" /> In Search Of Heroes Spreads Good News About Everyday, Real-Life Heroes Who Deserve Recognition For Their Good Works: March 2006 Archives

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March 31, 2006

Part Five: Ray Edwards In Search Of Heroes Interview Was Awesome" by Ralph Zuranski

Ray Edwards In Search Of Heroes Interview

Ralph Zuranski: What is the dream or vision that sets the course of your life?

Ray Edwards: I know how this is going to sound. I’ve been thinking about it because I knew you were going to ask this question. How will I answer that without sounding like I’ve got some grandiose ideas about myself?

Here is what it truly is. The larger vision, I’m not talking about the short term goals. We all have those I would presume.

My vision for my life is to be able to fulfill the purpose that God has for me, to be able to help as many people as I possibly can in whatever ways I possibly can and to enjoy the fulfillment and the freedom that living that dream gives to me. I think that while that might sound like a really generalized answer to the questions, for me at least it is very specific.

It’s taken me a long time to arrive at a place where I know clearly what I want to do with my life. Now, there are a lot of details that we are not talking about that go into supporting that. I think that is where the true rewards come in.

I have financial goal. I have a car that I want. We have a vacation we want to take and things like that but to me, those are truly sign posts along the way. Those are not the end of the journey.

Ralph Zuranski: You know I really agree with that. That’s my perspective in life also. Do you take a positive view of the set backs and the mistakes that you’ve made? How important is that for people to take a positive view?

Ray Edwards: Absolutely I do, Ralph. I think that to view your mistakes or your setbacks as anything other than learning experiences just doesn’t help you. I am not talking from a spiritual standpoint now. I am being very practical.

If I were to take the mistakes that I’ve made and beat myself up over them or to lament them and really spend time dwelling on how stupid I was, because there are plenty of episodes in my life where I could show you I was stupid. If I didn’t take those experiences and learn something from them then they truly were stupid mistakes.

But I believe that if we take our mistakes and learn a lesson from them so that we don’t make the same mistakes again or so that we can help someone else not make the same mistakes, then I believe they were valuable learning experiences. I think it is true of setbacks too.

We have setbacks in our life that have nothing to do with our making a mistake. It’s just that sometimes whether we understand it or not, sometimes bad things happen to good people. There is a book written by Rabbi Kushner on that very subject. It’s one of the influential books in my life because that was a question that I always had. Why does bad stuff happen to good people?

I don’t think that we always know the answer to that question. I’m not sure that it is a productive question to ask. I think it is important and productive to realize that bad things do happen to good people and truly they can be what we make of them.

The world is full of stories that you and I are both familiar with of people who were handed the lousiest hand in the poker game of life that you could possible ask for. They were given terrible challenges to overcome, physical impediments, emotional impediments, being born in the midst of a war torn third world country or having a terrible disease.

I am not saying that there are good things about those afflictions. What I am saying is that I believe the human spirit can find positive meaning even in the worst experiences. Look at Victor Franko who was in a Nazi concentration camp and took away from that experience the ideas and the emotions and the wisdom that caused him to write a book called Man’s Search for Meaning.

I truly believe that we need to take a view of our set backs, our challenges and our problems and ask ourselves, “What can I learn from this? What can I make of this? How can this be useful to me or to someone else?”

I know that is not always the easiest thing to do. Certainly in my life even though I have known those ideas and those principles for a long time, I know that when the chips are down and things are really tough, sometimes it’s hard to remember to do that. That is a challenge that I think is worth pursuing.

"Sales Tips for the Home Based Business " by Ralph Zuranski

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.

Working out of the home often means juggling multiple tasks and wearing many hats. But look out. When there is so much to do that there is little time left over for sales and marketing activity, sales can dry up and often do. Here are some ways to avoid that.

1. Monthly Focus – Each month, grab your calendar and see which holidays are coming up. Then focus some type of activity around them. At least minimally, setup a direct mail campaign through the U.S. Post Office site (usps.com) in these quick steps:

Choose one of their postcards.

With their online tools, edit the back with a quick note, sale of some type & referral request.

Load an Excel document of addresses, pay and send.

2. Ad Campaign - Plan ahead with advertising representatives by gathering their media kits and asking about special deals or rates they may have for you. Then follow up and plan a 12- to 16-month campaign, even if it’s just a small classified that runs regularly. That way you’ll always be covered whether you’re too busy to care or not. You can always supplement with cross-promotional pieces. But at least, set up a foundation to get you through the year.

For inexpensive ads to run throughout the year, check out neighborhood newspapers and free or cheap magazines and papers that are placed inside public libraries, large grocery stores and country-type restaurants. PennySavers and Thrifty Ads are other sources.

3. Regular Income Stream - Don’t just have all large projects. Set up a few (or several, depending upon your budget needs) smaller, regular income-producing projects to generate weekly / monthly income. And maintain a steady flow as much as possible. In other words, if five regular, smaller jobs pay the day-to-day bills, once one of them quits or runs out of work for you, replace it as soon as possible so that you maintain your steady ‘five’ as much as possible.

Some people setup affiliate programs in this manner; selling something for someone else and earning a percentage or profit for selling. They target so much income from one source of revenue stream to cover a certain portion of expenses. And if this runs out of steam, they beef up promotions or switch to another affiliate program. Learn more about affiliate options from a place like Commission Junction (cj.com). Or in your favorite search engine, type in ‘affiliate programs’ and see which ones are popular.

So when you juggle, remember to mix in SOME type of regular sales and income generating opportunities. You don’t drop the ball!

"Part 8: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: Yep, you know I really believe that, that’s true. If you had three wishes in your life that would instantly come true what would they be?

Craig Garber: Well they would probably be, number 1 and 2 like you asked me before, is for people to take responsibility for themselves, love their fellow man and start accepting people.

I think that immediately people would chill out a lot. I guess end suffering from poor health -- watching someone suffering -- that’s got to be brutal, and emotionally agonizing. Suffering because of poor health is terrible, it’s brutal. I’ve gone through some of it myself. That would be my third wish I guess.

Ralph Zuranski: What do you think about the search for heroes program and what it’s done for kids, parents and business people?

Craig Garber: Ralph: I think it’s a great program, any time you raise awareness about children’s needs for heroes is fantastic. Getting people talking about those things is great.

Like my son yesterday, he came home from the bus, and he said kids were arguing about the war, or the presidency, and I said look, even if you guys disagree, at least you guys are talking about it, being aware about it.

Either way if you and these kids vote at least you’re getting involved in a positive decision in your life. So, raising awareness is important. Look, you’re trying to save peoples lives, especially young people, as I said before you’re the hero here, not me. You’re the one setting all this up, and making a positive approach to things. I think it’s fantastic.

Ralph Zuranski: We’ve got tell kids that they can change the paradigm that was something great once. Either they were surged on by adrenaline, or make that one act, that it’s more of a daily action, of choosing the way that you’re going to act.

As Gregory Allen Williams said ‘there’s a little bit of good in the worst of us, and there’s a little bit of bad in the best of us.’ The hardest thing about that is finding the equilibrium, I think we all suffer from that.

Craig Garber: Absolutely, absolutely.

Ralph Zuranski: What are the things that parents can do to help their children realize is that they to can make a positive impact on the lives of others?

Craig Garber: That’s a really good question, it’s something I’ve given a tremendous amount of thought to, because having three kids, and knowing all the wrong ways to raise kids I had to because I didn’t want to make those same mistakes with my kids, my own children.

I would say that, my oldest son is fifteen so I would have a bit of experience about this, so if had to sit and reflect, and say the most important thing is let your kids be kids. You only get one childhood, there’s no do-over. Okay, let them be kids. You ask a six year old, why are you doing this, I’m six.

I’ve got a five year old and a fifteen year old, and one in the middle, so believe me, I’m much more realistic of that with my five year old than I was with my fifteen year old, because you’re older and you’ve made these mistakes, so you realize these things. Don’t judge them, don’t judge your kids let them be who they are.

Some kids will not be good students, that’s okay you’ve still got to love them, that’s just the way they are. They’re not into school, are they good people that’s what’s important.

