" /> In Search Of Heroes Spreads Good News About Everyday, Real-Life Heroes Who Deserve Recognition For Their Good Works: March 2006 Archives

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March 31, 2006

Part Five: Ray Edwards In Search Of Heroes Interview Was Awesome" by Ralph Zuranski

Ray Edwards In Search Of Heroes Interview

Ralph Zuranski: What is the dream or vision that sets the course of your life?

Ray Edwards: I know how this is going to sound. I’ve been thinking about it because I knew you were going to ask this question. How will I answer that without sounding like I’ve got some grandiose ideas about myself?

Here is what it truly is. The larger vision, I’m not talking about the short term goals. We all have those I would presume.

My vision for my life is to be able to fulfill the purpose that God has for me, to be able to help as many people as I possibly can in whatever ways I possibly can and to enjoy the fulfillment and the freedom that living that dream gives to me. I think that while that might sound like a really generalized answer to the questions, for me at least it is very specific.

It’s taken me a long time to arrive at a place where I know clearly what I want to do with my life. Now, there are a lot of details that we are not talking about that go into supporting that. I think that is where the true rewards come in.

I have financial goal. I have a car that I want. We have a vacation we want to take and things like that but to me, those are truly sign posts along the way. Those are not the end of the journey.

Ralph Zuranski: You know I really agree with that. That’s my perspective in life also. Do you take a positive view of the set backs and the mistakes that you’ve made? How important is that for people to take a positive view?

Ray Edwards: Absolutely I do, Ralph. I think that to view your mistakes or your setbacks as anything other than learning experiences just doesn’t help you. I am not talking from a spiritual standpoint now. I am being very practical.

If I were to take the mistakes that I’ve made and beat myself up over them or to lament them and really spend time dwelling on how stupid I was, because there are plenty of episodes in my life where I could show you I was stupid. If I didn’t take those experiences and learn something from them then they truly were stupid mistakes.

But I believe that if we take our mistakes and learn a lesson from them so that we don’t make the same mistakes again or so that we can help someone else not make the same mistakes, then I believe they were valuable learning experiences. I think it is true of setbacks too.

We have setbacks in our life that have nothing to do with our making a mistake. It’s just that sometimes whether we understand it or not, sometimes bad things happen to good people. There is a book written by Rabbi Kushner on that very subject. It’s one of the influential books in my life because that was a question that I always had. Why does bad stuff happen to good people?

I don’t think that we always know the answer to that question. I’m not sure that it is a productive question to ask. I think it is important and productive to realize that bad things do happen to good people and truly they can be what we make of them.

The world is full of stories that you and I are both familiar with of people who were handed the lousiest hand in the poker game of life that you could possible ask for. They were given terrible challenges to overcome, physical impediments, emotional impediments, being born in the midst of a war torn third world country or having a terrible disease.

I am not saying that there are good things about those afflictions. What I am saying is that I believe the human spirit can find positive meaning even in the worst experiences. Look at Victor Franko who was in a Nazi concentration camp and took away from that experience the ideas and the emotions and the wisdom that caused him to write a book called Man’s Search for Meaning.

I truly believe that we need to take a view of our set backs, our challenges and our problems and ask ourselves, “What can I learn from this? What can I make of this? How can this be useful to me or to someone else?”

I know that is not always the easiest thing to do. Certainly in my life even though I have known those ideas and those principles for a long time, I know that when the chips are down and things are really tough, sometimes it’s hard to remember to do that. That is a challenge that I think is worth pursuing.

"Sales Tips for the Home Based Business " by Ralph Zuranski

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.

Working out of the home often means juggling multiple tasks and wearing many hats. But look out. When there is so much to do that there is little time left over for sales and marketing activity, sales can dry up and often do. Here are some ways to avoid that.

1. Monthly Focus – Each month, grab your calendar and see which holidays are coming up. Then focus some type of activity around them. At least minimally, setup a direct mail campaign through the U.S. Post Office site (usps.com) in these quick steps:

Choose one of their postcards.

With their online tools, edit the back with a quick note, sale of some type & referral request.

Load an Excel document of addresses, pay and send.

2. Ad Campaign - Plan ahead with advertising representatives by gathering their media kits and asking about special deals or rates they may have for you. Then follow up and plan a 12- to 16-month campaign, even if it’s just a small classified that runs regularly. That way you’ll always be covered whether you’re too busy to care or not. You can always supplement with cross-promotional pieces. But at least, set up a foundation to get you through the year.

For inexpensive ads to run throughout the year, check out neighborhood newspapers and free or cheap magazines and papers that are placed inside public libraries, large grocery stores and country-type restaurants. PennySavers and Thrifty Ads are other sources.

3. Regular Income Stream - Don’t just have all large projects. Set up a few (or several, depending upon your budget needs) smaller, regular income-producing projects to generate weekly / monthly income. And maintain a steady flow as much as possible. In other words, if five regular, smaller jobs pay the day-to-day bills, once one of them quits or runs out of work for you, replace it as soon as possible so that you maintain your steady ‘five’ as much as possible.

Some people setup affiliate programs in this manner; selling something for someone else and earning a percentage or profit for selling. They target so much income from one source of revenue stream to cover a certain portion of expenses. And if this runs out of steam, they beef up promotions or switch to another affiliate program. Learn more about affiliate options from a place like Commission Junction (cj.com). Or in your favorite search engine, type in ‘affiliate programs’ and see which ones are popular.

So when you juggle, remember to mix in SOME type of regular sales and income generating opportunities. You don’t drop the ball!

"Part 8: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: Yep, you know I really believe that, that’s true. If you had three wishes in your life that would instantly come true what would they be?

Craig Garber: Well they would probably be, number 1 and 2 like you asked me before, is for people to take responsibility for themselves, love their fellow man and start accepting people.

I think that immediately people would chill out a lot. I guess end suffering from poor health -- watching someone suffering -- that’s got to be brutal, and emotionally agonizing. Suffering because of poor health is terrible, it’s brutal. I’ve gone through some of it myself. That would be my third wish I guess.

Ralph Zuranski: What do you think about the search for heroes program and what it’s done for kids, parents and business people?

Craig Garber: Ralph: I think it’s a great program, any time you raise awareness about children’s needs for heroes is fantastic. Getting people talking about those things is great.

Like my son yesterday, he came home from the bus, and he said kids were arguing about the war, or the presidency, and I said look, even if you guys disagree, at least you guys are talking about it, being aware about it.

Either way if you and these kids vote at least you’re getting involved in a positive decision in your life. So, raising awareness is important. Look, you’re trying to save peoples lives, especially young people, as I said before you’re the hero here, not me. You’re the one setting all this up, and making a positive approach to things. I think it’s fantastic.

Ralph Zuranski: We’ve got tell kids that they can change the paradigm that was something great once. Either they were surged on by adrenaline, or make that one act, that it’s more of a daily action, of choosing the way that you’re going to act.

As Gregory Allen Williams said ‘there’s a little bit of good in the worst of us, and there’s a little bit of bad in the best of us.’ The hardest thing about that is finding the equilibrium, I think we all suffer from that.

Craig Garber: Absolutely, absolutely.

Ralph Zuranski: What are the things that parents can do to help their children realize is that they to can make a positive impact on the lives of others?

Craig Garber: That’s a really good question, it’s something I’ve given a tremendous amount of thought to, because having three kids, and knowing all the wrong ways to raise kids I had to because I didn’t want to make those same mistakes with my kids, my own children.

I would say that, my oldest son is fifteen so I would have a bit of experience about this, so if had to sit and reflect, and say the most important thing is let your kids be kids. You only get one childhood, there’s no do-over. Okay, let them be kids. You ask a six year old, why are you doing this, I’m six.

I’ve got a five year old and a fifteen year old, and one in the middle, so believe me, I’m much more realistic of that with my five year old than I was with my fifteen year old, because you’re older and you’ve made these mistakes, so you realize these things. Don’t judge them, don’t judge your kids let them be who they are.

Some kids will not be good students, that’s okay you’ve still got to love them, that’s just the way they are. They’re not into school, are they good people that’s what’s important.

Don’t set expectations for them either, like I said before, your kids are separate individuals from you. I coached all my kids, and my daughter’s five so she’ll be starting to play sports soon.

I coached them in soccer, my wife and I actually coached, and then I coached one or two years after that. And then with my middle son in basketball for years. I see these parents and they live or die with these kids, about foul shooting. It’s almost like the kid is definitely more well received when he’s doing well, than when he’s not.

The parents hang onto their kids. I was the oddball, I could care less of what my kids do. I just wanted them to have fun. They were playing sports, not for me, I could care less of how they did. My kids are in karate, and now I know they’re red belts, but there was a time there when I was sitting in karate one time and someone asked me what belt my kids were, and I didn’t know.

It’s not that I didn’t care about my kids, it’s just that I didn’t care what ranking they were. I think one was orange, I didn’t even know. That’s not why I was there, I was there for them to have fun, and maybe something good would come out of it for their lives.

Ralph Zuranski: So you think that parents are just pushing their kids to hard, and they’re just forcing them to achieve the level of success that they never achieved in their lives?

Craig Garber: Yeah, I think they’re pushing them too hard for the wrong things. These same people that push their kids hard to score another soccer goal, or make sure they make 90% of their lay-ups. Then when the kid’s rude he doesn’t say hey, you know, why don’t you say thank you or please.

In the long run, they’re going to have a lot more easier time getting along in this world learning how to say thank you and please than learning how to make foul shots or getting lay ups in. So, I think they’re looking for things to put on the wall, and I think the mistake that most parents make are looking for tangible signs of evidence of success in your children’s life, I don’t think tangible signs of evidence measures their success.

Now, if you have seen people say ,oh that guy’s lazy, or his kids aren’t performing well, I have wall-fulls of stuff, I don’t care about that stuff though, what means a lot more to me is that when a parent comes to me down the block and says, your son Casey is so polite, all the other kids come to the house, he is such a nice kid, so nice to deal with.

That to me says that Anne and I did a pretty good job of what we’re doing with our kids. It happens with all three of our kids, and I see how they interact with others, they’re polite, they say hello, they care about other people, they don’t step on other people. They care about other kids.

Ralph Zuranski: That’s one of the reasons why I created the In search of Heroes program, is because to honor the moms and dads, and the kids that act that way. I’ve talked a lot with professional sports stars here in San Diego and some of the stars up in L.A., I’ve found that their just absolutely the worst role models possible. You see the kids taking on the same activities that the sports stars that are on steroids or have attitudes that are anything but inspirational for kids.

Craig Garber: Right, because your kids, you know, you don’t realize the role you play in their lives, they will imitate everything you do. You don’t realize this because it’s going on behind the scenes. The other thing that’s really important is that you’ve got to give your kids confidence, and the way to do that is letting them be independent, not doing everything for them.

My son’s working, one of my weekly tips was about the job that I helped him get, he’s almost fifteen, he’s been working almost a year. He’s doing real well. I think it’s important, he’s earning quite a bit, he’s going to get his permit soon, we’re going to have to deal with that, it’s the thing to do, I don’t feel safe putting him on the road, but I do feel safe teaching him how to drive. It’s better to sit out there with me for a year, so I know what he’s got, rather than, “Here’s your license.” -- we’re both screwed then.

I’ve always tried to be there for them, so we can talk about it, but, now they’ve got the courage, the more things you do the more things you think you can do. You just build on that, you build on it, and build on it.

All my kids are extremely independent and I’ve let them fail, as long as we’re here for them that’s all that matters. It’s important to know what’s going on in the world, letting your kids know. Good times, and bad times. My kids have come to me and said they heard me saying that we can’t go out to eat tonight or something like that. They always say if you need any money we’ll give it to you.

Ralph Zuranski: Thank you for contributing your time, I know you’re very busy, and have a tremendous amount of clients that really respect you and appreciate what you do, once again thank you very much.

Craig Garber: Ralph:, I appreciate your time and I appreciate being part of the program, I’m just looking to contribute and help out and I think what your doing is a great thing, thanks very much for including me. Thanks for asking me all these questions. If I could help you out with anything, don’t hesitate to let me know.

Ralph Zuranski: Thanks, I’m really looking forward to looking at your sales letter to promote the In search of Heroes book, which contains the best of the best of what I’ve found in marketing, copywriting, and technology, and just ask for promotion for the foundation thing that will help every community to be successful. I’m just thankful to you and for all the help you offered.

Craig Garber: No problem, take care Ralph.

"Minimize Risk with Wholesale Drop Shipping" by Jason James

If you don't know about the behemoth growing out there in cyberspace calling itself Ebay, then welcome to the planet Earth. Not only is Ebay one of the biggest Internet success stories in history, it is still growing. Not only does it allow people to come to its website and bid upon items they want, it also allows people to open their own Ebay business and use online auctions to make money. Wholesale drop shipping is a great way to sell on Ebay virtually risk free.

What is Wholesale Drop Shipping?

For a person using their Ebay store to sell items to bidders on the Internet, there is a fair amount of work that takes place behind the scenes. An Ebay business owner must secure inventory, find a place to store it until being sold, package it, and then ship the products to customers.

Drop shippers offer Ebay store owners a chance to simplify the entire process and make larger profits in the process. A wholesale drop shipping company provides and stores the inventory. Then, when someone buys an item from an Ebay business owner, that owner simply processes the order and sends it and payment onto the drop shippers who then package and ship the product to the customer.

The customer never knows that a third party exists because drop shippers will package the product using the Ebay business owner's labeling. By purchasing the products at wholesale prices, the Ebay store owner profits the difference between that price and the winning bid amount while the drop shippers take care of everything else.

Virtually Risk Free

An Ebay business owner who does not use a wholesale drop shipping company must bear the expense of buying the inventory and waiting until a sale is made before recuperating their investment. By using drop shippers, nothing is paid out by the Ebay store owner until they receive payment for the item from the customer. It is an ideal arrangement for people with little start up capital.

While not a problem in the beginning, there may come a point where an Ebay business owner must pay to store their inventory. This is another expense that you never have to worry about when using drop shippers.

Wholesale drop shipping generally requires no charge on the part of the Ebay business owner for selling the drop shipper's products. When there is a fee, it is generally so small that it is literally dwarfed by the benefits and profits received using a drop shipper.

Basically, the only thing that an Ebay business owner must invest when using wholesale drop shipping to sell on Ebay is time. And the majority of the time that is required on the part of the owner is spent researching and trying to find the best drop shipper to supply them with the products they wish to sell.

If you want to get into the world of Ebay auctions but are on a shoestring budget, wholesale drop shipping is definitely the way to go. They require little or no money of Ebay business owners to sell their products. In the process, they take care of the entire logistics involved in getting the item to your customer. So if you are serious about making money selling on Ebay but don't want to take any big risks, look into the world of drop shipping today!

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Resources Box:

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

March 30, 2006

"A Good Title Is A Work of Genius" By Yanik Silver

That's what Emanuel Haldeman-Julius said about changing the
title of a book to increase sales. And he should know, he's
the guy who single-handedly sold more than 100,000,000
"little blue books" during the first part of the 20th
century (Yes, I said 100 million copies).

His book entitled "The First Hundred Million" gives a rare
glimpse into how to use certain tested title words to
increase your sales. In fact, his book is one of the most
scientific studies of what a title change can do for your
sales.

The most remarkable thing is that Haldeman-Julius simply
advertised his books by title alone. There was no selling
copy, only the title of the book. That's it.

So before you decide on any haphazard title for your next
ebook, manual, ezine article or free report, you might want
to take advice from this savvy marketer.

Haldeman-Julius had a policy in his business - if a title
didn't sell over 10,000 copies a year it was sent to a
place in his office called "The Hospital". Inside the
Hospital he went to work coming up with a new title for the
poorly selling book and re-releasing it. If the revised
title didn't sell, the book went into the 'morgue".

He tells about a book originally being titled "The Art of
Controversy" which never really sold until it was changed
to "How to Argue Logically" and then it leapt up to 30,000
copies. The amazing thing is that nothing else was changed
inside the book, just the title.

And from this "in the trenches" research, Haldeman-Julius
discovered certain title words that could increase the
sales of almost any book when applied. For instance the
words "The Truth About" increased sales for one book
starting its publishing life as "Patent Medicine". This
book by Dr. Arthur Cramp only sold 3,000 copies in 1925 but
when the title was changed to "The Truth About Patent
Medicine" it rose up to a respectable 10,000 copies.

Therefore the words "The Truth About" are magical.

Next, he found the words "Life" and "Love" to work well.
Followed by the worn, but still very powerful phrase "How
To". Books with "How To" in the title were almost always
placed at the top of his sales list. Take for example, the
title "How to Psycho-Analyze Yourself" sold 43,000 copies
while a similar title "Psycho-Analysis Explained" sold
5,000 less copies. And the title "How I Psycho-Analyzed
Myself" managed to attract only 13,500 buyers.

What's more, Haldeman-Julius discovered the public was (and
still is) clamoring for facts. So the words "The Facts You
Should Know" proved a big winner.

So how can you apply this information?

Easy! The way you should use this wisdom from the ages is
by applying it to titles, ebooks, ezine articles, free
reports and your headlines. For instance, if I was a
cosmetic surgeon I'd give out free ebooks like this: "The
Facts You Should Know About Liposuction" or "The Truth
About Laser Hair Removal" or "How To Erase The Years With
Laser Resurfacing". Each of these could almost be a
headline by themselves. That's what you want to strive for
because that's what people want!

Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for online copywriting -
http://www.UltimateCopywritingWorkshop.com

"Part Four: Ray Edwards In Search Of Heroes Interview Was Awesome" by Ralph Zuranski

Ray Edwards In Search Of Heroes Interview

Ralph Zuranski: What principles are you willing to sacrifice your life for? I know a lot of people talk about running into a burning building or pulling somebody out of the top of a car. What is your perspective on sacrificing your life?

Ray Edwards: Well, it’s an interesting question, Ralph, because I know what in principle I would say. I always wonder what I would do if I was really faced with a choice. I think we all like to imagine ourselves as the hero of the story in the movies.

I am the guy sitting in the movie theatre watching the hero thinking, “Would I do that?” I would like to think that I would, but would I really? There are some things that I know that I would readily sacrifice my life for without a moments hesitation and those are people. Those are the people that I love, my family, my wife, my son, my mother, my brothers, my friends.

A very influential person in my life and one of my heroes is a man most of us know as Jesus Christ. He said, “Greater love hath no man than to lay down his life for a friend.” I believe that to be true.

It’s interesting that we build up castles in our mind about what we think is important. Sometimes the simplest things will clarify them. There is a gentleman for whom I have a lot of respect named Steven Pierce. He talks about how people make decisions about what they are willing to do and what they are willing to take action for without thinking.

He gives an example. He says if you were sitting on your front porch and your little girl was playing out in the street and you looked up the hill and noticed that a car had popped out of gear and was rolling down the hill toward your little girl what would you do?

The answer, of course, is that you would immediately spring from your porch, run across the yard, run across the street and grab your little girl and pull her out of harm’s way. You wouldn’t think about all of the obstacles.

I would have to jump off the porch and I might break my leg. I will have to jump over that fire hydrant, and I have to go around that car. What if that dog next door chases me and bites my ankle?

You wouldn’t think about any of that stuff. You would just instinctively jump into action. I think that is because deep inside of us we all know clearly what the important things are. Sometimes it is those kinds of stark situations that bring that to light.

Ralph Zuranski: Right. Steven is one of the heroes that I interviewed. He really actually has sort of a heroic life. We learned about what was the lowest point in his life.

Ray Edwards: He certainly does.

Ralph Zuranski: He goes through and shares that with power and conviction and it’s pretty astounding. What is the lowest point in your life and how did you change your life and win a victory over all obstacles?

Ray Edwards: Oh boy! The lowest point in my life was probably, not probably, it definitely was right after I graduated from high school because my parents had divorced at this time. It was not the most pleasant of divorces. I was really on my own even before graduating from high school. Really at about the age of 16, I was left to my own devices.

I had grown up thinking that I was going to live the dream of the American middle class. I was going to go to college and it would be paid for. And I would be able to party and have a great time like everybody who goes to college does and then go out and get a job and start my quote ‘real middle class life’.

Of course, God has a way of sometimes having another plan that we didn’t anticipate. In fact, I think that someone once said that if you want to make God laugh, just tell him what your plans are. I was on my own. I was working at a radio station. I started working in the radio business when I was 14 years old.

I had some money and was able to find a place to live and so forth, but I was really lost in a lot of ways. I had fallen away from my faith in God and the things that had carried me through thus far. I didn’t have a whole lot of money and I was definitely enjoying partying and having a good time.

I came to a point where I realized, “Boy, this is not the life that I was destined to have.” I just felt that there was something more for me and that I wasn’t living up to the potential that I had been given. Slowly I began to put the pieces back together.

Most of the credit for that goes to my wife whom I met at a young age. We met when I was 18 years old and we married shortly there after. I am fond of telling people that it has worked out for 21 years, so we think it is probably going to be okay. We think the marriage is probably going to work.

She has been a tremendous inspiration to me in my life and helped me live up to my potential. It was a struggle for a lot of years monetarily, but I moved to a bigger city and got a better job in the radio business. I began to climb the ranks in that business.

It’s interesting, Ralph, something that I have found. I certainly don’t set myself up as some kind of paragon of virtue because I’m far from it, but I know this. The closer I stay to my principles, the closer I stay to the things that I know are right and true, the more I am rewarded.

That may be financially sometimes, but it can also be spiritually in the amount of peace that a person has in their life. It can also be in the amount of good that you can do in the lives of others. There really is no greater reward than to know that you made a positive difference in someone’s life.

I know that sounds Pollyannaish. I will share an experience that I had a couple of nights ago. Again, please, I hope that nobody listens to this and thinks, “Wow, Ray is really full of himself and thinks he is such a great guy.” Trust me, I know me and I’ve got lots of room for improvement.

Ralph Zuranski: Don’t we all?

Ray Edwards: I just had this principle of how it is built into us to want to help other people and to feel good when we know we have. It was a simple thing. I bought some take out food from a Chinese restaurant, and I went into the restaurant to pick it up. The young lady gave me my order and I was paying.

I don’t know if you really tip in this situation. Really, all she did was bring out the bag from the kitchen to the cash register and she rang me up. I’m going to take it home so there isn’t really any service but I thought, “I don’t know if it is right or wrong but I’m going to leave a tip.”

I’m a pretty generous tipper and that’s because of my wife too. I definitely was not a generous tipper until meeting my wife. She had a chance to work as a server in a restaurant during her college years and informed me that those folks work hard so you need to tip them.

So, I tip 20% always. Not only do I think it is the right thing to do, but I think the math is easy to do.

I left this lady a 20% tip and as I was turning to leave she stopped me and she said, “You have no idea what this means to me.” I turned and looked back and she had tears coming from her eyes over a tip at a restaurant. She said, “Thank you,” and I said, “You’re welcome.”

As I left I saw that she went running to the back of the store and she was jumping up and down showing the other servers. It’s not that I think that was such a great thing that I did. My point is that you never know what things you can do, what small things you might be able to do that might mean so much to other people.

Ralph Zuranski: Are you talking about random acts of kindness?

Ray Edwards: Well, I guess I am. I don’t know that I would have called it that but yes. I think that is exactly it. You just never know.

Leaving that tip honestly was not a big deal for me. I don’t think that was such a big thing but obviously it meant a lot more than that to the recipient.

"How to Reduce eBay Buyer Complaints" by Jason James

Buyers are funny creatures, aren't they? One minute they're over the moon because they've got themselves a bargain, and the next they're upset because their bargain seller doesn't provide first-class customer service. There's only really one way to reduce complaints: give these people what they want!

Post as soon as you can: The number one cause of eBay complaints are impatient or anxious buyers, who want to know when their item is going to turn up. If you get an order on Monday and wait until Saturday to post it, that's bad customer service. Try to post items at least twice a week, to avoid making your buyers wait too long.

Make the description crystal clear: You need to make sure that your buyers know exactly what they're buying, so they won't be surprised when it turns up and isn't exactly what they expect. Don't be afraid to describe small defects in your description - it's better to list it there than have buyers discover it for themselves later. If you get a lot of confusion about something, say it twice or even three times, and say it in a large font.

List all costs up-front: Don't hide away your shipping costs if you think they're too high - nothing will annoy buyers more than keeping costs secret until you expect them to be paid. If you really don't want to display your shipping costs, just offer 'free' shipping and add the shipping costs to the item's price.

Pack well: Spend as much as you need to on packing materials, and be careful with it. Remember that your item is going to have to travel through the post, and you want it to arrive in the condition it left. Wrap things securely in a few inches of a material like bubble wrap or stryofoam, and be sure to use a sturdy box. If you go around using boxes from the supermarket and old newspapers, expect things to break in the post.

Tell them to complain: This might sound a little counter-intuitive, but one of the best ways to stop your customers from complaining is to tell them to contact you if they have any complaints. Most people only complain if they feel a seller is unresponsive and confrontation - asking people to complain is more likely to get you shy and polite enquiries than complaints. You might not believe it now, but try it for a while and you'll see your customer relations improve.

Respond to emails promptly: Check your email as often as you can, and never leave an email around to respond to later or tomorrow. Having to wait days to have their email answered upsets customers more than anything, especially if they're already waiting for their item - it makes them feel stranded and powerless. Always respond to emails as soon as you can, and certainly within a maximum of 24 hours.

However much you might try to stop your buyers from complaining, though, someone will sooner or later.


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"Part 7: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: How do people become heroes? From your definition.

Craig Garber: Giving hope to others. You introduce hope into other peoples lives, and sometimes, you know where I grew up it was hard to be a hero.

You’ve got to attract those people to you, you can’t go and seek them out because, looking at marketing, you’re talking to an audience that’s not interested. The people who want hope, you’ve got to put that out there and let people come to you, because it’s hard to find people who have hope in those areas.

Ralph Zuranski: You know I’ve been on the internet for the past three years, taking photos of all the seminars, of all the speakers doing their power points, and just to see what kind of people they are and to see who would help out the heroes program. I’m finding out who has followed through with their promises. How does it feel to be recognized on the internet as a hero, because you’re following through in a big way?

Craig Garber: Well, I’m flattered, I really appreciate it. The good thing is, I don’t know what it’s going to do for my life. That’s the beauty of life, and I’m ready for the adventure, I’m ready to find out. Then contribute what I can, and something will come out of it in some way, shape, or form.

Ralph Zuranski: Why do you think you were selected for this unique honor?

Craig Garber: I was thinking about that Ralph:, I met you and we talked real briefly, I would suspect either we had good chemistry, or you saw something in me, or I my voice, or the way I held open the door for somebody, or something in my body language that said “hey I think this is somebody that I might want to get with to help me with this good cause”. I don’t know, why was I selected Ralph?

