“How To Uncover Everything You Want To Know About Your Customers!” by Craig Garber
“You’ll find a number of great ideas, especially for marketing and product development, come from doing what you should already be doing, constantly. And that is...”
Last week you and I talked about making back-end sales and how important that is to your bottom line.
A number of my subscribers asked me "How do you figure out what to sell on the back-end?"
Here are a few ways you can do this:
Find out what your competitors are selling! Few of them are going to be clever enough to have a back-end offer in the first place, but of the ones that are, you'd be smart to see what they're doing and how they're doing it.
You'll find a number of great ideas, especially for marketing and product development, come from doing what you should already be doing, constantly. And that is...
Market Research!
Go out and order your competitors products, get on industry trade lists and carefully review all the offers you get in your mailbox.
There's some hidden gems in there, believe me.
Test your market! If you've already got something you "think" would be a good back-end, then test it, using an offer to a small sample of people from your customer list.
Listen, I know how you are.
You're the kind of person who wants to get everything "just right" before you roll out a product. Believe me, I understand.
But I've also learned, nothing's going to happen...
Until You Do Something!
So even if your offer (or your product) isn't "perfect", send it out anyway.
You'd be surprised at what you're going to learn, and the kind of feedback you'll get, just going through this testing process.
See, the thing is... even when you fail at something, you're always going to learn something positive from your experience.
If you don't think that's true, you either haven't done it yet, or you just like seeing the glass half-empty instead of half-full.
Which is another challenge I'll help you overcome in another Tip Of The Week.
And the last way you can find out what your marketplace wants, is by...
Asking your customers!
This is always the smartest market to research -- your own!
And how can you do this?
Simple. Just use a letter like this:
Monday, Feb 21, 2005
Dear Friend,
May I ask your opinion of something?
I've been approached by a few people who want to interview me.
What kinds of things will I be talking about?
The truth is...
I have no idea!
And frankly, that's why I'm writing you this letter.
I figured, since any interivew I give is going to benefit you, you'll get much more out of it if you decide what questions you want me to answer, and not some silly interviewer.
Along those lines, here's what you need to do.
If you want me to answer your questions, then fill this form out right now.
Quickly write down up to 3 specific questions you'd like me to answer, that have anything to do with direct-marketing or writing copy.
I'll even answer "some" personal questions -- but keep it PG rated, of course.
Maybe you're always stumped with trying to figure out "The best way to develop a USP"... or maybe you always have "headline problems"... but whatever your questions are... here's your opportunity to get them answered.
And you know me: When I answer something, I don't hold back -- no beating around the bush here.
I'll let you know when the interviews are going to take place, and where you can listen to them, once they're ready.
Just put “Interview” where it says "subject". This way I'll give your e-mail immediate attention and your questions will have great shot at being used.
Your full name:
Your e-mail address:
Subject:
Your Interview Questions (up to 3):
Anyhow, next time you want to know how to get information out of your marketplace, now you know the real secret to doing this effectively:
Just Ask Them!
P.S. The gates are going to close on this survey, this coming Friday. So if you've got some questions you want answered, you only have the next 3 days to get them in.
Sorry, but after that, no more questions will be allowed and your input won't be considered.
P.P.S. Also, I'll personally respond via e-mail to the top 3 most clever questions I get asked -- so dot your i's and cross your t's and put your thinking caps on!
Have you used any other creative ways to get information from your customers, or from your marketplace? If you have, let me know.
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them next time. I appreciate your feedback!
And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week -- it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.
“Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright © Craig Garber. All rights reserved.”