Don’t set expectations for them either, like I said before, your kids are separate individuals from you. I coached all my kids, and my daughter’s five so she’ll be starting to play sports soon.

I coached them in soccer, my wife and I actually coached, and then I coached one or two years after that. And then with my middle son in basketball for years. I see these parents and they live or die with these kids, about foul shooting. It’s almost like the kid is definitely more well received when he’s doing well, than when he’s not.

The parents hang onto their kids. I was the oddball, I could care less of what my kids do. I just wanted them to have fun. They were playing sports, not for me, I could care less of how they did. My kids are in karate, and now I know they’re red belts, but there was a time there when I was sitting in karate one time and someone asked me what belt my kids were, and I didn’t know.

It’s not that I didn’t care about my kids, it’s just that I didn’t care what ranking they were. I think one was orange, I didn’t even know. That’s not why I was there, I was there for them to have fun, and maybe something good would come out of it for their lives.

Ralph Zuranski: So you think that parents are just pushing their kids to hard, and they’re just forcing them to achieve the level of success that they never achieved in their lives?

Craig Garber: Yeah, I think they’re pushing them too hard for the wrong things. These same people that push their kids hard to score another soccer goal, or make sure they make 90% of their lay-ups. Then when the kid’s rude he doesn’t say hey, you know, why don’t you say thank you or please.

In the long run, they’re going to have a lot more easier time getting along in this world learning how to say thank you and please than learning how to make foul shots or getting lay ups in. So, I think they’re looking for things to put on the wall, and I think the mistake that most parents make are looking for tangible signs of evidence of success in your children’s life, I don’t think tangible signs of evidence measures their success.

Now, if you have seen people say ,oh that guy’s lazy, or his kids aren’t performing well, I have wall-fulls of stuff, I don’t care about that stuff though, what means a lot more to me is that when a parent comes to me down the block and says, your son Casey is so polite, all the other kids come to the house, he is such a nice kid, so nice to deal with.

That to me says that Anne and I did a pretty good job of what we’re doing with our kids. It happens with all three of our kids, and I see how they interact with others, they’re polite, they say hello, they care about other people, they don’t step on other people. They care about other kids.

Ralph Zuranski: That’s one of the reasons why I created the In search of Heroes program, is because to honor the moms and dads, and the kids that act that way. I’ve talked a lot with professional sports stars here in San Diego and some of the stars up in L.A., I’ve found that their just absolutely the worst role models possible. You see the kids taking on the same activities that the sports stars that are on steroids or have attitudes that are anything but inspirational for kids.

Craig Garber: Right, because your kids, you know, you don’t realize the role you play in their lives, they will imitate everything you do. You don’t realize this because it’s going on behind the scenes. The other thing that’s really important is that you’ve got to give your kids confidence, and the way to do that is letting them be independent, not doing everything for them.

My son’s working, one of my weekly tips was about the job that I helped him get, he’s almost fifteen, he’s been working almost a year. He’s doing real well. I think it’s important, he’s earning quite a bit, he’s going to get his permit soon, we’re going to have to deal with that, it’s the thing to do, I don’t feel safe putting him on the road, but I do feel safe teaching him how to drive. It’s better to sit out there with me for a year, so I know what he’s got, rather than, “Here’s your license.” -- we’re both screwed then.

I’ve always tried to be there for them, so we can talk about it, but, now they’ve got the courage, the more things you do the more things you think you can do. You just build on that, you build on it, and build on it.

All my kids are extremely independent and I’ve let them fail, as long as we’re here for them that’s all that matters. It’s important to know what’s going on in the world, letting your kids know. Good times, and bad times. My kids have come to me and said they heard me saying that we can’t go out to eat tonight or something like that. They always say if you need any money we’ll give it to you.

Ralph Zuranski: Thank you for contributing your time, I know you’re very busy, and have a tremendous amount of clients that really respect you and appreciate what you do, once again thank you very much.

Craig Garber: Ralph:, I appreciate your time and I appreciate being part of the program, I’m just looking to contribute and help out and I think what your doing is a great thing, thanks very much for including me. Thanks for asking me all these questions. If I could help you out with anything, don’t hesitate to let me know.

Ralph Zuranski: Thanks, I’m really looking forward to looking at your sales letter to promote the In search of Heroes book, which contains the best of the best of what I’ve found in marketing, copywriting, and technology, and just ask for promotion for the foundation thing that will help every community to be successful. I’m just thankful to you and for all the help you offered.

Craig Garber: No problem, take care Ralph.

"Minimize Risk with Wholesale Drop Shipping" by Jason James

If you don't know about the behemoth growing out there in cyberspace calling itself Ebay, then welcome to the planet Earth. Not only is Ebay one of the biggest Internet success stories in history, it is still growing. Not only does it allow people to come to its website and bid upon items they want, it also allows people to open their own Ebay business and use online auctions to make money. Wholesale drop shipping is a great way to sell on Ebay virtually risk free.

What is Wholesale Drop Shipping?

For a person using their Ebay store to sell items to bidders on the Internet, there is a fair amount of work that takes place behind the scenes. An Ebay business owner must secure inventory, find a place to store it until being sold, package it, and then ship the products to customers.

Drop shippers offer Ebay store owners a chance to simplify the entire process and make larger profits in the process. A wholesale drop shipping company provides and stores the inventory. Then, when someone buys an item from an Ebay business owner, that owner simply processes the order and sends it and payment onto the drop shippers who then package and ship the product to the customer.

The customer never knows that a third party exists because drop shippers will package the product using the Ebay business owner's labeling. By purchasing the products at wholesale prices, the Ebay store owner profits the difference between that price and the winning bid amount while the drop shippers take care of everything else.

Virtually Risk Free

An Ebay business owner who does not use a wholesale drop shipping company must bear the expense of buying the inventory and waiting until a sale is made before recuperating their investment. By using drop shippers, nothing is paid out by the Ebay store owner until they receive payment for the item from the customer. It is an ideal arrangement for people with little start up capital.

While not a problem in the beginning, there may come a point where an Ebay business owner must pay to store their inventory. This is another expense that you never have to worry about when using drop shippers.

Wholesale drop shipping generally requires no charge on the part of the Ebay business owner for selling the drop shipper's products. When there is a fee, it is generally so small that it is literally dwarfed by the benefits and profits received using a drop shipper.

Basically, the only thing that an Ebay business owner must invest when using wholesale drop shipping to sell on Ebay is time. And the majority of the time that is required on the part of the owner is spent researching and trying to find the best drop shipper to supply them with the products they wish to sell.

If you want to get into the world of Ebay auctions but are on a shoestring budget, wholesale drop shipping is definitely the way to go. They require little or no money of Ebay business owners to sell their products. In the process, they take care of the entire logistics involved in getting the item to your customer. So if you are serious about making money selling on Ebay but don't want to take any big risks, look into the world of drop shipping today!

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Resources Box:

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

March 30, 2006

"A Good Title Is A Work of Genius" By Yanik Silver

That's what Emanuel Haldeman-Julius said about changing the
title of a book to increase sales. And he should know, he's
the guy who single-handedly sold more than 100,000,000
"little blue books" during the first part of the 20th
century (Yes, I said 100 million copies).

His book entitled "The First Hundred Million" gives a rare
glimpse into how to use certain tested title words to
increase your sales. In fact, his book is one of the most
scientific studies of what a title change can do for your
sales.

The most remarkable thing is that Haldeman-Julius simply
advertised his books by title alone. There was no selling
copy, only the title of the book. That's it.

So before you decide on any haphazard title for your next
ebook, manual, ezine article or free report, you might want
to take advice from this savvy marketer.

Haldeman-Julius had a policy in his business - if a title
didn't sell over 10,000 copies a year it was sent to a
place in his office called "The Hospital". Inside the
Hospital he went to work coming up with a new title for the
poorly selling book and re-releasing it. If the revised
title didn't sell, the book went into the 'morgue".

He tells about a book originally being titled "The Art of
Controversy" which never really sold until it was changed
to "How to Argue Logically" and then it leapt up to 30,000
copies. The amazing thing is that nothing else was changed
inside the book, just the title.