Ralph Zuranski: You were selected because you volunteered to help, you heard what the program was, to recognize moms and dads, and the people that don’t get the recognition that they deserve, and the impact that they make on the lives of their kids and other people in the community, just by offering, and following through, and that was the reason why I gave you this unique honor, you are a person that follows through, you are a person with integrity, and you do respond to my e-mails, you wanted to give your best on this interview, and you want to do it even when you’re tired, you are a person that should be recognized as a hero, you do love your family, you do love your kids.

You work hard for your family, you take care of your body. That’s the example that I would like to hold up as a role model for young people. You are actually making the world a better place.

Craig Garber: Well I don’t blush too easily but I’m blushing now, and I really appreciate all those things you said. I’m just doing my thing you know, doing what I can to make this little world a better place.

Ralph Zuranski: Well, I know that you’ve been through a lot in your life, and I know that you’re from the projects, and there is always problems facing society. How do you have or do you have any ideas on how to get rid of the problems in the society?

Craig Garber: Okay, well I probably have some thoughts on that, but they’re going to be hard to do.

Number 1, people have got to start taking responsibility for their own actions. It’s so easy to write sales copy, you know, “it’s not your fault”. It’s kind of a funny drop back amongst copywriters. “It’s not your fault”, but it is your fault, it is 100% your fault man.

The sooner you take responsibility, the sooner your life’s going to become better, in everything. “It’s not my fault that I have a low paying job, it’s not my fault that I’m late paying my bills.” So, the first thing, is taking responsibility.

The second thing to deal with some of those problems, child abuse, racism, is just be open-minded a little bit. Understand that not everybody’s going to agree with you. You don’t have to agree with anybody, you don’t even have to like anybody, but you know what? There would be so much less stress in the world and so much less stress in your life if we accepted everybody.

I don’t like all my neighbors, they probably don’t like me, in fact I know they don’t like me. I don’t sit there and obsess about it, hey people are different, you know that’s the way it is, you’re going to disagree with people in your own household sometimes. Just accept that everybody’s got a different opinion and that’s okay. You don’t all have to agree. I you could do those two things, if people can be open-minded, except that things are different, not judge them, and then just take some responsibility, I think you’d eliminate almost all those problems.

Ralph Zuranski: Yeah, I agree, that’s one of my dreams of the heroes program, once it starts going to every community that the kids would realize that, that reading the blogs, from other kids in other communities that they have an open mind and are able to allow new information, and accept that and ponder it, and try to believe that they are good, but may not have the same perspective on life as they do.

Craig Garber: Yeah, see why is it, kids are a perfect example. Kids, you tell a kid hey man would you like to interact with this kid over in England, or this kid in Japan, or Vietnam, or Denmark and kids are like yeah, what’s going on, what’s their world like?

Why is it that adults are like, screw that, I just want to stay in my little corner, or my little block, my neighborhood, or my street, or myself in my house?

Kids are definitely more open and into accepting things, so if we can implement your program, to the kids, that’s where we’ve got to get it. You got to get them open, because they are open minded, they are very open minded, and wide-eyed with anticipation of what the world has top give them, and it’s just... Why do people beat kids? They beat them because they had a rough day, and they can’t handle it, and they don’t know how to deal with the energy.

They’re miserable, and, “It’s not my fault that it happened”, but it is, just fix the freaking problem.

March 29, 2006

"Willie Crawford's In Search Of Heroes Interview Was Inspiring, Educational and Simply Astounding" by Ralph Zuranski

Click Here to listen to Willie Crawford's In Search Of Heroes Interview!!!!!!!!

Do you realize that there is a VERY small difference between success and failure? There is also a very small difference between success and mega-success.

Growing up, Willie Crawford did not have a lot of ultra-successful role models to learn from. He grew up in a very impoverished farming community. Most of the people he knew were on welfare including his beloved grandma who raised him. Without success models and mentors to learn from, it was many years later that he discovered THE SECRETS THAT EVERYDAY LIFE TEACHES US!

After somehow making it through college, a military career, and building his own mega-successful business, Willie looked back and saw that all of the things he endured prepared him for his amazing destiny.

When you listen to Willie's In Search Of Heroes Interview, you will be astounded at the difficulties, sorrows and racism he had victory over. His amazing philosophy on life and courage to make a positive difference in the lives of others sets him apart as one of the great internet pioneers and philanthropists of our time.

"Part Three: Ray Edwards In Search of Heroes Interveiw Was Awesome" by Ralph Zuranski

Ray Edwards In Search Of Heroes Interview

Ralph Zuranski: You know I really agree with that. I think that a lot of the people that I have asked to be heroes, one of my major reason for doing that is asking people who are successful in what they do, who love the work that they are doing their best in and finding out who they think are real heroes. You never know until you ask somebody.

When you ask somebody if they would like to be recognized as a hero it tells you a lot about that person if they are even willing to take a shot at that particular recognition. My definition of hero was an acronym of someone that helps enthusiastically, responsibly, optimistically, exceptionally, socially and or spiritually.

Anybody can be a hero at any moment in time when they go out of their way to help somebody else no matter what it is. Just in one small instant they can become a hero at that moment in time. That doesn’t necessarily mean that they are always going to be a hero but in that moment in time they were a hero to someone.

Did you ever create a secret hero in your mind that helped you deal with life difficulties? We don’t really know much about your original upbringing or background, but I know that mine was pretty tough and I had a lot of difficult times. The secret hero in my mind I eventually found out was my right brain that came to my aid. Did you ever do anything like that?

Ray Edwards: That is such an interesting question. I cannot say that I had a secret hero or someone that I created in my mind, but I was blessed in a couple of ways, Ralph. First of all there were aspects of my upbringing that were kind of tough. I grew up in Eastern Kentucky and that is an impoverished part of the country.

We were fortunate. We didn’t live in poverty, but in a lot of ways it is a hard place to live. We moved around a lot. My dad was in the Marine Corps and that involved a lot of moving.

I was blessed with a grandfather who absolutely was one of the primary heroes in my life. He was a man who worked his way up from abject poverty and lived through the great Depression and World War II. Here was a man who saw the world transition from horse and buggy to the space shuttle and the Internet. He went along for most of that ride.

He loved the Internet and he loved computers. He has passed on now, but he was a great inspiration to me when I grew up. He taught me the meaning of right and wrong. He was a devout Christian and he wanted me to share that faith. He always took the time to walk me through why he did the things that he did and to try to teach me.

For some reason he was able to do that in a way that did not seem preachy or sanctimonious. I just felt the true love that radiated from those times and it made a huge difference in my life. I don’t think that I had a secret hero as much as I had a very real hero.

He didn’t wear a cape and he didn’t leap tall buildings in a single bound, but I’ll tell you what, for the first 12 years of my life I would have believed it if you told me he did.

Ralph Zuranski: What is your perspective on goodness, ethics and moral behavior?

Ray Edwards: I’m not going to be careful in my answer and I know that some people won’t share my beliefs on this particular topic and that’s okay. I’m not about trying to make people wrong if they don’t believe the same things that I believe.

I think that goodness and ethics and moral behavior all spring from a common place. I think that we are all born with an innate desire, as I indicated before, to be good, to do good, to be ethical, and to be moral. I believe that desire was placed there by God.

I think that all of the different ways that we strive to achieve goodness and ethical behavior and moral behavior and to be in the right and the thing that is inside of us when we see injustice being perpetrated on another person that cries out and says, “No, that’s wrong! That’s got to stop.”

I don’t think that is a learned response. I think that is a built in response. That’s where I believe that the desire to do good and to be ethical and moral comes from. I think that we are all, each of us in our own way, trying to work toward that end.

Ralph Zuranski: Do you think it is sort of a self conscious mind where everybody has an innate ability to determine what is right and what is wrong?

Ray Edwards: Yes. I think we have the choice to do right or to do wrong. I personally believe that there are absolute rights and absolute wrongs. That is my belief.

There are really smart people that I respect who hold a different belief but I don’t think that it is a matter of relativism in most cases. I think that part of our journey as human beings is to find a way to the place where right and good and ethical and moral behavior comes from.

"Part 6: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: That’s great, who do you feel the real hero is in our society today?

Craig Garber: Okay, the real heroes are not Oprah and Doctor Phil, not that they don’t do heroic things. To me I think the real heroes are good parents.

Ralph Zuranski: I do to.

Craig Garber: See, there’s a big difference, Ralph:, and as a parent I know this, it’s not easy.

There’s a huge difference between giving your kids things and giving your kids a sense of independence, the sense of responsibility, and being able to hit the pause button, if you want to call it that, whenever they need to of things going on right then and there and help teach them a life lesson.

Ralph Zuranski: Boy, that’s so important.

Craig Garber: Yeah those are the real heroes, the little, the people doing those little random acts of kindness in your life, especially when they’re being consistent with your kids. Those are the true heroes.

Ralph Zuranski: That is so true. So, why are heroes so important in the lives of young people?

Craig Garber: Well, like I reference myself when you don’t have a guide post when you don’t have someone you can model yourself after, I think a lot of people have role models, but they’re not comfortable with them, like me.

You sort of feel like a sailboat out in the middle of the ocean, without a sail, you’re just going along with the waves, and you’re just trying to figure out what’s going on trying to figure out what is what.

So if a child can get an anchor and someone to help them steer their lives, they’re going to grow much quicker, they’re going to be much more successful people, much earlier, and therefore they can contribute positively to themselves and other peoples lives in their world.

Ralph Zuranski: Why do you think that heroes like the moms, and the dads, and the grandpas, and the grandmas, and the coaches, and the teachers, and the spiritual leaders, that they’re not getting the recognitions that they deserve today?

Craig Garber: You don’t want to see them on the T.V.

Ralph Zuranski: I would, I’d like to see it.

Craig Garber: I’d like to see it to, but it won’t sell.

Ralph Zuranski: Why do you think that is? One of the great people I interviewed, Gregory Allen Williams, was a cop on Baywatch, he said that ‘If it bleeds it leads’.

Craig Garber: Yeah, right, it will sell as a tail end of a show, tonight’s closing story we have grandma Essy, who is 97 years old and takes care of fifteen kids. Yeah, I think that’s too mundane and people discount it. I think that people don’t acknowledge that that’s the way the world goes round. Whether you have different opinions, or similar opinions, but that’s the thing that makes the world a great place to live in. It’s to mundane, people want to see sensational stuff. They’re not going to stop and consider stuff like that.

Ralph Zuranski: Do you think that people’s emotions are so jaded that they need one catastrophe, after another catastrophe just to feel stimulated?

Craig Garber: I think people are busy, I think that people are so caught up in their lives, we talked before about taking action, most people don’t want to take action.

I think that the hustle and bustle of today’s world is so draining on most people that not only do they not have time for other people, but that they don’t have time for themselves, few people take time out during the day to sort of do something for themselves, do something good for themselves, read a book, I mean watching T.V. is not good for you. So, I just think that people are too involved in their lives.

Ralph Zuranski: Watching the shows on T.V. puts fear into a lot of people’s lives, and it’s a fear that they absolutely cannot overcome, why do you think that people have such an addiction to T.V.? I know that some people watch it 40, 50 hours a week.

Craig Garber: I have no idea; I watch 2 hours of T.V. personally, that’s a lot. But, it’s escape, again most people, I think Thoreau said most men lead lives of quiet consternation, quiet desperation, and I think that’s true.

People want to escape, it’s nice to turn to T.V., and imagine, I mean I can’t believe these reality shows, it cracks me up, I see USA TODAY everyday, who got thrown off American Idol or something like that, and to me how you can be preoccupied by other peoples lives that have nothing to do with you, it’s funny, not funny but people do lead lives of desperation.

Too many bills, not enough money to pay it, to much on their plate, schedules are hectic, too many kids, blah, blah, blah. And so hey, I get to watch hot half-dressed women on T.V. or I get to see how someone’s new car is getting pimped, you know.

"Make Money On Ebay With Public Domain Products" by Jason James

Any Internet marketer will tell you that the public domain is a goldmine. But if you've only been making money on ebay, you might not know how to cash in this goldmine.

The "public domain" is the collection of all documents that are publicly-owned. This usually includes really old documents and books, government documents and information, and documents created specifically for the public domain.

There are thousands and thousands of documents currently in the public domain, many of which are easily accessible over the Internet.

Before you can cash in on this goldmine, you must first find a product people are actively searching for on ebay. It could be information about building computers; it could be information about curing acne; it could be information about breeding dogs. There are dozens of possibilities.

Once you have determined what type of product you want to create and sell on ebay, you should start trying to put together some public domain information for your product.

Let's say you selected "dog breeding" for your product. You can start compiling information and pictures by searching for "dog breeding" on wikipedia.org and wikimedia.org. If the pictures and information you pull up fall into the "public domain," then save them in a folder on your computer.

Next, search Google for publicly-owned "dog breeding"sites and government sites that have information about dog breeding. Add all of the information you find to the same folder.

Organize all of this information logically and put it into a single word-processing document.

Now go to www.pdf995.com, download the trial version, and use it to compile your public domain product in PDF format.

Your next step is to take this public domain product and make money on ebay selling it. This is pretty simple. If you found a good market niche, you should have no problem making money on ebay.

Sell the product as you would normally sell anything on ebay. Remember to pack your auction title and description with highly-trafficked, related keywords. Include a picture and long description for your PDF "ebook."

Whenever someone purchases your product, you can simply email them an attached file with your product.

If you want to minimize the amount of work you have to do, you can automate the download process by setting up a custom check-out with paypal that redirects your customers to a download page on your website (if you own one). If you don't own a website, you can upload the file to a free geocities.com account and direct your buyers there.

You now will have a completely automated sales machine that will constantly make money on ebay. All you have to do is setup the auctions--and your machine will do the rest.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

March 28, 2006

"Part Two: Ray Edwards In Search Of Heroes Interview Was Awesome" by Ralph Zuranski

Ray Edwards In Search Of Heroes Interview

Ray Edwards: What I do and what copywriters in general do is that we persuade people in print. That is the most basic definition. It can be more things than that.

Basically copywriting is the art of persuasion using language. You might do it in print on paper, or you might do it on the web, or you might do it on audio, but it is all essentially the same skill. The distinction that I make between what I do and what others do is that I draw a distinction between persuasion and manipulation.

Let me just say that there are many great copywriters, people whom I admire and are my friends and who I believe are very ethical and who do practice the art of persuasion as opposed to what I feel is the darker art of manipulation. Here is the difference. This is the way that I define these two words. This is not what you will probably find in the dictionary.

To me, the art of persuasion means giving people the reasoning, the emotional freedom and the ability to do things that are right for them that they truly deep down want to do anyway versus what I call the dark art of manipulation which is basically tricking people into doing things that are not good for them and perhaps don’t want to do.

There are definitely techniques that writers can use to manipulate people and that speakers can use to manipulate people. I don’t practice those particular arts, but I think copywriting is the art of persuasion and anyone who has a product for sale or a service for sale can appreciate the fact that most of the people that they end up doing business with were not ready to do business at the very beginning of the process.

They had to go through a sequence of events. They first had to get to know the person or the product or the service. They had then to come to a point where they liked the person or they liked the idea of the process of the service. They had to reach another point where they trusted in the person, process or service. Then they bought.

Jim Edwards, who is no relation or no relation that I am aware of is a great marketer and a really stand up guy and a great human being. He sums up the process like this: Know me, like me, trust me, pay me. To me that is the greatest summary of salesmanship that I’ve found anywhere. That’s the process.

My job as the copywriter is to put the words on paper or onto the computer screen that lets people know you, like you, trust you and pay you. I specialize in writing copy for the Web and for Web sites in particular and for the whole process that moves people along that continuum.

Ralph Zuranski: So what you basically do is you write the sales page, the landing page and then the auto responders also?

Ray Edwards: Yes. Ideally the way I explain it is that selling to anyone is a process. It’s the process that I just described. For me to be the most effective copywriter that I can possibly be for my clients, I need to be able to write the copy for all the parts of the process.

Each step along the way is an opportunity to either move your prospect closer to a buying decision or further away from a buying decision. Ideally I like to write the landing page which intrigues the prospect and gets them to share their contact information so that we can have an ongoing conversation.

I like to write the pre-sale auto responder series that lets them get to know you, trust you, and like you; the sales page which explains the offer in detail and walks them through that buying process and the order page which is crucial. This is where so many orders are lost on line.

It is estimated by people who are much smarter, with bigger research budgets than mine that over 60% of online shoppers abandon their shopping experience on the order page before they have clicked the ‘Buy now’ button. The thank you page is after you have made your purchase and you are wondering at that moment in time, “Hey, did I just do a good thing or did I do a dumb thing?”

Then the follow up auto responders which keep in contact with the prospect now that they are a client or a customer and reassure them and let them know that you are there on the other end to help them through whatever questions or challenges they might have with your product or service.

I walk them all the way through that process and the goal is to achieve a higher response rate, more sales and a lower refund request rate - the people who are dissatisfied with the product after the process happens. This is best way I have found to lower refund rates. I’m assuming that you have a good product to start with. We are assuming there is not a problem with the actual product or service itself.

What people really want is they want human contact. They want to know that you are still there and that you didn’t just take their money and now you are going to go away. That is what the post sale auto responder sequence is all about.

Yes, I like to write through that entire process.

Ralph Zuranski: Is there a training course or something that you offer?

Ray Edwards: Well, I don’t have a training course for sale currently. I do have a training course that I have been developing to help people understand this process. That will be available in the near future.

For those that are interested it will be available at http://PowerCopySecrets.com.

Ralph Zuranski: Is that your Web site?

Ray Edwards: That is a Web site for that particular product. There is actually nothing at the Web site at the time we are doing this interview, but there will be very shortly.

Ralph Zuranski: Oh, great!

Ray Edwards: My main Web site for my services when people want to get in contact with me or have questions for me is http://RayEdwardsCopywriting.com.

Ralph Zuranski: Great. Ray, let me ask you one of the first questions. What is your definition of heroism?

Ray Edwards: Well, that is such a deep and powerful question, Ralph. I think as people we tend to dismiss it. We talk about heroes in a way that I feel almost devalues what true heroes are. We talk about sports figures and actors and rap singers and all sorts of different people as being heroes.

Often times I think that kind of definition is misplaced. I will start by saying that while I deeply appreciate you asking me to be part of this program, I’m pretty sure that I don’t qualify for the title of hero. I’m deeply flattered that you asked me to be part of what you are doing. I do admire that and I do think that there is heroism in that.

As for what a hero is, if you look in the dictionary you’ll find that heroes are people who are endowed with great courage and strength and they are celebrated by their bold exploits. I think that is a good starting definition.

In my mind, heroes are people who are endowed with great courage and strength and who follow through on the conviction of that courage and who have ideals that they strive to live up to and set an example for other people to follow. To me that is what we all need.

I think that everybody wants to be a good person. Everybody wants to be the best person that they can be. I think that people are basically born with an inner desire to be good and to do good.

That is why I believe that we are always looking for heroes to follow. We want an example that not only shows us what to do but also shows us that it is possible to do it.

March 27, 2006

"Yanik Silver's Underground Online Internet Marketing Secret Seminar Blew Everyone Away" by Ralph Zuranski

Click Here to see the photos from Yanik Silver's Underground Online Internet Marketing Secret Seminar

"Yanik Silver's Underground Online Internet Marketing Secret Seminar Blew Everyone Away Especially When They Discovered Incredibly Valuable, Previously Undisclosed, Marketing Strategies and Techniques for Search Engine Optimization, Google Adwords and Adsense, Podcasting, Word Press, Movable Type and Blogger Blogs, E-zine Articles, Public Relations and Membership Websites and the Fiend Who Murdered Yanik Silver"

Wow! What an amazing event. The top secret techniques, tools and strategies for making awesome amounts of money FAST on the internet and offline were shared by an interstellar group of speakers, evil geniuses and covert multimillionaire attendees...maybe some who will be future casual, unassuming, not ego-maniacal internet guru (goo-roo), over-delivering billionaires.

Everyone wore their secret agent disguises so you didn't really know who was a mega marketing star, billionaire, millionaire, secret performer, doctor, athlete, genius, successful copywriter, spy Google agent, spammer, hacker or murderer...Yes I said vicious, hardcore, brutal killer or killers who handily dispatched Yanik during the Saturday night celebration.

It is hard to believe that Yanik Silver was murdered at his own Underground Internet Online Marketing Seminar.

The valuable information, strategies and techniques exposed at his seminar was just too great a threat to the other seminar creators.

You may reasonably suspect it was one of the other jealous online marketers, seminar promoters, internet aficionados or so-called internet gurus that did him.

Click Here to see the photos from Yanik Silver's Underground Online Internet Marketing Secret Seminar

There are so many people who are jealous of Yanik's phenomenal business success in such a short period of time. Or perhaps you may believe it was a conspiracy of multiple partners involved in social internet intercourse (not sex you voyeur...communication) that joint ventured to perpetuate this hideous crime.

ONLY THE MEMBERS OF HIS SECRET UNDERGROUND ONLINE INTERNET MARKETING SEMINAR SOCIETY
KNOW THE REAL TRUTH!

To read the juicy and startling details of Yanik's sudden, premature, demise you need to become a member of his secret underground society of internet secret agents. In the next couple of days, you will learn the sensational details about Yanik's death and rumors surrounding his unexpected, miraculous resurrection.

Be sure to subscribe to the In Search Of Heroes RSS feed to keep updated daily. We will be revealing not only how to become a member of this elite marketing group but also how you can become a integral part of Yanik's underground family.

We are at this very moment creating a secret photo album where all the agents in good standing can enter with their special password to gain access to a members only area. To qualify you must have been an attendee at Yanik's Underground Online Internet Marketing Seminar 1-2 or a member of his "Underground Secret Society".

You will be able to update your personal file with your email address, name, address, phone number, websites, blogs, IM, waist, hip, chest and shoulder measurements, karate skills, marksmanship accomplishments, weapons training, disguises and aliases. You can share the missions you are interested in and those you are qualified for.

Also, you can tell the other secret members about what types of agents, skills and resources you are looking for to make your next covert internet marketing project a killer success. For the truly daring agents you can upload photos of your different secret agent personas, dressed in your appropriate disguises.

Click Here to see the photos from Yanik Silver's Underground Online Internet Marketing Secret Seminar

All the secret agent attendees are welcome to download the photos of themselves, family, friends and future joint venture assassins...that will murder their competitors' hopes of actually competing and staying in business.

If you use the photos on your websites or blogs, all I ask please give me a return hyper-link back to this website. It is not mandatory and no death dealer will come calling some dark, rainy, night to extract payment, but it is the way I am build traffic to this site so people will come listen to the amazing wisdom of the internet heroes I have discovered at internet seminars and already interviewed, including Yanik.

"Discover the wisdom of the internet Heroes who are helping develop the In Search Of Heroes™ Program model that will generate desperately needed income for beneficial local community programs that were secret agents at Yanik's Underground Online Marketing Seminar!"

They candidly discuss how changes in their attitudes and heroes in their lives helped them become successful: Ray Edwards, Michel Fortin, Ralph Zuranski, and Yanik Silver. Soon to be interview secret agents are: Willie Crawford, Rosalind Gardner, David Frye, Jonathan Mizel, dynamic father and son marketing duo Joshua and Greg Writer, Dr. Michael Woo-Ming, MD, Jeff Walker, Ryan Lee, Air'n Monahan and other major powers in the global conspiracy to dominate unique, highly profitable target niches.

Anyway, ON WITH THE SHOW!

Take a gander at the awesome photo albums of the event. Click on the links below to see the photo albums for each day of the event.

Click Here to see the photos from Yanik Silver's Underground Online Internet Marketing Secret Seminar

Be sure to subscribe to the In Search Of Heroes RSS feed to keep updated daily. We will be revealing not only how to become a member of this elite marketing group but also how you can become a integral part of Yanik's underground family.

March 22, 2006

"Part One: Ray Edwards Is One of the Greatest Copywriters In the World Today and His In Search Of Heroes Is Definitely One of the Most Inspiring and Motivating" by Ralph Zuranski

Click Here to go to his heroes page where you can read the entire interview while you listen to his inspiring words.

You've probably never heard of Ray Edwards.

That's because he has been writing copy for the last 20 years and not promoting himself online or through mail-order (like so many other so-called "copywriters"). 

Ray has written copy for hundreds of clients:
Banks
Real Estate Brokers
Hair Transplant Surgeons
Auto Dealers
Insurance Agents
Radio Stations
Hot Tub Dealers
Pet Stores
Furniture Stores
TV Stations
High-Tech Firms
That's just a partial list - but I want you to know he has a very broad base of experience. He is not some rookie who read a few websites and ebooks and decided he could write copy.

When he works with his clients on their projects, he gives them his full attention and support.
When you have questions, he is there.
When you need rewrites, he is there.
When you need advice, he is there.
How Ray Edwards Started Copywriting
Ray became a radio DJ at the tender age of 14, in the small town of Harrogate, Tennessee. His radio career led to many wonderful opportunities in the world of advertising, marketing, and copywriting.

He met some famous people, like Garth Brooks, Tony Robbins, Shania Twain, Dave Thomas, and "Jim" from "The Wild Kingdom".

If you want to know more about Ray and his copywriting services, he encourages you to go ahead and call him at 206-222-2151.

His physical mailing address is:

Ray Edwards
2525 East 29th Avenue
Suite 10B-121
Spokane, WA 99223

The point of all this? Ray is a real person, doing real business - just like you are.

Five Excellent Reasons Why You Want Ray To Craft Your Sales Copy
Advertising, promotion, and marketing is his actual, full-time business - not his hobby (like it is for so many "online copywriter" types).

Ray Edwards has written thousands of pieces of copy that have sold millions of dollars worth of products and services.

He has experience in just about every kind of copywriting medium you can imagine.

Ray Edwards has written numerous products and services.

Ray Edwards is a seasoned professional who can help you make more sales. He is not some "new to the game" kid who read an e-book or two and decided to hang out a shingle on the Internet.
-------------------------------------------------------------------------------------------------------------
Ray Edwards In Search Of Heroes Interview
 
Ralph Zuranski: Hi. This is Ralph Zuranski and I’m on the phone with Ray Edwards. He is one of the world’s greatest copywriters. How are you doing today Ray?
 
Ray Edwards:   I am better than I deserve but not quite as good as I hope to be.
 
Ralph Zuranski: You know, I’ve seen you at a lot of the Internet conferences and you are sort of one of the unsung heroes of copywriting. You sort of hide behind the scenery and do a great job at persuading people through your copywriting. Could you tell us a little bit about how your copywriting is different and what exactly it is?
 
Ray Edwards: Well, absolutely. I would be happy to do that and let me start by saying that I am honored that you asked me to be part of this program. I admire what you are doing. It was really a pleasure when you asked me to be part of it so thank you for that.
 
Ralph Zuranski: You are very welcome.

