"Part 1: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski
Ralph Zuranski: Hi, this is Ralph: Zuranski, creator of the in search of heroes program; I’m interviewing Craig: Garber today, the King Of Copy. He was a protégé of Gary Halbert for about six months, and is probably the hardest working man in internet copywriting and offline copywriting for a lot of business people that are looking for the best and are wanting a fair price, Craig: how are you doing today.
Craig Garber: Great Ralph:, thanks it’s real nice to be here and real good to be talking to you.
Ralph Zuranski: I appreciate the opportunity to interview you, I wanted to ask you a couple of questions, what is your definition of heroism?
Craig Garber: The definition of heroism, well to me it’s someone who makes life better either by eliminating some of the existing pain your going through or by giving someone a chance to enhance their life in some way, shape, or form. An unexpected opportunity also.
Ralph Zuranski: What is your perspective on goodness, ethics and moral behavior?
Craig Garber: Goodness, ethics, and moral behavior. Well, I guess to me the definition of integrity is doing the right thing when no one’s looking, if you know what I’m saying, so if you maintain your level of integrity, that covers all of it.
Ralph Zuranski: What principles are you willing to sacrifice your life for?
Craig Garber: That’s a good question, I think that’s the kind of question that is really easy to answer on the surface because it’s easy to say ‘well I’d give My life for this’ or ‘I’d give my life for that.’ But I think when your pressed up against the wall in real life situations I don’t think the knee-jerk answer you’d have is the reality.
I think if your pressed up in a situation like this that people who do sacrifice their lives for things, they’re probably not the things that they would’ve imagined they’d be sacrificing their life for. Whether it’s to jump in front of a complete stranger and push him out of the way of a car or something like that that you end up sacrificing your life for.
I think it’s those things you wind up sacrificing your life for. So as far as principals I think that it would be really hard for me to tell you what I would sacrifice my life for, I would say without a doubt that, unquestionably I would always sacrifice my life for my wife and kids, to protect them and keep them safe. So that’s the only realistic answer that I can give you.