"How to Improve Your Selling Skills" by Terri Levine
Face it. People don't want to be sold. They're tired of being one of the "suckers" who are supposedly born every minute. They're suspicious; they don't like parting with their money, and to many people, ALL sales people are the same. They know you are after their money. They know you do not have their best interests at heart. They think you are pushy and arrogant… somebody who might sell their own grandmother if it meant a bonus!
But people love being coached. It's respectful and considerate of their needs. it helps them focus on what is right for them. In fact, it's all about them - the client. It doesn't matter to you if you make a sale or not, and they appreciate that… in fact, they just may buy something from you after all… you're so 'nice' and honest!
The days of the old-fashioned salesman/woman have long gone. For many in the sales profession, they know what not to do, but they aren't quite sure about what they should be doing. And the answer is quite simple… learn and apply coaching skills to your selling situations.
H.R. professionals and Managers are embracing coaching skills now because they realize this is the best way to deal effectively and successfully with all types of people. It entails a special honesty and openness that up until very recent times, was not a reputation the sales profession enjoyed. One of the wonderful things about coaching is that it can be applied to anybody in any situation with remarkable results. The reason it works is quite simple. People like to feel respected and honored as intelligent and worthwhile beings. They like to be listened to and understood. They like others to be honest with them and not manipulate them. When you make somebody feel this way, it is very interesting to see how cooperative they become.
As a Sales "coach", instead of worrying about closing the sale, you can relax and coach people into a sale. Instead of struggling with resistant prospects, you can coach them into doing the right thing for you and for them. Once you cease to be pushy, people cease to resist. When coaching a client, rather than selling to them, you listen to what they have to say, and by listening very closely to everything they say rather than thinking about what you will say next, you can learn if they are likely to be a fit for whatever you are selling and how best your product or service may serve them. You will learn what their objections are and whether they are reasonable or something that can be overcome. This process is a gentle, friendly and polite way to do business and it is one to which more people respond favorably.
In essence, people come to see you more as a trustworthy advisor rather than somebody with ulterior motives and your eye on their wallet. Leave your sales pitch in your briefcase… when coaching your customer you start with questions, and then listen very carefully to the answers. Don't speak to them like you would to a ten year old or somebody whose mother language is anything but English. Speak to them as you would to friends. You don't push it if your customer seems anxious to get away. Maybe they are busy and your timing is bad.
When you have listened and learned about your prospective customer's needs and situation, you are in a position to know whether what you can offer will be of real benefit to them. Don't try and recite the sales brochure, just select a few things about what you can offer that apply to their situation. If you were listening closely to them, this part will be easy. Then invite them to take the next step, and don't get anxious at the last minute and resort to hard sales techniques from yester-year in an attempt to close the sale. Leave the ball in the customer's court. Establish your integrity and sincerity first. You have to "sell" the person on YOU first, before you can sell them on your product or service. And it's important to note that people can spot a phony a mile a way. It's better to leave your card, a brochure and other pertinent details with them and invite them to call you at any time, no obligation, if they'd like further information, than undo all your efforts by trying to close the sale with the old traditional methods and risk losing them even as a future customer.
A not so obvious benefit of this approach is even if this customer isn't interested, they may know somebody else who would be. Word of mouth referrals are powerful. Never forget that every prospective customer to whom you speak may be able to bring more business your way. What would you like them to say to their friends about you and your product?
So don't think of yourself as a salesperson in the future… think of yourself as a friendly and trusted advisor, who just so happens to have a particular brand or service he recommends. Never run down your competition. In fact, if you believe your client would be best served by another company's product, you can earn valuable points by telling them about it.
It sounds easy, but when it comes to putting it into practice, these skills do not necessarily come naturally to everybody. But there is no need to despair. There are some excellent training programs around - there are some duds too. It pays to do your research when looking for training. Or if time and money is an issue, you can invest in a home-study coaching kit and learn these skills in your own time. Click here to view information on one of these kits.
It doesn't really matter which method you choose to upgrade your skills, just as long as you do upgrade. "Selling" is so "yesterday" and your customers are much more wiser and savvy than they used to be.
Terri Levine is a successful business coach and was a speaker at Joe Vitale's Spiritual Marketing Super Summit.
Terri Levine, MCC, PCC, MS, CCC-SLP, made the transition from senior executive to become one of the top professional coaches in the industry, founded a leading coach training school, and has worked with clients from every walk of life.
Terri is the founder and CEO of Comprehensive Coaching U, Inc., and The Coaching Institute - The Professional’s Coach Training Program. The Coaching Institute is an internationally recognized program that provides training to individuals and organizations that want to learn coaching skills and/or become Certified Comprehensive Coaches.
Terri’s coaching clients call her the “wisdom wizard”. Her background as a corporate executive paired with her marketing expertise is extraordinary. She has compiled an impressive track record of growing million dollar businesses.
She specializes in using Comprehensive Coaching principles to create extraordinary growth for her clients’ lives and businesses, and has been coaching professionals and companies, and training others to use coaching skills every day to experience much greater business, financial and personal success, discovering better ways to grow profitable businesses, restore balance in life, and bring greater joy to each day. She synthesizes the knowledge and wisdom of every leading organizational development guru, philosophy and process to create a results-oriented approach.
Terri, a popular keynote and motivational speaker, is also a successful author. Her much acclaimed book, “Work Yourself Happy,” (which hit #3 on the Amazon best-seller list early in 2002) is an example of her own coaching work and her clients’ success stories.
Her second book, “Coaching for an Extraordinary Life,” published in 2001, brings the tools of the coaching industry to ordinary people, so that all may enjoy a better quality life.
In her third book, “Create Your Ideal Body”, Terri shares her strategies and techniques which enabled 250 people to lose weight without dieting, struggle, deprivation or the use of gizmos, gadgets, pills, potions or rigid exercise routines.
Her last book, “Stop Managing, Start Coaching!” reached #6 on Amazon and deals with morale in the workplace. She also puts out weekly e-mail newsletters to thousands of subscribers worldwide. Terri is a nationally recognized authority on creating greater business and personal success and she is featured regularly in the media and on Channel 10 NBC Philadelphia News as a coaching expert.
Terri lives in Pennsylvania, and when she isn’t coaching, training, speaking, or writing, she loves to race Formula Dodge cars!
Terri is a member of the International Coach Federation, the Philadelphia Area Coaches Alliance, The American Society of Training and Development, and the National Women Business Owners.
If you are interested in becoming a coach, hiring a coach, or having Terri address your organization, call toll-free 1-877-401-6165 or email info@ComprehensiveCoachingU.com.
Visit her on the website: http://www.TerriLevine.com