"The Top Seven Marketing Mistakes" by Ted Nicholas

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.

The secret to success, in life and in business,
is to work hard at the margin. Relentlessly. Those
little marginal extra efforts will inevitably grow into
something big. Bill Bonner

''God is in the details''

In my view, nearly all government statistics about
reasons for business failures are nonsense.

Undercapitalization, inexperience, or poor management
are usually blamed for all business disasters.

Of course, there can be one or several more causes
that result in a business going "belly up."

However, from what I've seen, marketing mistakes are by
far the primary reason businesses do not survive. This
includes companies which consider themselves direct
marketers as well as those who do not.

Here are the seven most common marketing mistakes:

1. Management treats marketing as a business expense or
simply a department rather than a necessary business
investment.

Solution: Marketing should be treated as the driving
force of any company. It is the only function that
brings in cash. The other major functions in a company
are necessary. But they all spend cash. This includes
the primary business departments of finance, production
and research.

To market any product or service successfully, the
company must do two things:

A. Provide marketing with sufficient resources
B. Put marketing at the heart of its business strategy

The whole company should be focused on the needs and
wants of customers and be prepared to satisfy their
demands.

Marketing must be part of the philosophy of all
entrepreneurs and managers.

2. Management does not know specifically what it costs
to recruit a new customer. Plus, there are no accurate
statistics on the average customer lifetime value.

Without this knowledge, it is impossible to make sound
decisions. You cannot determine how much to invest in
marketing. If you spend more to gain a customer than
their lifetime value, ultimately you will go broke.
In the absence of this information, many businesses can
and often do fail. To make matters worse, few of the
casualties understand why they failed.

Solution: Before you invest large sums on marketing,
determine the average lifetime value of a customer.
An excellent book that I highly recommend on this topic
is The Loyalty Factor by Frederick Reicheld.

3. Management makes no attempt to build a customer
database. This is especially so with most retailers,
restaurateurs and department store owners. However,
I've seen this in many other businesses.

Solution: A company's database of customers is
potentially its biggest asset. It's much more valuable
than equipment, inventory, etc. This is not only true
of companies that utilize mail order or Internet marketing.
Every single company that wants to survive and prosper
needs to build a database.

4. The company does not communicate often enough with its
customers. The result is lower sales and profits than are
otherwise possible.

Solution: Contact your customers a minimum of once a month.
When I started my first business at age 21, I too made many
mistakes. The business somehow survived and became a chain
of retail confectionery stores called Peterson's House of
Fudge. At first I sent my customers an offer every six
months. So I tried sending a sales letter every three
months. My business doubled. I then began mailing every
other month. My business again increased proportionately.

I wound up with the ideal and most profitable interval--
once a month.

At first I thought contacting customers every 30 days
might be too often and that customers would get turned
off.

But that didn't happen. I got great feedback as well as
higher sales. Providing your customers like, or even love,
your product or service, as they should, they want to hear
from you frequently.

This, of course, is in the context of your sending
excellent offers, excellent copy and excellent information.

Indeed, if you are not in frequent contact, your customers
will quickly begin to forget about you. Many will start
buying from your competitors.

I urge you to contact your customers at least every
30 days (occasionally with special offers a week apart
is perfectly fine too).

Your form of contact can be an e-mail, postcard, catalog,
telephone call or personal visit. I've found the most
effective method of regular contact is with a well-written
sales letter.

Rarely do I find a company of any kind which systematically
mines the real gold in any business--the customer database.
Make sure you do not make this mistake.

Making offers to your customer database is often referred
to as the "back end" in direct marketing jargon. But every
business should cash in on the huge potential of existing
customers by simply making frequent offers to them and
giving them more opportunities to do business with you.

5. Management has no method of accurately measuring the
results from its advertising investments. This is
especially so with so-called image advertising.

Solution: The way this is done is to seek a direct
response in each promotion. This can be a coupon,
telephone call or store visit. Code each promotion.
Then when an order is received or a customer visits
your establishment, you can appropriately trace it to the
particular promotion.

The coding system can be numbers or letters. If you use
the telephone you can utilize separate telephone numbers
for each advertisement. Or you can simply ask the caller
which ad or letter they are responding to.

6. As many companies begin to enjoy some early success,
many develop a disease that I call "Big-Company-Itis."
They start having endless, non-productive meetings.
They become bureaucratic. They move as slow as molasses.

Instead of continuing to insist upon a high level of employee
performance and keeping a close watch and control over costs,
management takes its foot off the brake. Costs can spiral out
of control. Employee morale can suffer. Soon the company is
in deep trouble.

Solution: The secret is to think big but operate much like
a small business. Well-managed, large organizations that
are highly successful are run more like a small
entrepreneurial business. Managers have profit center
responsibility. Their job is to help increase revenue or
reduce costs, or both. They are held accountable. They
maintain the financial controls and quick response of a lean
and mean small business.

7. Management has no systemized upselling procedure in
place to upgrade both new and existing customers to a larger
sale. Result? Lower sales volume and lower profits than
otherwise could be obtained.

Surprisingly, companies I've observed that market direct to
consumers, such as mail-order businesses, tend to be
incredibly poor at telephone communications and upselling.

Well-managed and properly trained customer service people
can add 30%-60% in added sales volume without any
increase in marketing or administrative costs. Your only
cost is the cost of goods sold. Best of all, your customers
are the beneficiaries of more value and variety for their
money. Everyone wins.

But here is where it becomes really interesting. Your gross
sales will be much higher. But your net profit will
increase by a huge multiple. I've helped companies achieve
huge increases in their net profit just by learning effective
and professional telephone techniques. It's not unusual to
increase profits as much as 5 or even 10 times!

Effective telephone communications and upselling are the
main reasons for the huge success of my own companies.
My clients for whom I conduct training of their customer
service representatives have experienced similar results.

Solution: Develop a strategy which includes the following:

A. Create an incentive compensation plan for your
customer service representatives (CSR's) based on
added sales. Depending on your profit margins, this
can be for example 5% to 10% of additional sales.

B. Run a daily special offered as an "add on" that
provides great value for the customer. For example,
you can offer a new product at half price.

C. Prepare a verbatim script on how to present the
special.

Tip: The selling price. Your special offer should not
exceed 30% of your average order. This makes the
decision to accept the special an easy one.

D. Provide your CSR's with some basic telephone
training. This should include the principles of active
listening, voice pitch, pacing, learning to present things
in a hearable way, and some gentle closing-the-sale
techniques. A big factor is learning the secrets of
boosting the sales without any pressure whatsoever.


Yours truly,

Ted Nicholas


P.S. Professional and effective telephone selling techniques
where customers are treated with dignity and respect are
simply not taught by anyone to my knowledge. Yet, these
techniques can make the difference between a breakeven or
modestly profitable business and a cash cow. By popular
request, I've decided to add this exciting new section
to my private seminars beginning with my next one.
While there are still a few seats available, reserve your
space now at my upcoming October 10-12 event,
Small Business Success Summit in San Francisco.
This valuable information and training alone will return
your modest seminar investment a hundred times over!
Click here for details:
http://www.smallbusinesssuccessseminar.com/

P.P.S. "The secret to success, in life and in
business, is to work hard at the margin.
Relentlessly. It's as powerful as compound
interest, the eighth wonder of the world.
Those little marginal extra efforts will
inevitably grow into something big."
-- Bill Bonner

Little things mean a lot

"God is in the details"


Copyright 2003 Nicholas Direct, Inc.

Ted Nicholas
Nicholas Direct, Inc.
P.O. Box 877
Indian Rocks Beach, FL 33785
www.tednicholas.com

"Part 5: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: Yeah, that’s the truth in relationships and I’m sure this is true in your relationship also. How important is it to forgive those who upset and oppose you?

Craig Garber: It’s very important, but I got to be honest with you for me very few people upset, offend, and oppose me.

As long as I’ve got my wife and kids, there’s really nothing outside of that nobody can really rub me the wrong way that I’m going to be all up and on them about anything.

Look, in business sometimes people accommodate you and sometimes they don’t, that’s just business, I don’t take any of that stuff personally. You just figure out another way to do things, or you work around it or you work with someone else.

You got to compromise to, you know that’s part of life, you don’t get everything you want, you got to compromise.

Ralph Zuranski: Do you experience service to others as a source of personal joy?

Craig Garber: Yeah man I love helping others, I don’t just like helping people out, I like showing people that they could do things that they thought they couldn’t.

Like when it comes to marketing for example people call me and we’ll have consults, you know they say, I’ve given up, I can’t do this, this, and this. Sometimes it’s a real simple answer, have you ever thought changing x, y, and z.

Or, change your headline, it really puts a spin on it, you see the light go on in peoples lives then. You see them walking around their house and the shades are drawn, and the windows are taped up, and all of a sudden, boom! It’s sunny like it is here in Florida, the windows are open, it’s bright, the house smells good all of a sudden, so yeah I love doing stuff like that.

Ralph Zuranski: How important is it to contain a sense of humor in the face of serious problems, because you know that everybody has serious problems in their lives and, how important is humor in that?

Craig Garber: It’s tremendously important, I mean, people who know me well, know me, I love to cut up and crack jokes at people, I do it with my kids, I do it with my wife, sometimes when you’re down in the skids, that’s the only thing that gets you through, poke fun at your situation and, I think the other thing that gets you through is having a high energy level.

A can-do attitude, a humor, and a high energy level, that’s the kind of thing that gets you through.

Ralph Zuranski: We know your wife’s a hero in your life, who are some of the other people that you consider a hero in your life?

Craig Garber: Other people that are heroes in my life... My older son is probably one of my heroes, he had to deal with some stuff when he was a kid that certainly wasn’t fair, I say that he shouldn’t have had to deal with it, and he did, how he handled himself, I’m real proud of all my kids, but he’s taught me a lot, and he communicates real well, he tells me ‘Dad your screwing up’, you know, I respect that he’s a together neat kid.

Like you said, my wife’s a hero of mine, and she’s definitely been a guiding light for me and has been a huge catalyst for change. That’s probably about it, as far as that goes.

If I use my definition of heroes, to some extent Gary Halbert was a bit of a hero of mine, he came in and gave me the confidence, he took me under his wing and gave me the confidence, switched what I was doing, I owned a financial planning business for 9 years, he told me that I was the greatest copy writer he’d ever met.

That wasn’t a testimonial, he sent me that after I did a couple of jobs I did for him, I thought he was winding me up, I thought he was giving me a bunch of crap.

I called him up and I said I got this e-mail from you, and he said ‘yeah, I meant every word.’ That gave me the confidence to make a change in my life and so I could live the lifestyle that I wanted which was for me, was spending more time with my wife and kids.

Ralph Zuranski: That’s really great so those people have made and continue to make a positive difference in your life.

Craig Garber: Yeah, well I’ll tell you what there’s another guy that, again going by my definition of heroism, is someone who’s unselfishly given from himself, a client of mine, this guy came to me about six or eight months ago, a guy named Chet Roland, you might have heard of him he’s a, Dan Kennedy’s always talking about him.

Anyway he lives down here. He’s a client of mine, and he’s turned out to be, using that definition of a hero, he’s a hero, he’s promoted me, and just so influential in my career with a lot of other things, and a lot of prominent information marketers, and he’s just a great guy to be around, he’s just inspirational, he’s a high energy guy like me, and just a good guy to be around, so I’d have to say Chet’s you know not only a friend, but to some extent using that definition of heroism, a hero as ell.

March 21, 2006

"Part 4: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: How important to you, was it to believe that eventually your dreams would turn into reality?

Craig Garber: I had to, I had no choice, what was my choice?
The pain of living in the reality I was, was much greater than the pain of these setbacks on the road ahead. It was easier to go with these wacky thoughts going through my head. I thought, I was put on this Earth to do something a lot better than where I am now, I don’t know what that something is, I don’t know what it’ll be, I don’t know what it will look like, but let me go and find it.

I always believed that.

Ralph Zuranski: You’re paralyzed by doubts and fears and they just won’t let up, most people are afraid and that fear keeps them from being successful. How were you able to overcome your doubts and fears?

Craig Garber: Look, I still have fears when I do things, but they’re not fears of failure.

Like I said that I’ve never had fears of failure. In fact to be perfectly honest with you, I struggled for years and years with fear of success, again because of that programming I had as a kid, that failure, that scarcity mentality, that failure programming, and you know what happens is every time you’re about to embark on a new adventure that can turn out positive that old dodgy, rusty tape recorder in the back of your head flips that play switch.

Flips that negative programming play switch in your head, and it spills that garbage out. So, you have to know, and it takes place now once in a while, but now I’m aware of it, now I’m aware of what’s going on, now that it’s just, I think Steven Pressfield said in the book I don’t know if you’ve read it, “The War Of Art”, he said that’s just resistance coming up, but now I’m aware of it, again as supposedly I’m a mature adult guy and I can talk myself through it, acknowledge it, and recognize it, and I think to some extent it might be healthy because it keeps me hungry.

Ralph Zuranski: Yeah, yeah, I understand that.

Craig Garber: And also the other thing is I’d be lying if I didn’t say my wife had a really big role in this, because there were times I did want to give up, she stuck with me and said Craig: I don’t want you doing this, I don’t want you giving up, I’m willing to hang in no matter how desperate or no matter how bad times get, I’m willing to hang in there as long as you will.

I want to you to do this I believe in you, I know what you can do, and so quite often, there were times where I did want to give up and fold up when things weren’t going well in business.

I said God, I don’t know if I can do this anymore, what a loser I’d be if I didn’t at least try. She deserves this, at least. That got me through a lot of tough times to be honest with you.

Ralph Zuranski: So, she’s the one that gave you the will power to change the things in your life to make it better?

Craig Garber: My wife has been a real strong catalyst for change in my life, and I think we’ve done that with each other, we’ve been real lucky.

I’m one of those one in ten jillion people that actually finds a soul mate, I mean I like hanging out with my life, I mean she’s my best friend, she’s always my first choice of people to hang out with, she’s been a tremendous influence of me, and support of me, my cheering section.

She’s a strong woman too, because I’m the kind of guy, I’m a pretty strong personality, when I’m down I need someone to be there for me. She’s always done that, and I think we’ve done that for each other.

Ralph Zuranski: Yeah, I feel the same way about my wife also. She won’t let you get over on any of your you know what.

Craig Garber: Yeah, I mean look you know, it’s good, if you get something like that, you truly are blessed, you’ve hit the lotto.

"Succeeding with Ebay Auctions" by Jason James

Ebay just seems to be another one of those darling Internet phenoms like Google that just seems to do no wrong. With nearly 15 billion in sales last year and over 10 million visitors every month (and still growing!), it seems like Ebay might be taking on giants like Wal-Mart in a few years. Ebay auctions can be very profitable for sellers but it takes hard work and sacrifice to make an Ebay business successful.

To people first entering into the world of online auctions, the most important thing might seem to be the product itself. The better or more popular the item, the higher the bids should reasonably be. As true as this seems, succeeding with Ebay auctions is actually more complicated.

Marketing is a part of any business and definitely plays a huge role in separating a successful one from those that fail. In every form of marketing, the main point is to inform the customer of the advantage they receive by using your company to buy a product or service.

To make money on Ebay and ultimately succeed, you need to focus on the product description. After all, people cannot actually see or touch the items they are buying using Ebay auctions. All that they have to go on when deciding whether to bid (or hopefully, how much to bid!) is a picture and your product description. You have to inform them about your product and convince them that they are getting more by buying it from you than someone else selling the same thing.

Feature

Product descriptions boil down to three things: Feature, Advantage, and Benefit. An Ebay business must accurately describe the features of a product to the customer or risk negative feedback or even no bids for an item. Describe the features of your item using positive (not inaccurate or overly fluffy) words so that they clearly understand everything about the item but still feel good about it.

Advantage

What advantage does this item have over similar items that may be listed with other Ebay business owners? You have to convince the buyer that your item is superior to others like it and therefore demanding of a higher bid. This may require some creativity on your part but just remember to be honest.

Benefit

Your customers will want to know what benefit they receive by buying this item from you instead of some other Ebay business owner. There are a couple of options here. First, you could focus on the benefits of doing business with you and tell them why you offer superior quality and service compared with your competition.

A return policy is a good idea to focus on and will help your customer feel more secure about doing business with you if they know that they can return the product if it not what they were expecting (of course if you remember to be accurate when describing the features, this should rarely arise and is therefore a fairly safe policy to incorporate that definitely helps build a positive feedback rating).

Secondly, you can also focus on the item itself. How does this particular item benefit the potential buyer? Is it rare or come with some verifiable but interesting history? In all honesty, you can be fairly creative here as well. Just don't promise something that your item cannot possibly deliver upon.

Ebay auctions are a new and rather odd way to buy things. Not seeing or touching the products requires a bit of faith on the part of a buyer. Build that faith and trust with your customers by delivering the best description possible so that they can literally visualize this item and how it will benefit their lives. Your Ebay business will succeed if you remember to incorporate feature, advantage, and benefit in every product description.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

"Like 'Putty' in Your Hands" by Craig Garber

Listen to this.

"John Lennon was murdered by Mark David Chapman, a resident
of Hawaii. Chapman purchased the gun he used to kill
Lennon on Young Street in Honolulu, exactly six weeks before
he shot Lennon in cold blood, right in front of Lennon's
apartment building, The Dakota, on New York City's Central
Park West."

"Americans have been shattering sports records because
athletes are bigger, stronger, faster, and in much better
physical condition than ever before."

"Did you know that chocolate contains phenyl-ethyl-amine
(PEA), a natural substance that stimulates the same
physiological reactions in the body that falling in love
does?"

Interesting, no?

Sometimes, the best way to open up your sales letter is with
a curiosity-provoking eye-opening statement or fact that's
going to intrigue and engage your prospects.

Then, you continue taking them down that greased slide with
more compelling facts until they're so engaged with what
you're saying... that by the time they've finished reading,
they're like putty in your hands, and...

The sale is yours!

And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.

“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved

March 20, 2006

"Make Money Selling Information Products On Ebay" by Jason James

At some point, you bumped into a virtual item auction on ebay, where the seller was exchanging a downloadable product for cash. You probably wondered why the seller was offering the product for such a low price--and you probably also wondered how he was making money.

There are two answers to this question: the first answer is that the seller had no idea what he was doing and, in fact, wasn't making any money on ebay.

The second answer is that the seller was highly-experienced and was making hundreds of dollars each day, even though his auctions were only showing one-dollar sales.

This sounds totally bizarre, especially if you haven't sold information before, but it is absolutely true: there is a fortune in selling information--especially on the Internet.

Now, in the case of the ebay seller I mentioned above, she was probably using information products as a "loss leader" to make back-end sales. She might sell 10 copies of an ebook for $1 each and might end up being $2 in the red at the end of the day after paying seller's fees.

But she knows this--and this is okay because she now has 10 highly-qualified prospects for whatever product she is using her ebook to sell.

If her ebook is about teaching people how to make money selling on the Internet, she might list purchasing a domain name and hosting as one of the steps the buyer must take. To the buyer, this may seem innocent enough; however, when he follows her plan and purchases the hosting and domain name as directed, she will earn a commission on the domain name registration and a recurring commission on the hosting for as long as his Internet business sticks around.

If you want to try this system out, you can search google for "re-brandable" ebooks with "resale rights." You can also search ebay for similar products. A number of people make money on ebay selling these ebooks.

If the rights permit, you can purchase the product and then sell it as a downloadable product on ebay.

If you want to maximize the effectiveness of this strategy, you should keep prices very low. Your goal should be to use ebay as a medium to disseminate the book for free or for a very low price. Unless you are selling a book that contains no back-end sales mechanisms and no affiliate links, your goal should be to sell a powerful system (contained within the book) to a customer who will use it successfully to make money--and, in turn, earn you a residual income by sticking to a system that earns you money.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"The Little Known Marketing Secret Weapon That's Free For The Taking" by Yanik Silver

By now we've all become accustomed to the "bonus pile on"
that's almost a required part of any online offer. But even
though it's quite common place, never forget that adding
extra value to your offer is essential - especially when
you're selling information products.

This bonus concept is so important, I have frequently taken
something out that I was originally going to put into the
product just so I could use it as a bonus. Bonuses really
do sell (if you handle them the right way)!

Most people put some lame bonuses in that have been "around
the block". A bonus can't just be an afterthought. It's got
to be part of your initial offer strategy.

I know a lot of people struggle with bonuses so here's an
easy way to develop bonuses with high perceived value. Just
look for public domain works you can repackage.

I love public domain bonuses for many reasons. First,
they're completely free - you don't have to pay anyone to
write them. Second, they're often truly unique - with
millions of pages of public domain material available,
you're bound to find a "sleeper" on a great topic.

And best of all, they can jazz up just about any old
information product. Even a commonplace how-to course can
seem extra special when you've added some "vintage gems" as
bonuses. Talk about an underutilized marketing secret
weapon!

Here are just a few ways to use public domain materials as
bonuses...

Software - Believe it or not, many software developers
don't copyright their works because they want them to be
free for public use! Check out what's available by typing
"freeware" in your favorite search engine. Don't forget to
clear the rights with the author first.

eBooks - Even if you can't find a public domain work on a
related subject, inspirational and motivational topics go
with just about anything. There are thousands of public
domain works that fit into this category, from words of
wisdom to prayer books.

Government publications - US Federal works (and some state)
are in the public domain, and they are an absolute gold
mine. For example, when I created an anatomy drawing book
for artists (also in the public domain material!), a little
quick searching revealed government lists to grants for
artist. People love free money, making this an awesome
bonus with a high perceived value!

Diagrams, patterns, technical spec sheets - While finding
these may take a little more digging, they're perfect for
marketing to hobbyists, crafters, or collectors. If you're
selling a how-to guide to hand quilting, just a couple of
vintage quilt patterns will make your audience swoon. Or
what about diagrams or specifications for antique car parts
or vintage airplanes? Here's one instance where your
audience might grab your product simply to get the bonuses!

Drawings and photos - The copyrights on many old
illustrations and antique photos have expired - or they
were never copyrighted to begin with. Bundle these graphics
into themed sets to complement your product. While scanning
in old artwork may be a bit time consuming, this is one of
those "work once, reap the rewards forever" products.

Finally, here's a bonus for YOU. Remember that the more
unique your public domain bonus is, the more likely you can
package or even sell it in its own right! Sometimes
something as simple as changing a title can give your bonus
even more perceived value.

What a great way to breathe new life into those old
forgotten works... and pile on value-added bonuses that
justify a premium price tag for your product!

Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for online copywriting -
http://www.UltimateCopywritingWorkshop.com

"Part 3: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: You know that’s interesting because the scope of the in search of heroes program is to give those people in the communities that you grew up in hope, that they can compete with the profits in drugs and in crime by marketing the products in their local community on the internet or just come up with products on their own.

Craig Garber: There’s a huge need for that, no doubt about that, if you can reach out and change some lives, you really will be changing the course of the world for these people, because there is a shortage of hope in places like that, I know there was in my neighborhood, in my house, and you know there still is for the rest of my family, I was just fortunate.

Ralph Zuranski: How did you become an optimist? Because, to be able to get out of that situation you had to actually have a positive view of the future and you could change your life.

Craig Garber: I have no idea, I don’t know, I thank God every day to tell you the truth.

I just beat the odds, I really don’t know how I became an optimist, I think how I became an optimist was I had faith in me. I knew I was better than where I was living. Not that I was a better person than the people that were living there, but that I could do better.

I just didn’t know what was out there, I had to know what better looked like, so that was the pain and the growth process for me was how to act in better, how to act when your in better, what does that mean.

The other thing was I realized how little I knew and I always sought out information, I realized the importance of information. I was schooled in everything what “not to do”, which is a valuable lesson, but I had know idea what “to” do.

Ralph Zuranski: Well, obviously it took a lot of courage to pursue new ideas, because most people are trapped in the place where there at for fear of doing anything new, or disrupting their peer group that they hang around with.

Craig Garber: Well, in a way I had it easy that way because I’m a risk taker and I’m at the bottom, so what if I fail at this, where am I gonna’ go? There’s no way that I can be worse off than I am now.

You know, there’s no way that things can be worse than they are now. If I screw up, then just go on to the next thing and maybe that’ll screw up, so you know I think in a way from the fear of failure, you know some people are to lazy to take action, that stuff never bothered me because I had always known that there’s only up. It may not work, but you know I probably couldn’t get further down.

Ralph Zuranski: So you were willing to experience discomfort in pursuit of your dreams?

Craig Garber: Oh yeah, Look you have to, you know everybody sees the end result of people, you know, ‘you’re a success, you’re this, you’re that.’ It’s like a band, these guys came out of nowhere, you don’t know the ten years of sleeping in vans, and laying in vomit in hotel rooms with fifteen other guys.

You have to be willing to sacrifice a little bit, it’s a misnomer and it’s something that people don’t want to believe, but nobody has it easy. Everybody’s had a struggle, some people have to struggle more than others, some have to struggle a lot more than others, but there are very, very few people that are actually given something.

March 19, 2006

"Part 2: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: So you’d say that it’s sort of a moment by moment thing, so you’re saying that if somebody’s in danger of being run over by a car or somebody’s in a burning house it would be hard to do it at that time, like a lot of people look at heroes as firemen and soldiers and stuff that are actually being paid to do those types of things, and I think that this person is a much greater hero if they’re not being paid to do a job, but actually you’re willing to sacrifice your life in a moment to save the lives of others.

Craig Garber: Yeah, I think that people who sacrifice their life, most of the time don’t go into something thinking that, Okay, I know I’m going to sacrifice my life for this. So, that’s kind of a hard question to answer, I think about 9/11 for example.

I think in that situation that a lot of the firemen and the cops, and the guys who ran in there, they probably had a conscious level of awareness of, I’m probably going to be sacrificing my life to do this. But that situation doesn’t happen to often, when it’s, ‘I know I’m going to be giving my life up for this cause.’

I think you do things that are important to you and, Hey, Who knows what the outcome of anything is going to be, what actions are going to be taken.

Ralph Zuranski: Yeah, I think that those guys are real heroes because you can just walk off the job, to have the courage to basically go in and know that that may be your last day on Earth, I think that that is real heroism. That’s the same with our troops.

Craig Garber: Absolutely, that’s balls.

Ralph Zuranski: Yeah, so did you have a dream or a vision that set the course of your life?

Craig Garber: I did, but I guess I had two different, you know as you age and evolve or should I say mature instead of age, as you mature, your vision, and what’s important to you changes. That has evolved like that for myself as well. I guess when I was younger my dream or vision was just to get the hell out of where I was.

I had a pretty miserable childhood, I guess. I just wanted to get out of where I was. I grew up in a violent and abusive household with a lower income, you know, you see the projects on T.V. in New York City that’s where I grew up in, the Bronx, that’s where I grew up. I didn’t know the rosy side of the world. I had a sense that better stuff existed out there, but I was never exposed to it, but people will often say, how can these guys in the ghetto be holding people up and be so violent, that’s all they know.

