"The Myths About Coaching" by Terri Levine
1. Coaching is a new profession
For sure it is not… it has been around as long as the human race with great coaches like Socrates, Olympic coaches, religious icons worldwide and other philosophers. There is nothing new about people assisting people to greatness and the word coach has been around since the early civilization.
2. Most coaches have a full-time practice.
Most coaches do their work part-time or integrated into other work such as consulting, training, teaching, workshops, writing, speaking, etc. Coaching clients is part of what they do.
3. Mental health care practitioners don’t make good coaches.
Oh yes they do! They are incredible listeners and already have many of the basic coaching tools of powerful questioning, sharing observations, speaking the truth, co-creating relationships and come from a place of caring and empathy with their clients. They are way ahead of the game.
4. Coaching ISN’T consulting.
Certainly it is. It is a form of consulting with additional skill sets learned by training as a professional coach.
5. You have to have certain credentials to be a coach.
This is your choice. Clients aren’t looking for people with credentials; they want people who get the job done. If you want to go through a credentialing process, you can, but you can be a coach without that as it is a form of consulting – NOT a licensed profession with a lot of regulation
6. You must belong to a professional trade association to be a coach.
You make your own choice. If you find value, there are organizations you can join. If you aren’t an organization type person, there is no need to be a part of any coaching organization. Trade organizations are choices individuals make and there is no requirement to belong to any organization.
7. You have to have years of training to be a coach.
There are programs that take into account your college credits, life and work history and then determine what core skills you need to be a coach and some of the programs can be done in less than 8 months!
8. You have to take telephone classes or go to workshops to be a coach.
There are programs that allow you to use your peak adult learning styles, and co-create with a mentor, how you best learn and provide you the opportunity to determine which learning you want to do. For example: research, work experience, community service, reading, attending workshops, training, etc.
9. Coaches get clients because they use the laws of attraction and they don’t “sell”.
I bet those coaches don’t have a lot of clients and don’t make a six or seven figure from coaching! Everyone in a business that wants to have clients uses the laws of attraction combined with sales. Coaches who make a living from coaching do sell their services and combine the laws of attraction for an inner/outer approach to reaching clients.
10. Coaches focus on word of mouth marketing and that creates a full practice.
I ask you “what is a full practice?” If you want a few clients and to pick up an extra $1-2k a month, rely on word of mouth marketing. If you want to make a six-figure income plus (even only 50k plus!), you’d better combine word of mouth with Internet, written communication, ads, mailings, publicity, etc.
11. Everyone is a coach.
Come on! We can all think of lots of people who we would not consider coaches…. People who aren’t successful, who are negative, who we wouldn’t want to give us assistance. No – not everyone has the ability, skill set, or composition to coach others to success.
12. The coaching profession is for people 30-40 years old.
While many coaches fall into that age bracket, retired folks make great coaches and have lots of extraordinary work and life experience.
13. Everyone needs a coach.
I wish everyone the chance to try on coaching and see if they like it and if it is for them. Many people may not feel they need a coach or may not accept coaching or be open to change. Not everyone will need or want a coach.
14. Coaches should develop a specialty niche where there is a need in society.
Instead, they can think about their past career and life experience and the what they are knowledgeable about and coach that area or people in their industry. Forget about what people need and focus on what is easy, effortless for you and where you know the greatest number of people.
15. Coaching is about having a lot of forms, resources and checklists to give clients.
Coaching is a relationship with a client and is client directed so how or why would the coach be giving clients this information? From listening to the clients deeply, the coach will assist the client in identifying client-directed, NOT coach-directed resources.
16. Anyone can make a living at coaching.
Anyone who has coaching skills, previous work/life experience, has a vision and strong desire and passion to coach AND is willing to do some selling blended with the laws of attraction and that is NOT everyone!
Terri Levine is a successful business coach and was a speaker at Joe Vitale's Spiritual Marketing Super Summit.
Terri Levine, MCC, PCC, MS, CCC-SLP, made the transition from senior executive to become one of the top professional coaches in the industry, founded a leading coach training school, and has worked with clients from every walk of life.
Terri is the founder and CEO of Comprehensive Coaching U, Inc., and The Coaching Institute - The Professional’s Coach Training Program. The Coaching Institute is an internationally recognized program that provides training to individuals and organizations that want to learn coaching skills and/or become Certified Comprehensive Coaches.
Terri’s coaching clients call her the “wisdom wizard”. Her background as a corporate executive paired with her marketing expertise is extraordinary. She has compiled an impressive track record of growing million dollar businesses.
She specializes in using Comprehensive Coaching principles to create extraordinary growth for her clients’ lives and businesses, and has been coaching professionals and companies, and training others to use coaching skills every day to experience much greater business, financial and personal success, discovering better ways to grow profitable businesses, restore balance in life, and bring greater joy to each day. She synthesizes the knowledge and wisdom of every leading organizational development guru, philosophy and process to create a results-oriented approach.
Terri, a popular keynote and motivational speaker, is also a successful author. Her much acclaimed book, “Work Yourself Happy,” (which hit #3 on the Amazon best-seller list early in 2002) is an example of her own coaching work and her clients’ success stories.
Her second book, “Coaching for an Extraordinary Life,” published in 2001, brings the tools of the coaching industry to ordinary people, so that all may enjoy a better quality life.
In her third book, “Create Your Ideal Body”, Terri shares her strategies and techniques which enabled 250 people to lose weight without dieting, struggle, deprivation or the use of gizmos, gadgets, pills, potions or rigid exercise routines.
Her last book, “Stop Managing, Start Coaching!” reached #6 on Amazon and deals with morale in the workplace. She also puts out weekly e-mail newsletters to thousands of subscribers worldwide. Terri is a nationally recognized authority on creating greater business and personal success and she is featured regularly in the media and on Channel 10 NBC Philadelphia News as a coaching expert.
Terri lives in Pennsylvania, and when she isn’t coaching, training, speaking, or writing, she loves to race Formula Dodge cars!
Terri is a member of the International Coach Federation, the Philadelphia Area Coaches Alliance, The American Society of Training and Development, and the National Women Business Owners.
If you are interested in becoming a coach, hiring a coach, or having Terri address your organization, call toll-free 1-877-401-6165 or email info@ComprehensiveCoachingU.com.
Visit her on the website: http://www.TerriLevine.com