"Part 1: Read the Transcript of Mike Filsaime's In Search Of Heroes Interview" by Ralph Zuranski
Click Play to listen to Mike Filsaime's valuable information-packed, mind-expanding, and awesomely inspiring In Search Of Heroes Interview.
Click Here to visit Mike's Heroes page.
Ralph Zuranski: Hi this is Ralph Zuranski. I’m on the phone with Mike Filsaime who is one of the leaders of internet marketing and just recently had a tremendous launch of his program Butterfly Marketing.
I as so impressed with Butterfly Marketing I wanted to use it as a means of generating income for all the Heroes Programs in all the different communities so that there’d be plenty of money to fund the necessary programs in communities where there is no funding. How are you doing today Mike?
Mike Filsaime: I’m doing great. Thanks for having me here Ralph.
Ralph Zuranski: Do you think that maybe you could tell the audience a little bit about yourself and how you came up with Butterfly Marketing?
Mike Filsaime: Sure. I’m 38 years old. This is April, 2006. I was born in 1967 in Long Island, New York. (Born and raised) In 1990 I got into the automobile business. That’s the same business my father was in.
I worked my way up from sales to finance manager, then sales manager then general sales manager then eventually to general manager. Over that 14 year period I learned a lot about marketing as it pertains to the automobile business.
In 2002 I got into online marketing. I stumbled across it and started learning as much as I could and started building an e-mail list by using a great auto responder service to capture names and drive traffic to pages where the call to action was to get the name & e-mail address.
That started taking off so well that 2 years later in August of 2004 I was able to leave the car business and go full time on that. I was on-line for about three years and started to brand name my own style of marketing. I called it Butterfly Marketing.
I launched that home study course in 2006. We originally had 1500 of that course. We sold all 1500 units at a $1,000.00 in 25 days. We brought in 1.5 million dollars in about 25 days.
Butterfly Marketing is based on the theory of the chaos theory known as the Butterfly Affect. The Butterfly Affect states that the single flapping of the butterfly’s wings produces tiny changes in the atmosphere that can dramatically affect the future outcome as compared to what it would have been had the butterfly not flapped its wings.
So, basically anything that goes on whether you are waving your hand or a car driving by or you’re just walking through produces tiny changes in the atmosphere. That makes it very difficult to predict weather past 5 days. Newscasters will only give you a 5 day forecast.
There are so many butterfly effects going on that we can’t measure or predict accurately what’s going to happen after 5 days. Recently you have seen movies like the butterfly effect where they go back in time and just say one word different. The next thing you know you’d come back to the present day and there’d be a completely different outcome on the way the world was.
You also saw things like that in the movie “Back to the Future” and “It’s a Wonderful Life”. I was always fascinated by the butterfly effect. I always looked back at my life and said “Wow, if I didn’t get stuck at that traffic light I wouldn’t have walked into the hotel room at that point and met “so in so” in the elevator.”
You look at when you met that person in the elevator and what a dramatic effect it had on your future and everything that happened after that was a ripple effect. I started looking at that in the way of marketing.
I coined the phrase of Butterfly Marketing. That means there are small things you can do that are seemingly insignificant changes that you can do in your marketing that will have dramatic effects on your outcome in the future. Good or bad because you can make small mistakes and it will have a dramatic disaster.
If you do some small things right you can have incredible success. Just to give you some examples. It took me about a year and a half when I first started building a list to get to 40,000 optimum members which is pretty good. But in the year and half after that I was able to get 200,000 optimum members when I stared putting the Butterfly Effect into my marketing.