They don’t know that if I work hard and I study, that I can go out and make a million dollars.

No, all they know is that they live in poverty, my mother lived in poverty, my mother’s mother lived in poverty, and my kids will live in poverty. So they’re programmed for all that negative stuff, so I was programmed for that, but in the back of my head I knew that my dream or vision at that time was to get the hell out of that place.

I didn’t know how to do it, I didn’t know what it looked like, didn’t know where it was but I knew I had to do it, and I knew that’s what I wanted.

"12 Little Mailing Tips That Make A Big Difference" by Ted Nicholas

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.

The secret to success, in life and in business,
is to work hard at the margin. Relentlessly. Those
little marginal extra efforts will inevitably grow into
something big. Bill Bonner

''God is in the details''

The secret to success, in life and in business, is to work hard at the margin. Relentlessly. Those little marginal extra efforts will inevitably grow into something big. Bill Bonner
 
*** ''God is in the details''

No successful marketer I've observed, even those who
should know better, take all the actions discussed in this
issue. By acting on this information, you will markedly
increase your success.

Here are 12 action tips that increase response and can
give your sales letters that all-important success margin.

1. Typefaces. Use either Courier (not New Courier) or
Times Roman. All my tests have confirmed these are
the most profitable. Courier in nearly every case
outpulls any other typeface.

2. Spacing. Indent five spaces for each paragraph.
Double space between each paragraph.

3. Margin notes. Handwritten notes in the left margin
of your letters create a personal feeling and will help
draw attention to important copy points. Use short words
and phrases. Examples:

"Special"
"Please note"
"Save"
"Free gift"
"Sale prices"

Note: Do not overuse margin notes. Do not exceed one or
two per page.

4. Cross out prices. When you are offering a discount off a
"regular" price, crossing out the old price and handwriting
the new discounted price can really draw attention to it.

5. Liberal use of subheads. Subheads help break up large
blocks of copy. Use at least two or three subheads per page.

6. Break sentences. Never end any page of copy with a
period, as do most people. Break the sentence and
continue it on the next page. This tends to keep your
prospect reading, which is the whole idea.

7. Page numbers. Make sure each page is numbered,
preferably at the top of the page, and always in the
middle of the page.

8. Reading instructions. At the end of each page, on
the bottom right in parentheses use the following:

On odd numbered pages: (Over please)
On even numbered pages: (Please go to page 3) -
or 5, 7, etc.

9. Caption photos. Never run a photo, even if it's you,
without a caption, assuming the reader will figure it
out. Many won't. Always include a caption describing
the subject of the picture.

10. Testimonials. If you are doing an outstanding job in
satisfying your customers with products and services,
many people will send you favorable comments. These
can be among your strongest marketing tools. However,
most marketers do not get anywhere near the potential
sales power from testimonials. To get maximum impact
from testimonials:

A. Request written permission to use the testimonial in
whole or in part.

B. Request a photo. Customers will provide this about
90% of the time.

C. Use full name of testimonial sender. Include city and
state. Most people use initials, which have little or no
credibility, and omit city and state.

D. Use the testimonial verbatim as written. This captures
the exact words and tone of the sender. Many people
rewrite testimonials, which is a big mistake.

11. Consistent handwriting. Make sure the signer of the
letter also writes the margin notes and cross-outs. The
same handwriting helps maintain consistency and thus
credibility.

12. Signature. Use a felt tip pen for the signature, margin
notes and cross-outs. Make sure signature is always
reprinted in process blue. Not black. Brown. Red.
Green, etc. Process blue works best (your printer will
know what it is if you don't).

I and other marketers, such as The Wall Street Journal,
have proven the power of a blue signature in live tests.

Another important point that is often ignored is the
boldness of the signature. Most signatures on letters look
shaky and weak. This communicates an apologetic feeling,
the opposite of what you want. The person signing the letter
should practice their signature so that it is bold and strong.

In any mailing, what you are asking a prospect to do
psychologically is suspend belief for a few moments.
While people may realize they are receiving a mass
mailing, the above tips will help give your communication
a personal feeling.

Here's to more success in all your written communications.

Yours truly,

Ted Nicholas
Nicholas Direct, Inc.
P.O. Box 877
Indian Rocks Beach, FL 33785
www.tednicholas.com

March 18, 2006

"Storing your categories when looking for ebay auctions in the future" by Jason James

Currently, each month there are over 14 million people whom are looking for ebay auctions online in order to purchase goods and services without having to leave the comfort of their own home. If you are one of those shoppers looking for ebay auctions online then we have some great search tips to help you find exactly what you are looking for when starting your ebay experience.

When you begin to search for ebay and start looking for ebay auctions of your choice you should take advantage of ebay's search features. These tools will make it easier on you when looking for ebay auctions. Some ebay shoppers like to use the search page while other shoppers like to use the browse feature.

Either way you slice it, looking for ebay auctions takes a bit of trial and error to get it just right for your preferences. Always attempt new techniques to help you find the exact products that you are looking for on ebay.

Bookmarking categories that on ebay that interest you is also a great way to save information when you decide to go looking for ebay auctions in the future. You can do this by using your browser tool and saving the particular ebay page in your bookmarks.

Otherwise, if you wanted to go looking for ebay auctions by saving your pages with your "My eBay page" then you can. Here is how:

1. Click on the "My eBay" button at the top of the page.
2. Click the categories link.
3. Review the information that you see when looking for ebay auctions.
4. Delete any categories you do not want by clicking on the box and then the delete button.
5. You may add new categories to the list by clicking on the Add new Category link (upper right corner)
6. You can store up to four favorite categories that you can return to when looking for ebay auctions in the future.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

"Part 1: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: Hi, this is Ralph: Zuranski, creator of the in search of heroes program; I’m interviewing Craig: Garber today, the King Of Copy.  He was a protégé of Gary Halbert for about six months, and is probably the hardest working man in internet copywriting and offline copywriting for a lot of business people that are looking for the best and are wanting a fair price, Craig: how are you doing today.

Craig Garber: Great Ralph:, thanks it’s real nice to be here and real good to be talking to you.

Ralph Zuranski: I appreciate the opportunity to interview you, I wanted to ask you a couple of questions, what is your definition of heroism?

Craig Garber: The definition of heroism, well to me it’s someone who makes life better either by eliminating some of the existing pain your going through or by giving someone a chance to enhance their life in some way, shape, or form.  An unexpected opportunity also.

Ralph Zuranski: What is your perspective on goodness, ethics and moral behavior?

Craig Garber: Goodness, ethics, and moral behavior.  Well, I guess to me the definition of integrity is doing the right thing when no one’s looking, if you know what I’m saying, so if you maintain your level of integrity, that covers all of it.

Ralph Zuranski: What principles are you willing to sacrifice your life for?

Craig Garber: That’s a good question, I think that’s the kind of question that is really easy to answer on the surface because it’s easy to say ‘well I’d give My life for this’ or ‘I’d give my life for that.’  But I think when your pressed up against the wall in real life situations I don’t think the knee-jerk answer you’d have is the reality. 

I think if your pressed up in a situation like this that people who do sacrifice their lives for things, they’re probably not the things that they would’ve imagined they’d be sacrificing their life for.  Whether it’s to jump in front of a complete stranger and push him out of the way of a car or something like that that you end up sacrificing your life for. 

I think it’s those things you wind up sacrificing your life for.  So as far as principals I think that it would be really hard for me to tell you what I would sacrifice my life for, I would say without a doubt that, unquestionably I would always sacrifice my life for my wife and kids, to protect them and keep them safe.  So that’s the only realistic answer that I can give you.

"Spelling, Grammar and Cash on the Barrelhead Whether 'tis nobler to be word-perfect... or happy!" by David Garfinkel

My friend Craig Perrine and I were talking yesterday, and Craig told me about someone who had visited his Web site and sent him back a report card.

It's hard to send red marks through an email, but this well-meaning visitor told Craig about the misspelled words and grammatical mistakes on his site.

And, the dude had the audacity to remind Craig to never begin a sentence with the word "and."

Probably without realizing it, the well-meaning visitor entered a dialogue that has been going on for decades - between direct marketers and guardians of proper usage, punctuation and the language as a whole.

You might wonder which side of the fence I'm on, on this issue.

How's this for your answer:

Both.

No, it's not that I don't know how to take a stand. I have very strong and definite opinions.

But I do pick my battles these days. And this is not one of them.

However, it's an important point -- if for no other reason, because it comes up so much -- and that is why I'm writing about it today.

First, my fence-straddling:

My background encourages perfectionism. I once worked for the world's largest publisher of business information, McGraw-Hill, as a magazine editor; later as a field correspondent; and ultimately as a news bureau chief.

As a New York editor, I was very clearly told that any copy leaving my desk had bloody well be free of errors. Condition of employment.

Before that, I had been a French major in college. I even spent a year studying in France. If there's one language, and culture, that doesn't look kindly on spelling or grammar mistakes, that would be the language and culture of France.

And we could talk about the house I grew up in... but this is a blog, not public psychotherapy.

Now, truth be told, I like good grammar and correct spelling. But I don't think they're the end-all and be-all, especially in sales copy.

As for the other side of the coin, fault-free writing does not necessarily lead to breaking the bank with your results.

To give you a couple of examples, I've recently been doing some work in the business-opportunity field, where companies use pre-programmed email autoresponders to turn cold leads into warm prospects.

When you look at these autoresponders, you could easily get the impression that the people who wrote them went out of their way to make spelling mistakes, grammatical errors, leaps of logic and other stupid faux pas.

Like:

"It's not hard. just show people the savings they can enjoy and get paid.. Can you handle that??
If yes, then take that next step and let’s get going... You deserve a vacation dont you?"

or

"Make a Fortune while Traveling to Exotice Hot Spots..."

Hey -- not major errors, but so far from word-perfect, we won't even go there.

And yet, these are sales messages that just happen to be making the people who use them, thousands upon thousands of dollars.

Now, these are not isolated examples. I have one friend, a copywriter and entrepreneur, who is wildly creative and yet points out every typo in everything of mine he sees.

He's as successful in business as anyone I know. Let's just say, "mega-successful."

And I'm always glad to get his feedback. I know he's trying to help, and he does.

I have another friend who writes million dollar sales letters, who keeps getting pulled off his own projects with irresistible offers from other big-name marketers.

He can't get the difference between "your" and "you're" right.

One friend, a best-selling author and frequent media guest. I've never seen her make a typographical error, even in an email.

Another friend, also a best-selling author, who teaches prospective authors how to get published. Can't spell her way out of a paper bag. Well, she can... but not all that well. :)

So, what's the answer? Does spelling matter? Does grammar count? Will your copy sink if your syntax stinks?

I think it's all about what's behind what you write.

Atrocious spelling and illiterate sentence structure won't necessarily pry dollar bills out of your prospects... but...

You can make mistakes -- plenty of them -- and still make a fortune.

If...

You understand what people want, how they talk about it, and how to offer it to them in an appealing way.

There's an ancient understanding among those of us who sell with the written word:

A good offer with imperfect copy will far outdo an inadequate offer with copy that would get an A-plus from the English teacher.

I have one client who has made millions before and is building new empires today.

He hired me to mentor him in writing copy. It cost him a lot of money and he has put in a tremendous effort.

His copy's gotten pretty darned good. His spelling is for the birds.

So I told him, maybe he should hire a proofreader.

Or maybe not.

See, he knows what people want... knows how to offer it to them, in an appealing way, and with integrity. So it's good for them and profitable for him.

He'll make money either way. Plenty o' money.

I hope this gives you some things to think about... and a renewed sense of hope if you can't spell your way out of a paper bag.

David Garfinkel is one of the best copywriters on the internet and was a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. You can learn more about his books and training courses by clicking the links below.

David Garfinkel is founder of the World Copywriting institute and is considered by many people to be the best teacher of copywriting in the world. The stated mission of the World Copywriting Institute is to “eradicate copywriting illiteracy in the world.” Jay Conrad Levinson, author of the world’s best selling series of marketing books, Guerrilla Marketing, says, “David Garfinkel is the best copywriter I know.” Sign up for David’s free World Copywriting Newsletter. and you get a free one-hour downloadable teleseminar on copywriting. Also visit David’s World Copywriting Blog:

E-book Secrets Exposed
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By David Garfinkel
A fully interactive multimedia course by David Garfinkel, the man many call "The World's Greatest Copywriting Coach." David will show you "how to turn words into cash" in this groundbreaking tour-de-force. This course sets the bar for what Internet based learning should be.

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This ebook makes it unnecessary to write another headline ever again. David Garfinkel has been described as, "the world's greatest copywriting coach." He's a successful results oriented copywriter and his new ebook shows you exactly how to adapt proven money-making headlines to your business.

March 17, 2006

"An eBay Seller's Checklist" by Jason James

Being a seller is a lot of responsibility, and sometimes you might feel like you're not doing everything you should be. This simple checklist will help you keep on top of things.

Have you found out everything you possibly could about your items? Try typing their names into a search engine - you might find out something you didn't know. If someone else is selling the same thing as you, then always try to provide more information about it than they do.

Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are selling, and what prices they're being offered at. There's usually little point in starting a fixed price auction for $100 when someone else is selling the item for $90.

Have you got pictures of the items? It's worth taking the time to photograph your items, especially if you have a digital camera. If you get serious about eBay but don't have a camera, then you will probably want to invest in one at some point.

Are you emailing your sellers? It's worth sending a brief email when transactions go through: something like a simple "Thank you for buying my item, please let me know when you have sent the payment". Follow this up with "Thanks for your payment, I have posted your [item name] today". You will be surprised how many problems you will avoid just by communicating this way.

Also, are you checking your emails? Remember that potential buyers can send you email about anything at any time, and not answering these emails will just make them go somewhere else instead of buying from you.

Do your item description pages have everything that buyers need to know? If you're planning to offer international delivery, then it's good to make a list of the charges to different counties and display it on each auction. If you have any special terms and conditions (for example, if you will give a refund on any item as long as it hasn't been opened), then you should make sure these are displayed too.

Have you been wrapping your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use first class post - don't be cheap.

Do you follow up? It is worth sending out an email a few days after you post an item, saying "Is everything alright with your purchase? I hope you received it and it was as you expected." This might sound like giving the customer an opportunity to complain, but you should be trying to help your customers, not take their money and run.

Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That's the only foolproof way to protect your reputation
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"The Right Way...The Wrong Way...To Use Direct-Response For Your Next Romantic 'Hook-up'!" by Craig Garber

Want to know how to use direct-response in your personal
life, for your next romantic "Hook-Up"?

I saw this posted somewhere on a marketing board a long time
ago and I thought it'd give you a good laugh going into
your weekend.

You see a handsome guy at a party. You go up to him and
say, "I'm fantastic in bed."

That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome
guy. One of your friends goes up to him and, pointing at
you, says, "She's fantastic in bed."

That's Advertising.

You see a handsome guy at a party. You go up to him and get
his telephone number. The next day you call and say, "Hi,
I'm fantastic in bed."

That's Telemarketing.

You're at a party and see a handsome guy. You get up and
straighten your dress. You walk up to him and pour him a
drink. You say "May I?" and reach up to straighten his tie,
brushing your breast lightly against his arm, and then
say, "By the way, I'm fantastic in bed."

That's Public Relations.

You're at a party and see a handsome guy. He walks up to
you and says, "I hear you're fantastic in bed."

That's Brand Name Recognition.

You're at a party and see a handsome guy. You talk him into
going home with your friend.

That's a Sales Rep.

Your friend can't satisfy him so he calls you.

That's Tech Support.

You're on your way to a party when you realize that there
could be handsome men in all these houses you're passing.
So you climb onto the roof of one situated toward the
center and shout out at the top of your lungs, "I'm
fantastic in bed!"

That's SPAM!

Have a great weekend.

And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.

“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved.”

March 16, 2006

"Finding Products to Sell on eBay " by Ralph Zuranski

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.

One key for business success using eBay is sourcing products to sell. The first questions eBay sellers should ask themselves are: "What can I sell?" and "Where can I buy?"

There are two kinds of sellers on eBay, garage sellers and business sellers. Garage sellers are people who sell products they are not going to use any more and that are usually not new. Garage sellers are not profit driven, their main objective is usually to get rid of some stuff they don't need. They will be happy to make some money by selling something that is no longer useful to them. On the other hand, business sellers are people who will buy and sell products for profit, they consider eBay a business and need to earn profit on the products they sell.

The first key to success for business sellers is an old marketing rule, RESEARCH. The products you need to sell are products that eBay buyers will want to buy. Apart from being a massive market place, eBay offers you a cheap source of research that you can conduct without moving from your computer.

If you are a business seller, it is fundamental that you spend some time researching before you decide which products you want to sell. Follow these research guidelines:

1. Search for the categories that are most popular. The first index is the number of listings that exist under each category. In addition, you need to look at how many bids the products have.

2. Look at the ratings of the sellers who are listing products in each category and study their profiles. See how many products they are selling and how many products they have sold in the past.

3. Analyze prices. You need to become an expert in your category and you need to know at which price a product is worth buying as well as the expected final winning price of your auction.

4. Select no more than one or two categories. "Specialization" is another basic rule of marketing. It is better to become an expert on something, as this will inspire confidence and trust in your potential customers. Online marketing is all about trust.

For conducting good research, you need time and organization. There are different software programs in the market that can help you save time as well as optimize your research.

Now that you are becoming an eBay expert and have conducted a proper search, you are almost ready to start your business. Before starting to sell, you need to buy! Here are some ideas from where you can source products:

1. Write your own e-book and sell it. If you have any passion or are an expert on a subject for which you can find a niche in eBay, do not hesitate to spend some time on writing your own book. The advantage of this is that after your initial time investment, you can sell and sell copies of the book without having any additional costs. Selling information products is one of the most profitable businesses. Even if you are not an expert writer, you can find other people who can write the book for you.

2. Use drop-shipping. There are wholesalers that will sell you products and send them to the address that you tell them. The advantage of this source is that you do not need to carry inventories, so your investments are minimized. After your auction is finished, you send them your customers address and they will do all the shipping. If you decide to use this kind of source, you need to make sure that your auctions winning price can be higher than the price you will pay for the articles. At minimum you should expect to double your costs.

3. Buy from eBay. Many eBayers success comes from knowing how to buy well on eBay and sell the same products at a higher price. If you know your category very well, you can easily find opportunities that will allow you to buy and resell making profit. Again, solid research is fundamental.

4. Buy Asiatic products. If you are willing to carry some inventories, you can invest on Asiatic products and buy them for a very cheap price. You can easily start importing Asiatic products from the Internet at www.alibaba.com.

5. Sell local products. If you live in an area that produces local products which can be bought at a cheap price and shipped to other areas where people would pay more, you should take advantage of the situation.

Best wishes for your success !

"High Bidder" by David Garfinkel

Fortune Magazine Names Meg Whitman, ebay CEO, as the "Most Powerful Woman in Business."
What This Means to You as a Marketer and Copywriter...


Congratulations to my San Francisco Bay Area neighbor Meg Whitman for receiving this honor.

Not only is it a major achievement for her, but, since ebay is a totally Internet-based company, it's a landmark event for the Internet business community as well.

I was editor of a very expensive printed and mailed newsletter during the dot-bomb era called "What's Working Online," and it was all I could do, as a direct marketer, not to end nearly every story with the assessment: "This company is a joke."

With $3.2 billion in projected revenues for 2004, ebay is no joke.

But when you look at how ebay makes its money...

... you realize that its success is proof positive of something I have been saying for a long time:

The Internet is a direct-marketing, direct-response medium.

And companies' fortunes will live and die online by the quality and sales effectiveness of their copywriting.

Lord knows we have enough negative examples to fill several books... and indeed those books have been written.

But now we have the first of many positive ones: ebay.

Postive in that the whole business model, at the foundation, is based on copywriting.

Here's why I say that:

You can put the same item up for sale on ebay, with the same pictures, and with

a) a neutral, wimpy or skimpy description, you'll get a modest amount of money,

b) but with a winning, desire-inducing, action-stimulating, feeding-frenzy-causing description, you'll get a much larger sum of money.

The difference? The description.

And what is the description? It's copy. Plain and simple.

Headline.

Benefit statements.

Bullet points.

Proof of claims.

Call to action.

So here's my call to action to you: whether you want to be the next most powerful woman (or man) in business... or you just want to make a few more bucks on the Internet (or elsewhere)...

... sharpen up those copy skills.

Starting now.

There's a new literacy today. No federal programs supporting it (except the one that prints small green bills with pictures of dead presidents on them). No commissions studying it (except the dispersed aggregate "commission" known as "the marketplace"). No statistics officially available (but you would find those statistics in the closely-guarded sales conversion numbers of Web sites with good copy).

What is this new literacy?

It's copywriting literacy.

For your own economic future, make sure you get some.

David Garfinkel is one of the best copywriters on the internet and was a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. You can learn more about his books and training courses by clicking the links below.

David Garfinkel is founder of the World Copywriting institute and is considered by many people to be the best teacher of copywriting in the world. The stated mission of the World Copywriting Institute is to “eradicate copywriting illiteracy in the world.” Jay Conrad Levinson, author of the world’s best selling series of marketing books, Guerrilla Marketing, says, “David Garfinkel is the best copywriter I know.” Sign up for David’s free World Copywriting Newsletter. and you get a free one-hour downloadable teleseminar on copywriting. Also visit David’s World Copywriting Blog:

E-book Secrets Exposed
By David Garfinkel
This incredible ebook explains things nobody else has ever published before! This ebook explains the real way to make real money online with ebooks... Finally! Somebody gives people the truth about what it takes to make massive amounts of money with your own ebook... whether you wrote it or not!

KillerCopyTactics.com
By David Garfinkel
A fully interactive multimedia course by David Garfinkel, the man many call "The World's Greatest Copywriting Coach." David will show you "how to turn words into cash" in this groundbreaking tour-de-force. This course sets the bar for what Internet based learning should be.

AdvertisingHeadlinesThatMakeYouRich.com
By David Garfinkel
This ebook makes it unnecessary to write another headline ever again. David Garfinkel has been described as, "the world's greatest copywriting coach." He's a successful results oriented copywriter and his new ebook shows you exactly how to adapt proven money-making headlines to your business.

March 14, 2006

"Hot Items to Sell on eBay" by Jason James

There are so many things that people could find in eBay. From electronic gadgets up to things needed in the house are all available in this virtual shopping portal of the Internet.

The variety of products in eBay is endless. So, for people to be able to know what sells on eBay, here is the list:

a. Antiques

These include furniture, rags, silver and many other which are valuable and rare to find. When buying antiques on eBay, one would surely enjoy it because it will make them feel that they are travelling. With the different pieces of historical and cultural value, they tend to be in a world where they can visualize the place it represents. That's one way of enjoying shopping.

b. Books

Also in the list of hot as pancakes items to sell on eBay are books, which could be classified into historical, general, ebooks, romance, and a whole lot more. The books found in eBay vary in order to suit the different reading taste of people. Electronic versions of these books or e-books do quite well in eBay too.

c. Car

Cars and other car-related items are also bestsellers on ebay. This includes car accessories, spare parts, decorations, and even motorcycles. Unique accessories are also best selling items on eBay because of their variety and rareness.

d. Collectibles

Believe it or not, but eBay does sells things that are considered as collectibles. Collectible items include coins, stamps, and even art paintings. Some of the items sold here are even considered collector's items which are a rare find both online and offline.

e. Electronics

Electronic items come next in the hitlist of bestsellers on eBay. Electronics can be classified into different areas such as cameras and photos, mobile phones (accessories and parts), computers (laptops, computer accessories, parts of the computer, monitors), and many more. Gizmos or techie-gadgets never fail to amaze a big share of the eBay market, young and adults alike.

f. Entertainment

The next category included in what sells best on ebay list is the entertainment products category. These entertainment items include DVD and movies, music, music instruments, cds, entertainment memorabilia, video games, and many more. Bidding for these entertainment products is popular because of the demand for these things.

g. Sports equipment

Sports equipments gain so much popularity in ebay too. Certain accessories and equipment for different kinds of sports (basketball, baseball, soccer, tennis, golf, billiards, boxing, etc) are all here. Even hard to find ones are all there, it's all a matter of checking them out.

h. Toys and Hobbies

Toys and hobbies are also gaining more and more attention nowadays. They include toys for the boys and also toys for the big boys. Toys that are purchased in ebay could either be for amusement purposes or for added collection. Rare finds are also what makes this category of products very popular. Antique action figures and phased-out toys are often what most buyers are craving for.

i. Travel Needs

Travel items are also good products to sell on ebay. These travel needs include various products such as plane and ride information, travel books, tour kit, travel bags, and many more.

And so, eBay is like a cyberspace mall wherein everything you want is in one place only. The only thing a buyer has to tag along when shopping on eBay is a trusty credit card and he or she is set to get everything with just one click.


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"5 Critical Copywriting Techniques You Must Be Using in 5 Ways To Give Your Prospects A Much-Needed Break!" by Craig Garber

Today we're going to wrap up our discussion about these 5
critical copywriting techniques you must be using in "5 Ways
To Give Your Prospects A Much-Needed Break!"

O.K.?

Let's just go over the 3 items we've already discussed:

1. Writing compelling sub-headlines, strategically placed
throughout your sales copy!

You must use at LEAST one per written page.

2. Using compelling bullets to firmly and confidently state
or re-state the benefits of your goods or services!

3. Making sure you're alternating bold copy with the
"normal" copy in your bullets, to provide your prospects
with "eye-relief" and to emphasize the critical parts of
your sales copy!

And finally...

4. You must be writing in short sentences, made up of basic
ideas!

See, you DON'T want to be delivering more than one point at
at a time when you're talking to a prospect -- because in a
sales letter, if they haven't had time to digest your first
item... and they you hit 'em up with the second item
anyway...

They're going to be confused.

And confusion, like "delay"...

Is The Death Of A Sale!

If you're prospect's confused, they'll bail on you faster
than a lawyer bails on his client as soon as he's ran out of
money!

You should even use very short sentences when you need to.

Like this!

Make sense?

5. And lastly, use short paragraphs as well.

Just think about it for a second: How annoying is it when
someone strings sentence after sentence together when
they're talking to you? Without any interruption. And
without making any kinds of pauses. Even for breathing. Or
to ask you if they're making sense? Doesn' that just drive
you nuts?

That's as irritating as nails grating across a chalk board!

By using short sentences and short paragraphs, you're making
it as easy as possible for your reader to digest what you're
saying and get on with it.

Listen, the bottom line is... if you're writing sales copy
and you don't consistently use all these little "tricks"...
you're going to end up writing... a lot MORE sales copy...
in exchange for...