And from this "in the trenches" research, Haldeman-Julius
discovered certain title words that could increase the
sales of almost any book when applied. For instance the
words "The Truth About" increased sales for one book
starting its publishing life as "Patent Medicine". This
book by Dr. Arthur Cramp only sold 3,000 copies in 1925 but
when the title was changed to "The Truth About Patent
Medicine" it rose up to a respectable 10,000 copies.

Therefore the words "The Truth About" are magical.

Next, he found the words "Life" and "Love" to work well.
Followed by the worn, but still very powerful phrase "How
To". Books with "How To" in the title were almost always
placed at the top of his sales list. Take for example, the
title "How to Psycho-Analyze Yourself" sold 43,000 copies
while a similar title "Psycho-Analysis Explained" sold
5,000 less copies. And the title "How I Psycho-Analyzed
Myself" managed to attract only 13,500 buyers.

What's more, Haldeman-Julius discovered the public was (and
still is) clamoring for facts. So the words "The Facts You
Should Know" proved a big winner.

So how can you apply this information?

Easy! The way you should use this wisdom from the ages is
by applying it to titles, ebooks, ezine articles, free
reports and your headlines. For instance, if I was a
cosmetic surgeon I'd give out free ebooks like this: "The
Facts You Should Know About Liposuction" or "The Truth
About Laser Hair Removal" or "How To Erase The Years With
Laser Resurfacing". Each of these could almost be a
headline by themselves. That's what you want to strive for
because that's what people want!

Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for online copywriting -
http://www.UltimateCopywritingWorkshop.com

"Part Four: Ray Edwards In Search Of Heroes Interview Was Awesome" by Ralph Zuranski

Ray Edwards In Search Of Heroes Interview

Ralph Zuranski: What principles are you willing to sacrifice your life for? I know a lot of people talk about running into a burning building or pulling somebody out of the top of a car. What is your perspective on sacrificing your life?

Ray Edwards: Well, it’s an interesting question, Ralph, because I know what in principle I would say. I always wonder what I would do if I was really faced with a choice. I think we all like to imagine ourselves as the hero of the story in the movies.

I am the guy sitting in the movie theatre watching the hero thinking, “Would I do that?” I would like to think that I would, but would I really? There are some things that I know that I would readily sacrifice my life for without a moments hesitation and those are people. Those are the people that I love, my family, my wife, my son, my mother, my brothers, my friends.

A very influential person in my life and one of my heroes is a man most of us know as Jesus Christ. He said, “Greater love hath no man than to lay down his life for a friend.” I believe that to be true.

It’s interesting that we build up castles in our mind about what we think is important. Sometimes the simplest things will clarify them. There is a gentleman for whom I have a lot of respect named Steven Pierce. He talks about how people make decisions about what they are willing to do and what they are willing to take action for without thinking.

He gives an example. He says if you were sitting on your front porch and your little girl was playing out in the street and you looked up the hill and noticed that a car had popped out of gear and was rolling down the hill toward your little girl what would you do?

The answer, of course, is that you would immediately spring from your porch, run across the yard, run across the street and grab your little girl and pull her out of harm’s way. You wouldn’t think about all of the obstacles.

I would have to jump off the porch and I might break my leg. I will have to jump over that fire hydrant, and I have to go around that car. What if that dog next door chases me and bites my ankle?

You wouldn’t think about any of that stuff. You would just instinctively jump into action. I think that is because deep inside of us we all know clearly what the important things are. Sometimes it is those kinds of stark situations that bring that to light.

Ralph Zuranski: Right. Steven is one of the heroes that I interviewed. He really actually has sort of a heroic life. We learned about what was the lowest point in his life.

Ray Edwards: He certainly does.

Ralph Zuranski: He goes through and shares that with power and conviction and it’s pretty astounding. What is the lowest point in your life and how did you change your life and win a victory over all obstacles?

Ray Edwards: Oh boy! The lowest point in my life was probably, not probably, it definitely was right after I graduated from high school because my parents had divorced at this time. It was not the most pleasant of divorces. I was really on my own even before graduating from high school. Really at about the age of 16, I was left to my own devices.

I had grown up thinking that I was going to live the dream of the American middle class. I was going to go to college and it would be paid for. And I would be able to party and have a great time like everybody who goes to college does and then go out and get a job and start my quote ‘real middle class life’.

Of course, God has a way of sometimes having another plan that we didn’t anticipate. In fact, I think that someone once said that if you want to make God laugh, just tell him what your plans are. I was on my own. I was working at a radio station. I started working in the radio business when I was 14 years old.

I had some money and was able to find a place to live and so forth, but I was really lost in a lot of ways. I had fallen away from my faith in God and the things that had carried me through thus far. I didn’t have a whole lot of money and I was definitely enjoying partying and having a good time.

I came to a point where I realized, “Boy, this is not the life that I was destined to have.” I just felt that there was something more for me and that I wasn’t living up to the potential that I had been given. Slowly I began to put the pieces back together.

Most of the credit for that goes to my wife whom I met at a young age. We met when I was 18 years old and we married shortly there after. I am fond of telling people that it has worked out for 21 years, so we think it is probably going to be okay. We think the marriage is probably going to work.

She has been a tremendous inspiration to me in my life and helped me live up to my potential. It was a struggle for a lot of years monetarily, but I moved to a bigger city and got a better job in the radio business. I began to climb the ranks in that business.

It’s interesting, Ralph, something that I have found. I certainly don’t set myself up as some kind of paragon of virtue because I’m far from it, but I know this. The closer I stay to my principles, the closer I stay to the things that I know are right and true, the more I am rewarded.

That may be financially sometimes, but it can also be spiritually in the amount of peace that a person has in their life. It can also be in the amount of good that you can do in the lives of others. There really is no greater reward than to know that you made a positive difference in someone’s life.

I know that sounds Pollyannaish. I will share an experience that I had a couple of nights ago. Again, please, I hope that nobody listens to this and thinks, “Wow, Ray is really full of himself and thinks he is such a great guy.” Trust me, I know me and I’ve got lots of room for improvement.

Ralph Zuranski: Don’t we all?

Ray Edwards: I just had this principle of how it is built into us to want to help other people and to feel good when we know we have. It was a simple thing. I bought some take out food from a Chinese restaurant, and I went into the restaurant to pick it up. The young lady gave me my order and I was paying.

I don’t know if you really tip in this situation. Really, all she did was bring out the bag from the kitchen to the cash register and she rang me up. I’m going to take it home so there isn’t really any service but I thought, “I don’t know if it is right or wrong but I’m going to leave a tip.”

I’m a pretty generous tipper and that’s because of my wife too. I definitely was not a generous tipper until meeting my wife. She had a chance to work as a server in a restaurant during her college years and informed me that those folks work hard so you need to tip them.

So, I tip 20% always. Not only do I think it is the right thing to do, but I think the math is easy to do.

I left this lady a 20% tip and as I was turning to leave she stopped me and she said, “You have no idea what this means to me.” I turned and looked back and she had tears coming from her eyes over a tip at a restaurant. She said, “Thank you,” and I said, “You’re welcome.”

As I left I saw that she went running to the back of the store and she was jumping up and down showing the other servers. It’s not that I think that was such a great thing that I did. My point is that you never know what things you can do, what small things you might be able to do that might mean so much to other people.

Ralph Zuranski: Are you talking about random acts of kindness?

Ray Edwards: Well, I guess I am. I don’t know that I would have called it that but yes. I think that is exactly it. You just never know.

Leaving that tip honestly was not a big deal for me. I don’t think that was such a big thing but obviously it meant a lot more than that to the recipient.

"How to Reduce eBay Buyer Complaints" by Jason James

Buyers are funny creatures, aren't they? One minute they're over the moon because they've got themselves a bargain, and the next they're upset because their bargain seller doesn't provide first-class customer service. There's only really one way to reduce complaints: give these people what they want!

Post as soon as you can: The number one cause of eBay complaints are impatient or anxious buyers, who want to know when their item is going to turn up. If you get an order on Monday and wait until Saturday to post it, that's bad customer service. Try to post items at least twice a week, to avoid making your buyers wait too long.

