"Part 2: Read the Transcript of Mike Filsaime's In Search Of Heroes Interview" by Ralph Zuranski
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Ralph Zuranski: That’s amazing. In looking at your program it’s one of the most impressive that I’ve ever seen and it’s geared to help people generate income. I’ve been to so many different conferences and so many people have spent so much money and never generated one cent of income. It’s kind of pathetic when people are out there selling stuff that doesn’t work. Have you found that to be true?
Mike Filsaime: Yes and what I see that as Ralph is there’s an abundance of information out there and the problem is that people don’t know how to bridge the gap. Those that are having problems getting success they don‘t know how to bridge the gap from knowing to doing. That’s one of the things I wanted to do with Butterfly Marketing is not only to show you or tell you what to do but I wanted to tell you and provide the tools to do it in a step by step format.
I don’t like generic 101 marketing that tells you things like “You need to set up an auto responder, etc, etc. Then you need to go to Google and learn about Google ad words then you can put ad sense on your site.” That’s all a general overview type of course. The way that I like to give my type of course is getting “down and dirty” case studies that you saw in Butterfly Marketing.
When I changed this in my one time offer the percentage of conversion went from 3.5 to 4.5 and things like that. So I like to give case studies and examples of the success that I had rather than just talking in theories and things like that.
Ralph Zuranski: I really appreciate your perspective of “all for one” and “one for all” that nobody gets left behind, the people that invest in your program and through the forums & the training and special bonuses you can help everybody be successful if they just apply what you teach them.
Mike Filsaime: Yeah, that was our motto for private members forum to let everybody know that no one would be left behind. If we left anyone behind then we didn’t accomplish our goals. We wanted to let everybody know that our attitude was “all for one” and make sure that bought the package would have the success they wanted when they hit that auto button.
Ralph Zuranski: What is the worthy ideal you are pursuing with honesty and integrity?
Mike Filsaime: Well, Steven Covey says “To live. To love and to leave a legacy.” So when I was in the car business my frame of what I wanted in life was to become a general manager. But I didn’t realize how miserable I was. I was working 28 days a month and almost 70 hours a week and constantly working on my day off and my cell phone always ringing.
I thought I had achieved success because I didn’t think outside the frame. I didn’t determine my own success based on what I knew. Getting into online marketing really allowed me to take that whole white board approach and erase everything I thought I wanted and clearly define the goals I wanted in life.
That really is to live, to learn, to love and leave a legacy. I want to live a better life. I want to have a great relationship. I want to learn and continue to grow. And finally to leave a legacy and be able to pass that experience on to other people.
That’s the phase I’m in right now is to try to teach people not just how to make money but also to have all those things that we just mentioned.
Ralph Zuranski: What do you want out of life in ten words or less?
Mike Filsaime: Oh boy, that’s a good question. I want to live a long healthy life and I want to change lives. As I said I want to leave a legacy. I don’t want to be something a thousand years from now where you’re not even a mark anywhere even in a record book.
I want to put a nice legacy on this world and really change lives. And leave a pattern that can be duplicated for centuries to come.
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