A lot... less... sales!

Now go sell something,

And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.

“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved

March 13, 2006

"Start Your Ebay Business Today" by Jason James

Would you believe me if I said you could start a business on ebay and profit by the end of the year? What if I said you could profit by the end of the month? Or the end of the week?

What about the end of today?

You probably wouldn't believe me if I said you could start an ebay business now and make money by the end of the day, would you?

You wouldn't, but it's true.

Over 500,000 people currently sell on ebay to make a full time income. Not all of those 500,000 are experts. Many of them started making money on ebay selling junk from basements and attics. They saw the ebay marketplace in action, recognized the profit potential, and decided to launch an ebay home business.

There are a number of good reasons for this. Ebay affords both sellers and buyers certain advantages that are not available in anywhere else.

One advantage is that your marketplace--where you sell your goods--is already established. That means you don't have to build and optimize a website to bring in traffic. You can simply place your item on sale in a marketplace with millions of potential buyers and get prospective customers immediately.

This is why I say you can start an ebay business and make money on the first day: you can literally put an item up for auction and sell it within one day.

You're probably saying "yeah, that's great. Other people can do that, but can I?" The answer is yes, but there are a few important things you must do first.

The first thing you must do is get in the right mindset. If you talk to any successful business owner, she will tell you that mindset is one of the most important parts of being successful. And this is where you must start: you must tell yourself that you can make money on ebay. If you don't start with this step, you will give up when you encounter the first obstacle.

After you convince yourself that those 500,000 sellers who are already making money on ebay have nothing on you, you must commit yourself to learning how to sell on ebay. It isn't tricky, but there are a couple basic things you must know--and you can learn most of it in a matter of hours, not weeks, months, or years.

You can do this by selling junk from your attic and basement, like the ebay sellers I mentioned previously.

Start by going to ebay.com and registering as a seller.

Next, find some junk in your house that could potentially be useful to someone else (i.e. an old radio or tv). Take this "junk" and setup an auction on ebay. Continue selling household junk until you understand pricing and listing strategy.

Once you understand how to sell on ebay, you will be ready to open your own store.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"Part Seven Dave Berstein's Conclusion Of His In Search Of Heroes Interview" by Ralph Zuranski

RALPH ZURANSKI: How do people become heroes?

DJ DAVE BERNSTEIN: Just simply by giving, by caring, by showing an interest. Once again by finding solutions to problems. By just being a part of people's lives.

RALPH ZURANSKI: Yeah.

Well, how does it feel to be recognized as an internet hero?

DJ DAVE BERNSTEIN: I don't even feel worthy yet. I feel so modest about it. I mean, if I were to be considered to be a hero, that would feel awesome. But again, I like to feel discomfort, so it would make me want to be more heroic, it would make me want to do that much more. It would make me- if I were exposed to 50 people, I would want to be exposed to a 100 people, then 200 people. Then get in front of a 1000 people and see how much I can give back. So, it makes me feel very good, but there's so much more that I want to accomplish.

RALPH ZURANSKI: Why do you think you were selected as a unique internet hero?

DJ DAVE BERNSTEIN: I would hope that's because I care, because I spend time with people. You know, I give my time unselfishly because I try to do so. And you know, if I were to pass away tomorrow, I would definitely like that to be on my grade, that I was always there for other people, and trying to let other people know what I know, and try to show people how to do the things I know how to do...

DJ DAVE BERNSTEIN: In our industry, a lot of people get on stage and they try to sell you a solution to something, to a problem that you have. But it takes a real hero to show people how to do things and not accept any monetary gain from it, and not accept any recognition. I like to tell people that I'm very happy in being the Ed McMahon in the night show of life. I let other people be the Johnny Carson. I'll be the Ed McMahon. I'm happier with that.

RALPH ZURANSKI: Will being recognized as an internet hero change your life in any way?

DJ DAVE BERNSTEIN: Oh! Absolutely!

DJ DAVE BERNSTEIN: It's something that, again, would drive me every single day. It's something that would make me want to just be that much more of a giver. I can't stand- I don't know about you, Ralph, but when I go to seminars, I can't stand just going to the conference room every single minute. I like going out in the hall and making contacts. But not contacts necessarily for monetary gain, but contacts to see what these people need. You know, see where I might be able to help them. And I think that's truly what people should do.

DJ DAVE BERNSTEIN: I think people should take more time to realize the gifts that they already have, and find some way to give those gifts back and find some way to show other people what they have to share, rather than just to see how much you can learn, because when you just learn learn learn without doing anything about it, that's kind of selfish. And I think that's a very selfish way of learning. I think that you need to learn and instantly show other people what you've learned. Does that make sense?

RALPH ZURANSKI: Sure. And so that's how you're making the world a better place?

DJ DAVE BERNSTEIN: Absolutely! Absolutely. I do that all the time. I've probably done about 6 interviews in the seminar I was at this past weekend, and every one of them wasn't about me. It was about telling people what I know and just giving people the tools of the trade- I don't need to make any monetary gain on it... I just want to show the laptop that I use, the microphone that I use. You know, in our industry, these are important tools that we use. And you know, I think it's our obligation to show people how to do this stuff.

RALPH ZURANSKI: Would you have any good solutions to the problems facing society, especially racism, child and spousal abuse, and violence among young people?

DJ DAVE BERNSTEIN: I think basically to divert your attention to find, when it comes to the children, when it comes to the people that are being abused, when it comes to the adults that are going through racial abuse, spousal abuse, just basically just wake up every day thinking of good things, thinking about- don't put yourself in a hole. Don't think that life, you know, is terrible, and you just want to just end it.

DJ DAVE BERNSTEIN: I can't stand people with negative thoughts, I can't stand people with suicidal thoughts, there's so many good things that you can do. Think of the gifts that you already have. Think about the things you're good at. Orrin was great at chess and he also experienced racism and abuse and violence. And he took a gift that he had, and he showed other people who weren't as fortunate how to better their lives.

DJ DAVE BERNSTEIN: So, for me, it would be to show people how to express themselves through multi-media. You're familiar with podcasting, podcasting is when you get an opportunity to express your thoughts, upload them to the web, and other people can listen to your thoughts. And for me, showing other people how to express their thoughts through audio and video, that would be a good solution for me.

DJ DAVE BERNSTEIN: For you, Ralph, showing people how to express their thoughts through photography. You have taken so many photographs, and some of them have been just incredible inspirations. And I think the ones that are the best are the candid shots that you take.

DJ DAVE BERNSTEIN: Sometimes when people don't know the camera is on, and you show somebody helping somebody else or you show somebody giving somebody a hand- those are good solutions. Maybe showing people how to put together maybe a photo album of ways that they can impact other’s lives.

DJ DAVE BERNSTEIN: Those are two good solutions right there. Don't be afraid to speak your mind; don't be afraid to take photographs. Don't be afraid to use the gifts that you already have to find some way to help yourself and to help others.

RALPH ZURANSKI: Well, if you had wishes for your life in the world, that would instantly come true, what would they be?

DJ DAVE BERNSTEIN: Probably should have thought about this one, but I'll see what I can come up with here. Obviously, if they could instantly come true, it would be to have a father-daughter dance with each of my daughters. I know it's going to take a little bit of time, considering that they are 8 and 4 right now, but that would be one of the most joyous moments of my life. That's a very personal thing to me.

DJ DAVE BERNSTEIN: I would love to be nationally known instantly. Not for myself personally, but so that I could give back to others and put together free seminars, just to show/use my talents in the most world-wide way I possibly could. I think that fame is something that a lot of people misuse.

DJ DAVE BERNSTEIN: I think there are a lot of people out there that take their fame and use it, they are very self-serving, which house is the biggest, which car is the fastest. You know. It drives me nuts. I still drive a mini-van. You've seen it. I mean, I don't need a great car- I just need transportation.

DJ DAVE BERNSTEIN: I don't need a huge house; I just need a comfortable roof over my head. But I would like to be famous to show other people that it's not all about having the biggest this and the biggest that, but to show people that they can be a success and they need to instantly give that back to others. To watch my kids succeed would be a great wish. To watch myself succeed, obviously, but not from a selfish standpoint.

DJ DAVE BERNSTEIN: And you know, if you know, if you're talking about the world, I'd like this garbage that's going on overseas to just end. You know, it just drives me nuts, no matter what you think about the country, the president, whether we should be in war, whether we shouldn't be in war, it's everybody's opinion, my opinion is only important to me, but I just think it's an absolute joke, Ralph, that we're fighting over selfish things.

DJ DAVE BERNSTEIN: I mean, everybody is jealous of each other, and I wish people would just realize what they have, the folks overseas what they have, you know, if they want to make it a better place, don't take what we have. Improve what they have. If we want to make it a better place, we don't need to take what they have, improve what we have.

DJ DAVE BERNSTEIN: A good example would be that rather than to take all of their oil resources, invent a resource that could run automobiles that wouldn't take oil. I mean, we've got the technology. We can be so smart without taking other people's assets. It just drives me nuts that we're even in a war, and that it's lasted this long. That would probably be my third wish.

RALPH ZURANSKI: What do you think about the answer to Heroes Program and its impact on youth, parents, and business people?

DJ DAVE BERNSTEIN: I think it's amazing. I think it's absolutely amazing. I think that anything that motivates people to be the best person they are, to do the best job they can is just incredible. And you're doing with the In Search of Heroes Program exactly what I'm doing with my www.DaddyDays.net site.

DJ DAVE BERNSTEIN: I mean, I'm trying to show single fathers how to not be negative, but to make a negative lemon into lemonade. In Search of Heroes Program, you are making heroes out of regular people as well. Single fathers, single mothers, right down to the people who need it the most.

DJ DAVE BERNSTEIN: People who've been abused and ridiculed. and been told that they're never going to succeed and it's just so nice that there are people out there like yourself that are telling people, "you know what, you can make a difference. You can make a difference in your house, you can make a difference in your city, you can make a difference in your country!"

RALPH ZURANSKI: Well stated.

What do you think of things parents can do that will help their children realize that they too can be heroes and make a positive impact in the lives of others?

DJ DAVE BERNSTEIN: Just constantly tell them you love them. Just constantly be a part of their lives. Tell them that there isn't anything they can't accomplish if they put their mind to it and don't let any of their problems become their children's problems, whether it be divorce, or an illness, or just having a bad day at your 9-5 job.

DJ DAVE BERNSTEIN: Don't take it out on your kids. Just come home and just be a positive influence. And just be interested in what's going on with their lives. Like I said, if you don't let people care, they won't. But you have to be a man; you have to be a woman. You have to want to care, because if you don't care, your kids aren't going to care back.

DJ DAVE BERNSTEIN: You remember the song "The Cats in the Cradle"?

RALPH ZURANSKI: Yeah. I sure do!

DJ DAVE BERNSTEIN: It's a great song, isn't it?

DJ DAVE BERNSTEIN: It's about a father who never had the time for his child, and then when the child grew up and the father had all the time in the world, now the child didn't have the time anymore. Don't let it get to that point!

DJ DAVE BERNSTEIN: You know Ralph, you've probably seen my laptop the screensaver on my laptop is of myself and of my two girls.

RALPH ZURANSKI: And they're beautiful little girls!

DJ DAVE BERNSTEIN: Oh thank you! I appreciate that. The photo on my laptop was actually taken when you and I were attending Joe Polish's seminar as a matter of fact, and I made sure that I was over there to watch them accept ice-skating awards. I drove all the way from Scottsdale 40 miles to get there, stay there for 30 minutes, and then I drove back.

DJ DAVE BERNSTEIN: But why did I do that? I did that because that was an important moment in my kids' lives. I did that because I take incredible joy being a parent and I think that parents need to do things like that. Do the things that the kids expect. But sometimes do things the kids don't expect. Take the kids out for ice-cream for no reason. Just take them out for an ice-cream.

DJ DAVE BERNSTEIN: Read a book for no reason. Go out and play ball in the yard for no reason whatsoever. You know, you don't need a special occasion or an awards ceremony, a birthday, Christmas to be a hero to your children, just simply tell them you care.

DJ DAVE BERNSTEIN: Tell them you love them, and most important, make sure you show them, because it's very easy to just take them for granted and then one day you don't want to be Cats in the Cradle. You want to make sure that someday they're there for you as well too. That you have a great relationship.

RALPH ZURANSKI: Boy, you know, that's so true, that's so profound. Well, Dave, I know how busy you are, and how many different people you work with on doing the audios, and I really appreciate your taking the time to do this interview, and I just want again to tell you how much I appreciate what you do, and just your servant attitude at all the seminars. That's one of the major reasons why I chose you for the interview.

DJ DAVE BERNSTEIN: I very much appreciate that and you've got to make me a promise here. You've got to promise me you'll keep the In Search of Heroes Program going because it's making an incredible impact right now, and I have no doubt in my mind that it's going to become bigger than all of us combined.

RALPH ZURANSKI: Oh with the help of the people like you and all my other internet heroes, it's going to make a huge difference in the world by spreading good news at a grassroots level and raising up the people that are heroes, basically anybody that helps anybody else, is a hero to me.

DJ DAVE BERNSTEIN: I have no doubt about it!

RALPH ZURANSKI: Again, Dave, thank you so much.

Visit his websites at:
http://www.HiFiWebGuy.com
http://www.SuccessButler.com
http://www.DaddyDays.ne

March 12, 2006

"Part Five of Dave Bernstein's In Search Of Heroes Interview Was Amazing and Worth Listening To" by Ralph Zuranski

DJ DAVE BERNSTEIN: I always have an expression "if you don't let other people care, they won't". And you need to let other people care about you, and be a part of all the good things in your life, and you know, of course all the bad things in your life.

RALPH ZURANSKI: Do you readily forgive those who upset, offend, and oppose you?

DJ DAVE BERNSTEIN: Oh yeah. I really don't hold too many grudges. That unfortunately was a part of my past married life. I was, you know, married to a person that DID hold grudges, it was quite often that she would bring up things from 4 years prior, 5 years prior, very very suicidal for a relationship, and I've never been like that and I just... people make mistakes.

DJ DAVE BERNSTEIN: Sometimes people have bad days. Sometimes people say things that they really don't mean. You know, if something is said that I feel could have been said in a different way, I'll always tell somebody, but I don't really hold too many grudges. I mean, life is too short and there's too many good things to happen to you and your future to hold other people back and hold yourself back simply because of maybe a comment or something was done that you didn't like.

RALPH ZURANSKI: Do you experience service to others as a source of joy?

DJ DAVE BERNSTEIN: Oh! Absolutely!

DJ DAVE BERNSTEIN: In fact, that's probably one thing that you've seen me do at the live seminar. It’s that I enjoy going around helping other people, and I don't need any recognition, I don't need any monetary compensation. Something that just happened at the past seminar: One of the attendees was having a problem getting some audio on the web, so rather than sit in the seminar room and learn how to do something, we were out in the hall with a laptop, actually doing it, and actually helping him experience not just joy but success.

DJ DAVE BERNSTEIN: And that's what I base my whole business on. Watching other people to succeed. You do interviews, you like watching other people succeed. I do interviews. I love watching other people succeed, otherwise, you know, we'll just be interviewing ourselves! So, absolutely, when I interview people, I want to make sure that we put the spotlight on them. When I help people, I want to put the spotlight on them. And that's what it's all about- serving others.

RALPH ZURANSKI: What place does the power of prayer have in your life?

DJ DAVE BERNSTEIN: O! It has a very big meaning to me. I go to church. I don't want to suggest that somebody go to church 52 weeks a year, or zero weeks a year, but I go to church. I don't go as often as I would like to, because, like you, I'm gone a lot of weekends.

DJ DAVE BERNSTEIN: However, I think that whether you go to church or not, you should have prayer in your life, and I think it should be very private thing which you never need to explain to others. Sometimes you like to pray with other people, sometimes you like to pray by yourself.

DJ DAVE BERNSTEIN: Quite often, you know, I will talk to myself. That's prayer to me. I will talk to myself, I will talk to God, again everyone has their own way of doing it, but I think that if you keep things inside, you're going to little by little break down your body.

DJ DAVE BERNSTEIN: I think that you need to get things out sometimes it's just a matter of getting others' suggestions, sometimes it's just a matter of praying in general, and sometimes you want to pray with a specific intent in mind. You want to talk to God or your Lord or whomever you speak to, and just kind of get it out. You know, I've been drawn to tears sometimes. Just simply by the things that I've said to God.

RALPH ZURANSKI: Do you maintain your sense of humor in the face of serious problems?

DJ DAVE BERNSTEIN: I think you know me by now! I think you know that I've got a good sense of humor about just about anything! I try to definitely laugh about everything. I am very self-effacing. People can laugh at me anytime, you know, I have friends who are constantly ripping me about, you know, silly little things, and those during the good times.

DJ DAVE BERNSTEIN: Now, when bad times happen, yeah, absolutely. I mean, my mother has gone through cancer. My kids have gone through illnesses. I've been at the hospital because of surgery and you know, I constantly smile, and think of "no problem, when I get out of surgery, I'll going up and down the mountain or I'll be lifting weights in no time". So, absolutely, you've got to smile about just about everything in life.

RALPH ZURANSKI: Who are the heroes in your life?

DJ DAVE BERNSTEIN: Um. The biggest heroes in my life are my children, I can tell you that. They've been through an awful lot the last couple years watching their parents split up and you know, you say "how can a 8 year old and a 4 year old be heroes?" Well, these are- well, you know children just as well as I do.

DJ DAVE BERNSTEIN: Kids generally tell you what's on their mind, kids just kind of roll with the punches. I am just amazed at how they've been able to have a sense of humor in the face of serious problems. I'm amazed every single day.

DJ DAVE BERNSTEIN: If you're looking for adults who've been heroes in my life, Ralph, you're a hero in my life. I mean, you go around, all over the country, talking to people, taking pictures, and just giving people experiences. When people see the pictures of themselves on the web, when they hear the interviews, you know, you have a way of just squeezing every juice of inspiration out of somebody, and that's a very heroic thing!

RALPH ZURANSKI: Oh, well thank you!

DJ DAVE BERNSTEIN: Oh, you're welcome!

RALPH ZURANSKI: People realize I love them as people regardless of what's going on in their lives.

DJ DAVE BERNSTEIN: You care!!! And that's the most important thing. You care about people! I hear the way you talk about your parents. And that is a very heroic thing. And sometimes people are afraid to look in the mirror and see themselves as being a hero.

RALPH ZURANSKI: MM Hmm.. (Agreement)

DJ DAVE BERNSTEIN: And I guess it's up to me to tell people that yes, Ralph Zuranski is a hero! Although, you are too modest to ever say that of yourself, of course!

RALPH ZURANSKI: Yeah. No, I could say that about Captain Biorhythm, my other alter ego,

DJ DAVE BERNSTEIN: True! (Laugh)

RALPH ZURANSKI: But I retired him! Once I lost my buffed out body now that I'm taking care of my parents and can't work out all the time any more!

So who are the heroes in society whom you don't think are getting the recognition that you think they deserve?

DJ DAVE BERNSTEIN: There's one gentleman that I had an opportunity to meet during the past summer, and I think you've met him as well. Are you familiar with Orrin Hudson?

RALPH ZURANSKI: Orrin? Sure, he one of my heroes. I did my Heroes Interview with him.

DJ DAVE BERNSTEIN: Oh! Great! I didn't even know that. Orrin, he, for those listeners who are not familiar with Orrin Hudson, he actually teaches intercity youth how to play chess and he does this to relieve them of a lot of the problems and crimes that they are exposed to on a daily basis.

DJ DAVE BERNSTEIN: I'm going, Wow, that's amazing, I mean, to get gang members, and disadvantaged children to play chess, to not only learn how to escape problems but to experience positive things in their lives. That's incredible! And you know what- all the teachers that are out there, maybe are making minimum teaching wages, and are teaching the kids, second graders, third graders, fourth graders,

DJ DAVE BERNSTEIN: I'm dating a third grade teacher right now, and she's an incredible hero to me. And I don't think she even knows it. But, she's changing the lives of children. I think that anybody pretty much changing the lives of the future of America, the children, they're absolutely heroes in my eyes.

RALPH ZURANSKI: Why are heroes so important in the lives of young people?

DJ DAVE BERNSTEIN: Because sometimes they can't look up to people who mean the most to them. Their parents, their grandparents. I know a lot of kids whose parents aren't very active in their lives.

DJ DAVE BERNSTEIN: They don't watch their kids play Little League. They don't take their kids to recitals, and ice-skating lessons. And their grandparents maybe are no longer here, so sometimes kids need other people.

DJ DAVE BERNSTEIN: People who don't really have necessarily a financial gain with this child, but someone who is all about the inspiration, somebody who is all about giving good ideas, somebody that you wouldn't expect to play a role. I think it's very important that there be mentors out there even for small kids.

DJ DAVE BERNSTEIN: I mean, I've got mentors in my life and many of them are adults, but I know a lot of children out there who think that life's just passed them by, and kids out there who've been through some terrible things.

DJ DAVE BERNSTEIN: They've been abused, they've been dealt a bad deck, you know, they've had autism or palsy. My brother's son is autistic, and I know it's obviously important for his father to be an important person in his life, but there's other people out there who've dealt through autism.

DJ DAVE BERNSTEIN: And they've succeeded, and it would be wonderful if I could hook my brother's son up with somebody with this experience with autism and has overcome that to experience success. So I just think that it makes life more worthwhile.

Visit his websites at:
http://www.HiFiWebGuy.com
http://www.SuccessButler.com
http://www.DaddyDays.net

"Value: What separates the men from the boys and the ladies from the girls in copywriting? It's this!" by David Garfinkel

I know a copywriter who's so good he got me to write a check for $5,000 today before I even knew what he was really selling.

I have absolute faith and confidence that it is money well spent. Well, not just spent. Invested.

This is not some cute little story I made up for my blog. It's true. I have taken some liberties, because...

... the copywriter in question -- I'll be telling you about him in a future rant -- wouldn't actually let me send him a check. He said he might be doing something and it would cost $5,000 to participate. I told him my credit card was ready the minute he was ready to accept it... and I meant it.

What was he selling? You think it matters, but it doesn't. What matters is that he knew how to create value in my mind.

It didn't hurt that two street-smart sharp cards, guys coincidentally both from Brooklyn (yeah, I have roots there... that's where my Mom's from), had both asked me in the last 24 hours, "Did you hear about so-and-so's seminar? Are you going?"

Both of these dudes are friggin' geniuses. They have made millions for their clients with the copy they have written (they're both copywriters, too). The more successful of the two told me he was going. One specific result he was pretty sure he could get, he told me, would more than pay for the event in toto.

Now in case you think this whole rant is about copywriters who make a lot of money for other people spending a lot money on other copywriters...

... may I invite you to think again?

Because what this is really about is value. How it's created and how it's perceived. And what it causes, sometimes forces, people to do.

Value, like beauty, is in the eye of the beholder. But as a copywriter, value for someone else starts in your mind's eye.

Hey, I'll give you an example. A friend of mine told me today he's going to put a comment on one of my other rants in this blog about a single piece of advice in that other rant, that he said was drenched with value. He said the advice I gave solved a problem he had had in an earlier business...

... a problem he and a partner had paid marketing consultant Jay Abraham $10,000 to solve. My friend told me my solution was better, in the way I conceptualized, templated and articulated it, than all the advice he and his partner had gotten from Jay in two hours... which, he said, was well worth the money all the same.

Now the question is: What is value? I urge you to go back to Robert Kiyosaki's book Rich Dad, Poor Dad, and read about the exercise the author's Rich Dad used to give him.

The exercise was to take a blank balance sheet, and within it, draw up a plan to create a money-making business without having to invest any capital.

Sound like sorcery? Financial bullshit? An old master giving a young kid a task he knew he couldn't complete, just to teach him the importance of plowing through frustration?

I suppose you could look at Rich Dad's assignment to young Robert in any one of those three ways.

But as a copywriter, you should consider looking at it in a fourth way: He was teaching Robert to create value first in his mind's eye, so that later he could realize it as cash in the physical world.

I promise you, this is an ethical, viable skill you can learn and bring to term. For yourself. For your clients. For people who are neither copywriters nor protegés of Rich Dad.

You can do it for every consumer, client and business-to-business customer on the face of the planet. It is the mental skill of millionaires, fund-raisers and the visionaries who midwife businesses into being.

David Garfinkel is one of the best copywriters on the internet and was a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. You can learn more about his books and training courses by clicking the links below.

David Garfinkel is founder of the World Copywriting institute and is considered by many people to be the best teacher of copywriting in the world. The stated mission of the World Copywriting Institute is to “eradicate copywriting illiteracy in the world.” Jay Conrad Levinson, author of the world’s best selling series of marketing books, Guerrilla Marketing, says, “David Garfinkel is the best copywriter I know.” Sign up for David’s free World Copywriting Newsletter. and you get a free one-hour downloadable teleseminar on copywriting. Also visit David’s World Copywriting Blog:

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March 11, 2006

"If It Felt Good the First Time" by Craig Garber

The worst should be behind us -- thanks for being patient.

David Dutton, a subscriber of mine from Nashville,
Tennessee, wrote in and asked me to 'touch on prospecting
with direct mail'.

As you probably know, I love direct mail for loads of
reasons, but mostly I love it because you can use it to say
anything you want or tell any kind of story you want.

There's no limit to the number of pages or words you have to
use, and frankly, it's also a very intimate form of
communicating with your prospects and clients.

After all, when your prospect is reading your message, it's
just you and them, one-on-one.

How cool is that!

Anyway, here's a little story about my younger son Casey.
Pay close attention to it, and see if you can guess the
'moral' of the story here.

When Casey was younger, I always used to say, he'd be
'the perfect salesman'.

Whenever he asked for something, if the answer was 'No',
he'd ask you the exact same question in a different way.

He'd figure out some way to come at you from behind... or
around the sides... or down from up above.

To put this in 'selling' perspective, when Casey asked for
the order, in his mind, 'No' didn't mean he couldn't get it,
it just meant he had to ask for it again... a little
differently.

And see, one of the most critical mistakes people make,
is... they don't ask for the order again, using second and
third (or more) mailings.

You should keep mailing offers, until your mailings aren't
profitable.

For the most part, from a numbers standpoint, you'll get
whatever response you got on your first mailing, on your
second and third mailings combined.

So if you're selling a high-ticket item, or if the lifetime
value of your client is high, you can see how, in some
cases, you can certainly afford to do a dozen or more
mailings, right?

Thanks for your question David.

And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.

“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved.”

March 10, 2006

"Part Four of Dave Bernstein's In Search Of Heroes Interview Was Amazing and Worth Listening To" by Ralph Zuranski

RALPH ZURANSKI: Does it take courage to pursue new ideas?