Make the description crystal clear: You need to make sure that your buyers know exactly what they're buying, so they won't be surprised when it turns up and isn't exactly what they expect. Don't be afraid to describe small defects in your description - it's better to list it there than have buyers discover it for themselves later. If you get a lot of confusion about something, say it twice or even three times, and say it in a large font.

List all costs up-front: Don't hide away your shipping costs if you think they're too high - nothing will annoy buyers more than keeping costs secret until you expect them to be paid. If you really don't want to display your shipping costs, just offer 'free' shipping and add the shipping costs to the item's price.

Pack well: Spend as much as you need to on packing materials, and be careful with it. Remember that your item is going to have to travel through the post, and you want it to arrive in the condition it left. Wrap things securely in a few inches of a material like bubble wrap or stryofoam, and be sure to use a sturdy box. If you go around using boxes from the supermarket and old newspapers, expect things to break in the post.

Tell them to complain: This might sound a little counter-intuitive, but one of the best ways to stop your customers from complaining is to tell them to contact you if they have any complaints. Most people only complain if they feel a seller is unresponsive and confrontation - asking people to complain is more likely to get you shy and polite enquiries than complaints. You might not believe it now, but try it for a while and you'll see your customer relations improve.

Respond to emails promptly: Check your email as often as you can, and never leave an email around to respond to later or tomorrow. Having to wait days to have their email answered upsets customers more than anything, especially if they're already waiting for their item - it makes them feel stranded and powerless. Always respond to emails as soon as you can, and certainly within a maximum of 24 hours.

However much you might try to stop your buyers from complaining, though, someone will sooner or later.


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

"Part 7: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: How do people become heroes? From your definition.

Craig Garber: Giving hope to others. You introduce hope into other peoples lives, and sometimes, you know where I grew up it was hard to be a hero.

You’ve got to attract those people to you, you can’t go and seek them out because, looking at marketing, you’re talking to an audience that’s not interested. The people who want hope, you’ve got to put that out there and let people come to you, because it’s hard to find people who have hope in those areas.

Ralph Zuranski: You know I’ve been on the internet for the past three years, taking photos of all the seminars, of all the speakers doing their power points, and just to see what kind of people they are and to see who would help out the heroes program. I’m finding out who has followed through with their promises. How does it feel to be recognized on the internet as a hero, because you’re following through in a big way?

Craig Garber: Well, I’m flattered, I really appreciate it. The good thing is, I don’t know what it’s going to do for my life. That’s the beauty of life, and I’m ready for the adventure, I’m ready to find out. Then contribute what I can, and something will come out of it in some way, shape, or form.

Ralph Zuranski: Why do you think you were selected for this unique honor?

Craig Garber: I was thinking about that Ralph:, I met you and we talked real briefly, I would suspect either we had good chemistry, or you saw something in me, or I my voice, or the way I held open the door for somebody, or something in my body language that said “hey I think this is somebody that I might want to get with to help me with this good cause”. I don’t know, why was I selected Ralph?

Ralph Zuranski: You were selected because you volunteered to help, you heard what the program was, to recognize moms and dads, and the people that don’t get the recognition that they deserve, and the impact that they make on the lives of their kids and other people in the community, just by offering, and following through, and that was the reason why I gave you this unique honor, you are a person that follows through, you are a person with integrity, and you do respond to my e-mails, you wanted to give your best on this interview, and you want to do it even when you’re tired, you are a person that should be recognized as a hero, you do love your family, you do love your kids.

You work hard for your family, you take care of your body. That’s the example that I would like to hold up as a role model for young people. You are actually making the world a better place.

Craig Garber: Well I don’t blush too easily but I’m blushing now, and I really appreciate all those things you said. I’m just doing my thing you know, doing what I can to make this little world a better place.

Ralph Zuranski: Well, I know that you’ve been through a lot in your life, and I know that you’re from the projects, and there is always problems facing society. How do you have or do you have any ideas on how to get rid of the problems in the society?

Craig Garber: Okay, well I probably have some thoughts on that, but they’re going to be hard to do.

Number 1, people have got to start taking responsibility for their own actions. It’s so easy to write sales copy, you know, “it’s not your fault”. It’s kind of a funny drop back amongst copywriters. “It’s not your fault”, but it is your fault, it is 100% your fault man.

The sooner you take responsibility, the sooner your life’s going to become better, in everything. “It’s not my fault that I have a low paying job, it’s not my fault that I’m late paying my bills.” So, the first thing, is taking responsibility.

The second thing to deal with some of those problems, child abuse, racism, is just be open-minded a little bit. Understand that not everybody’s going to agree with you. You don’t have to agree with anybody, you don’t even have to like anybody, but you know what? There would be so much less stress in the world and so much less stress in your life if we accepted everybody.

I don’t like all my neighbors, they probably don’t like me, in fact I know they don’t like me. I don’t sit there and obsess about it, hey people are different, you know that’s the way it is, you’re going to disagree with people in your own household sometimes. Just accept that everybody’s got a different opinion and that’s okay. You don’t all have to agree. I you could do those two things, if people can be open-minded, except that things are different, not judge them, and then just take some responsibility, I think you’d eliminate almost all those problems.

Ralph Zuranski: Yeah, I agree, that’s one of my dreams of the heroes program, once it starts going to every community that the kids would realize that, that reading the blogs, from other kids in other communities that they have an open mind and are able to allow new information, and accept that and ponder it, and try to believe that they are good, but may not have the same perspective on life as they do.

Craig Garber: Yeah, see why is it, kids are a perfect example. Kids, you tell a kid hey man would you like to interact with this kid over in England, or this kid in Japan, or Vietnam, or Denmark and kids are like yeah, what’s going on, what’s their world like?

Why is it that adults are like, screw that, I just want to stay in my little corner, or my little block, my neighborhood, or my street, or myself in my house?

Kids are definitely more open and into accepting things, so if we can implement your program, to the kids, that’s where we’ve got to get it. You got to get them open, because they are open minded, they are very open minded, and wide-eyed with anticipation of what the world has top give them, and it’s just... Why do people beat kids? They beat them because they had a rough day, and they can’t handle it, and they don’t know how to deal with the energy.

They’re miserable, and, “It’s not my fault that it happened”, but it is, just fix the freaking problem.

March 29, 2006

"Willie Crawford's In Search Of Heroes Interview Was Inspiring, Educational and Simply Astounding" by Ralph Zuranski

Click Here to listen to Willie Crawford's In Search Of Heroes Interview!!!!!!!!

Do you realize that there is a VERY small difference between success and failure? There is also a very small difference between success and mega-success.

Growing up, Willie Crawford did not have a lot of ultra-successful role models to learn from. He grew up in a very impoverished farming community. Most of the people he knew were on welfare including his beloved grandma who raised him. Without success models and mentors to learn from, it was many years later that he discovered THE SECRETS THAT EVERYDAY LIFE TEACHES US!

After somehow making it through college, a military career, and building his own mega-successful business, Willie looked back and saw that all of the things he endured prepared him for his amazing destiny.

When you listen to Willie's In Search Of Heroes Interview, you will be astounded at the difficulties, sorrows and racism he had victory over. His amazing philosophy on life and courage to make a positive difference in the lives of others sets him apart as one of the great internet pioneers and philanthropists of our time.

"Part Three: Ray Edwards In Search of Heroes Interveiw Was Awesome" by Ralph Zuranski

Ray Edwards In Search Of Heroes Interview

Ralph Zuranski: You know I really agree with that. I think that a lot of the people that I have asked to be heroes, one of my major reason for doing that is asking people who are successful in what they do, who love the work that they are doing their best in and finding out who they think are real heroes. You never know until you ask somebody.

When you ask somebody if they would like to be recognized as a hero it tells you a lot about that person if they are even willing to take a shot at that particular recognition. My definition of hero was an acronym of someone that helps enthusiastically, responsibly, optimistically, exceptionally, socially and or spiritually.

Anybody can be a hero at any moment in time when they go out of their way to help somebody else no matter what it is. Just in one small instant they can become a hero at that moment in time. That doesn’t necessarily mean that they are always going to be a hero but in that moment in time they were a hero to someone.

