"Gratitude" by David Garfinkel
In America every year this time the holiday Thanksgiving rolls around. We forget our vows of low carbs and low-percentage body fat, and gorge ourselves gleefully with the bounty of the land.
I like this holiday. Heck, I love this holiday. It celebrates abundance and food, two of my favorite things in life.
My only concern is that people - Americans, and others - could be making the mistake of seeing Thanksgiving as an event, rather than as an attitude -- a way of living.
The attitude of gratitude is especially important (and valuable) in copywriting, since...
... people definitely pick up on how you're feeling when you're writing copy, and they respond accordingly.
See, if you're feeling good, guess what -- they'll feel good when they read what you wrote.
If you're feeling bored, well, so will your readers.
If you're feeling resentful that you have to write this gol-durned copy, you'll repel your readers and discourage them from taking action.
But if you come into your pitch with gratitude and appreciation, you'll get a lot bigger return from your customers.
You know, I've met a lot of successful people; a lot of multimillionaires in my time.
True, some of them bring to mind that famous icon of stinginess at Christmastime, Ebeneezer Scrooge. I guess just about everyone's met someone like that.
But I have a surprise for you: Most of the winners in business I've met have a profound sense of gratitude. They don't take their bounty for granted; and though they have accumulated much themselves, at the heart of it they're givers, not takers.
Something to bear in mind as you enjoy that second helping if you're celebrating Thanksgiving on Thursday... and certainly something to remember when you put together your next killer promotion.
David Garfinkel is one of the best copywriters on the internet and was a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. You can learn more about his books and training courses by clicking the links below.
David Garfinkel is founder of the World Copywriting institute and is considered by many people to be the best teacher of copywriting in the world. The stated mission of the World Copywriting Institute is to “eradicate copywriting illiteracy in the world.” Jay Conrad Levinson, author of the world’s best selling series of marketing books, Guerrilla Marketing, says, “David Garfinkel is the best copywriter I know.” Sign up for David’s free World Copywriting Newsletter. and you get a free one-hour downloadable teleseminar on copywriting. Also visit David’s World Copywriting Blog:
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