"Google Adwords Super-Learning Training Video Tests Your Knowledge" by Ralph Zuranski
Understanding Google Adwords is important for anyone who's interested in making money on the Internet. Perry Marshall is the king of the Internet when it comes to Google Adwords. I recently purchased his entire program about Google Adwords and how to make money with that service.
In the weeks is to come, I will be taking that information and putting it into a super-learning format and providing links on the In Search Of Heroes web site. Ultimately, the most important thing that you can do is get targeted traffic to your web site. There is no faster way to get the traffic that you need than Google Adwords. I hope you enjoy the training program. It uses super-learning music, testing and mind-mapping to help your learn the important information faster for longer.
Below is the outline for the Keyword Matching Options Program. Click Here to go to the online video.
1 Broad Match
1.1 Default Option
1.2 Keywords appear in any order
1.3 Plurals
1.4 Relevant variations
1.5 Not as targeted as exact phrases or individual words
2 Phrase Match
2.1 Enter your keyword in quotation marks such as "tennis rackets"
2.2 Your ad will appear when a user searches on the phrase tennis rackets
2.3 Your ad will appear for the graphite tennis racket but not for rackets for tennis
3 Exact Match
3.1 Surround your keywords in brackets [ ******]
3.2 [tennis rackets] will cause your ads to appear only for the specific phrase tennis rackets
3.3 Exact matching is the most targeted option
4 Negative Keyword
4.1 if you use -graphite then your ad will not appear for graphite tennis rackets
4.2 Can be applied to Ad Group and campaign level
5 Expanded Match
5.1 Less targeted than other matches because it uses synonyms, related phrases and plurals
5.2 Shows results for related keywords not in your keyword lists
5.3 Only used with broad match keywords
5.4 Not with phrase match keywords surrounded by double quotation marks
5.5 Not with exact match keywords surrounded by [*******] brackets
5.6 Does not affect your ad's rank