Did you ever create a secret hero in your mind that helped you deal with life difficulties? We don’t really know much about your original upbringing or background, but I know that mine was pretty tough and I had a lot of difficult times. The secret hero in my mind I eventually found out was my right brain that came to my aid. Did you ever do anything like that?

Ray Edwards: That is such an interesting question. I cannot say that I had a secret hero or someone that I created in my mind, but I was blessed in a couple of ways, Ralph. First of all there were aspects of my upbringing that were kind of tough. I grew up in Eastern Kentucky and that is an impoverished part of the country.

We were fortunate. We didn’t live in poverty, but in a lot of ways it is a hard place to live. We moved around a lot. My dad was in the Marine Corps and that involved a lot of moving.

I was blessed with a grandfather who absolutely was one of the primary heroes in my life. He was a man who worked his way up from abject poverty and lived through the great Depression and World War II. Here was a man who saw the world transition from horse and buggy to the space shuttle and the Internet. He went along for most of that ride.

He loved the Internet and he loved computers. He has passed on now, but he was a great inspiration to me when I grew up. He taught me the meaning of right and wrong. He was a devout Christian and he wanted me to share that faith. He always took the time to walk me through why he did the things that he did and to try to teach me.

For some reason he was able to do that in a way that did not seem preachy or sanctimonious. I just felt the true love that radiated from those times and it made a huge difference in my life. I don’t think that I had a secret hero as much as I had a very real hero.

He didn’t wear a cape and he didn’t leap tall buildings in a single bound, but I’ll tell you what, for the first 12 years of my life I would have believed it if you told me he did.

Ralph Zuranski: What is your perspective on goodness, ethics and moral behavior?

Ray Edwards: I’m not going to be careful in my answer and I know that some people won’t share my beliefs on this particular topic and that’s okay. I’m not about trying to make people wrong if they don’t believe the same things that I believe.

I think that goodness and ethics and moral behavior all spring from a common place. I think that we are all born with an innate desire, as I indicated before, to be good, to do good, to be ethical, and to be moral. I believe that desire was placed there by God.

I think that all of the different ways that we strive to achieve goodness and ethical behavior and moral behavior and to be in the right and the thing that is inside of us when we see injustice being perpetrated on another person that cries out and says, “No, that’s wrong! That’s got to stop.”

I don’t think that is a learned response. I think that is a built in response. That’s where I believe that the desire to do good and to be ethical and moral comes from. I think that we are all, each of us in our own way, trying to work toward that end.

Ralph Zuranski: Do you think it is sort of a self conscious mind where everybody has an innate ability to determine what is right and what is wrong?

Ray Edwards: Yes. I think we have the choice to do right or to do wrong. I personally believe that there are absolute rights and absolute wrongs. That is my belief.

There are really smart people that I respect who hold a different belief but I don’t think that it is a matter of relativism in most cases. I think that part of our journey as human beings is to find a way to the place where right and good and ethical and moral behavior comes from.

"Part 6: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: That’s great, who do you feel the real hero is in our society today?

Craig Garber: Okay, the real heroes are not Oprah and Doctor Phil, not that they don’t do heroic things. To me I think the real heroes are good parents.

Ralph Zuranski: I do to.

Craig Garber: See, there’s a big difference, Ralph:, and as a parent I know this, it’s not easy.

There’s a huge difference between giving your kids things and giving your kids a sense of independence, the sense of responsibility, and being able to hit the pause button, if you want to call it that, whenever they need to of things going on right then and there and help teach them a life lesson.

Ralph Zuranski: Boy, that’s so important.

Craig Garber: Yeah those are the real heroes, the little, the people doing those little random acts of kindness in your life, especially when they’re being consistent with your kids. Those are the true heroes.

Ralph Zuranski: That is so true. So, why are heroes so important in the lives of young people?

Craig Garber: Well, like I reference myself when you don’t have a guide post when you don’t have someone you can model yourself after, I think a lot of people have role models, but they’re not comfortable with them, like me.

You sort of feel like a sailboat out in the middle of the ocean, without a sail, you’re just going along with the waves, and you’re just trying to figure out what’s going on trying to figure out what is what.

So if a child can get an anchor and someone to help them steer their lives, they’re going to grow much quicker, they’re going to be much more successful people, much earlier, and therefore they can contribute positively to themselves and other peoples lives in their world.

Ralph Zuranski: Why do you think that heroes like the moms, and the dads, and the grandpas, and the grandmas, and the coaches, and the teachers, and the spiritual leaders, that they’re not getting the recognitions that they deserve today?

Craig Garber: You don’t want to see them on the T.V.

Ralph Zuranski: I would, I’d like to see it.

Craig Garber: I’d like to see it to, but it won’t sell.

Ralph Zuranski: Why do you think that is? One of the great people I interviewed, Gregory Allen Williams, was a cop on Baywatch, he said that ‘If it bleeds it leads’.

Craig Garber: Yeah, right, it will sell as a tail end of a show, tonight’s closing story we have grandma Essy, who is 97 years old and takes care of fifteen kids. Yeah, I think that’s too mundane and people discount it. I think that people don’t acknowledge that that’s the way the world goes round. Whether you have different opinions, or similar opinions, but that’s the thing that makes the world a great place to live in. It’s to mundane, people want to see sensational stuff. They’re not going to stop and consider stuff like that.

Ralph Zuranski: Do you think that people’s emotions are so jaded that they need one catastrophe, after another catastrophe just to feel stimulated?

Craig Garber: I think people are busy, I think that people are so caught up in their lives, we talked before about taking action, most people don’t want to take action.

I think that the hustle and bustle of today’s world is so draining on most people that not only do they not have time for other people, but that they don’t have time for themselves, few people take time out during the day to sort of do something for themselves, do something good for themselves, read a book, I mean watching T.V. is not good for you. So, I just think that people are too involved in their lives.

Ralph Zuranski: Watching the shows on T.V. puts fear into a lot of people’s lives, and it’s a fear that they absolutely cannot overcome, why do you think that people have such an addiction to T.V.? I know that some people watch it 40, 50 hours a week.

Craig Garber: I have no idea; I watch 2 hours of T.V. personally, that’s a lot. But, it’s escape, again most people, I think Thoreau said most men lead lives of quiet consternation, quiet desperation, and I think that’s true.

People want to escape, it’s nice to turn to T.V., and imagine, I mean I can’t believe these reality shows, it cracks me up, I see USA TODAY everyday, who got thrown off American Idol or something like that, and to me how you can be preoccupied by other peoples lives that have nothing to do with you, it’s funny, not funny but people do lead lives of desperation.

Too many bills, not enough money to pay it, to much on their plate, schedules are hectic, too many kids, blah, blah, blah. And so hey, I get to watch hot half-dressed women on T.V. or I get to see how someone’s new car is getting pimped, you know.

"Make Money On Ebay With Public Domain Products" by Jason James

Any Internet marketer will tell you that the public domain is a goldmine. But if you've only been making money on ebay, you might not know how to cash in this goldmine.

The "public domain" is the collection of all documents that are publicly-owned. This usually includes really old documents and books, government documents and information, and documents created specifically for the public domain.

There are thousands and thousands of documents currently in the public domain, many of which are easily accessible over the Internet.

Before you can cash in on this goldmine, you must first find a product people are actively searching for on ebay. It could be information about building computers; it could be information about curing acne; it could be information about breeding dogs. There are dozens of possibilities.

Once you have determined what type of product you want to create and sell on ebay, you should start trying to put together some public domain information for your product.

Let's say you selected "dog breeding" for your product. You can start compiling information and pictures by searching for "dog breeding" on wikipedia.org and wikimedia.org. If the pictures and information you pull up fall into the "public domain," then save them in a folder on your computer.

Next, search Google for publicly-owned "dog breeding"sites and government sites that have information about dog breeding. Add all of the information you find to the same folder.

Organize all of this information logically and put it into a single word-processing document.

Now go to www.pdf995.com, download the trial version, and use it to compile your public domain product in PDF format.

Your next step is to take this public domain product and make money on ebay selling it. This is pretty simple. If you found a good market niche, you should have no problem making money on ebay.

