"Part 1: Joe Polish's In Search Of Heroes Interview Was Inspiring, Motivating and Positively, Powerfully Profound!" by Ralph Zuranski
Whatever you do, to listen to Joe's interview. It will blow your mind and blast your cheeks out of your seat. This is one of the most motivating interviews ever. If you want to know what you need to do to become a humongous success, LISTEN TO THIS INTERVIEW!
No wonder his clients eat their opponents and leave nothing but bleached bones. Joe's Piranha Marketing techniques are almost scary in their power to help you dominate your market. There will be no survivors, except you the "big piranha" in your chosen market after you rip your competitors to shreds.
I don't think I have ever been mesmerized more during an interview. This was an insight into the mind of one of the most successful online and offline marketers in the world today.
Joe Polish’s cluttered Tempe, Arizona office (headquarters for Piranha Marketing) is often referred to by marketing insiders as “action central” for a good chunk of the entrepreneurial world. Though he made his fortune in an almost invisible niche (telling carpet cleaners how to crush the competition and turn their small local businesses into money-churning machines), he is now among the most well-known, respected, and notorious “complete marketing geniuses” in the world.
Consulting clients from many different countries each happily pony up to $10,000 a day just to hear his advice (and suffer his vicious wit). His outrageously-expensive “boot camps” attract convention-sized audiences full of famous entrepreneurs and many of the “superstars” of marketing and advertising. In a business environment bristling with false prophets and bad advice, Joe’s unique mix of real-world experience and stunning financial success has earned him a spot among the most trusted experts alive.
A casual meeting in Joe’s office might include infomercial mogul Joe Sugarman, world-class copywriting legends like John Carlton and Dan Kennedy, or a staggering line-up of best-selling business authors like Robert Allen (“No Money Down”) and Mark Victor Hansen (“Chicken Soup For The Soul”). The CEO’s of publishing giants like Boardroom, Inc., and Nightingale Conant rely on Joe for marketing advice. Television news shows like ABC’s 20/20 use him as an advocate of ethical advertising, and he’s been featured in Mentor’s magazine so often, many people think he owns it. (He doesn’t.)
Joe’s one-of-a-kind recorded interview series (“The Genius Network”) -- now eight years in the making -- is a “Who’s Who” of super-savvy marketing and advertising brilliance. No one refuses an interview with Joe. He has the gift of gab, and the insight of a business veteran who’s earned his success. Joe started with nothing but a glimmer of a dream, and yet nailed his spot in the Business Hall of Fame before he was thirty.
He’s obnoxious, jittery, and constantly jetting around the country to meet with clients and give seminars and cause trouble. But the “best in the biz” seek him out, because they know he is at the cutting edge of hyper-effective marketing and advertising. With a quick flip through his Million-Dollar Rolodex, Joe can directly reach (with a single phone call) nearly every important “mover and shaker” in the business world. He knows the good, the bad, and the ugly of what’s working (and what’s not working) on the Web, in infomercials, in direct response ads and direct mail, in niche marketing, in publicity, private coaching, publishing, and breakthrough campaigns in every critical area of the entrepreneurial landscape.
The business world is moving faster than ever before. Staying close to the action means paying attention to Joe Polish and Piranha Marketing.
Joe Polish's In Search Of Heroes Interview Was Amazing
by Ralph Zuranski
Ralph Zuranski: Hi, I’m here with Joe Polish. He’s one of the leaders in marketing in the field of carpet cleaners. He’s spent a lot of time trying to discover the ways of being successful and finally, he discovered how to be successful by going to different internet marketing seminars. Joe spent quite a few years also interviewing the leaders in marketing and business and creating his Piranha Marketing program. Perhaps, Joe, you could tell us a little bit about yourself and what you’ve done.
Joe Polish: Ralph, I have a company called Piranha Marketing. I started out in the early 90’s, actually 1990 to be exact, as a carpet and upholstery cleaner. I knew nothing about the business. I just got into it because a friend actually suggested I go into this business with him.
Joe Polish: So I started with that company. It was called Superior Carpet Care, at the time. I went out and invested in some equipment, business cards, and chemicals. Overnight I was a “business owner.”
Joe Polish: For 2 years, I just struggled painfully as I was trying to figure out how to generate business and get people to hire my services. I received training and I was good at doing the actual technical work of that business; which is actually very hard work.
Joe Polish: Although, when someone hears “carpet cleaner,” it doesn’t sound like there’s a lot of sophistication involved. However, there is. In order to do a good job, there is. But that doesn’t mean anything, if you don’t know how to sell it...no matter how good your products and services are.
Joe Polish: I actually got into the world of marketing, direct response marketing, because I needed to learn how to generate business so I could eat, and not because I ever thought I would someday be selling information products, conducting seminars and creating marketing courses for other business owners.
Joe Polish: I started out, really, just as carpet cleaner. More than a decade later, I now find myself not only in that particular industry, being the largest trainer and coach to the cleaning industry, but also in many different service businesses that have utilized my marketing strategies and my processes that were, again, discovered and developed in the beginning, just because I needed to generate business for myself.
Joe Polish: So a lot of what I do today is a strategic byproduct of just being in a state of desperation, at a point in my life, and needing to figure out how to get out of it.