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The secret to success, in life and in business,
is to work hard at the margin. Relentlessly. Those
little marginal extra efforts will inevitably grow into
something big. Bill Bonner

''God is in the details''

In the next few moments you will discover how to
be a far more successful direct marketing
entrepreneur.

Today I'm going to reveal a powerful yet little-
known marketing tip that can increase your profits
100-fold.  This is not a misprint!

Nearly every entrepreneur, marketer and copywriter
I know makes a huge mistake.  Perhaps this includes
you.  

Every time you plan your marketing and advertising,
do you make an offer where you stress only the
benefits?  Do you focus only on what will be gained
by buying your product?

Does this sound familiar?  Whether you have a work-
from-home business, are running an internet
business, or run a medium or large company, if the
answer is yes, you are not alone.

As my friends in Australia say, "No worries mate."

I'm going to share a huge success secret today I've
never stressed previously.  Nor have I seen anyone
else do so before.

Before I unveil the way you can really make money
selling your own products, lest I be misunderstood,
I'm not saying "hope of reward" in your copy cannot
be a successful marketing strategy.  On the contrary,
in some cases it beats all other approaches.

Indeed, I often employ "hope of reward" and
"what you will gain" hot buttons very profitably.
And so do other successful marketers.  

Of course, the beauty of direct marketing in any
form is you don't have to guess.  You can evaluate
the result accurately through scientific tests.

Today's object lesson is that I've made perhaps
100 times more money for myself and as a marketing
consultant for clients worldwide pressing another
hot button.

The emotion touched is fear of loss.

**  Everyone really hates to lose  **

When you tell a prospective customer what they
will lose by not accepting your offer, a big
percentage of them will buy!

Here are a few examples of products, marketing
strategies and business types where I've pressed
this hot button and driven sales through the roof.

**  Information Products  **

Newsletter--The Trend Letter
Marketing strategy, beginning with the headline:
How to Stop The Competition From Eating Your Lunch

Book--The Complete Book of Corporate Forms
Marketing strategy, beginning with the headline:
How to Protect Yourself From Losing Your Possessions,
Your Home, Cars and Cash, All Because You Didn't
Window-Dress Your Company With the Right Paperwork

Book--Complete Guide To Asset Protection
Marketing strategy, beginning with the headline:
How to Make Yourself Judgment Proof

Book--How to Form Your Own Corporation
Without a Lawyer for Under $75
Marketing strategy, beginning with the headline:
Incorporate Yourself to Protect From
Personal Liability

**  Services  **

Small Business Incorporation
Marketing strategy, beginning with the headline:
Use This Incorporation Service Now Before the
Lawyers Prevent You From Doing So!

Government Contracts
Marketing strategy, beginning with the headline:
Get a Piece of the Government Giveaways Before
The Money Runs Out

**  Automobiles  **

Marketing strategy, beginning with the headline:
Only 7 More Custom Convertibles Left--Buy Now or
Lose the Opportunity Forever

**  Estates  **

Marketing strategy, beginning with the headline:
Get the Last Mansion Left Before Luxury Project
Is Sold Out

**  Retail Shop  **

Marketing strategy, beginning with the headline:
1/2 Price Sale--50% Off Designer Clothes While
Supplies Last

**  Restaurant  **

Marketing strategy, beginning with the headline:
2 Dinners For the Price of 1
Buy one dinner--Get the second Free
This week only--Expires on Sunday

**  Free Gift Bonuses That Help Induce a Quick
Buying Decision  **

Marketing strategy, beginning with the headline:
Only 117 Portable TV's Left--Get Yours Free
While Supplies Last

I could go on with many more examples.  However,
I urge you to study the foregoing.  Think about
your product or service.  Allow your creative
juices to flow.

Then do a direct marketing test.  Use online
advertising via e-mail, a direct mail sales letter,
postcard, or radio or TV commercial.  Create an
offer telling your prospective customers what
they will lose if they don't buy your product now.

Send 50% of a test group of customers your new
offer.  Send the other 50% of the test group your
present best "what they will gain" offer.

Then compare results.  I know from experience in
many cases your new offer will pull a far more
profitable response.

When this happens to you, I'd love to hear
about it.

Stay tuned for continued tips and proven
strategies that will increase your sales and
profits.

Your correspondent,

Ted Nicholas
Nicholas Direct, Inc.
P.O. Box 877
Indian Rocks Beach, FL 33785
www.tednicholas.com