Sell the product as you would normally sell anything on ebay. Remember to pack your auction title and description with highly-trafficked, related keywords. Include a picture and long description for your PDF "ebook."

Whenever someone purchases your product, you can simply email them an attached file with your product.

If you want to minimize the amount of work you have to do, you can automate the download process by setting up a custom check-out with paypal that redirects your customers to a download page on your website (if you own one). If you don't own a website, you can upload the file to a free geocities.com account and direct your buyers there.

You now will have a completely automated sales machine that will constantly make money on ebay. All you have to do is setup the auctions--and your machine will do the rest.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:

Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here:
http://www.auctionresourcenetwork.com

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

March 28, 2006

"Part Two: Ray Edwards In Search Of Heroes Interview Was Awesome" by Ralph Zuranski

Ray Edwards In Search Of Heroes Interview

Ray Edwards: What I do and what copywriters in general do is that we persuade people in print. That is the most basic definition. It can be more things than that.

Basically copywriting is the art of persuasion using language. You might do it in print on paper, or you might do it on the web, or you might do it on audio, but it is all essentially the same skill. The distinction that I make between what I do and what others do is that I draw a distinction between persuasion and manipulation.

Let me just say that there are many great copywriters, people whom I admire and are my friends and who I believe are very ethical and who do practice the art of persuasion as opposed to what I feel is the darker art of manipulation. Here is the difference. This is the way that I define these two words. This is not what you will probably find in the dictionary.

To me, the art of persuasion means giving people the reasoning, the emotional freedom and the ability to do things that are right for them that they truly deep down want to do anyway versus what I call the dark art of manipulation which is basically tricking people into doing things that are not good for them and perhaps don’t want to do.

There are definitely techniques that writers can use to manipulate people and that speakers can use to manipulate people. I don’t practice those particular arts, but I think copywriting is the art of persuasion and anyone who has a product for sale or a service for sale can appreciate the fact that most of the people that they end up doing business with were not ready to do business at the very beginning of the process.

They had to go through a sequence of events. They first had to get to know the person or the product or the service. They had then to come to a point where they liked the person or they liked the idea of the process of the service. They had to reach another point where they trusted in the person, process or service. Then they bought.

Jim Edwards, who is no relation or no relation that I am aware of is a great marketer and a really stand up guy and a great human being. He sums up the process like this: Know me, like me, trust me, pay me. To me that is the greatest summary of salesmanship that I’ve found anywhere. That’s the process.

My job as the copywriter is to put the words on paper or onto the computer screen that lets people know you, like you, trust you and pay you. I specialize in writing copy for the Web and for Web sites in particular and for the whole process that moves people along that continuum.

Ralph Zuranski: So what you basically do is you write the sales page, the landing page and then the auto responders also?

Ray Edwards: Yes. Ideally the way I explain it is that selling to anyone is a process. It’s the process that I just described. For me to be the most effective copywriter that I can possibly be for my clients, I need to be able to write the copy for all the parts of the process.

Each step along the way is an opportunity to either move your prospect closer to a buying decision or further away from a buying decision. Ideally I like to write the landing page which intrigues the prospect and gets them to share their contact information so that we can have an ongoing conversation.

I like to write the pre-sale auto responder series that lets them get to know you, trust you, and like you; the sales page which explains the offer in detail and walks them through that buying process and the order page which is crucial. This is where so many orders are lost on line.

It is estimated by people who are much smarter, with bigger research budgets than mine that over 60% of online shoppers abandon their shopping experience on the order page before they have clicked the ‘Buy now’ button. The thank you page is after you have made your purchase and you are wondering at that moment in time, “Hey, did I just do a good thing or did I do a dumb thing?”

Then the follow up auto responders which keep in contact with the prospect now that they are a client or a customer and reassure them and let them know that you are there on the other end to help them through whatever questions or challenges they might have with your product or service.

I walk them all the way through that process and the goal is to achieve a higher response rate, more sales and a lower refund request rate - the people who are dissatisfied with the product after the process happens. This is best way I have found to lower refund rates. I’m assuming that you have a good product to start with. We are assuming there is not a problem with the actual product or service itself.

What people really want is they want human contact. They want to know that you are still there and that you didn’t just take their money and now you are going to go away. That is what the post sale auto responder sequence is all about.

Yes, I like to write through that entire process.

Ralph Zuranski: Is there a training course or something that you offer?

Ray Edwards: Well, I don’t have a training course for sale currently. I do have a training course that I have been developing to help people understand this process. That will be available in the near future.

For those that are interested it will be available at http://PowerCopySecrets.com.

Ralph Zuranski: Is that your Web site?

Ray Edwards: That is a Web site for that particular product. There is actually nothing at the Web site at the time we are doing this interview, but there will be very shortly.

Ralph Zuranski: Oh, great!

Ray Edwards: My main Web site for my services when people want to get in contact with me or have questions for me is http://RayEdwardsCopywriting.com.

Ralph Zuranski: Great. Ray, let me ask you one of the first questions. What is your definition of heroism?

Ray Edwards: Well, that is such a deep and powerful question, Ralph. I think as people we tend to dismiss it. We talk about heroes in a way that I feel almost devalues what true heroes are. We talk about sports figures and actors and rap singers and all sorts of different people as being heroes.

Often times I think that kind of definition is misplaced. I will start by saying that while I deeply appreciate you asking me to be part of this program, I’m pretty sure that I don’t qualify for the title of hero. I’m deeply flattered that you asked me to be part of what you are doing. I do admire that and I do think that there is heroism in that.

As for what a hero is, if you look in the dictionary you’ll find that heroes are people who are endowed with great courage and strength and they are celebrated by their bold exploits. I think that is a good starting definition.

In my mind, heroes are people who are endowed with great courage and strength and who follow through on the conviction of that courage and who have ideals that they strive to live up to and set an example for other people to follow. To me that is what we all need.

I think that everybody wants to be a good person. Everybody wants to be the best person that they can be. I think that people are basically born with an inner desire to be good and to do good.

That is why I believe that we are always looking for heroes to follow. We want an example that not only shows us what to do but also shows us that it is possible to do it.

March 27, 2006

"Yanik Silver's Underground Online Internet Marketing Secret Seminar Blew Everyone Away" by Ralph Zuranski

Click Here to see the photos from Yanik Silver's Underground Online Internet Marketing Secret Seminar

"Yanik Silver's Underground Online Internet Marketing Secret Seminar Blew Everyone Away Especially When They Discovered Incredibly Valuable, Previously Undisclosed, Marketing Strategies and Techniques for Search Engine Optimization, Google Adwords and Adsense, Podcasting, Word Press, Movable Type and Blogger Blogs, E-zine Articles, Public Relations and Membership Websites and the Fiend Who Murdered Yanik Silver"

Wow! What an amazing event. The top secret techniques, tools and strategies for making awesome amounts of money FAST on the internet and offline were shared by an interstellar group of speakers, evil geniuses and covert multimillionaire attendees...maybe some who will be future casual, unassuming, not ego-maniacal internet guru (goo-roo), over-delivering billionaires.

Everyone wore their secret agent disguises so you didn't really know who was a mega marketing star, billionaire, millionaire, secret performer, doctor, athlete, genius, successful copywriter, spy Google agent, spammer, hacker or murderer...Yes I said vicious, hardcore, brutal killer or killers who handily dispatched Yanik during the Saturday night celebration.

It is hard to believe that Yanik Silver was murdered at his own Underground Internet Online Marketing Seminar.

The valuable information, strategies and techniques exposed at his seminar was just too great a threat to the other seminar creators.

You may reasonably suspect it was one of the other jealous online marketers, seminar promoters, internet aficionados or so-called internet gurus that did him.

Click Here to see the photos from Yanik Silver's Underground Online Internet Marketing Secret Seminar

There are so many people who are jealous of Yanik's phenomenal business success in such a short period of time. Or perhaps you may believe it was a conspiracy of multiple partners involved in social internet intercourse (not sex you voyeur...communication) that joint ventured to perpetuate this hideous crime.

ONLY THE MEMBERS OF HIS SECRET UNDERGROUND ONLINE INTERNET MARKETING SEMINAR SOCIETY
KNOW THE REAL TRUTH!

