In Search Of Heroes Spreads Good News About Everyday, Real-Life Heroes Who Deserve Recognition For Their Good Works: "Q&A about Guaranteed Outcome Marketing!" by Joe Vitale

A three-step approach to getting sales. Traditional marketing sometimes uses a 2-step approach: Often an ad or radio spot to get leads, then a sales letter or salesperson to make the close. I use E-DR Publicity (explained below), the Internet (targeted, NOT spam), and hypnotic sales letters (explained below) to guarantee results. I also use some of the ten principles from my outrageous marketing tapeset from Nightingale-Conant to insure your results. In short, Guaranteed Outcome Marketing is at least a three-fold strategy designed for your business.

What is E-DR Publicity?

It means "Electronic Direct Response Publicity." Typical publicity just gets your name in the paper---if that. E-DR Publicity strives to also get a direct response. In other words, I aim to get your phone to ring, or hits at your website, on top of the name recognition. I leverage publicity to lead to more sales for you. I motivate your target audience to take action.

What is Hypnotic Writing?

I use persuasion techniques in writing sales letters and news releases. I wrote a best-selling e-book on the subject, called "Hypnotic Writing." I use those methods to grab people and keep them focused on the page, then motivated to call or buy from you.

What kinds of results have you gotten for others?

Jeff DeLong is now a millionaire from just one news release I wrote for him. Experience in Software now has a best-selling program from one sales letter I wrote for them. Another software company tested my sales letter for them against their telemarketing efforts and ended up firing the phone people. They said, "Your sales letter did THIRTY TIMES better than our phone people!" I've had several clients get on Oprah. Other clients have quietly increased sales using methods I taught them. My E-DR Publicity method has been featured in a private publication for CEOs.

How can you guarantee results?

My three-step approach will bring a 5% up to a 35% (or more) increase in sales. That's guaranteed. I can guarantee it because the average person in business doesn't implement results-oriented marketing. I create it. You implement it and you'll see the results.

What exactly IS your guarantee?

We'll agree on what you want up-front. Then I'll create the materials to achieve it. If for some reason we miss the mark the first time at bat, I'll create new materials and even a new strategy to help us get those results you want. I won't stop until we achieve your declared outcome.

Who are you, anyway?

I'm the author of ten books, including two for the American Management Association and one for the American Marketing Association. I also have several audiotape packages, including a best-seller for Nightingale-Conant. My websites are listed below.

What do you need from me?

Three things:

You must have a unique, valuable product or service.

You must have something a specific market will embrace.

You must have the funds to pay me as well as implement the campaign.

How much does this cost?

$50,000. Considering what you get in return, that's a reasonable investment.

What are any hidden costs?

You will need some funds to implement what I create. For example, you may need to hire someone to design or re-design your web page, depending on what I see there. You may need funds to issue a news release. If we decide to do a direct mail campaign, you'll need funds for printing and postage. I strive for street-smart, inexpensive marketing, but you will need SOME funds to implement what I create. Again, I'll work with you to stay within your budget. In most cases, with a redesigned website and E-DR Publicity, you can get away with spending less than $3,000.

What if I pass on your service?

No problem. I wish you well. Remember, your competition might hire me. :)

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"Q&A about Guaranteed Outcome Marketing!" by Joe Vitale