DJ DAVE BERNSTEIN: Oh! Absolutely, you have to be able to recognize an opportunity when you see it, and opportunity is only as good as being able to recognize it, and it takes the courage to maybe do something that you have never done before. I'll never forget the very first time that I went to a live seminar, I had to leave my house for 5 days, and that was out of my comfort zone!

DJ DAVE BERNSTEIN: I mean, it was kind of a bizarre thing, and like I said, I was at that time married to a person who didn't quite understand why I was doing that. But it took a lot of courage to get out of my comfort zone and everything that I've done since then is because of taking the courage to pursue something that I had never experienced before. So, absolutely, it takes courage.

RALPH ZURANSKI: So you think that when you do pursue new ideas, that you will experience some discomfort in pursuit of your dream. How important is it to be willing to experience discomfort?

DJ DAVE BERNSTEIN: Oh! Crucial. In fact, for me, I am happiest when I am uncomfortable. And that might be a strange thing to say, but I never like to be too comfortable. Um... You work out a lot, you know, with weights, right, Ralph?

RALPH ZURANSKI: Yeah.

DJ DAVE BERNSTEIN: So, you know that to experience muscle growth you must go past comfort zone, and if you do the same amount of reps or the same amount of weight all the time, you are never going to experience any growth!

DJ DAVE BERNSTEIN: Well, it's the very same thing with business, very same thing with your personal life. You need to experience just a little bit of discomfort to grow and to pursue your dreams. So, I always try to maintain a little discomfort and stretch myself just a little bit, and see exactly what I'm capable of.

RALPH ZURANSKI: How important is it to believe that your dreams will eventually become reality?

DJ DAVE BERNSTEIN: O! It's very very important! If you don't think that your dreams can become reality, then you have no business pursuing them. If there's something that you want, you have to have the belief, you have to have the drive, you have to dedicate your daily life in taking little tiny baby steps in trying to make them come true.

DJ DAVE BERNSTEIN: My girls wanted to go ice-skating recently, and they needed to take ice-skating lessons, and they had a dream of becoming an Olympic skater. Although that's a very big dream, they don't get to become an Olympic skater unless they take that very first ice-skating lesson. So, they know that, and they still have those dreams, and they're very happy because of it.

RALPH ZURANSKI: You know, everybody has doubts and fears and sometimes they're paralyzed by them. How do you overcome your doubts and fears?

DJ DAVE BERNSTEIN: That's a good question. Obviously remaining positive, writing down my goals, writing down my thoughts, getting some time alone to think about how I can conquer them, I'm very self sufficient, I don't really have too many things that I'm fearful of, I mean, I'll give you an example.

DJ DAVE BERNSTEIN: When I went into the hospital a couple years ago, I did not like getting my blood drawn, and I'm not a very big fan of needles. But, I knew I'd have to go in there and give some blood at the hospital.

DJ DAVE BERNSTEIN: And basically, I took some time before they did that and just a couple minutes to think about the positive things that were happening because of this, and obviously I would become healthier, obviously they would be better able to diagnose what was wrong with me if they took the blood, and so I kind of gave myself a pep talk, so I tend to be very self sufficient in my own pep talks and usually I can overcome just about anything if I can think of why this is going to be a good thing as opposed to being a bad thing.

RALPH ZURANSKI: Is there anything that helped give you the will power to change things for the better in your life?

DJ DAVE BERNSTEIN: Well, like I said, I'm kind of self sufficient. I don't want to sound uh, you know, too cocky when I say that I kind of help myself. But that's probably not the answer that you're looking for. I will say that my dad did help me out a lot and my mom was instrumental.

DJ DAVE BERNSTEIN: My brother, who divorced the very same year, also he gave me some suggestions, such ideas as making sure that I stayed on the straight and narrow and I think that, just basically, my family helping me out, but again, you've got to get it right in your own mind as well. Other people can only help you and take you so far.

DJ DAVE BERNSTEIN: You have to say to yourself "you know, I can do this, it's all, it's all up to me". Unfortunately, it's the converse in the lives of other people. Sometimes the family members tell you you can change things and you are very negative. You get maybe suicidal thoughts. You get the thoughts or you get the thoughts "oh you know, life is over... there's nothing you can do about it right now". So it is important that you get it right in your own mind, and that you accept the input of others, and that you let others be part of your life.

Visit his websites at:
http://www.HiFiWebGuy.com
http://www.SuccessButler.com
http://www.DaddyDays.net

"Part Three of Dave Bernstein's In Search Of Heroes Interview Was Amazing and Well Worth Listening To" by Ralph Zuranski

RALPH ZURANSKI: Boy, you know, I agree with that. Are there any principles you are willing to sacrifice your life for?

DJ DAVE BERNSTEIN: Absolutely. I always tell my kids all the time- well, I don't tell my kids because this would be a scary thing- but I tell people all the time that I would take a bullet for my kids, I would do anything to save my children. My children mean everything to me. In fact, they are the driving factor that keeps me working as hard as I do.

DJ DAVE BERNSTEIN: I really do protect my friends as well; I had an opportunity to protect my friends at the seminar that I recently went to. Where, there was a hotel guest that was bothering one of the seminar attendees, and I basically told him, that you know, he needed to keep his volume down, and you know, and kind of treat her a little, a little nicer, and I really do try to take care of my friends and the people that I care about. Hopefully that answered your question okay.

RALPH ZURANSKI: Yeah. What was the lowest point in your life, and how did you change your life path and win a victory over all your obstacles?

DJ DAVE BERNSTEIN: The lowest point in my life is something that I think about every now and then, but was thinking about quite heavily a couple years ago, and that was when I went through a divorce. And the ironic thing is that divorce was meant to happen, I am not upset about losing that marriage because it very much a battery drainer on my life.

DJ DAVE BERNSTEIN: I was married to a person that was not interested in what I was doing, and quite honestly, I was married to a person who was very unethical, very sneaky, was not a hard worker, and that's not really what I'm about. How did I change my life to one of victory over the obstacles? I basically dedicated my life to the things that mattered most to me.

DJ DAVE BERNSTEIN: That was: my career, my children. And I never ever ever go a day in my life where I don't think about what I can do to improve my children’s' lives, what I can do to improve my career, and how I can help others do the very same thing.

RALPH ZURANSKI: Do you have a dream or a vision that sets the course of your life?

DJ DAVE BERNSTEIN: I think my biggest dream is watching my children succeed in what they want to, my kids have both taken an interest in using audio and video to express their thoughts. I actually have a website up which is www.DaddyDays.net and the kids have had an opportunity to experience what I've done, and over the course of the last year, they have said to me "Dad I want to be a television reporter", "Dad, I want to be on TV".

DJ DAVE BERNSTEIN: And if they could succeed doing what they want to do, in a way that is influenced by me, that would be incredible to me, I would love to see my kids succeed in anything they put their minds to.

RALPH ZURANSKI: Do you take a view, a positive view of setbacks, and misfortunes, and mistakes? I know that everybody has those on a daily basis. So, what is your view of that?

DJ DAVE BERNSTEIN: Oh, absolutely everyday I wake up is a great day as far as I'm concerned. I- The first thing I do in the morning is, you know, think about what I did not accomplish the previous day, and I try to go ahead and accomplish it that day. So, even little things, like things that didn't get accomplished and big things, you know, major setbacks, you know, if somebody is sick, if you know, a job opportunity did not come through, if anything is a mistake or setback in the course of the day, I absolutely try to look for the best part of it.

DJ DAVE BERNSTEIN: I want to make sure that I never take a negative view into any day, and I certainly never go to bed angry. I think that's probably one of the worst things you could possibly do, is take any problems of the previous day and bring them into the next day. So, um, I definitely am an optimist in that aspect.

RALPH ZURANSKI: MM- HMM (agreement) Do you feel that optimism is important?

DJ DAVE BERNSTEIN: Oh! Absolutely! I mean, there's no room for negative people on this earth. I mean, I know that everyone needs to be negative every now and then something is happening and you just can't express your feelings in any other way than just kind of being, kind of giving people the stink eye if you will, but you know, optimism, optimism drives everything else.

DJ DAVE BERNSTEIN: Optimism drives lives, drives courage, it drives people to succeed. It drives- you know, there's nothing optimistic in having a smile on your face, and when people see smiles on your faces, they want to be an optimist. They want to succeed. They want to live for the greater good. So, um, not only am I an optimist, but I feel that it's crucial that you're an optimist not only for yourself but for other people as well.

Visit his websites at:
http://www.HiFiWebGuy.com
http://www.SuccessButler.com
http://www.DaddyDays.net

"What Else Belongs on Your eBay Shipping Box?" by Jason James

The quickest answer I feel I should give to this question is this: not your handwriting! Scrawling addresses on boxes with a pen is extremely amateurish, and you shouldn't do it. Print your own labels instead. But what should you put on them?

The buyer's address: This might sound obvious, but you need to make sure the full address is there, including country and zip or postal code. Make sure you spell their name correctly, too, as they might be a little insulted if you don't.

The eBay item number: Write this somewhere discreet and quite small, in this form: 'Item number: 123456789'. Under the address is a good place. This makes it easy for the buyer to find the auction again if they need to look at it for any reason.

Your logo: Putting your logo on the shipping box looks professional, and lets your buyers see what it is that has arrived. A good logo can make the whole package look very nice, and can help build recognition of your business.

Your address: It's worth putting your own address on the box in case the item can't be delivered and needs to be returned to you. It looks good to write this under your logo, as it reinforces the impression that you're a real business with a real address, not some shady operation.

Stamps: If you start to sell on eBay in a significant quantity, you might consider buying a postage meter. Again, this is a matter of looking professional - it looks much better than having stamps stuck everywhere. It also saves you from having to weigh your items at the post office and buy stamps there.

The 'eBay Items' Debate.

Some sellers like to mark their shipping boxes with a phrase like 'eBay items', while some feel that this is an unsafe practice that could mark their boxes out to get stolen or interfered with in the post. Whether you're willing to risk it is up to you - it's probably better to be safe than sorry, though, and there will be few of your customers who get so many packages that they won't know what yours is.

And Inside?

You'll probably find it worth printing off a 'receipt' from eBay - the confirmation of payment page - and putting it in the envelope. If you want to make your customers feel even better about having ordered from you, you can also include a compliments slip, featuring your logo, your website address and a message like 'Thank you for your order. Please contact me if there are any problems. [Your name].'

Always remember: the more they like what they get, the more likely they are to come back and order again from you in the future.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"Grab More Time For Your eBay Auction" by Jason James

When selling on eBay, time is the one factor that is never on your side. Obviously the longer your item can stop on eBay, the higher visibility it receives & the more bids it is likely to get.

eBay presently offers five different lengths of listings, either a 1,3,5,7 or 10 day listing.

While a 10 day listing will give you the most exposure your item will not appear within the top of the relevant category immediately. Those items which are ending soon are the first to be shown within eBays listings. Generally new items appear at the bottom of the category listings and work there way towards the first page. On a 10 day listing it will take the best part of a week before your listing is shown on the first page of search results.

Therefore anyone browsing the eBay categories will not see your item in the eBay search results. As with search engines, many users will only look in the top two pages of results.

That is why the 1 day auction format offers a few advantages. Your item will be viewable immediately to any users browsing though the eBay categories. However, 1 day may not give many bidders the opportunity to find your item before the item ends.

So, why not get the best of both sides.

There is a way to both, give your item maximum visibility on eBay while also keeping it in the top search results for the category it is listed in.

It's a very simple tactic that anyone can use. As long as your item has no bids & doesn't end within 12 hours, eBay allows you to revise your listing. This revision can be anything, from title to pictures used including Auction length.

When you first submit your listing to eBay select a three day format. This will put it within the top two pages of results in this category. Allow your listing some time, to see if it's discovered and if not after two days just revise it to a 5 day auction. Because your auction will have already been running for two days, when you revise the listing it will show three days remaining, and still be within the top listings for the category.

If it's still not discovered and has no bids, just repeat the procedure for seven and then for ten days. If your able to revise your listing four times, you'll easily gain more coverage than any other listing in the same category. And more coverage should mean more bids!

Good luck & let me know how it works out.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

"When Is Your Independence Day?" By Yanik Silver

July 4th for Americans is a chance to celebrate our independence.
Trust me, I'm not going to get on a soapbox and start waving the
flag - but I do think it's important no matter what country
you live in to really think about that word "independence"
and its meaning for you.

My father reminded me that July 3, 1976 was his
"Independence day" since that's the date my family came
over to the United States from Russia. (Pretty cool
since it was right before the bi-centennial celebration.)

For me, my independence day was on July 1, 1999.

That's the date I left my father's business to work on my
own. It was by far one of the hardest decisions of my life.
You see, I had worked for my dad since I was 12 and he
thought I was going to take over the company. I had that
same thought as well until I got the "bug".

In fact, my wife, Missy, and I were talking about this
recently. She was talking about how when she met me 9 years
ago, I had only one thought: "how to grow my father's
business". I would stay late working on new ads and
marketing pieces. I was in early calling my accounts trying
to make sales, etc. etc.

Now I had been studying direct marketing, and results were
really paying off for my dad's business. (Actually they
still use a lot of the ads I wrote in 1998 because they
still work today.) But with every ad I wrote I was getting
more and more aggravated. Not because the ads weren't
producing sales - they were - but because of the grief and
politics I had to deal with. Everybody seemed to be an
advertising expert even though they've never studied or
read anything on the subject. People mistakenly believe
that if they wouldn't "read all that copy" then nobody
will. Or if the ad is "ugly" and has no pictures or pretty
graphics it won't work.

Complete and total crap.

For every ad I wrote I had to fight to get it out there. I
got sick of it and decided I would create my own product so
I could write ads for myself. My first product was to help
dermatologists who wanted new cosmetic patients. It was a
big kit (manual, tapes, reports, diskette, etc) based
around some marketing consulting I was doing on the side
for one of my customers.

I ran my first ad in April 1998 in Dermatologic Surgery
magazine. I got 10 responses so I sent them the 20-page
sales letter I'd written selling this $900 kit. Not one
order.

I waited...

Sent out a 2nd notice to those 10 respondents.

Nothing...

Then I sent a 3rd notice telling them the expiration date
to get all the free bonuses was only 10 days away. Finally
on the very last day of the expiration date I got one order
over the fax machine.

Yipeee!!

I still remember that doctor's name in Flushing, NY. What
an incredible feeling. That was the start of my
independence. I realized I now had the power to chart my
course as I wanted. That first sale. That's one of the
greatest feelings in the world - when something you've
created is sold. It took me a little over a year after that
first order to realize I wanted my freedom and I finally
quit on July 1, 1999.

Maybe it's the new confidence you get when you realize
you've created something that people want and are willing
to exchange money for. That first sale is usually the
hardest (but also the most rewarding).

It's wonderful when I help turn on that light in people.
I've seen it first-hand working my Apprentices and seeing
them launch their products. How amazed they are by the
money pouring from around the globe. I love it!

And my wife is striking out on her own with a little bit of
my help. She set up her first web site -
(www.InstantThankYouLetters.com) and she's getting
checks each month.

So when will your independence day be?

If you've already achieved it - I bet you can remember it
perfectly. Sometimes the bleakest times that we believe are
terrible actually turn into a perfect opportunity.

Take my good friend, Jim Edwards', for example. His
independence day came because he got fired. To him that
wasn't a blessing at first but as he looks back on it -
it's the best thing that ever happened.

I remember the conversation we had right after it happened.
I was drinking a bourbon and Jim was having a beer. We were
talking about different projects he could try and pursue
and do now. We were throwing around some ideas and we came
up with "33 Days to Online Profits".
(www.33daystotoonlineprofits.com)

It was right there during that call that we outlined each
of the days and moved forward from there. And "33 Days" has
been a tremendous six-figure income earner for both of us
and it doesn't seem to let up.

So what can you do to achieve your independence?

I'll give you a couple things to take to heart. I can't
remember the author who said this but he said if you show
me what a man does in his spare time I'll show you the type
of man he'll become. What are doing with your spare time?

- Watching TV or reading?

- Napping or practicing your copywriting?

- Yakking to your friends or studying direct marketing?

It all comes down to the choices we make every single day.
In fact, you shouldn't let one day go by without making
sure you are taking at least one proactive step towards
your own independence. Just because the thought of you
doing what you want when you want may seem so far away -
don't let that stop you from taking those baby steps each
and every day. That's one of my rules and I hope you'll
adopt it.

What else?

Learn to be different. The truth is you need to become
extraordinary to achieve extraordinary results. You can't
be like everyone else (and why would you want to). That
means doing the things other don't (or won't) do. That
means not listening to their advice (unless they are doing
what you want to do). Frankly, if you simply did the exact
opposite of what everyone else is doing you'd turn out
okay. Why? If only 5% of people are truly successful and
the 95% are the mediocre majority - doesn't that mean the
majority is wrong? Don't engage in their thinking. Don't
follow their lead. Don't adhere to the same values and
standards the "95-percenters" do.

Two people who really helped me clarify my thinking on
this was Early Nightingale and also Dan Kennedy. (See
next article for his insight and a special gift I've
arranged for you.)

Please don't get me wrong - in no way am I trying to be
elitist. I'm not. But it is tremendously important to go
through your day with your eyes wide open. The truth is
most of your friends (right now) probably don't want you to
change and succeed. That would imply that they are losers.
That would mean they are failures. Nobody is going to
propel you to succeed except yourself.

So get on it and proclaim your own Independence Day
starting T-O-D-A-Y!

Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for online copywriting -
http://www.UltimateCopywritingWorkshop.com

March 08, 2006

"Part Two of Dave Bernstein's In Search Of Heroes Interview Was Amazing and Well Worth Listening To" by Ralph Zuranski

DJ DAVE BERNSTEIN: Okay. He used to have long distance dedications where he would interject his thoughts between songs and somebody would write in and say "Dear Casey, here is my problem..." and basically sign it, and Casey would basically kind of be a music psychologist if you will, and he always seemed to have an answer for everyone's problems.

DJ DAVE BERNSTEIN: And it was always solved in a song, and I thought, "You know what, that is just- that's genius, and if we could just solve life's problems with a song, it would be so simple." Unfortunately, we can't do that. But we can solve problems very simply, and that always carried over with me, over into my adulthood.

DJ DAVE BERNSTEIN: Solve problems in the simplest way you possibly can. And so Casey was kind of a hero to me as I was growing up.

RALPH ZURANSKI: Wow. So when people wrote in about the problems, he would discuss the problem and he would play a specific song that answered their problems?

DJ DAVE BERNSTEIN: Absolutely! It was just that simple. It was almost too simple. And I could live vicariously through other peoples' problems just by listening to the Top 40 Countdown. And, as I grew up, I started to realize that everybody has problems and sometimes you can just solve them in a song.

DJ DAVE BERNSTEIN: Have you ever heard a song on the radio and it just reminds you of somebody?

RALPH ZURANSKI: Sure.

DJ DAVE BERNSTEIN: That's kind of the way that I am. Songs remind you of people, songs remind me of places and times in my life, and songs can be very very powerful. Music in general can be very, very powerful.

DJ DAVE BERNSTEIN: Sometimes you can be motivated by something that is very up-tempo, sometimes by something that is very passive, just inspires you, so music can be a very powerful thing and combining music and psychology- it's something that was very, very instrumental growing up in my life.

RALPH ZURANSKI: Wow. That is amazing. I know how much music impacts people, especially music from when you're growing up. Everybody goes back to reminisce with the music of times that were good or times that were bad, but I think most people focus on the good times, and the music that was playing at that time.

DJ DAVE BERNSTEIN: Absolutely!

RALPH ZURANSKI: What is your perspective on goodness, ethics, and moral behavior?

DJ DAVE BERNSTEIN: Well, obviously, you want to walk the walk and talk the talk, and always be an honest person, and I don't see any reason why somebody has a need to be bad any time in their life. I mean, I’m always brutally honest, to be honest with you, I cannot... I'm a terrible liar, so I wouldn't be a good liar in the first place!

DJ DAVE BERNSTEIN: So, it's always best to be on your best behavior, and it's always best to do what you say you're going to do, and don't make promises you can't keep, and just quite simply, in the industry we're in, in Internet marketing, there're a lot of people out there who are incredible marketers but they're a little less than ethical and I really think that the more you attend seminars, like you do, like I do, you can start to smell a lot of the B.S. and there're a lot of people out there that are totally ethical.

DJ DAVE BERNSTEIN: They are greater than the greater good, and these are the people that I enjoy hanging out with, talking with, and modeling my business after. And I don't see any reason why a person needs to be unethical to succeed in business.

Visit his websites at:
http://www.HiFiWebGuy.com
http://www.SuccessButler.com
http://www.DaddyDays.net

"eBay: The First 10 Years" by Jason James

Yes, you read that correctly: ten years. eBay was created in September 1995, by a man called Pierre Omidyar, who was living in San Jose. He wanted his site - then called 'AuctionWeb' - to be an online marketplace, and wrote the first code for it in one weekend. It was one of the first websites of its kind in the world. The name 'eBay' comes from the domain Omidyar used for his site. His company's name was Echo Bay, and the 'eBay AuctionWeb' was originally just one part of Echo Bay's website at ebay.com. The first thing ever sold on the site was Omidyar's broken laser pointer, which he got $14 for.

The site quickly became massively popular, as sellers came to list all sorts of odd things and buyers actually bought them. Relying on trust seemed to work remarkably well, and meant that the site could almost be left alone to run itself. The site had been designed from the start to collect a small fee on each sale, and it was this money that Omidyar used to pay for AuctionWeb's expansion. The fees quickly added up to more than his current salary, and so he decided to quit his job and work on the site full-time. It was at this point, in 1996, that he added the feedback facilities, to let buyers and sellers rate each other and make buying and selling safer.

In 1997, Omidyar changed AuctionWeb's - and his company's - name to 'eBay', which is what people had been calling the site for a long time. He began to spend a lot of money on advertising, and had the eBay logo designed. It was in this year that the one-millionth item was sold (it was a toy version of Big Bird from Sesame Street).

Then, in 1998 - the peak of the dotcom boom - eBay became big business, and the investment in Internet businesses at the time allowed it to bring in senior managers and business strategists, who took in public on the stock market. It started to encourage people to sell more than just collectibles, and quickly became a massive site where you could sell anything, large or small. Unlike other sites, though, eBay survived the end of the boom, and is still going strong today.

1999 saw eBay go worldwide, launching sites in the UK, Australia and Germany. eBay bought half.com, an Amazon-like online retailer, in the year 2000 - the same year it introduced Buy it Now - and bought PayPal, an online payment service, in 2002.

Pierre Omidyar has now earned an estimated $3 billion from eBay, and still serves as Chairman of the Board. Oddly enough, he keeps a personal weblog at http://pierre.typepad.com. There are now literally millions of items bought and sold every day on eBay, all over the world. For every $100 spent online worldwide, it is estimated that $14 is spent on eBay - that's a lot of laser pointers.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"Profit: How to Grow a Fatter Bottom Line With Almost No Math Skills At All" by David Garfinkel

As we Americans prepare for a day of edible abundance, it's good to think about the currency that puts the food on the table -- financial abundance.

Not just money. Profit.

I bring this up because yesterday I was talking with a client who is has over a quarter-billion dollars' worth of sales to his credit. He's savvy. But he's starting a new business, and he's in learning mode about the Web.

I asked him if he knew about Direct Marketing Math. You don't need graduate degrees in statistics to understand this. You don't even need to have finished high school.

Direct Marketing Math is very simple... and yet it is basis for fortunes. Countless millionaires; maybe even some billionaires.

It works like this:

You put a dollar in, and you get more than a dollar back. You've made a profit.

Systematize that. Scale it up. Keep control of your costs and watch the profitability of each ad like a hawk.

And that's all there is to it.

Now, while it's simple, it's not necessarily easy. But it's a heck of a lot easier than textbook accounting.

And, if you like direct marketing, I think it's easier - or at least more enjoyable - than other ways of making a living and accumulating a nest egg or two.

What I find amazing is not that my client grasped this instantly - as a natural-born businessman, he found it right in line with all his experience -- but what I find amazing is how few other people can grasp this at all.

I blame the school system, the media, Wall Street and the pervasive need for looking good over getting results.

I have yet to find a school that teaches entrepreneurship that has anything to do with the entrepreneur I am, the ones I know as friends and peers, and the ones I mentor and write copy for.

The only places where Direct Marketing Math is discussed with any degree of fluency and practicality is in private newsletters, high-end seminars, and non-institutional blogs and Web sites.

Wall Street has undoubtedly created the underpinnings of the greatest economy in the history of the world. But there are no instances I'm aware of where The Street has promoted the understanding of, and proficiency in, Direct Marketing Math.

Looking good? I won't blame Elizabeth Arden or Giorgio Armani. They're the effect, not the cause. If you have any ideas why the vast majority of people would rather look good than get measurable results they can put in the bank or take to Hawaii, please leave a comment. I'd really like to know.

Now's a good time for me to express thanks to the people, some of them, anyway, who have helped me learn Direct Marketing Math:

Dan Kennedy
Denny Hatch
Perry Marshall
Jay Abraham
Gary Halbert
Ted Nicholas
Mark Joyner
Jim Edwards
I have a confession to make: Though I got 782 on my Math SATs, I have never been able to pass an accounting course (a traditional one) -- and I've tried almost a dozen times.

I'm starting to wonder if it wasn't a blessing that traditional accounting doesn't compute.

However, as a Direct Marketer, I have learned (to steal a line from a Wall Street Journal ad), "to teach nickels to become quarters."

And, I have one of the world's best accountants, H.M. of Hollywood, Florida, to help me figure out how to allocate those quarters.

Happy Thanksgiving. Don't give money another thought, until it's time to make your next marketing investment. Then, remember Direct Marketing Math.

David Garfinkel is one of the best copywriters on the internet and was a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. You can learn more about his books and training courses by clicking the links below.

David Garfinkel is founder of the World Copywriting institute and is considered by many people to be the best teacher of copywriting in the world. The stated mission of the World Copywriting Institute is to “eradicate copywriting illiteracy in the world.” Jay Conrad Levinson, author of the world’s best selling series of marketing books, Guerrilla Marketing, says, “David Garfinkel is the best copywriter I know.” Sign up for David’s free World Copywriting Newsletter. and you get a free one-hour downloadable teleseminar on copywriting. Also visit David’s World Copywriting Blog:

E-book Secrets Exposed
By David Garfinkel
This incredible ebook explains things nobody else has ever published before! This ebook explains the real way to make real money online with ebooks... Finally! Somebody gives people the truth about what it takes to make massive amounts of money with your own ebook... whether you wrote it or not!

KillerCopyTactics.com
By David Garfinkel
A fully interactive multimedia course by David Garfinkel, the man many call "The World's Greatest Copywriting Coach." David will show you "how to turn words into cash" in this groundbreaking tour-de-force. This course sets the bar for what Internet based learning should be.