To read the juicy and startling details of Yanik's sudden, premature, demise you need to become a member of his secret underground society of internet secret agents. In the next couple of days, you will learn the sensational details about Yanik's death and rumors surrounding his unexpected, miraculous resurrection.

Be sure to subscribe to the In Search Of Heroes RSS feed to keep updated daily. We will be revealing not only how to become a member of this elite marketing group but also how you can become a integral part of Yanik's underground family.

We are at this very moment creating a secret photo album where all the agents in good standing can enter with their special password to gain access to a members only area. To qualify you must have been an attendee at Yanik's Underground Online Internet Marketing Seminar 1-2 or a member of his "Underground Secret Society".

You will be able to update your personal file with your email address, name, address, phone number, websites, blogs, IM, waist, hip, chest and shoulder measurements, karate skills, marksmanship accomplishments, weapons training, disguises and aliases. You can share the missions you are interested in and those you are qualified for.

Also, you can tell the other secret members about what types of agents, skills and resources you are looking for to make your next covert internet marketing project a killer success. For the truly daring agents you can upload photos of your different secret agent personas, dressed in your appropriate disguises.

Click Here to see the photos from Yanik Silver's Underground Online Internet Marketing Secret Seminar

All the secret agent attendees are welcome to download the photos of themselves, family, friends and future joint venture assassins...that will murder their competitors' hopes of actually competing and staying in business.

If you use the photos on your websites or blogs, all I ask please give me a return hyper-link back to this website. It is not mandatory and no death dealer will come calling some dark, rainy, night to extract payment, but it is the way I am build traffic to this site so people will come listen to the amazing wisdom of the internet heroes I have discovered at internet seminars and already interviewed, including Yanik.

"Discover the wisdom of the internet Heroes who are helping develop the In Search Of Heroes™ Program model that will generate desperately needed income for beneficial local community programs that were secret agents at Yanik's Underground Online Marketing Seminar!"

They candidly discuss how changes in their attitudes and heroes in their lives helped them become successful: Ray Edwards, Michel Fortin, Ralph Zuranski, and Yanik Silver. Soon to be interview secret agents are: Willie Crawford, Rosalind Gardner, David Frye, Jonathan Mizel, dynamic father and son marketing duo Joshua and Greg Writer, Dr. Michael Woo-Ming, MD, Jeff Walker, Ryan Lee, Air'n Monahan and other major powers in the global conspiracy to dominate unique, highly profitable target niches.

Anyway, ON WITH THE SHOW!

Take a gander at the awesome photo albums of the event. Click on the links below to see the photo albums for each day of the event.

Click Here to see the photos from Yanik Silver's Underground Online Internet Marketing Secret Seminar

Be sure to subscribe to the In Search Of Heroes RSS feed to keep updated daily. We will be revealing not only how to become a member of this elite marketing group but also how you can become a integral part of Yanik's underground family.

March 22, 2006

"Part One: Ray Edwards Is One of the Greatest Copywriters In the World Today and His In Search Of Heroes Is Definitely One of the Most Inspiring and Motivating" by Ralph Zuranski

Click Here to go to his heroes page where you can read the entire interview while you listen to his inspiring words.

You've probably never heard of Ray Edwards.

That's because he has been writing copy for the last 20 years and not promoting himself online or through mail-order (like so many other so-called "copywriters"). 

Ray has written copy for hundreds of clients:
Banks
Real Estate Brokers
Hair Transplant Surgeons
Auto Dealers
Insurance Agents
Radio Stations
Hot Tub Dealers
Pet Stores
Furniture Stores
TV Stations
High-Tech Firms
That's just a partial list - but I want you to know he has a very broad base of experience. He is not some rookie who read a few websites and ebooks and decided he could write copy.

When he works with his clients on their projects, he gives them his full attention and support.
When you have questions, he is there.
When you need rewrites, he is there.
When you need advice, he is there.
How Ray Edwards Started Copywriting
Ray became a radio DJ at the tender age of 14, in the small town of Harrogate, Tennessee. His radio career led to many wonderful opportunities in the world of advertising, marketing, and copywriting.

He met some famous people, like Garth Brooks, Tony Robbins, Shania Twain, Dave Thomas, and "Jim" from "The Wild Kingdom".

If you want to know more about Ray and his copywriting services, he encourages you to go ahead and call him at 206-222-2151.

His physical mailing address is:

Ray Edwards
2525 East 29th Avenue
Suite 10B-121
Spokane, WA 99223

The point of all this? Ray is a real person, doing real business - just like you are.

Five Excellent Reasons Why You Want Ray To Craft Your Sales Copy
Advertising, promotion, and marketing is his actual, full-time business - not his hobby (like it is for so many "online copywriter" types).

Ray Edwards has written thousands of pieces of copy that have sold millions of dollars worth of products and services.

He has experience in just about every kind of copywriting medium you can imagine.

Ray Edwards has written numerous products and services.

Ray Edwards is a seasoned professional who can help you make more sales. He is not some "new to the game" kid who read an e-book or two and decided to hang out a shingle on the Internet.
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Ray Edwards In Search Of Heroes Interview
 
Ralph Zuranski: Hi. This is Ralph Zuranski and I’m on the phone with Ray Edwards. He is one of the world’s greatest copywriters. How are you doing today Ray?
 
Ray Edwards:   I am better than I deserve but not quite as good as I hope to be.
 
Ralph Zuranski: You know, I’ve seen you at a lot of the Internet conferences and you are sort of one of the unsung heroes of copywriting. You sort of hide behind the scenery and do a great job at persuading people through your copywriting. Could you tell us a little bit about how your copywriting is different and what exactly it is?
 
Ray Edwards: Well, absolutely. I would be happy to do that and let me start by saying that I am honored that you asked me to be part of this program. I admire what you are doing. It was really a pleasure when you asked me to be part of it so thank you for that.
 
Ralph Zuranski: You are very welcome.

"The Top Seven Marketing Mistakes" by Ted Nicholas

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.

The secret to success, in life and in business,
is to work hard at the margin. Relentlessly. Those
little marginal extra efforts will inevitably grow into
something big. Bill Bonner

''God is in the details''

In my view, nearly all government statistics about
reasons for business failures are nonsense.

Undercapitalization, inexperience, or poor management
are usually blamed for all business disasters.

Of course, there can be one or several more causes
that result in a business going "belly up."

However, from what I've seen, marketing mistakes are by
far the primary reason businesses do not survive. This
includes companies which consider themselves direct
marketers as well as those who do not.

Here are the seven most common marketing mistakes:

1. Management treats marketing as a business expense or
simply a department rather than a necessary business
investment.

Solution: Marketing should be treated as the driving
force of any company. It is the only function that
brings in cash. The other major functions in a company
are necessary. But they all spend cash. This includes
the primary business departments of finance, production
and research.

To market any product or service successfully, the
company must do two things:

A. Provide marketing with sufficient resources
B. Put marketing at the heart of its business strategy

The whole company should be focused on the needs and
wants of customers and be prepared to satisfy their
demands.

Marketing must be part of the philosophy of all
entrepreneurs and managers.

2. Management does not know specifically what it costs
to recruit a new customer. Plus, there are no accurate
statistics on the average customer lifetime value.

Without this knowledge, it is impossible to make sound
decisions. You cannot determine how much to invest in
marketing. If you spend more to gain a customer than
their lifetime value, ultimately you will go broke.
In the absence of this information, many businesses can
and often do fail. To make matters worse, few of the
casualties understand why they failed.

Solution: Before you invest large sums on marketing,
determine the average lifetime value of a customer.
An excellent book that I highly recommend on this topic
is The Loyalty Factor by Frederick Reicheld.

3. Management makes no attempt to build a customer
database. This is especially so with most retailers,
restaurateurs and department store owners. However,
I've seen this in many other businesses.

Solution: A company's database of customers is
potentially its biggest asset. It's much more valuable
than equipment, inventory, etc. This is not only true
of companies that utilize mail order or Internet marketing.
Every single company that wants to survive and prosper
needs to build a database.

4. The company does not communicate often enough with its
customers. The result is lower sales and profits than are
otherwise possible.

