We pick up on other people’s signals, other people’s energy.

And so if you’re telling somebody one thing and you feel something different, people can pick up on that just because we can pick up on other people’s magnets and stuff, the energy they’re giving off in their body.

You know you set in the room with somebody and you’re talking with them and thinking about doing a deal with them, and the hair on the back of your neck stands up and you feel I don’t trust this guy, you’re picking up on that person’s electromagnetic energy.

And if you don’t feel you should do a deal with that guy, don’t do a deal with that guy there’s something wrong with it. So you got to trust your instincts too. And it’s difficult to explain but I trust my instincts, I trust my feelings, they’ve never led me wrong.

You know I could go way up in left field explaining a lot of things and getting into quantum physics, and all kinds of stuff but I mean we live in a world defined by laws. As a marketer one of those sets of laws is the laws that Robert Cialdini laid out in the book Influences Psychology Persuasion.

You know one of those laws is the law of reciprocity when somebody does something for you no matter what country you’re in and anthropologist has studied every culture in the world just like now. When somebody does something for you feel an obligation to do something back for them.

And there’s other laws that they’re just nature laws that are invalid that say this is how human beings interact. If you can study and understand and match the laws, you’re actually quiet dangerous you know.

Ralph Zuranski: Well you know one of the things that everybody has problems with is their doubts and fears. How do you overcome your doubts and fears?

Willie Crawford: I say to myself I’m statistically… I don’t know I will live to probably be 80 my grandmother lived to be 96. And so and I’m 50 now, I’m 47 now. So I have to be willing to take chances. I have to be willing to be wrong. And again its going back to if I’m wrong who’s going to notice and what are the consequences?

There are no consequences? I mean if I am wrong somebody might mention it in their newsletter or on a discussion forum or whatever, but most people are not going to notice.

So I have doubts, I have fears, I mean I have I know myself better than the average person does just because I was taken through a process of getting to know myself. And most people will not admit that they have fears but yes I have fears I have doubts. But I am willing to step through them you know.

Ralph Zuranski: Well …

Willie Crawford: I am willing to do things that… take chances. Because I know that 90% of the time even if I mess up and I make a mistake the penalty, for being wrong is not that high.

You know we exaggerate in our minds the penalty for being wrong; we exaggerate the cost of making a wrong decision. I mean when you walk down the street, or you drive down the street and you look at people on the street corner 99 of those people don’t know who you are or completely unaware of who you are, they are in their own world.

They will never ever, ever, ever know of your existence. And so to worry about making a mistake is totally not called for. I mean if I go out on the internet right now and spend $10,000.00 on an advertising campaign and mess it up, nobody will know except the people that I spent the money with. And maybe not even those people you know.

But there is no reason to doubt or fear anything. Fear is completely unfounded. I mean who is going to know and why do you care.

Ralph Zuranski: Yeah, well do you think that 90% of all the things that we fear never become reality?

Willie Crawford: Yes 90% of all the things we fear never become reality. And its I don’t know, its crazy but you know you watch a horror movie or whatever, and you watch the monsters in the movie those are all products of someone’s imagination. They are not real you know.

So there is no reason to fear. You should identify what you want and you should go for it.