"Part 2: Read the Transcript of Willie Crawford's In Search of Heroes Interview" by Ralph Zuranski
Ralph Zuranski: Yeah boy there sure are a lot of them aren’t there?
Willie Crawford: There are a lot of them. I mean so many people sold a package of goods and they come to me with things they bought at seminars, things they bought online and they’re ready to run with something that they think is going to make them a million dollars.
And I have to say what you bought is something that’s available for free online. And it’s not going to do it for you. That you need to step back and start over again and that’s not a very pleasant thing to do but it’s my job to keep them from wasting their time you know.
If I know that something is not going to, probably not going to work, I mean I don’t know everything so but I can look at something and say you bought something that people aren’t going to pay for.
Ralph Zuranski: Well you know that’s so true. That’s probably the hardest thing in the world is to tell people the truth about the money that they’ve invested. And the path that they’re going down is not the one that is going to get them to where they want to go.
That they bought into the hype that a lot of the people that are selling from the platform use to basically rip the dollars out of the attendee’s pockets and put it in their own without really offering much value or much follow through.
Willie Crawford: Right.
Ralph Zuranski: It is kind of a sad situation isn’t it?
Willie Crawford: It is. I mean you know I attend probably an average of a seminar a month or maybe two some months. And I’m sitting in the back of the room and I’m watching the speakers and I’m learning from the speakers. I learn from every speaker in the room. I also learn from all the attendees that I talk too.
But I’m setting there and I’m evaluating the process the psychological process and sales process, and most people I meet on these seminar circuits are completely ethical and I run across a couple every now that I’m thinking you’re not going to sell somebody that you know.
Ralph Zuranski: Yeah.
Willie Crawford: But they do, and my job is to. People trust me, people trust me and that amazes me. I’ve been online for over ten years now and people come to me, people call me on the phone and say I want your package and I go what package and they say well whatever you’re selling.
And I’ve had you know Doctors, Lawyers, and Dentist call me and give me their credit card number and say just send me whatever you have. And that is such a mind blowing experience that people trust you to that degree. And I work very hard at deserving that trust.
Ralph Zuranski: Yeah, well you know why that is? I think the reason why it is, is that you take the time to listen to people. You’re in the backroom you’re meeting people I know and I shared part of this convention with you and hung out with you at the Yanik’s Underground Online Marketing Seminar. I was amazed at how you weren’t puffed up, you spent a lot of time just talking to people that were attendees, and answered so many questions for free. I mean that is a rare quality.
Willie Crawford: Well and I understand the experts who aren’t as accessible is because there is only one of you and you can only do so much. And that is one of my flaws actually, is that you can go to any of my websites right now and my phone number is listed on it and if you dial that number there’s a chance I will answer the phone. That cuts into my productivity.
Ralph Zuranski: Yeah but it doesn’t’ cut into your humanity. Which I think is the thing that people are looking for is they’re looking for a real human being that they can talk to that actually cares about them and wants to offer them the best value that they can get for the money that they have to invest.
Willie Crawford: Well they want to know there’s a real person on the other end of the website. They want to you know when they dial the number they just want to know that somebody is really there.
And when you answer your own phone which is not… I mean you mentioned Yanik’s Underground seminar most of those people speaking outsource things like customer service and but the thing about my outsourcing its my wife doing it.