Solution: Contact your customers a minimum of once a month.
When I started my first business at age 21, I too made many
mistakes. The business somehow survived and became a chain
of retail confectionery stores called Peterson's House of
Fudge. At first I sent my customers an offer every six
months. So I tried sending a sales letter every three
months. My business doubled. I then began mailing every
other month. My business again increased proportionately.

I wound up with the ideal and most profitable interval--
once a month.

At first I thought contacting customers every 30 days
might be too often and that customers would get turned
off.

But that didn't happen. I got great feedback as well as
higher sales. Providing your customers like, or even love,
your product or service, as they should, they want to hear
from you frequently.

This, of course, is in the context of your sending
excellent offers, excellent copy and excellent information.

Indeed, if you are not in frequent contact, your customers
will quickly begin to forget about you. Many will start
buying from your competitors.

I urge you to contact your customers at least every
30 days (occasionally with special offers a week apart
is perfectly fine too).

Your form of contact can be an e-mail, postcard, catalog,
telephone call or personal visit. I've found the most
effective method of regular contact is with a well-written
sales letter.

Rarely do I find a company of any kind which systematically
mines the real gold in any business--the customer database.
Make sure you do not make this mistake.

Making offers to your customer database is often referred
to as the "back end" in direct marketing jargon. But every
business should cash in on the huge potential of existing
customers by simply making frequent offers to them and
giving them more opportunities to do business with you.

5. Management has no method of accurately measuring the
results from its advertising investments. This is
especially so with so-called image advertising.

Solution: The way this is done is to seek a direct
response in each promotion. This can be a coupon,
telephone call or store visit. Code each promotion.
Then when an order is received or a customer visits
your establishment, you can appropriately trace it to the
particular promotion.

The coding system can be numbers or letters. If you use
the telephone you can utilize separate telephone numbers
for each advertisement. Or you can simply ask the caller
which ad or letter they are responding to.

6. As many companies begin to enjoy some early success,
many develop a disease that I call "Big-Company-Itis."
They start having endless, non-productive meetings.
They become bureaucratic. They move as slow as molasses.

Instead of continuing to insist upon a high level of employee
performance and keeping a close watch and control over costs,
management takes its foot off the brake. Costs can spiral out
of control. Employee morale can suffer. Soon the company is
in deep trouble.

Solution: The secret is to think big but operate much like
a small business. Well-managed, large organizations that
are highly successful are run more like a small
entrepreneurial business. Managers have profit center
responsibility. Their job is to help increase revenue or
reduce costs, or both. They are held accountable. They
maintain the financial controls and quick response of a lean
and mean small business.

7. Management has no systemized upselling procedure in
place to upgrade both new and existing customers to a larger
sale. Result? Lower sales volume and lower profits than
otherwise could be obtained.

Surprisingly, companies I've observed that market direct to
consumers, such as mail-order businesses, tend to be
incredibly poor at telephone communications and upselling.

Well-managed and properly trained customer service people
can add 30%-60% in added sales volume without any
increase in marketing or administrative costs. Your only
cost is the cost of goods sold. Best of all, your customers
are the beneficiaries of more value and variety for their
money. Everyone wins.

But here is where it becomes really interesting. Your gross
sales will be much higher. But your net profit will
increase by a huge multiple. I've helped companies achieve
huge increases in their net profit just by learning effective
and professional telephone techniques. It's not unusual to
increase profits as much as 5 or even 10 times!

Effective telephone communications and upselling are the
main reasons for the huge success of my own companies.
My clients for whom I conduct training of their customer
service representatives have experienced similar results.

Solution: Develop a strategy which includes the following:

A. Create an incentive compensation plan for your
customer service representatives (CSR's) based on
added sales. Depending on your profit margins, this
can be for example 5% to 10% of additional sales.

B. Run a daily special offered as an "add on" that
provides great value for the customer. For example,
you can offer a new product at half price.

C. Prepare a verbatim script on how to present the
special.

Tip: The selling price. Your special offer should not
exceed 30% of your average order. This makes the
decision to accept the special an easy one.

D. Provide your CSR's with some basic telephone
training. This should include the principles of active
listening, voice pitch, pacing, learning to present things
in a hearable way, and some gentle closing-the-sale
techniques. A big factor is learning the secrets of
boosting the sales without any pressure whatsoever.


Yours truly,

Ted Nicholas


P.S. Professional and effective telephone selling techniques
where customers are treated with dignity and respect are
simply not taught by anyone to my knowledge. Yet, these
techniques can make the difference between a breakeven or
modestly profitable business and a cash cow. By popular
request, I've decided to add this exciting new section
to my private seminars beginning with my next one.
While there are still a few seats available, reserve your
space now at my upcoming October 10-12 event,
Small Business Success Summit in San Francisco.
This valuable information and training alone will return
your modest seminar investment a hundred times over!
Click here for details:
http://www.smallbusinesssuccessseminar.com/

P.P.S. "The secret to success, in life and in
business, is to work hard at the margin.
Relentlessly. It's as powerful as compound
interest, the eighth wonder of the world.
Those little marginal extra efforts will
inevitably grow into something big."
-- Bill Bonner

Little things mean a lot

"God is in the details"


Copyright 2003 Nicholas Direct, Inc.

Ted Nicholas
Nicholas Direct, Inc.
P.O. Box 877
Indian Rocks Beach, FL 33785
www.tednicholas.com

"Part 5: Craig Garber's In Search Of Heroes Interview" by Ralph Zuranski

Ralph Zuranski: Yeah, that’s the truth in relationships and I’m sure this is true in your relationship also. How important is it to forgive those who upset and oppose you?

Craig Garber: It’s very important, but I got to be honest with you for me very few people upset, offend, and oppose me.

As long as I’ve got my wife and kids, there’s really nothing outside of that nobody can really rub me the wrong way that I’m going to be all up and on them about anything.

Look, in business sometimes people accommodate you and sometimes they don’t, that’s just business, I don’t take any of that stuff personally. You just figure out another way to do things, or you work around it or you work with someone else.

You got to compromise to, you know that’s part of life, you don’t get everything you want, you got to compromise.

Ralph Zuranski: Do you experience service to others as a source of personal joy?

Craig Garber: Yeah man I love helping others, I don’t just like helping people out, I like showing people that they could do things that they thought they couldn’t.

Like when it comes to marketing for example people call me and we’ll have consults, you know they say, I’ve given up, I can’t do this, this, and this. Sometimes it’s a real simple answer, have you ever thought changing x, y, and z.

Or, change your headline, it really puts a spin on it, you see the light go on in peoples lives then. You see them walking around their house and the shades are drawn, and the windows are taped up, and all of a sudden, boom! It’s sunny like it is here in Florida, the windows are open, it’s bright, the house smells good all of a sudden, so yeah I love doing stuff like that.

Ralph Zuranski: How important is it to contain a sense of humor in the face of serious problems, because you know that everybody has serious problems in their lives and, how important is humor in that?

Craig Garber: It’s tremendously important, I mean, people who know me well, know me, I love to cut up and crack jokes at people, I do it with my kids, I do it with my wife, sometimes when you’re down in the skids, that’s the only thing that gets you through, poke fun at your situation and, I think the other thing that gets you through is having a high energy level.

A can-do attitude, a humor, and a high energy level, that’s the kind of thing that gets you through.

Ralph Zuranski: We know your wife’s a hero in your life, who are some of the other people that you consider a hero in your life?

Craig Garber: Other people that are heroes in my life... My older son is probably one of my heroes, he had to deal with some stuff when he was a kid that certainly wasn’t fair, I say that he shouldn’t have had to deal with it, and he did, how he handled himself, I’m real proud of all my kids, but he’s taught me a lot, and he communicates real well, he tells me ‘Dad your screwing up’, you know, I respect that he’s a together neat kid.

Like you said, my wife’s a hero of mine, and she’s definitely been a guiding light for me and has been a huge catalyst for change. That’s probably about it, as far as that goes.

If I use my definition of heroes, to some extent Gary Halbert was a bit of a hero of mine, he came in and gave me the confidence, he took me under his wing and gave me the confidence, switched what I was doing, I owned a financial planning