AdvertisingHeadlinesThatMakeYouRich.com
By David Garfinkel
This ebook makes it unnecessary to write another headline ever again. David Garfinkel has been described as, "the world's greatest copywriting coach." He's a successful results oriented copywriter and his new ebook shows you exactly how to adapt proven money-making headlines to your business.

March 07, 2006

"Part One of Dave Bernstein's In Search Of Heroes Interview Was Amazing and Well Worth Listening To" by Ralph Zuranski

Dave Bernstein's In Search Of Heroes Interview Is Awesome

RALPH ZURANSKI: Hi, this is Ralph Zuranski, and I'm on the phone with DJ Dave Bernstein.  He's the www.HiFiWebGuy.com.  He takes sound ideas for marketing mastery and is the go-to person for editing audios and videos for the seminar industry.  How are you doing today, Dave?
 
DJ DAVE BERNSTEIN: I'm doing great.  How are you doing, Ralph?
 
RALPH ZURANSKI: I'm doing good.  I think there's probably nobody that goes to more seminars than both you and me.  I see you everywhere, and you do a lot of interviews, don't you?
 
DJ DAVE BERNSTEIN: I really do, yes.  I enjoy talking with people at the seminars.  It really gives me great inspiration. 
 
RALPH ZURANSKI: Can you tell me exactly what you do?
 
DJ DAVE BERNSTEIN: Well, I basically work with multi-media online.  In a nutshell, I do everything having to do with audio and video, specifically audio.  I help people get audio online, I do interviews, I do editing- if it involves a microphone I'm basically doing it.
 
RALPH ZURANSKI: I've heard a lot of your work and it's outstanding.
 
DJ DAVE BERNSTEIN: Why thank you!
 
RALPH ZURANSKI: I really appreciate you giving me the opportunity to ask you these heroes’ questions because you're sort of a hero to me.  In all the work you do, and all the seminars you always have such a positive attitude and you're always willing to go above and beyond to help people who are there at the seminars.
 
DJ DAVE BERNSTEIN: Well, that's very nice of you.  I feel the same way about you.  I know how many seminars you go to, and I know you are constantly taking photos.  I don't think you ever get a chance to sleep as a matter of fact.
 
[Chuckle from both]
 
RALPH ZURANSKI: Yeah, that's probably true.  Well, it's a lot of work to get all that knowledge and take all those photos at the same time.
 
DJ DAVE BERNSTEIN: Absolutely!
 
RALPH ZURANSKI: Let me ask you this question.  What is your definition of heroism?
 
DJ DAVE BERNSTEIN: I think my definition of heroism is anyone who helps others find solutions to problems.  I mean, it can be difficult problems, it can be simple problems.  I'm not saying necessarily the pharmacist is a hero to me down at the local Walgreens, but basically people who are dedicated, they're faithful, they walk the walk. 

DJ DAVE BERNSTEIN: They have courage, courage is very, very important, obviously, but somebody who takes the time to help others.  If you take the time to help others, I think that's really what a true hero is all about.
 
RALPH ZURANSKI: Did you ever create a secret hero in your mind that helped you deal with life's difficulties when you were younger?
 
DJ DAVE BERNSTEIN: It's funny.  Hero to me was actually a real person and might be the strangest hero you've ever heard of and that would probably be Casey Kasem of the American Top 40.  When I was growing up, I knew that I wanted to do something with a microphone, and Casey Kasem, when I would listen to the top 40 countdowns- have you ever heard of the long distance dedications?
 
RALPH ZURANSKI: You know, I haven't.

Visit his websites at:
http://www.HiFiWebGuy.com
http://www.SuccessButler.com
http://www.DaddyDays.net

"Mark Victor Hansen, Co-creator of the "Chicken Soup For the Soul" Series of Books, Created the Mega Marketing Magic Internet Marketing Seminar That Was One of the Best Ever Where Attendees Learned How To Become Wealthy" by Ralph Zuranski

Click Here to see the photos and slide shows from the Mega Marketing Magic Internet Marketing Seminar by Mark Victor Hansen who is the co-author of the "Chicken Soup For the Soul" book series.

Imagine how you will feel when YOU learn how to achieve YOUR
physical, emotional, spiritual and financial dreams...

Tears streamed down my face as I thought of my Mom lying on her death bed while Wally Amos told the tale of the loving mother who sang the song "I will love you forever. I will like you for always. As long as I am living my baby you will be." until she could sing it no more and her son lifted her frail body and sang the song with tears in his eyes.

Mark Victor Hansen's Mega Marketing Magic Internet Marketing Seminar was a turning point in my life. While taking photos of all the smiling faces, my heart was breaking as my desperately ill mother was approaching her final moments on this earth in San Diego.

So many my of internet heroes and friends have shared my difficult journey for the last 24 months of taking care of my Mom and Dad 24 hours a day, 7 days a week. Their loving and empathetic support has helped me weather the storms of sadness, grief, self-doubt and frustration.

The heroes interviews of my dear friends, the Mega Marketing Magic speakers, Declan Dunn and Wally Amos, and vendors Fran Harris and Matt Bacak and the Butterfly Marketing Team Mike Filsaime, Donna Fox, Paulie Sobol and Tom Beal, are coming soon. My time is not my own because of my parent-care situation.

You can hear the heroes interviews of my dear friends Alex Mandossian and Lorrie Morgan Ferro by clicking on their names. Lorrie's interview is so profound and powerful. My heart ached as she told me story of her difficult childhood. My spirit rejoiced at her victory over challenges that would make the strongest man fall to his knees and cry out for mercy.

You can hear my interview and learn more about why I created the In Search Of Heroes Program by clicking my name Ralph Zuranski.

The friends I have discovered at many different internet conferences over the last three years have encouraged me and provided emotional support over the last 24 months. My parents suffered catastrophic illnesses within three months of each other in 2004. Mom suffered congestive heart failure and pneumonia in March.

My dad had a paralyzing stroke three months later, on the final day of the Ted Nicholas Copywriting Seminar in Texas where I was taking the photos and running the speakers Power Point presentations. I did not learn about his stroke until 12 hours after the catastrophic event because my cell phone was turned off. What a shock to learn a beloved parent was in critical condition, close to death and no one could get hold of me. Now I always keep my phone on vibrate.

Out of three children I was the only one willing to put my life on hold for the sake of my parents. My wife Janet and I dropped everything we were doing, put all our furniture in storage and moved back to San Diego to take care of them during their final days. Sometimes, when I think back on my promise so many years ago, to treat them with tender loving care when they were old and sick, I wonder "What was I thinking?"

It has been the most difficult, but rewarding part of my life. My heart goes out to all those who are in the same boat...taking care of elderly parents or sick family members or friends. All of them are not just heroes but saints.

The epiphany I experienced during Mark's event was directly related to all the people who were kind enough to let me take a photo of them smiling. The more photos I took, the better I felt...the less I grieved for my Mom and Dad.

While I created the slide show videos, suddenly I realized I could not stop smiling as I enjoyed the music slide shows. One of the greatest realizations of my life spontaneously occurred...the slide shows of smiling faces were SMILE THERAPY!

Now I realized why I love taking photos of the smiling faces of attendees at internet seminars and other special events. With every photo of a person giving me the benefit of their radiant smile, my energy and feelings of well-being increases.

I often wondered why I could take hundreds of photos of each day and feel more energized at the end of the day than the beginning. Now I know the truth and so do you.

The greatest benefit of attending internet conferences is the dear friends you make that become an integral part of your extended family circle. Each seminar is a joyful family reunion!

I am grateful to have met each of you and am blessed because you will willing to smile and share the goodness in your soul. As you enjoy the music slide shows below, enjoy the benefits of my newly discovered SMILE THERAPY.

I hope you enjoy the music slide shows. You can download and use you own photos for your personal enjoyment.. Right click on the thumb nails and high resolution photos in the photo albums and then save them to your computer.

Feel free to print out the photos of your new found friends and business partners so you can better remember who they are and your previous conversations when you are writing to or talking with them. This gives you a huge opportunity to establish a much stronger emotional, intellectual, spiritual and psychic bond with them.

If you use the photos and thumbnails on your websites, please provide a link directly to my "In Search Of Heroes" website using the URL: www.insearchofheroes.com.

The text for the link should be "In Search Of Heroes. Also, please give me, Ralph Zuranski, credit as the photographer.

This is my unique method of creating incoming links to my site. My goal is to spread the Good News about local and national Heroes that make a positive difference in the lives of so many but get no publicity for their good deeds.

If you want to purchase unlimited usage rights to your photos, the cost is $100 per photo for use online and offline.

You can send payment to my PayPal account at: rzuranski@cox.net. I will be happy to send you the 3 MB high resolution photo, cropped and the colors optimized.

Again, thank you for your radiant smiles, empathy, prayers and positive thoughts. If you have any questions regarding internet marketing, computers, software or copywriting, give me a call at 619-795-9034.

After 26 years of working with computers, software and the internet, I can save you time, money and frustration. I know the best of the best who can provide the exact services and products at a price you can afford. I have benefited from their genius and expertise for my consulting clients for the last two years.

After 25 years of doing everything myself, I finally learned it is better to have the experts do the things they do best so you can follow your passion and make a gigantic impact in the niche you love. Being able to delegate and trust others was another one of the epiphanies and most difficult lessons I learned over the last two years.

The secret to success on the internet is to work with the experts who have the knowledge, skills and integrity you need to transform your efforts and financial investment into the wealth of your dreams.

Take care and may God bless you and yours,

Warmly,
Ralph Zuranski

March 06, 2006

"How to Avoid Being a Victim of eBay Buyer's Fraud" by Jason James

From everything you've heard about the risk of fraud on eBay, you might think it's only buyers getting scammed - but you couldn't be more wrong. Here are a few common scams that sellers fall for every day.

The Rubber Check.

This one obviously isn't limited to eBay - it's been going on for years in all kinds of business. It works like this: a buyer sends you a Check that they don't have the funds to cover and you pay it in your bank. You then send the goods right away, only to find out a few days later that the Check bounced.

The solution to this is simple: don't send anything to a buyer until their payment has cleared, no matter how quickly they might say they need it. Advise them to pay electronically if they don't want to wait so long for their items. Then again, if your items are quite small, you could just take the loss from an occasional bounced Check. Think of it as a small price to pay for faster and better customer service.

'I Never Bought Anything!'

This is one of the riskiest scams to fall victim to. In this case, the credit card's real owner still has control over it - no-one has stolen their details. They have realised, however, that they can phone up the bank who issued their card to say that it's being used fraudulently and they never bought any such thing, and the bank will often reverse the transaction without even investigating. The only way to beat this scam is to make all your sales through eBay, as they keep a record of transactions.

The Unconfirmed Address.

It is quite easy to steal PayPal accounts from inexperienced users: all you need, after all, is their email address and password. PayPal tries to protect against credit cards registered on stolen accounts being used to buy things by listing a 'confirmed address' for each buyer - an address that matches what is registered with their credit card issuer.

What many scammers will do is ask you to ship to a different address - unless you're very sure of them, this is a bad idea, as they could be trying to commit credit card fraud. Be especially suspicious of anyone who wants to pay a higher price and get overnight shipping, especially if not even to the same country as the confirmed address. The fraudster is trying to make sure the item reaches them before they are discovered.

It's up to you to take responsibility for fraud on PayPal, as eBay's favorite way to refund fraudulent payments to their rightful owner is to just reverse it from you! This is considered an occupational risk of PayPal usage, and sellers who get burned severely sometimes go as far as moving to a rival electronic payment service. See www.nopaypal.com for more.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"Mistakes to Avoid When Writing Headlines" by David Garfinkel

When Your Headline Sucks, It Doesn't Really Matter How
Good The Rest Of Your Copy Is. Here's What Not To Do:

1. Don't be clever. Most of the time, the urge to be clever is a short-cut to avoid doing the work of creating an enticing promise that will prepare the reader to take the action you are looking for. Resist the temptation; a straightforward headline almost always works better than a clever one.

2. Don't be boring. Remember that ultimately, what you are looking for is action. Action involves motion. Motion is prompted by emotion. And emotion is generated by excitement. Don't settle for a headline that is more likely to produce a yawn than anything else.

3. Don't assume your prospect knows what you know. It's easy to fall into the trap of forgetting all the time and effort you put into building the knowledge and expertise you have on the product, service or information you are marketing. Make the effort to turn back the clock, in your mind, to when you knew far less. Don't write your headline for sophisticated people; write for the person who needs to learn more.

4. Don't focus on your process. The founder of Scott's, the company that sells lawn care products, once said "People aren't buying grass seed from us. They're buying greener lawns." What this means is, people are not interested, initially, in how the seeds are selected, or developed, or, for that matter, stored or shipped (the process). People are interested in greener lawns (the end result). Don't focus on your process; focus on what the prospect gets.

5. Don't merely try to arouse curiosity. You have to do better than that if you want your prospect to get up enough of an emotional head of steam to be ready to buy, or take some other crucial action, after they finish reading your copy. Curiosity at the outset won't do it. Curiosity's good, but what's more important is desire. And intrigue.

By the way, you'll learn how to write great headlines (in minutes) and a whole lot more at the Breakthrough Copywriting Seminar in Las Vegas February 18-20. This small-group, high-powered, exclusive program is only for people who really want to take their copywriting to the next level... and are willing to learn (and do) what it takes to get them there!

David Garfinkel is one of the best copywriters on the internet and was a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. You can learn more about his books and training courses by clicking the links below.

David Garfinkel is founder of the World Copywriting institute and is considered by many people to be the best teacher of copywriting in the world. The stated mission of the World Copywriting Institute is to “eradicate copywriting illiteracy in the world.” Jay Conrad Levinson, author of the world’s best selling series of marketing books, Guerrilla Marketing, says, “David Garfinkel is the best copywriter I know.” Sign up for David’s free World Copywriting Newsletter. and you get a free one-hour downloadable teleseminar on copywriting. Also visit David’s World Copywriting Blog:

E-book Secrets Exposed
By David Garfinkel
This incredible ebook explains things nobody else has ever published before! This ebook explains the real way to make real money online with ebooks... Finally! Somebody gives people the truth about what it takes to make massive amounts of money with your own ebook... whether you wrote it or not!

KillerCopyTactics.com
By David Garfinkel
A fully interactive multimedia course by David Garfinkel, the man many call "The World's Greatest Copywriting Coach." David will show you "how to turn words into cash" in this groundbreaking tour-de-force. This course sets the bar for what Internet based learning should be.

AdvertisingHeadlinesThatMakeYouRich.com
By David Garfinkel
This ebook makes it unnecessary to write another headline ever again. David Garfinkel has been described as, "the world's greatest copywriting coach." He's a successful results oriented copywriter and his new ebook shows you exactly how to adapt proven money-making headlines to your business.

March 03, 2006

"Dave Bernstein Is The Leading Audio Guy Consultant in the Internet Industry Today Who Edits Your Audios To Make You Sound Like an Expert In Your Specific Area Of Expertise" by Ralph Zuranski


Click Here to listen to Dave's In Search Of Heroes Interview.

Dave Bernstein ("DJ Dave") is a master audio technician. He has a microphone in front of his face practically every day. This goes back to his first experiment in radio production at age 12.

OK, it was just Dave and a tape recorder and a dream to be the next Casey Kasem, but it was a start! He has had a lifelong obsession for hi-fi recording. With just the click of a button on his Radio Shack cassette recorder, it transformed Dave into "DJ Dave." There was no turning back.

So when he tells you about the power of having audio and video on your website, trust me...I know what I'm talking about!

Since 1996, Dave tinkered with online audio and video, mostly, with embarrassing results. Dial-up connections were the culprit - they simply didn't stream fast enough to relay his message in a viewer-friendly fashion.
He knew that online audio and video would be a staple on the websites of both serious marketers and casual surfers. Dave wanted to find a solution that would allow even dial-up users to experience multimedia content, with satisfying results. He also wanted to allow website owners to post their multimedia in no time at all, and with very little effort.

Let me break it down for you...

Dave realized the power of producing online interviews, providing his clients with the instant credibility they so desperately needed, while catapulting their businesses to the next level.

He discovered how to take audio files, whether analog or digital, and quickly and inexpensively get them on the web in no time flat. They're easy to stream and sound great, even for those on dial-up connections. And, at the same time, he protected himself and his clients from audio thieves.

He learned how to take video files, whether analog or digital, and swiftly upload them as well. And, here's the kicker...he found out how to use the software for FREE!

Dave even discovered how to place audio and video files on his and clients blogs. it makes absolute sense to be able to harness the skills of a 27-year audio veteran for your special project or joint venture...a partnership with someone who understands Internet marketing and the power of multimedia...someone who has "been there" and "done that, yet is not "untouchable" and doesn't take himself too seriously (only his projects!).

Visit his websites at:
http://www.HiFiWebGuy.com
http://www.SuccessButler.com
http://www.DaddyDays.net

March 02, 2006

"Is the eBay Customer Always Right?" by Jason James

I can answer this question for you right now: the answer is 'yes'. In fact, the answer is 'YES!' - the biggest yes you've ever heard. Of the course the customer is always right. If you want to be a successful eBay seller, you should go miles out of your way to make sure every single one of your customers is 100% satisfied, however much time or money it might cost you.

A dissatisfied customer will leave negative feedback, and negative feedback is to be avoided at all costs. That one piece of negative feedback will always cost you more than it would have to deal with the complaint, whatever the value of the items you sell. You should consider any positive feedback percentage under 100% to be an absolute disaster, and a personal failure on your part.

But What If...

But nothing! There is no situation where you, as a seller, should get into any dispute with a buyer. Here are a few common situations and how to handle them.

They say the item never arrived: Politely ask the buyer to wait a few more days to see if it turns up, and then email you again if it still hasn't arrived. If it still hasn't arrived, you should assume it was lost in the post somehow and offer to send a replacement if you have one, or give them a full refund otherwise. No, I don't care what that costs you. Are you serious about selling on eBay or not?

The item has been damaged in the post: You must offer to replace it or take it back for a refund without hesitation.

They say the item doesn't match the description: Resist the urge to email back with "yes it does, you just didn't read the description properly". Take the item back for a refund, and edit your description if you need to, to make any confusing points extra clear.

I'm sure you're spotting a pattern by now. Offering a refund will make almost any problem go away, and it really will cost you less in the long run. Remember, one piece of negative feedback will stay with you forever, while having a 100% positive rating is like owning a bar of solid gold.

You should always handle customers' complaints before they complain to eBay - in fact, you should email them pre-emptively to ask if they have any. Going through the dispute process is time consuming, reflects badly on you and is downright unnecessary.

Are you still not convinced? Think this would only work with cheap items? Well, you see, the higher the price of the items you sell, the more your reputation is worth to you. Let's say you were selling $10,000 worth of items each week, for example, and making a $1,000 profit per week overall. You might think that refunding one customer's $1,000 purchase would be a tragedy, losing you your whole week's profit. It's far better to look at it this way: if you don't give that refund, then not only will you lose the next week's profit, but you'll probably lose a few weeks' profit after that too. Now which option looks better?


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"Capped" by David Garfinkel

The not-so-secret code of a fast-food restaurant offers a value meal of ideas for great copywriting:

If you live almost anywhere in the U.S. but California (where I live), you know what Waffle House is.

In case you don't, it's a fast-food restaurant franchise open 24-hours-a-day. In Atlanta, where I had Sunday morning breakfast at a Waffle House with friends one week ago today, everybody loves Waffle House.

Well, maybe not everybody. But I see more people drinking Coke in Atlanta than anywhere else. And on this Sunday morning, we waited a good 25 minutes, sitting in a line of chairs, to get our table. This is typical, I was told.

Now Waffle House has a special language for when you order, and they use the language they way I have seen other million-dollar copywriters use words for copy... and the way I have used it myself.

At the top of this little rant, you saw a picture of four mushrooms. Now at Waffle House, you can order your hash-browned potatoes with mushrooms, but don't use that word to describe them -- you'll be corrected.

To order hash browns with anything extra, you have to say "scattered" (since the hash browns are "scattered" among the other ingredients). So if you want to order hash browns with mushrooms, tell your waitress "scattered and capped."

"Smothered" means with onions; "covered" means with melted cheese.

Rock band Hootie and the Blowfish released a CD in tribute to Waffle House called "Scattered, smothered and covered" in 2000; the chain was founded in 1955 and buying a Waffle House franchise is considered getting a license to print money.

So... copywriting?

Wayull, it just turns out that there are a few dozen words and phrases that work really, really well in sales copy. Words like "new." "Amazing" "Value" Phrases like "And here's the best part... " "Not only that... " "And what you'll really like, is... "

Two years ago, I wrote a book called Advertising Headlines That Make You Rich, which revealed these proven phrases in headlines, and showed how to adapt them to your own copy.

A friend of mine, who just happened to have degrees from among the most prestigious business and law schools in the world, wondered (as many people do) if the world would tire of these words and they would lose their effectiveness.

The continuing success of a fixed menu and a fixed vocabulary at the Waffle House is one indication that the basics of direct marketing copy - including the words and phrases themselves - will never change (much, that is).

I cover the surprising reason for this in the free bonus teleseminar you get for signing up to my also free newsletter, The World Copywriting Newsletter.

It's the fifth of the 11 secrets about copy I reveal in that teleseminar.

I miss the Waffle House, now being home in San Francisco this fine Sunday morning. But we have something even you guys in Atlanta don't have ... the actual diner where George Lucas filmed American Graffiti ... Mel's!

David Garfinkel is one of the best copywriters on the internet and was a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. You can learn more about his books and training courses by clicking the links below.

David Garfinkel is founder of the World Copywriting institute and is considered by many people to be the best teacher of copywriting in the world. The stated mission of the World Copywriting Institute is to “eradicate copywriting illiteracy in the world.” Jay Conrad Levinson, author of the world’s best selling series of marketing books, Guerrilla Marketing, says, “David Garfinkel is the best copywriter I know.” Sign up for David’s free World Copywriting Newsletter. and you get a free one-hour downloadable teleseminar on copywriting. Also visit David’s World Copywriting Blog:

E-book Secrets Exposed
By David Garfinkel
This incredible ebook explains things nobody else has ever published before! This ebook explains the real way to make real money online with ebooks... Finally! Somebody gives people the truth about what it takes to make massive amounts of money with your own ebook... whether you wrote it or not!

KillerCopyTactics.com
By David Garfinkel
A fully interactive multimedia course by David Garfinkel, the man many call "The World's Greatest Copywriting Coach." David will show you "how to turn words into cash" in this groundbreaking tour-de-force. This course sets the bar for what Internet based learning should be.

AdvertisingHeadlinesThatMakeYouRich.com
By David Garfinkel
This ebook makes it unnecessary to write another headline ever again. David Garfinkel has been described as, "the world's greatest copywriting coach." He's a successful results oriented copywriter and his new ebook shows you exactly how to adapt proven money-making headlines to your business.

March 01, 2006

"Positioning - Gives YOU The Marketing Edge " by Ralph Zuranski

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.

Positioning is the best plan that any business can implement.

Positioning is putting yourself in the right place in the eyes of your market. You get your market to know you as an expert that can be trusted. You get looked on as a reliable resource for information.

Positioning is easy to do. Just give free information of interest to your market. Your market is the people who would be likely to buy the services or products you offer.

Let's say your market is people who like to fish. What they buy are reels, poles, lure...things they need to fish with. You could tell them the Best Ways To Fish For Salmon, Bass, Trout...The Fine Art Of Fly-Tying...How To Cast For The Best Catch...How To Find The Best Fishing Spots...Cleaning And Cooking Fish In A Snap.

If you sell reels, poles, lure, etc. - then such reports will attract readership from your target market - the people most likely to buy from you.

Chances are if those readers found something useful in your report, then they would be interested in reading more. Give it to them - have them sign up on your list.

That is how positioning works, and the reward is great. Having a list built up of targeted, loyal, and responsive prospects is the very best thing a business can have.

Not only can you tell them how to catch more fish with the least possible effort, but also how your products can help them to do it even more so. Since you are an expert, it's only natural that you would have the greatest tools and tackle.

There is a special thing about having a list, so treat it special. Consider it for what it will be - the marketing life-blood of your business.

Most businesses, if they keep lists, just have lists of customers who bought from them, and yet do not even send them as much as a Thank You Note or Christmas Card.

The people on your list will have a more connected relationship with you. You are not just a seller to them, and they are not just a customer to you. They will look forward to contact from an expert giving out the latest fishing tips and you will be ready for any questions they might bring you. Your answer will most likely be of interest with your whole list, so share it with all of them.

The more you can make the people feel privileged to be on your list the better. You can give your list exclusive deals, free offers, deep discounts, holiday specials, even the chance to sign-up for a paid subscription service where they get the meanest down and dirty underground secrets of fishing success where the fish don't stand a chance in Neptune.

This works for any marketing niche you happen to be in, not just fish. Positioning is the very best way to 'fish' for prospects in your market. Lure them with the knowledge and service you provide, and soon you have your own stocked pond full of hungry fish that you can catch over and over again.

It pays to know as much about your market as you can. Communicate with your market about the ups and downs, advantages and disadvantages, progress and problems associated with it. Do what they do, read what they read, know their likes and dislikes, search and study resources.

Above all, look for answers and innovations. Then find a way to use them in your marketing and advertising. People will always be interested in new and better things and are drawn to those who have them.

This will not only help in positioning yourself as an expert, but also in finding ways to position your products or service as having unique benefits. You do this by finding unsolved needs and thinking up solutions. Being the first at something also affirms you as an expert par excellence.

If you do these things, you and your business will be positioned. You will have the MARKETING EDGE.

"Interview of Doctor Jonathan Wright, MD of Tahoma Clinic Was A Alternative Health Pioneer!" by Ralph Zuranski

Ralph Zuranski: “Dr. Wright, could you introduce yourself?”
Jonathan Wright, MD: to “Hi, I am Jonathan Wright. I grew up in Ohio and from there went to Harvard University and then the University of Michigan Medical School.”

Ralph Zuranski: “How long have you wanted to be a doctor?”
Jonathan Wright, MD: “My folks tell me that I was telling them I wanted to be a doctor since I was eight years old…at least that is the first they heard of it.”

Ralph Zuranski: “Where did you go to medical school and complete your residency?” 
Jonathan Wright, M.D.: “I made it through college and medical school. I wanted to be family doc so after that I went off into a residency, as it’s called after medical school, into family medicine and that was in Seattle.”

Ralph Zuranski: “How did you get involved in alternative medicine?”
Jonathan Wright, M.D.: “Well, I was about done with that residency and I ran into a couple of folks that had problems. They just were not getting better with all the conventional means. One of those ladies, brought in a book and said “It says right here that vitamin E will get rid of my problem.”

Ralph Zuranski: “It is pretty amazing you were open to listening to suggestions from your patients.”
Jonathan Wright, M.D.: “She tried every single drug she could think of. In fact, one of them was making her ears ring and barely controlling her symptoms. So, I asked her why she was asking me about vitamin E when she could just go down to the health food store and buy the stuff. She said,  “I want to make sure that vitamin E won’t kill me, because it’s a fat soluble vitamin and those government agencies are telling us we are going to kill ourselves with fat soluble vitamins”.

Ralph Zuranski: “What was your perspective on vitamins at that time?”
Jonathan Wright, M.D.: “I told her one thing I knew about vitamin E was that it never killed anybody. That is about all they told us in medical school.”  She said, ‘Thank you!’ Then she went off and got her vitamin E.”

Ralph: “did you ever hear back from the patient that told you about vitamin E?”
Jonathan Wright, M.D.: “Well, she called back about six weeks later and said she was all better and she had the problem for 7, 8 or 9 years. She also flushed all her medication down the toilet.”

Ralph Zuranski: “How did you feel when she told you about her beneficial results?”
Jonathan Wright, M.D.: “I thought that was kind of interesting because remember, the University of Michigan Medical School told us all about drugs, surgery, radiation and chemotherapy. They only gave us one hour on vitamins and minerals.”

Ralph Zuranski: “Did doctors think that was kind of strange to only receive only one hour of training on vitamins and minerals?”
Jonathan Wright, M.D.:  “We did not even think about it. Doctors followed their training without question in those days.”

Ralph Zuranski: “Well, what did you do when the drugs didn’t work on the patients?” 
Jonathan Wright, M.D.: “The next time somebody came in and had a problem that hadn’t been handled by the various drugs and so forth, that we had all been educated in, at least we thought we were,  I didn’t have any answer for it.”

Ralph Zuranski: “How, did you finally become educated bout vitamins and minerals?”
Jonathan Wright, M.D.: “I thought, ‘Gee, why don’t I get a copy of that book that had the vitamin E in it.’ I did and it said Vitamin B6 would do the job, so I passed that along to the person I was working with. ‘Dog gone, if Vitamin B6 did not do the job!”

Ralph Zuranski: “Did you at that time realize there was a problem with your education?”
Jonathan Wright, M.D.: “Oh, I figured there was a problem with my education. I got the book and fortunately, there were all the footnotes at the bottom where they got the information. For those who are interested that was Adelle Davis’ book. Some of you may remember Adelle Davis.”

Ralph Zuranski: “I do remember Adele Davis.  Her book was the first book on nutrition that I read. I think I was about 13 years old when I have the opportunity to find it at the bookstore. Did you look for information in the other places?”
Jonathan Wright M.D.: “I took off and went to the medical library. I found that there was all kinds of information right in the medical library that nobody had ever bothered to teach us about.”

Ralph Zuranski: “When did you really get interested in vitamins and mineral research?”
Jonathan Wright M.D.: “That was about 1972. At that time, I started collecting photo-copied articles from medical journals, scientific journals, chemical journals, agriculture journals and any kind of journals that had to do with human physiology, including information about diet, vitamins, minerals, natural hormones, biochemistry, botanicals and all that. I started collecting those articles, putting them in file cabinets; cross-referencing them and yes, I also read them.”

Ralph Zuranski: “Did that material become the foundation of your exhaustive database on health, vitamins, minerals, hormones, cancer, AIDS, heart disease, strokes, and other topics?
Jonathan Wright, M.D.: “Yes, that started my database. I collected all the scientific literature that focused on what is now called Alternative Medicine and eventually will be called Real Medicine.”

Ralph Zuranski: “Were you one of the first people to start studying natural healing methods?”
Jonathan Wright M.D.: “I think I was the very first one that started into a very extensive collection. It started in 1972. I kept that going through the 70’s and was joined in that effort in 1978 by Dr. Allen Gabbie, MD. The two of us have now put together a collection of photo- copied things from medical journals that runs to 40,000 or 50,000 articles."

Ralph Zuranski: “Did you in Dr. Gabby read all those articles?”
Jonathan Wright, M.D.: “Either Dr. Gabbie or myself have read the information. We put a title on them. They we either published it or filed it away. We have used that information as a large part of the basis of what we do in our medical practices. We can look up diabetes, what does vitamin B3 do, or we can go the other way and look up what vitamin A is good for in this file.”

Ralph Zuranski: “When did you decide to go into practice on your own?”
Jonathan Wright, M.D.: “We collected enough data and by 1973, I thought we could do a whole lot for medical care without using all the drugs and chemotherapy and so forth. Therefore, I left the clinic where I was and started the Tacoma Clinic in 1973 and here it is the year 2004 and its still going.”

Ralph Zuranski: “How many people work at your clinic today?”
Jonathan Wright M.D.: “There is a fairly large number of practitioners, nurses and technicians. Also, there’s a laboratory and a dispensary. All together we have about 80 folks working on site…trying to help folks get better and prevent disease.”

Ralph Zuranski: “How long did Dr. Gabbie work with you?”
Jonathan Wright M.D.: “After I collected all that information, Dr. Allen Gabbie joined me in 1978. He stayed with us until 1981. Then, he  moved back east. By the way, we are in Seattle in a little town called Renton, Washington.”

Ralph Zuranski: “When did you start teaching courses to other doctors and health professionals?”
Jonathan Wright M.D.: “We started teaching a course. I think we called it Clinical Applications of Nutritional Biochemistry in 1983. We taught that course 13 or 14 times between 1983 and the present. The first time we had 65 doctors attend. They thought we knew something. We were happy!”

Ralph Zuranski: “Did you continue to do seminars?”
Jonathan Wright M.D.: “Yes, we put it on again. Then, we continued to collect all the information available from the literature and compiled it into different databases. For diabetes you can do this and you can use Vitamin C this way and so forth.

Jonathan Wright M.D.: “The last time the course was taught was in 1998. We had 460 doctors there all wanting to learn about the nutritional medicine. Without bragging too much, that course, has been the number one course teaching doctors how to do this in the field.”

Ralph Zuranski: “Did you write any books during this time?”
Jonathan Wright M.D.: “Dr. Gabie and I have some books out. In 1976, I got a call from Prevention Magazine and I started writing a monthly health column for them. I continued from 1976 to 1986. From 1986 to 1996, I wrote a health column for Let’s Live magazine.”

Jonathan Wright M.D.: “In addition for working with folks in the office, one of the things I have tried to do was get the information out there, both in the courses Dr. Gabbie gave and in books and magazine articles.  We wanted to make the information available for anybody who wants to read them and prevent disease and for their families and themselves.”

Jonathan Wright M.D.: “I started writing for them in 1976 and I think by the time I got finished with those magazines I had written about 250 articles or so, one a month.”

Ralph Zuranski: “Did any of your books become best sellers?”
About 1979, I wrote a book called Book of Nutritional Therapy and I think, I am not sure, but I think it was the first very big seller in its’ field. By the time it ran its course, it sold nearly 500,000 copies. We followed that up in 1984 with another one called A Guide To Healing With Nutrition and that sold another couple of hundred thousand copies.”

Ralph Zuranski: “Do you think it is important to educate the public?”
Yes, we are just trying to get the information out in addition to working with folks one at a time, one by one in my clinic.”

Ralph Zuranski: “Did you come up with any new programs?”
Jonathan Wright M.D.: “Yes, in the 1970’s, I had read enough of this medical literature that I was able to put together a treatment for kids with asthma. It is an alternative medicine therapy program that is still the mainstay for a kids with asthma.”

Ralph Zuranski: “How effective was your asthma program?”
Jonathan Wright M.D.: “In fact, if a child with wheezing comes into my office or into another office of a doctor who does vitamins and mineral therapy, and we apply this treatment, about half those kids don’t have a wheezing problem anymore in a month. About another 30% or more have a major improvement.”

Ralph Zuranski: “How long ago was that?”
Jonathan Wright M.D.: “That was in the 1970’s. You may not have heard of this, and that is a little bit sad. Many drugs are given to kids with asthma. More and more kids are dying of asthma every year.”

Ralph Zuranski: “What was the basis of the therapy?”
Jonathan Wright M.D.: “This treatment is so simple. It does not cure the allergies, but it takes the wheezing away. That is what people die from.”

Ralph Zuranski: “Do people need to take other precautions?”
Jonathan Wright M.D.: “People still have to pay attention to their allergies and not eat the wrong foods. However, the treatment that takes the wheezing away, and I had to piece it together from this article and that article, had to do with vitamin B12.

Ralph Zuranski: “Did the Vitamin B12 injections make the difference?”
Jonathan Wright M.D.: “Yes, to this day, if we give a little one a Vitamin B12 injection, they experience many benefits. Yes, it is an injection and that’s a little hard on the kids. It does not work too well if we do not inject it. If they swallow the B12, it sometimes works and sometimes does not.”

Ralph Zuranski: “How often do they have to get the injections?”
Jonathan Wright M.D.: “If we give them an injection every day for about a month, then ½ the kids aren’t wheezing anymore. Then we can just taper down.

Ralph Zuranski: “What happens to the other half of the kids?”
Jonathan Wright M.D.: “With the other half, there is still some wheezing, but, another 30% are much, much better. Maybe another 20% are not affected too much.”

Ralph Zuranski: “Why isn’t this treatment used more often?”
Jonathan Wright M.D.: “This treatment would make big in roads with the little ones we have with asthma, if we could just spread the word. Maybe you can tell someone that has a child with asthma.”

Ralph Zuranski: “Have you worked much with hormones?”
Jonathan Wright M.D: “In the early 80’s, I had a woman come into my office. She said she wanted a prescription for some hormones. She was going through menopause. So, I got out the prescription pad and started to write the prescription. I guess luckily she could read upside down because she looked over and said ‘But, I want natural hormones.’ This was 1982. I said, Well at the University of Michigan they told me these are natural. This is Premarin and it comes from horses and horses are natural.” 

Jonathan Wright M.D: “She pointed out something that I should have noticed. She said ‘I’m not a horse! I want hormones for people!!! Those hormones over there are for horses and you know horses are this big and they have four legs and everything.’”

Jonathan Wright M.D: “I said, Well, I hadn’t thought of that, but your right. These are not exactly the same hormones women have in their bodies prior to menopause. She said, ‘I want some of the natural ones.’”

Ralph Zuranski: “Wow, she sounded like she really knew what she wanted.”
Jonathan Wright M.D: “I am probably paraphrasing her. She was probably more polite. I told her they were not available because big drug companies did not want to make them. They were not patentable and therefore not profitable.  We could not get them anywhere. She was an awfully confident lady and she got up and said, ‘I’m sure you can find them and I’ll be back in 2 or 3 months.’”

Ralph Zuranski: “Where did you finally find some.”
Jonathan Wright M.D: “I worked with a compounding pharmacist. We were able to get the formulation together. That is where the first prescription of Triple Estrogen came from. That formula is now available in 2000 compounding pharmacies in the United States. The woman that did not want to be a horse or did not want horse hormones in any form was responsible for this breakthrough.”

Ralph Zuranski: “Does that mean you are trying to provide natural sources for all your hormone supplementation?”
Jonathan Wright M.D: “Since that time I have been prescribing the hormones that are identical to natural. We are calling them Bio-identical Hormones.”

Ralph Zuranski: “Are you responsible for creating natural hormone supplements?”
Jonathan Wright M.D: “I cannot say I invented it. All I did was copy what is in women’s bodies. So, I can say I was the first good copycat.”

Ralph Zuranski: “Is it difficult to create natural hormone supplements?”
Jonathan Wright M.D: “Incidentally, natural medicine is not all that hard. All we have to do is observe exactly the way our bodies work bio-chemically and bio-energetically. We need to follow the way we fit in with nature. There are many things out there, in nature, that folks can use beneficially. All we have to do is copy that original blue print as closely as we can.”

Ralph Zuranski: “What do you see is the primary problem with conventional medical educations?”
Jonathan Wright M.D: “The whole problem with the way I was educated, if you can call it that, is that most of the doctors learned all about anatomy and physiology and bio-chemistry. When it comes to doing something, we learn to give drugs that have never been found in human bodies before.”

Ralph Zuranski: “How did you work through this problem?”
Jonathan Wright M.D: “What I’ve tried to do since 1972 is to work with things that belong in the body. We try to give the body what it is accustomed to…the essential nutrients, vitamins, minerals, amino acids, essential fatty acids, natural hormones and botanicals. We only use the drugs we absolutely have to when there isn’t any better alternative.”

Ralph Zuranski: “Were you one of the first to write articles about the benefits of DHEA?”
Jonathan Wright M.D: “In 1982, in one of the articles in one of the books I wrote, I think I was the first to put out there the idea of the use of DHEA. I certainly did not make up DHEA. Remember, it is in all our bodies. I also did not do the basic research. It was done by the universities.”

Ralph Zuranski: “Were you the first to use bio-identical estrogens?”
Jonathan Wright M.D: “As for putting it into general everyday practice, well that was a good year 1982. We created a process to produce bio-identical estrogens. We created DHEA in a natural form.

Ralph Zuranski: “Was there anyone else working in the same field?”
Jonathan Wright M.D: “I’m sure you all know that Dr. John Lee, at the same time, was working on natural Progesterone. He had a program that studied and produced identical natural estrogen, progesterone and DHEA. Also, they created a natural testosterone that we have been working with at our clinic, the Tacoma Clinic, since 1982.”

Ralph Zuranski: “Did you write any books on hormones?”
Jonathan Wright M.D: “A long about 1997, it seemed about time to write a book on that subject. With co-author, Mr. Morgan Thaylor, we wrote a book called Natural Hormone Replacement for Women Over 45. I am happy to say that some 200,000 copies have been sold. We have made that information available so that people can be better informed about not taking horse hormones or synthetic hormones, or other things that don’t belong in the body.”

Ralph Zuranski: “Did you write any books on testosterone?”
Jonathan Wright M.D: “We followed up on that book with Dr. Leonard. We wrote a book on testosterone replacement as well as the vitamins and minerals and botanicals everyone can use. That one came out in 1999. It has not quite sold 200,000 copies yet. That’s probably not important, but getting the information out is.”

Ralph Zuranski: “Did work with people who were in danger of death from super microbes created by the overuse of antibiotics?”
Jonathan Wright M.D: “Yes, another thing that occurred in our practice in the mid-1980’s had to do with a child, probably four or five years old. Her parents brought her in because of multiple kidney infections. She was told at her local university hospitals they were running out of anti-biotics that were effective. They told the parents she would probably be going into kidney failure and needed a kidney transplant.”

Jonathan Wright M.D: “When her parents brought her in they wondered if there was anything that could be done with natural medicine. Fortunately, the mom had kept a big scrapbook of all the things her daughter had to go through, including all the doctors she had seen. She had all the reports on the infections. They all turned out to be the most common bladder infections caused by the bacteria called E-Coli.”

Jonathan Wright M.D: “That is not the same as the E-Coli, called OH-157, we all hear about these days. It gets into meat and contaminates it. Unfortunately, food processing is not quite clean enough. People eat that contaminated meat and end up in the hospital with kidney failure and they die.”

Jonathan Wright M.D: “That is a mutant E-Coli. I am talking about the ‘normal’ E-Coli that lives in all mammals and people. It is found in the intestines and helps to digest food and make vitamins and other things. Basically, it’s called one of the normal internal micro-flora that we are all told by research scientists that we couldn’t exist without. they probably could not exist without us either, so we all get along.”

Ralph Zuranski: “Do these E-Coli migrate to other places in the body, outside of the intestines?”
Jonathan Wright M.D: “Yes, these E-Coli, as women unfortunately know more than men, have a bad habit of crawling around in the wrong place and creating infections. It is that kind of E-Coli…not the absolutely deadly ones that infected this little girl.”

Ralph Zuranski: “How did you overcome the infection?”
Jonathan Wright M.D: “She had so many infections of this E-Coli it was very difficult. What we did was find a simple sugar called Demanos.” This simple sugar has the very fortunate effect of attaching itself to the E-Coli bacteria like Teflon. The bacteria can no longer stick to the walls of the bladder or the urinary tract. Each time the person urinates, the bacteria are excreted.  

Ralph Zuranski: “Is it an antibiotic?”
Jonathan Wright M.D: “It is not an anti-biotic. It does not kill the bacteria. It just makes it simply impossible for them to stick in the bladder.”

Ralph Zuranski: “What impact does Demanos have on the cells?”
Jonathan Wright M.D: “It is also a simple sugar that is not metabolized by our bodies. It is extremely safe. No one ever was hurt with this stuff. A little bit is metabolized, less than 5%. 95% or more just gets into the system. It circulates in the blood stream and is eliminated through the kidneys. If there happens to be any E-Coli in there, it just rinses it away.”

Ralph Zuranski: “Was the treatment totally effective?”
Jonathan Wright M.D: “This little girl was five at the time. Now, she’ is nearly 20. She started taking quantities of Demanos. Remember, it is a sugar and tastes good. Can you imagine that a medicine that works and actually tastes good?”

Ralph Zuranski: “How was the sugar administered?”
Jonathan Wright M.D: “The mom just stirred it into her daughter’s water every 3 or 4 hours. She had to do that all day. But, from that time until now, and that was 1985 or 1986, she has had only one bladder infection. That was the time they went on vacation and forgot to take the Demanos with them.”

Ralph Zuranski: “Did the Demanos work for your other patients?”
Jonathan Wright M.D: “We have used that therapy at the clinic now for many years. Even though it is not in all those scientific papers, I told you about for this particular use. Since it has worked well for over ten years, I thought I could tell people about it even though there wasn’t scientific references I like to have when I tell people about therapies that work.”

Ralph Zuranski: “Is Demanos available in most stores?”
Jonathan Wright M.D: “Yes, now you can find Demanos in most natural food stores and many of the compounding pharmacies. Since this E-Coli causes more that 90% of all bladder infections, we actually need only 1/10th or less the number of antibiotics that are currently being used for urinary tract infections. You can actually get by with a simple sugar.”

Ralph Zuranski: “Are there other natural solutions to many of the health problems people suffer from?”
Jonathan Wright M.D: “The reason I brought this up is to illustrate that there are a whole lot of things we can use in nature that solve problems which still aren’t being solved.”

Ralph Zuranski: “Wasn’t your clinic raided by the FDA in the early part of the 1990’s.”
Jonathan Wright M.D: “Let’s do a little politics. Sometimes that is fun! Well, in 1992 we were having an average day at the Tacoma Clinic. Just before we were about to unlock our doors for the day, there was a ‘big ole banging on the doors’ and somebody kicked in the front doors.

Ralph Zuranski: “Wasn’t that kind of frightening?”
Jonathan Wright M.D: “They came running in through the side doors and the back door. These fellows were holding guns and were yelling “Raid! Raid! Raid!” And, it wasn’t an insecticide commercial! It was like one of those cop’s episodes!”

Ralph Zuranski: “What did your staff do?”
Jonathan Wright M.D: “You know that would have been funny except those were real guns! I am a 2nd amendment supporter so I’m happy that most of them had them pointed towards the ceiling. But, they did point one at our receptionist and said, ‘Hands up!!!’ So she put her hands up and said, ‘If you want an appointment, you don’t have to come in with a gun.’”

Ralph Zuranski: “Did the agents threaten you and your employees?”
Jonathan Wright M.D: “They told her to shut up! Actually, if it hadn’t been for real and gotten everybody’s adrenaline going, it would have been funny. They had a search warrant and we read the warrant.”

Ralph Zuranski: “What were the federal agents looking for?”
Jonathan Wright M.D: “They were there to arrest our B vitamins. No, I’m not kidding. They were there to arrest our vitamin B-Complex and our Vitamin B-12, some vitamin C and herbal extracts. And, all of these by the way were injectibles. They wanted them because they had the misfortune of being made in Germany, even though we bought them here in the United States.”
Jonathan Wright M.D: “The only reason I’m bringing this up is at that time, one of our favorite federal agencies, the FDA was before the congress asking for more and more power to regulate vitamins and minerals and botanicals. I guess they were demonstrating how much power they didn’t have with their guns-loaded-raid.”

Ralph Zuranski: “How did the media respond?”
Jonathan Wright M.D: “Very fortunately, some of the people that come to our clinic arrived for their appointment and were turned away. They started calling up the local radio, television and newspapers. It actually turned into a fairly big deal.”

Jonathan Wright M.D: “We are told by some White House officials that they had to install a special fax line at the White House. Before they were done, they received 25,000 faxes and who knows how many phone calls about this raid.”

Jonathan Wright M.D: “There was a cute letter to the editor of the newspaper. The writer said, “Here, I was sitting a McDonalds eating a Big Mac, drinking my coffee, smoking a cigarette and watching a cocaine deal go down across the street. When I saw the news flash about the B vitamin raid, I’m sure happy the government was protecting me against those B vitamins!!! "

Ralph Zuranski: “What do you feel were the long term consequences?”
Jonathan Wright M.D: “That is the kind of attention I received. The congressional hearing that was being held about giving the FDA more power was halted. We think by sitting there and getting ourselves raided by the FDA, we may have contributed to the turn around in the United States. It still needs more turning around. Please help us on that folks.”

Jonathan Wright M.D: “We contributed to the turn around that led to the changing the law allowing for vitamins, minerals, botanicals and so forth to be used more openly and freely. The big improvement was now people can put things on the market that are natural without having to get all this permission, as long as they are safe and natural.”

Ralph Zuranski: “What also needs to be done?”
Jonathan Wright M.D: “We still have one more step. We still can’t tell you what to do with them!! What do I mean by that? Ever pick up a bottle of Vitamin E and look at the label? It says Vitamin E 400 units. What’s it for? We are not supposed to tell anybody what it’s for, but at least we can put it on the market now. We couldn’t provide near the range of natural substances before the change in the law that happened in 1994. This new law was partly a result of that B vitamin raid on our clinic in 1992.”

Ralph Zuranski: “What was the final outcome of the raid?”
Jonathan Wright M.D: “In case you were ever wondering what the outcome of that raid was, that agency went through two grand juries. No indictments were handed down. Who knows, maybe the grand jurors were taking their B vitamins and they didn’t mind. After 3 years and $350,000 in legal defense funds, that agency just dropped the charges without telling us. We read about it in the newspapers that the case was dropped. And, for those of you who contributed to our legal defense fund, thank you, thank you very much, we wouldn’t have made it, our clinic couldn’t have afforded it.”

Ralph Zuranski: “Are you happy to be a part of the solution rather than the problem?”
Jonathan Wright M.D: “We are happy that the case was dropped. We are grateful we could contribute in some way to what we think is the political progress in this field. Well, the politics were fun and entertaining in retrospect, but what’s more important is continuing to look at that basic research.”

Ralph Zuranski: “Are you grateful more universities and research institutions are studying vitamins, minerals, herbs and hormones?”
Jonathan Wright M.D: “We are very happy now to see that many more universities are now researching and inventing more natural medicines. For example, researchers are studying what vitamin C and vitamin B will do. And, we are just happy and smile because we knew it all along, but why tell them? They just have to discover the truth for themselves.”

Ralph Zuranski: “What do you think about so many people taking credit for the vitamin and mineral revolution?”
Jonathan Wright M.D: “Let anyone who wants to take the credit do so. It is important that the information is out there so folks can take care of themselves with the help of their doctors, when they need it, in a more sound, natural, safe and effective manner.”

Ralph Zuranski: “What is your perspective on the pharmaceutical industry?”
Jonathan Wright M.D.: “Hopefully, the use of those things we call pharmaceuticals will decrease. We really should call them patented medicines because that is what they really are. The use of chemotherapy and radiation will decline as we do more research. Ultimately, we are a scientific community. When researchers do basic research in natural medicine and vitamins and minerals and herbs, the truth will become obvious to everyone.”

Ralph Zuranski: “Are you continuing with your research?”
Jonathan Wright M.D.: “Yes! I keep collecting all that scientific literature and putting it into effect. So do all the other doctors in our clinic.”

Ralph Zuranski: “Is there any way readers can help in defending our freedom to receive natural therapies and supplements?”
Jonathan Wright M.D.: “Those of you that are interested in this can help out in this effort by joining what we like to call the Movement for Healthcare Freedom. We are doing basic research that comes from looking at all that old medical literature and putting the therapies to good use.”

Jonathan Wright M.D: “In the AMA Journal from 1944, a doctor from the Mayo Clinic talked about the use of intravenous histamine for Multiple Sclerosis. He said better than 60% of the 100 patients he’d worked with had a major improvement, not a cure, but a major improvement in their MS by the use of this natural substance called histamine. Histamine was used from the 1940’s to the early 50’s. Then, it died out. In this decade, a nurse who has MS herself, Eileen Delac, figured out that it could be used in a transdermal patch rather than an IV solution. We are finishing up a double blind, placebo controlled research project on this material and it looks like its really helping folks.”

Ralph Zuranski: “Thanks for being a pioneer in alternative medicine and a health freedom fighter.”
Jonathan Wright M.D: “Thanks for listening. I hope everyone does a lot more watching and reading in this field to be able to take care of themselves and their families. Talk to everyone you know about their health. Thank you.”

Remember this passage from the movie, "Pulp Fiction"? by Craig Garber

In the movie, Samuel L. Jackson told you it came from
the bible, Ezekiel 25:17, and it went like this:

"The path of the righteous man is beset on all sides by the
inequities of the selfish, and the tyranny of evil men.
Blessed is he, who in the name of charity and goodwill,
shepherds the weak through the valley of darkness
for he is truly his brother's keeper... and the finder...
of lost children.

And I will strike down upon thee with great vengence and
f-u-u-r-rious anger, those who attempt to poison and destroy
my brothers, and you will know, my name is The Lord when I
lay my vengence upon thee.

Yeah!"

Immediately after reciting this passage, Jackson then proceeded
to violently unload several rounds of bullets into the person
he was talking to.

So you soon discovered, whenever Samuel L. Jackson recited
that passage, you knew he was getting ready to blow someone
away.

I guess you could say, that passage was his "brand".

And while "branding" is definitely NOT the best way to go as
far as marketing goes, at least, if by "best" you mean,
"making you money"...

You won't ever go wrong branding yourself, your guarantee,
or your processes, to give your marketing an edge.

In fact, if you get it right... it'll give you...

A HUGE EDGE!

Over the last 6 months alone, I've created the following
people:

The PCO Millioniare... Mr. Math... and, most recently, The
Titan Of 100% Income Tax-Free Real Estate Deals.

And believe me, those identities are a lot more likely to
catch your reader's eye and your prospect's curiosity and
interest, than using your "real" identity.

Call me stupid, but those identities sound a lot more engaging
than Chet, Rick, and Dick.

Don't they?

Plus, who'd you rather buy stuff from: A former teacher, or
Mr. Math?

Is there an amazing identity, process, or guarantee you're
overlooking inside your business?

And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.

“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved